Every company looks for a powerful way to tell its story—to explain what it values and how it operates. Our valuesreflect our culture. Flowserve is launching a new brand taglinethat helps us tell our story to customers, associates, sharehold-ers and other important audiences.

Flowserve is a leading company, and building a strong brandreputation is critical to our continued success. Strong brandsbuild customer loyalty and increase sales. In 14 out of 18 majorindustrial manufacturing categories, customers made more thanhalf of their purchases from the company with the top brand.

The tagline—“Experience in Motion”—captures who we are as a global leader in fluid motion and control and how we work with our customers. It tells our story as a company and as individuals—more than 13,000 strong—striving toexceed customer expectations every day.

Building a leading brand

Experience In MotionMy experience gives me the opportunity to serve customers with tailor-made solutions and focus on the strategy, customers first.”

“My bottom line is to make sure the part goes out the door correctly. Knowing I did my job correctly gives me and my customer peace of mind. As new employees come into the foundry, I pass my knowledge on to them.”

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Flowserve customers experience our company through everyinteraction they have with us. We’re each called upon to put ourexperience in motion every time we deal with a customer.

Our values define our culture. We have the competence to knowwhat works best. We collaborate to turn ideas into reality. Weuse our creativity to think outside boundaries and our commit-ment to find solutions that are right for our customers. We havethe confidence to move beyond what’s been done before. Wehave the character to do the right thing. Together, we help ourcustomers succeed beyond their expectations. We solve. Wecreate. We deliver.

What it means to each of usFlowserve has the knowledge and confidence that comes from years of experience as a global leader. But we never rest on our past accomplishments. We keep learning, growing, thinking ahead.Flowserve is a company on the move.

Experience. Gaining experience is an ongoing process. The bestcompanies are continually growing and improving. Our customersdepend on to us to help them solve their most difficult problems.And our renowned brands and industry-leading talent make us equal to the challenge.

Motion. No word better captures our growth, vision and momentum.Flowserve associates constantly learn and adapt to bring creativesolutions to our customers. Our experience is continually refined anddeveloped as we put it in motion to meet our customers’ needs.

We are Experience In MotionFlowserve customers come to us with questions, problems and challenges. They count on us to be their partner—to listento their needs, understand their goals, share their risks andrespond with relevant solutions.

Flowserve’s broad experience and expertise enable us to chartclear, direct paths that lead customers to their destination. Ourproven products and world-class skills move the companies weserve from problem to solution quickly and cost effectively.

Flowserve customers count on us to blaze trails that lead to their greater success. New technologies. New markets. Newapplications. Flowserve never stands still. Around the world,we’re experience in motion.

A trusted partner

My experience allows me tooptimize our supply chain and make sure my customers receive their orders on-time. If something does go wrong, we use our experience to find creative solutions.

“ My experience gives me hands-on knowledge of ourproducts and services. If i don’t have the answer to a question, I know where to find it. Being responsive means a lot to my customer.”

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passport.flowserve.comLearn more about Experience In Motion by visiting Passport.

Experience In Motion

Every day, our knowledge and heritage helpus deliver the ultimate experience to our cus-tomers. We have the competence to knowwhat works best. We collaborate to turn ideasinto reality. We use our creativity to think out-side boundaries and our commitment to findsolutions that are right for our customers. Wehave the confidence to move beyond what’sbeen done before. We have the character todo the right thing. Together, we help our cus-tomers succeed beyond their expectations.We solve. We create. We deliver.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidat anatu ra facile explesine autend inanc sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend nonent sunt is parend non estnihilnim ad desider abile. Concupisplusnsupinaria detriment est quam in his etrebus emolument oari unt iniur.psad optabil,sed quiran cunditat.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidat anatu ra facile explesine autend inanc sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend nonent sunt is parend non estnihilnim ad desider abile. Concupisplusnsupinaria detriment est quam in his etrebus emolument oari unt iniur.psad optabil,sed quiran cunditat.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidat anatu ra facile explent sine autend inanc suntis parend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend non est nihilnim ad desider er abile.Concupis plusnsupinaria detriment est quamin his et rebus emolument oari untiniur.psad optabil, sed quiran cunditat.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidat anatu ra facile explent sine autend inanc suntis parend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment est quamin his et rebus emolument oari untiniur.psad optabil, sed quiran cunditat.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidatsunt is parend non est nihilnim ad desiderabile. Concupis plusnsupinaria detrimentsunt is parend non est nihilnim ad desiderabile. Concupis plusnsupinaria detrimentsunt is parend non est nihilnim ad desiderabile. Concupis plusnsupinaria detriment estquam in his et rebus emolument oari untiniur.psad optabil, sed quiran cunditat.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidat anatu ra facile explent sine autend inanc suntis parend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment est quamin his et rebus emolument oari untiniur.psad optabil, sed quiran cunditat.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidat anatu ra facile explent sine autend inanc suntis parend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment est quamin his et rebus emolument oari untiniur.psad optabil, sed quiran cunditat.

We are Experience In Motion.

Endium caritat praesert cum omning null sitcuas peccand quaert en imigent cupidat anatu ra facile explent sine autend inanc suntis parend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment sunt isparend non est nihilnim ad desider abile.Concupis plusnsupinaria detriment est quamin his et rebus emolument oari untiniur.psad optabil, sed quiran cunditat.

We are Experience In Motion.

Experience In Motion

Experience In Motion