Transformation Economy

Experience Economy

Transformation Economy

“The value of an experience in the

potential it holds to transform me.”

Experience Economy

The value of an experience is in its

ability to benefit and stimulate me. (can

it help me show off??)

Transformation Economy

“The value of an experience in the

potential it holds to transform me.”

Experience Economy

The value of an experience is in its

ability to benefit and stimulate me. (can

it help me show off??)

Transformation Economy

“The value of an experience is in my

ability to live it.”

Experience Economy

“The value of an experience is in my

ability to tell the story of it.”

Transformation Economy

Post-consumer Focus

Experience Economy

Consumer focus

“When we talk about consumers we reduce

people to a singular category… we should

instead imagine a post consumer business

strategy that moves away from the

consumer centric approach. In doing so we

can expand our view of people to include

the complex and dynamic social, cultural,

gendered and, spiritual and racialized

beings that we are.”

Transformation Economy

Experiences should benefit the

whole. We.

Experience Economy

Experiences should benefit the

consumer. The I. The individual.

“Pine and Gilmore saw that

eventually experiences would

become as commoditized as a

boring brown cardboard box.”

- Jay La Fontaine

“In a world where everything else has

been commoditized, transformations

may be the only thing left worth paying

for.”

- Jay La Fontaine

How do we move into

the Transformation

Economy?

References:

- MISC “The Human Experience

Issue” https://ca.zinio.com/www/user/library/

- Winning the Story Wars

http://winningthestorywars.com/