experience design - esp collective
TRANSCRIPT
Experience Design
!!We work with companies to deliver great experiences.
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Every moment people are participating in experiences. Whether they are a patient at the doctor’s office or a couple buying their first home, they are engaged in an experience.
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Customer’s needs are growing and they desire moments that capture their values and desires. They desire great experiences, we make those experiences happen through seamless design and innovation.
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!1(559) 549-3353www.helloESP.com | [email protected]
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!2(559) 549-3353www.helloESP.com | [email protected]
Scoping and Planning
Ethnography and Synthesis
Reframe and Ideation
Design for the Experience
Creating a strategic plan to drive insights and results
Seeking empathy, hidden tells and understanding
Collecting insights into new point of views and ideas
Designing experiences through prototypes and iterations
We figure out who needs to be involved, what needs to be done, and where we need be to drive breakthrough results.
We observe human behavior using ethnography, contextual interviews, and behavior analysis to understand existing customer journeys through the experience.
We look at the existing experience being delivered compared to our insights and re-imagine the breakthrough experience based on human need.
Now we move to implementation of the experience. From prototype to integrated customer testing to the refined design of the experience.
Innovative Business Outcomes !
With actionable insights, we help you better understand your customer and their world so you can make better business decisions. We deliver empathetic experiences that are aligned with your company and your customers. They will not only drive sales, brand loyalty, and customer satisfaction, they also help clients better understand their customers and deliver the capabilities to move in an innovative and unique direction.
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Ethnography and Design Thinking !
Great experiences are delivered by solving human needs. We utilize ethnography, the anthropological method of observing people in their context and soaking in their cultural, social, and economical, makeup of their worldview. By understanding the people involved we move to reframe the question and design breakthrough solutions. By testing them with real people we iterate to find exactly what works for them in their life.