EXPEDITION FU

NDRAISING

A M A N D A DA L E W

R O T E N

WHY FUNDRAISE• Lower personal financial obligations• Build a brand• Allow client involvement and support• Recruit new clients

Photo by Lindsay Mann

TYPES OF FUNDRAISING• Letter/Email Campaign• Direct Ask• Sponsorship• Rights of Sponsors• Online Donations• Crowd Funding• Product Sales• Grants• 501c3 Status – Tax Deductions

Photo by Lindsay Mann

BUILDING A BRAND/CAUSE• Why does someone want to donate to you?• What is their benefit?• Tell your story• Market your product (yourself)• Look legit

Photo by Lindsay Mann

BE STRATEGIC – THINK CREATIVE• Contact former clients, fellow guides and companies• Develop a social media presence• Break numbers down in to possibilities

Cost to Climb Vinson Massif - $45,000450 Donors @ $100 Each45 Donors @ $1,000 Each225 Donors @ $200 Each

Photo by Lindsay Mann

MAKING YOUR PLAN• What is your total cost?• What is your fundraising cost/percentage?

• Diversity your income• Be specific – What do you want/What are you giving?

Photo by Mark Falendar

TARGET AUDIENCE• Friends• Family• Clients• Company’s of Clients• Prospective Clients• Climbing Related Companies• Non Climbing Companies• Grant Making Organizations

Photo by Mark Falendar

LETTER/EMAIL CAMPAIGN• Typically the lowest rate of return – but still do it• Letter writing should be reserved for companies• $1.25 for every $1.00 raised off of a letter writing campaign• Research Companies – Find real people• Find a Hook• Develop a Good Letter• Proofread it• Mail/Email• Follow Up!

Photo by Mark Falendar

SAMPLE LETTER/EMAIL

SAMPLE PROPOSAL

DIRECT ASK• Focused on sitting in front of a person/decision maker and

asking for a gift• Most effective – harder to say no• Find an “in” or advocate to go with you• Do your research• Create a relationship/correlation• Follow Up• Don’t be afraid to leave empty handed

SPONSORSHIPS• Provide a tangible

outcome to the donor• Create a

relationship/connection• Show “return on

investment”• May come out of a

different pool of money for corporations

• Make sure “rights” don’t overlap

• Fufill promises• Use direct ask

RIGHTS OF SPONSORS• What did you promise?• Is it exclusive?• Does it add cost?• When are funds received?• Proper thank you

PEOPLE GIVE TO PROJECTS• What do you have that can be sponsored?• Tickets• Permit Fees• Gear

• Makes donations specific• Make specific requests• Find links

ONLINE DONATIONS• Paypal• Website• No benefits• Tips from Clients• Driven by core base• Credit Card Processing Fees

CROWD FUNDING• Kickstarter• Razoo• First Giving• Know the rules• Processing Fees

PRODUCT SALES• Shirts• Hats• Buffs• Sizes? Shipping?

Weight? Bulk Orders?

GRANTS• Guide grants• Typical sources

(Access Fund, National Geographic)

• Local grants (Rotary Clubs, etc)

• Grant requirements

• Application period/eligibility

501C3 STATUS• Large application process• Legal requirements• Creates a formal association• Long term strategy• Allows tax deduction for

donors – could increase donations

FUNDRAISING ETIQUETTE• Always thank the donor (legal

obligation for 501c3)• Clean up your campaign after the

climb• Open to the door to future

opportunities• Provide a wrap up/status report• Fulfill any promises/obligations

QUESTIONS

Questions?

www.amandawroten.com757-593-8491