expedia's global lodging supply
DESCRIPTION
Hari Nair - ExpediaTRANSCRIPT
Hari NairVice PresidentMarket Management
Lodging Update
Expedia Inc| 1© Expedia, Inc. All rights reserved. Confidential and proprietary.
LODGING IS A BIG PART OF OUR BUSINESS
That’s enough to sell out the Aria….
103+ million
for 71+ years
room nights sold in the L12 months…
Expedia Inc| 3© Expedia, Inc. All rights reserved. Confidential and proprietary.
Hotel Portfolio
~162,000 HotelsWorldwide
17,000 HotelsAcquired YTD
Hotel Count by RegionEMEA70K
AMER46K
APAC20K
LATAM9K
EMEA79K
+12%
AMER48K +3%
APAC25K
+27%
LATAM11K
+17%
Expedia Inc| 7© Expedia, Inc. All rights reserved. Confidential and proprietary.
20112012
Partners132,000
GDS 30,000
Chains53,000
Independent79,000
Expedia Inc| 8© Expedia, Inc. All rights reserved. Confidential and proprietary.
162,000Hotel Count by Region
AMER Property Counts on Expedia vs. Booking.comDominant Inventory
Booking9,250
Expedia 21,720
Common26,181
Expedia Inc| 9© Expedia, Inc. All rights reserved. Confidential and proprietary.
Our People
Industry Experts with Travel Experience• 49% have a degree or certificate in
Hospitality Management
• 31% have worked in hotel revenue management
• 39% have worked in a hotel sales or marketing
• 35% have 10+ years in the hospitality industry
49%Hospitality
Management
31%Revenue
Management
39%Sales or
Marketing
35%10+ Years
ExperienceExpedia Inc| 11© Expedia, Inc. All rights reserved. Confidential and proprietary.
AMER EMEA APAC
LPS Lodging Offices
Bringing you the best…
Rates Content
Availability
Expedia Inc| 15© Expedia, Inc. All rights reserved. Confidential and proprietary.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct70%
75%
80%
85%
90%
95%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
91%
4.8%Beat %
Meet %Great Availability
Expedia Inc| 16© Expedia, Inc. All rights reserved. Confidential and proprietary.
© 2011 Expedia, Inc. All rights reserved. Confidential and proprietary.
55%Same Day Bookings
>1MillionTransactions in 2012
54%Average Growth
Mobile
Expedia Inc| 17
Expedia Inc| 18© Expedia, Inc. All rights reserved. Confidential and proprietary.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct70%
72%
74%
76%
78%
80%
82%
84%
86%
88%
3.0%
5.0%
7.0%
9.0%
11.0%
13.0%
15.0%
17.0%
19.0%
83%
8.9%Beat %
Meet %Price Competitiveness is key!
Expedia Inc| 19© Expedia, Inc. All rights reserved. Confidential and proprietary.
Public Speaking
Work closely with suppliers
PartnerEvents
TelephoneMarketVisits
Expedia Inc| 21© Expedia, Inc. All rights reserved. Confidential and proprietary.
Over 100 Strategic Accounts managed
Global Partner Group50 team members world wide
What else are we spending our time on?
Promotions drive your productionJan – Nov 2012, % Room Nights Sold as a promotion
55%
41%41%
65%
Promotions
Expedia Inc| 25© Expedia, Inc. All rights reserved. Confidential and proprietary.
UpliftCo
nver
sion
DRR provide an incremental…
5%Promotions
Length of Stay
Average Daily Rate
Booking Window
Packages 2 days longer stays
$33 higher rates
29 days further out
Promotions Packages
Superior Package Rates
offers a savings of $543
offers a savings of $82
Beats the competitor rate by $855
Promotions Packages
© 2011 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Inc| 28
Compelling Package Savings…Expedia’s global savings per transaction is $115
Las Vegas Orlando Maui San Diego Puerto Rico Cancun Rome
23%
18% 18%22%
17%
25%
12%
Promotions Packages
• The right hotels?
• The right content?
• The right rate plans?
• The right geography?
• The right localization?
• The right key words?
• The right landing pages?
CONTENTMATTERS!
Expedia Inc| 29© Expedia, Inc. All rights reserved. Confidential and proprietary.
Conversion depends on what you showQuality, and assortment of PICTURESReviews, positive ones!Hotel description with nearby points of interestDescriptive room types with PICTURES
5 15 Quality Photos 4% higher conversion
$3 higher ADR
Doubling # of Reviews3% higher conversion
$2 higher ADR
Complete Descriptions11% higher conversion
$7 higher ADR
Promotions ContentPackages
Great Localized Content
Expedia Inc| 31© Expedia, Inc. All rights reserved. Confidential and proprietary.
Promotions ContentPackages
LANDING PAGES
NEIGHBORHOODS
LANDMARKSLOCALISATION
THEME
MAPSORT ORDERSEM
GUEST REVIEWS
PICTURES
ROOM DETAILS
43,000.
78%Hotels
Coverage© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Inc| 32
Pay Now Pay Later
© 2011 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Partner Services Group | 34
Promotions ContentPackages ETP
© 2011 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Partner Services Group | 35
Promotions ContentPackages ETP
Thank YouBringing you
the best