IDEAS FOR TODAY AND TOMORROW

GINGER KINGBy:1. Yusfarisyam Fauzi2. Lee Sook Kuan3. Noor Hazlina Ihzanullah Khan

Vision

To be the best and most trusted ginger-based product

supplier in Asia region

Goals and Objectives

Establishment of “Ginger King” as a well known and trusted brand

Products creation which goal is to exceed customers' expectations.

Compliance and Certification for products and processes

Short Term – First 3 years Asia Market

penetration

Diversification of ginger-based product

Long Term – After 3 years

Today’s Overview Ginger King is a Malaysian company producing (Bentong breed) ginger-based food and toiletry products.

It has a ginger farm and factory located in Karak, Pahang, and a sales office in Kuala Lumpur.

Current product:◦ Edible food in the form of ginger powder◦ Ginger-lab range consisting of toothpaste, and shampoo.

Why Ginger?

Common ingredient in

Asian and Indian cuisine

Use for relieving digestive problems such as

nausea, loss of appetite,

motion sickness and

pain.

Decreases the risk

of obesity, diabetes, he

art disease and

overall mortality

Promoting a healthy

complexion and hair, increased

energy and overall lower

weight

Constructive CriticismGinger Farm

• Planting and Harvesting of the Ginger need to be planned properly since it is in the hillside to ensure ecosystem and environmental sustainability is maintained and to avoid landslide incident

• The safety at the workplace need to be enhanced in according to labor act and provide any necessary contingency barrier

Processing Area

• Ginger drying process using sunshine and zinc might have side effect

• Concern on the hygienic of the workers performing ginger cleaning with bare hand and also cutting the ginger manually using knife

Final Product

• Packaging is too conventional and unattractive which looks like old Chinese herb. Difficult to attract young generation.

SWOT AnalysisStrength• Owns local ginger farm• Simple farming and processes

• To identify more point we require info:• sales records for the past few months to

identify the potential growth;• Numbers of employees

Weakness• Low usage of technology• Lack of innovative products• Low skill labour• Lack of food safety and quality

certification

Opportunities• Growing awareness on ginger

health benefits;• Growing demand for healthy living• Potential consumers around Asia

Region that understand the benefits of ginger

Threats• Unpredicted weather• Numbers of competitors• Soil management• Customers perception on local

products

Market analysis-Porter’s 5 Forces

Ease of entry (moderate)-local and international brands -laws and regulations involved:

approval from Ministry of Health, GMP,

-low to moderate cost of setting up business

Threat of substitutes (moderate)-lotions/balm

-doctors

Bargaining power of suppliers (high)

-few suppliers-gingers taken only from

Bentong

Bargaining power of customers

(high)-variety of choices in the market

-low switching cost-low to moderate brand loyalty

Competitors (high)Health supplementary

products from Blackmores, GlaxoSmithKline, Amway,

Herbalife, Dunia Herbs

Target Market -health-conscious customers (maintain normal blood circulation, strengthen immunity)

-those who are suffering from stomach-related illnesses (boating, flatulence, loss of appetite)

-pregnant women

Medium income group of all races Those who live in

cities and suburbs

Adult and elderly Health-consciouspeople

Operation Strategy

Planting and Harvesting

Planting rotation to ensure soil fertility is maintained

Sectional Harvesting to avoid landslide

Using organics fertilizer and pesticides to avoid side effects

Training from Ministry of Agriculture (MoA) division

Ginger Processing

Custom made machineries for quick and safer drying process

Proper glove for employee when dealing with material for hygienic

Automation of cleaning and cutting process

Process Analysis

Marketing StrategyEmpowering the “Ginger

King” brandGain certification and

endorsement from accountable body for the product

Sponsoring in the mainstream TV program

More Corporate Social Responsibility (CSR)

involvement

Joining expositions and fairs to promote brand

Products

Innovation and creativity in the

packaging

Highest standard of quality by improving

the process

Exploring the drinking water

product

Market

“Halal” certification for Muslim

market

Franchising and online dropship program

Place

Direct selling

-fairs and expositions-retail outlets

Funding StrategyMinistry of Agriculture – All

certification in place

Initial public offering (IPO) issuance – the brand is well

known plus the company future prospect looks

promising

Perbadanan Usahawan National Berhad (PUNB) –

Good business plan

Joint venture – food processing company which

can also be oversea companies

Loan from banks – perform financial feasibility study based on previous data, future growth, risk

and return i.e payback period, NPV, IRR etc.

Strategic PlanningHiring Strong Management Team:

Operation Manager - Analyzing and restructuring the overall process of operation. Must have good background in agriculture and food processing

Marketing Manager - Empowering the brand into the next level and have expertise with the latest trend of business

Financial Manager – preparing the future business prospect for funding strategy and analyze the suitability of every choice based of feasibility study

Employee Training and Development program

Employee engagement and good working culture

Adapting human governance concept

Market Competitiveness and Behaviour

Awareness• The

importance of healthy product as supplement

Price• To compare

against similar product

• Higher production can lower the price

Forecast• Demand and

supply• Regression

analysis

Conclusion With a good and proper business plan, Ginger King brand has great potential to be the best supplier for ginger-based product in Asia. The growth can make good business sense - better brand recognition, building value in the business for employees and customers, offering a wider range of products and services to a larger geographical market, and creating "economies of scale."

The entrepreneur is that endless challenge seeker. Once their small business is humming along, growth is the next exciting challenge