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KY Bluegrass versionTRANSCRIPT
5 Ways to Expand Your Network of Fundraisers
and DonorsPresented by FirstGiving’s
Joseph LoPrestiSales Executive
Who is FirstGiving?
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pagesand Event Registrations Online Direct Donations
Branding
Event Registration
Grassroots Fundraising
Email Messaging
Email is the most effective way for you and your fundraisers to ask for
donations.
3 Steps to a Successful
Email Campaign
Email Messaging
Step 1: Identify what type of email you want to send
Event Announceme
nt
Fundraising Update
Donation/Fundraising
Ask
Thank you post
donation/event
Post event donation ask
Email Messaging
Step 2: Identify your network and segment your audience
1st time donors/fundraisers
Long-time fundraisers
Annual Donors
Event Participants
Grassroots fundraisers
Friends Family ColleaguesExtended Networks
Email Messaging
Step 3: Compose your email
PersonalizeVideo/
Pictures350 words
or lessDonation options
Contact/Event
information
Online Email Tools
FREE
Nonprofi
t
Discount
Include
d
Social media fundraising is the future.Your nonprofit needs a presence on
Facebook.
Nurture your MillennialsDonors between 18-30
92% of past donors “liked” Nonprofit’s Facebook page
2/3 interact with Nonprofit on Facebook regularly
The Millennial Impact Report
Set up your Nonprofit Facebook Page.
Make it unique.
Make good use of your cover photo.
Engage with your fans.
Timing is everything.
Morning
8-9am
Lunch
12-1pm
Evening/Late Night
4:30-6pm9:30-11pm
Take donations directly on your Nonprofit Facebook page.
Turn your event participants intofundraisers during registration.
“But how?”
-Provide fundraising packets
-Enforce minimums and waive registration fees
-Offer incentive to top fundraisers
60% of event registrants choose to fundraise for the event in which they are participating on FirstGiving.
Benefits of online registration
• Save time on event day with pre-registration
• Easily collect and access contact info and answers to custom registration questions online
• Export data into Excel to import into your donor database
• Allow the option to register offline
Online event registration on FirstGiving.
Coming soon: Embedded Registration
Coming soon: Embedded Registration
Your cause is your brand. Keep it consistent.
10 must haves for your brand.
Logo, brand theme
Mission Statement
Captivating photos
Storytelling video
Personal story or connection
Donation and fundraising
optionsThank you messages
Email messaging strategy
Social media presence
Clear contact information
Incorporate imagery that represents your brand and mission.
Be creative.
Customize.
You don’t need a fundraising event to
Fundraise online.
Grassroots fundraisers receive higher donations than those fundraising for an official event.
Weddings, anniversaries, christenings, and treks receive the highest average donations.
Weddings, anniversaries, christenings, and treks receive the highest average donations.
Chris Snell fundraised for his 150 mile run across the Sahara desert.
Howard Kreiwitz fundraised in memory of his father, Jack.
Branding
Event Registration
Grassroots Fundraising
Email Messaging
Questions?
Be a part of the FirstGiving Community
Facebook: facebook.com/firstgivingTwitter: @firstgiving
Online Fundraising blog: http://blog.firstgiving.com
Interested in learning more about FirstGiving?
Contact our Online Fundraising Consultants:
Email: [email protected]: 617-542-0010 x 4