expanding your ppc keywords list

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703-642-3800 703-642-3800 Expanding Your Pay Per Expanding Your Pay Per Click Keyword List Click Keyword List

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http://netstrategies.comStevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies

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Page 1: Expanding Your PPC Keywords List

703-642-3800703-642-3800

Expanding Your Pay Per Expanding Your Pay Per Click Keyword ListClick Keyword List

Page 2: Expanding Your PPC Keywords List

Keyword expansion is Keyword expansion is one of the most one of the most

important elements to important elements to your pay per click your pay per click

campaign.campaign.

Page 3: Expanding Your PPC Keywords List

Keywords are the Keywords are the link between your link between your

products and products and potential customers!potential customers!

Page 4: Expanding Your PPC Keywords List

Campaigns need every Campaigns need every variation of a keyword variation of a keyword

to ensure that a to ensure that a customer might find customer might find

your site.your site.

Page 5: Expanding Your PPC Keywords List

It takes a multitude of It takes a multitude of keywords and keywords and

variations of them to variations of them to make a successful make a successful

campaign.campaign.

Page 6: Expanding Your PPC Keywords List

Trial and ErrorTrial and Error

Some variations of keywords will Some variations of keywords will work well and some will not.work well and some will not.

Monitor, add, and test your Monitor, add, and test your keywordskeywords

Page 7: Expanding Your PPC Keywords List

Broad keyword matches Broad keyword matches will trigger your ads for will trigger your ads for

any related keywords that any related keywords that you’re bidding on.you’re bidding on.

Page 8: Expanding Your PPC Keywords List

However, it is better to However, it is better to have those keywords in have those keywords in your list so that your ads your list so that your ads

are consistently triggered. are consistently triggered.

Page 9: Expanding Your PPC Keywords List

How can I find more How can I find more keywords?keywords?

Google AnalyticsGoogle Analytics

Google Adwords Keyword ToolGoogle Adwords Keyword Tool

Google Search Query Google Search Query Performance reportPerformance report

Page 10: Expanding Your PPC Keywords List

Keep tuning in for more Keep tuning in for more information on how to information on how to improve your website!improve your website!

Page 11: Expanding Your PPC Keywords List

703-642-3800703-642-3800

Contact us if you need Contact us if you need help launching your help launching your

PPC campaign!PPC campaign!