expanding opportunities with reader's choice
DESCRIPTION
This deck is from Matt Coen, President & Co-Founder of Second Street's, presentation at Inland Press Association and Southern Newspapers Publisher Association's Multimedia Solutions Conference.TRANSCRIPT
DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
Expanding Opportunities with Reader’s Choice BallotsInland – SNPA Multimedia Solutions ConferenceNovermber 8, 2013
Who We Are
3,000 Media Partners
Why Online Promotions?
Source: Borrell Associates
In B
illio
ns
#PromotionsLab
History of ballot promotions
#PromotionsLab
But there are some pain points
“Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program.
It only took 30 minutes to set up this year! Last year it took a week and a half to tabulate this year we drastically reduced that.”
- Tammy Burdick, Senior Market Analyst at The Roanoke Times
How New Technology Solves These Problems
“Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program.
It only took 30 minutes to set up this year! Last year it took a week and a half to tabulate this year we drastically reduced that.”
- Tammy Burdick, Senior Market Analyst at The Roanoke Times
Bigger Opportunity Than Ever before
Voter’s Choice Revenue Opportunities
Upgraded Listings
Upgraded Listings
Category Sponsor
Online Ads
Special Print Issue
Live Event
Deals Store
• Online
• Enhanced Listings
• Email Opt-in
• Social Media
• Mobile
• Email Campaign
Integrated Campaign
Case Study:THE SIGNAL
The Signal
Santa Clarita, CA8,500 circulation1.3 MM pv/monthsignalscv.com
Integrated Promotion
Integrated Promotion
Integrated Promotion
Results
4,600 Write-ins
115,000 Votes270%
users
2013 “Best of” Results
$72,960 Revenue$72,960 Revenue
PRINT ADS
$6,360 Revenue$6,360
Revenue
ONLINE ADS
$3,000 Revenue$3,000
Revenue
Winners purchased “Thank you” ads
Special Section
$60,000 Revenue$60,000 Revenue
WINNERS PAGE
$3,600 Revenue$3,600
Revenue
The Signal Revenue Results
Ballots: More than just
Once a year
Align with What your already
doing
HOLIDAY
SPORTS
COMMUNITY EVENTS
PARENTING
WEDDING
WORKPLACE
Restaurants
Case Study: The Roanoke Times
The Roanoke Times
Roanoke, VA85,000 circulation7.8 MM pv/monthwww.roanoke.com
Audience Results
990 Users
4,252 Write-ins
13,133 Votes
Promotion
NAVIGATIONNAVIGATION
ONLINE ADS
BLOG
SOCIAL MEDIA
22% of entries!22% of entries!
PRINT ADS
POP CAMPAIGN
Revenue
ENHANCED LISTINGS
$1,600 Revenue$1,600
Revenue
$3,600 Revenue$3,600
Revenue
CATEGORY SPONSORSHIP
FACEBOOK PPC
$800 Revenue$800 Revenue
PRINT SPECIAL SECTION
PRINT SPECIAL SECTION
$51,000 Revenue$51,000 Revenue
PRINT SPECIAL SECTION
$16,450 Revenue$16,450 Revenue
HOLIDAY DEALS STORE
The Roanoke Times Revenue Results
Ballots hit on Trends
MOBILE
LOCAL
SOCIAL
CROWD SOURCING CONTENT
LISTS
SMB ADVERTISERS
USER-GENERATED REVIEWS
LIVE EVENTS
Voter’s Choice Revenue Opportunities
