exhibitor’s manual - nós amamos supermercado€¦ · 2.1 media channels for the event ......

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CONTENTS

EXHIBITOR’S MANUAL

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GENERAL INFORMATION .......................................................................................... 5

1. EVENT SCHEDULE ............................................................................................................................................5

2. HOW TO USE THE ONLINE EXHIBITOR GUIDE ..............................................................................................7

2.1 MEDIA CHANNELS FOR THE EVENT .......................................................................................................8

3. DEADLINES ........................................................................................................................................................9

4. MEDICAL CARE ...............................................................................................................................................10

5. PRODUCT COLLECTION – APAS SHOW 2017 .............................................................................................10

6. INSURANCE………………….............................................................................................................................10

7. SAFETY REQUIREMENTS ...............................................................................................................................11

7.1 EXHIBIT HALL ...........................................................................................................................................11

7.2 FIRE EXTINGUISHER ..............................................................................................................................11

7.3 FUELS AND EXPLOSIVES ......................................................................................................................12

7.4 HAZARDOUS MATERIALS ......................................................................................................................12

7.5 COMBUSTION ENGINES ........................................................................................................................12

7.6 PERSONAL PROTECTIVE EQUIPMENT ................................................................................................12

7.7 EXHIBIT HALL ACCESS...........................................................................................................................13

7.8 EMERGENCY EXITS ...............................................................................................................................13

7.9 SMOKING BAN ........................................................................................................................................13

7.10 BAN ON UNDERAGE DRINKING ..........................................................................................................14

8. RULES FOR USING PARKING LOT AND LOADING/UNLOADING AREAS AT EXPO CENTER...................14

8.1 PARKING LOTS ........................................................................................................................................15

8.1.1 ATTENDEES ....................................................................................................................................15

8.1.2 EXHIBITORS ....................................................................................................................................15

8.2 LOADING AND UNLOADING ...................................................................................................................15

8.2.1 EXHIBITION HALLS AND SURROUNDING AREAS .......................................................................15

8.3 INSTALLATION AND DISMANTLE CONDITIONS ...................................................................................16

8.3.1 LOADING AND UNLOADING AREA ................................................................................................16

8.3.2 ACCESS TO LOADING AND UNLOADING AREA ......................................................................... 16

8.3.3 DISMANTLE .................................................................................................................................... 16

8.3.4 FINAL CONSIDERATIONS ............................................................................................................. 17

9. CLEANING AND MAINTENANCE DURING THE EVENT ................................................................................17

10. IN/OUT FLOW OF MATERIALS ..................................................................................................................... 18

10.1 INFLOW PROCEDURES .................................................................................................... …………….18

10.2 OUTFLOW PROCEDURES ............................................................................................................…….18

10.3 SHIPMENT OF PRODUCTS FOR EXHIBITION ..................................................................................... 19

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11. REGIONAL LABOR OFFICE.................................................................................................................. ….....20

11.1 MINORS .............................................................................................................................. ………….....21

12. FIRE SAFETY REGULATION......................................................................................................................... 21

EXHIBITORS’ REQUEST FOR SERVICES ...............................................................24

1. SERVICES PRICE LIST ......................................................................................................... ………………..24

2. CLEANING FEE ............................................................................................................................................ ..24

3. ELECTRICITY ............................................................................................................................................ ….24

4. WATER ...................................................................................................................................................……..25

5. CITY FEES ......................................................................................................................................................26

6. TELEPHONE AND INTERNET .......................................................................................................................26

7. EXHIBITOR’S RESPONSIBILITIES REGARDING ITS SERVICE PROVIDERS ...................... ……………..27

7.1 INSTALLATION CONTRACTOR........................................................................................................... 27

GENERAL REGISTRATION ......................................................................................29

1. BOOTH MANAGER ...............................................................................................................................…….32

2. EXHIBITOR ....................................................................................................................................................33

3. EXHIBITOR’S GUEST ............................................................................................................................ …...33

4. SERVICE PROVIDER REGISTRATION .......................................................................................... ………..34

4.1 SERVICES – CATERING/ AUDIOVISUAL/ RECEPTION/ PHOTOGRAPHY/ ARTISTIC ATTRACTION/ CLEANING............................................................................................................................................. 34

4.2 ARTISTS AND AUTHORITIES – GUESTS ........................................................................................... 35

4.3 SECURITY .............................................................................................................................................35

4.4 SUPPORT (PASS) .................................................................................................................................35

5. INSTALLATION CONTRACTOR.......................................................................................................... …….36

6. BADGE PICK-UP .......................................................................................................................................... 36

GENERAL INFORMATION FOR INSTALLATION................................................... 37

1. INSTALLATION PERIOD ............................................................................................................................. 37

2. DISMANTLE PERIOD .................................................................................................................................. 38

3. USE OF EXHIBIT HALL .............................................................................................................................. .38

4. WALLS, PARTITIONS AND FINISHES ....................................................................................................... .39

5. MASONRY STRUCTURES, METAL, WOOD AND ALUMINUM FRAMES ................................................ .39

6. GLASS WALLS ...................................................................................................................................... …..40

7. GARDENS AND PLANTS .......................................................................................................................... .40

8. AISLES/CLEANING ................................................................................................................................... .40

9. WASTE GENERATING ACTIVITIES ......................................................................................................... .41

10. USE OF ELECTRIC STOVES/OVENS ..................................................................................................... .41

11. ELECTRICAL INSTALLATIONS ............................................................................................................... .41

12. SPECIAL LIGHTING .................................................................................................................................. 44

13. SPECIAL INSTALLATIONS ....................................................................................................................... 44

14. VIDEO WALL AND BIG SCREENS ......................................................................................................... ..44

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15. EMBARGO TO BOOTH INSTALLATION ................................................................................................ 44

BOOTH LAYOUT .................................................................................................. 45

1. LAYOUT RULES ...................................................................................................................................... 48

1.1 MAXIMUM HEIGHT ......................................................................................................................... 48

1.2 VISIBILITY ........................................................................................................................................48

1.3 TWO-STORY BOOTHS ................................................................................................................... 49

1.4 ACCESS RAMP FOR PEOPLE WITH DISABILITIES.......................................................................50

1.5 WALKWAYS/STAGES .....................................................................................................................50

1.6 AIR CONDITIONING UNITS ............................................................................................................51

2. DOCUMENTS ...........................................................................................................................................52

2.1 ART (Technical Responsibility Statement) issued by an engineer (accredited by CREA), or

RRT (Technical Responsibility Registration), issued by an architect (accredited by CAU)....................... 52

2.2 RELEASE OF LIABILITY AGREEMENT .........................................................................................53

2.3 SECURITY CHECK/BADGES.................................................................................................................. 53

PROMOTIONAL ACTIONS AND FINES ..............................................................54 1. EARLY DISMANTLE AT THE END OF THE EVENT .............................................................................. 54

2. MUSIC/ CONCERTS AT THE BOOTHS...................................................................................................54

2.1 ECAD FEE ..................................................................................................................................... .55

3. PROMOTERS IN COSTUMES ................................................................................................................ 55

4. FINES AND PENALTIES ......................................................................................................................... 55

BOOTH SHOW APAS POPAI 2017 AWARD ......................................................56

SPECIAL LAYOUTS ............................................................................................ 64

1. ENTREPRENEUR LAYOUT 2017 ......................................................................................................... 64

2. TURNKEY LAYOUT 2017 ...................................................................................................................... 65

BASIC PROCEDURES FOR THE SUCCESSFUL OPERATION OF APAS SHOW 2017 ....................................................................................................................69

FINAL REMARKS ............................................................................................... 70

ANNEX 1 – REFERENCE TABLE FOR POWER CONSUMPTION, IN kVA ......71

ANNEX 2 – ECAD FORM ................................................................................... 73

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GENERAL INFORMATION

MANAGED AND MADE POSSIBLE BY: APAS – Associação Paulista de Supermercados

Rua Pio XI, 1.200 – Alto da Lapa

São Paulo | SP – CEP [ZIP CODE] 05060-001

Phone: +55 11 3647-5300

PROMOTION AND ORGANIZATION: Promovisão Promoções e Merchandising Ltda.

Rua Padre João Manuel, 755, conj. 92 – Jardins


Phone: +55 11 3087-5050

SEGMENT: Supermarkets and general retail

TARGET AUDIENCE: Owners and executives of supermarkets, wholesalers,

distributors, retailers, bakeries, convenience stores and

suppliers of products, services and equipment to the

supermarket segment

FREQUENCY: Yearly

SCOPE: International

1. EVENT SCHEDULE

Date: May 2-5, 2017

Tuesday to Friday

Location: Expo Center Norte

Rua José Bernardo Pinto, 333 – Vila Guilherme


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OPENING HOURS:

MAIN OFFICE: April 30 - May 1, 9 am - 6 pm

May 2-4, 7 am - 9:30 pm

May 5, 7 am - 6:30 pm

EXHIBITOR SERVICES [CAEX]: April 26 - May 1, 8:30 am - 8 pm

May 2-4, 8 am - 10 pm

May 5, 8 am - 7 pm

SHOW: May 2-4, 2 pm - 10 pm

May 5, 1 pm - 7 pm

CONGRESS: May 3-5, 8 am - 2 pm

MAY 25

LUNCH with OPENING LECTURE: 12 pm to 1:40 pm

OPENING CEREMONY: 2 pm to 4 pm

Main Auditorium – Expo Center Norte Convention Center

SHOW OPENING: 2 pm

Expo Center Norte Exhibit Hall

4/26 to 4/30 5/1/1717 5/2/1717 5/3/1717 5/4/1717 5/5/1717 5/6-75

Booth Installation

Decoration Event (Trade Show)

Dismantle Carpeting Booth Maintenance

Congress

1.1 INSTALLATION: April 26-30, 7 a.m. to 10 p.m.;

1.2 INNER BOOTH DECORATION: May 1, 8 am - 10 pm

1.3 MAINTENANCE/SUPPLIES: May 2-5, 8 am - 10 pm;

1.4 DISMANTLE: May 5, 7:30 pm, to May 7, 10 am, AT THE LATEST.5.

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DISMANTLING RULES – 5/55

7 pm - 7:30 pm – Attendees’ exit;

7:30 pm - 11 pm – Access restricted to EXHIBITORS and RENTAL COMPANIES to remove material,

equipment and crated products;

From May 5, 11 pm, to May 6, 1 am, only RENTAL COMPANIES will be allowed on premises for the

removal of large materials;

INSTALLATION CONTRACTORS will be allowed access after 1 am.

2. HOW TO USE THE ONLINE EXHIBITOR GUIDE

Through the event’s official website (www.apasshow.com.br),

exhibitors are able to:

Confirm EXHIBITOR’s information;

Register company employees for the Show and the Congress;

Register EXHIBITOR’s sales representatives;

Send invitations to EXHIBITOR’s guests;

Inform and register EXHIBITOR’s INSTALLATION CONTRACTOR;

Request electricity and water hookups, cleaning service and other services provided by the City,

as well as paying any related fees;

Inform contracted vendors (operations, catering, HR, music, security, cleaning, and others);

Get directions and map of surrounding area;

Submit booth design and all required documentation;

Download the APAS SHOW logo, with an application guide for the event’s printed material and

visual communication.

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2.1 MEDIA CHANNELS FOR THE EVENT

In addition to the event’s official website, www.apasshow.com.br, APAS Show provides other means of

communication and integration with EXHIBITORS and attendees since the pre-event period. They are:

SOCIAL MEDIA

More than just being present, we are very active on our different social media accounts. Our main

communication channels on the internet are Facebook (+6,000 fans) and Twitter (+2,000 followers).

Also we have an exclusive YouTube channel and a corporate LinkedIn profile.

Facebook

www.facebook.com/apasshow

Twitter

www.twitter.com/apasshow

YouTube

https://goo.gl/7a7zfw

LinkedIn

www.linkedin.com/company/feira-apas

OFFICIAL PRESS RELATIONS OFFICE

To ensure the success of the Show, we have a press office trained to support communication

professionals, media outlets and exhibitors, providing press releases and photos to journalists and

assisting in scheduling interviews with the Show’s organizers and EXHIBITORS. To contact our press

office, just go to: www. apasshow.com.br/imprensa.

APAS Show 2017 APP

The APAS Show app is a quick and easy tool to provide attendees with information about the Show and

the Congress. The official APAS Show 2017 app allows users to view the Show’s layout, check out the

EXHIBITORS’ list, and get information about participating companies, as well as the location of their

booths. In addition, users can share photos on social media, check out the lecture schedule and up-to-

date information before and during the event.

http://www.apasshow.com.br/

http://www.facebook.com/apas

http://www.twitter.com/apas

https://goo.gl/7a7zfw

http://www.feiraapas.com.br/imprensa

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3. DEADLINES

*The deadlines below refer to the final date of delivery and/or payment of the respective invoices. If you

would like to pay in installments, we suggest that you request to do so in advance..

DEADLINES ARRANGEMENTS RESPONSIBLE

2/20/1717 Inform INSTALLATION CONTRACTOR EXHIBITOR

3/6/1717

INSTALLATION CONTRACTOR’s release of liability (original copy) INSTALLATION CONTRACTOR

SECURITY CHECK INSTALLATION CONTRACTOR

Submit booth design, along with ART EXHIBITOR/

INSTALLATION CONTRACTOR

Submit structural calculation INSTALLATION CONTRACTOR

Inform service provider companies EXHIBITOR

4/3/1717

Payment of cleaning fee (50% off if paid by 4/3) EXHIBITOR/


Payment of city fees (according to City Hall list) EXHIBITOR

Payment of water fee (50% off if paid by 4/3) EXHIBITOR

Payment of electricity fee (50% off if paid by 4/3) EXHIBITOR

EXHIBITOR registration (50% off if paid by 4/3) EXHIBITOR

EXHIBITOR one-day registration (50% off if paid by 4/3) EXHIBITOR

Sales representative registration (extra, on the first table) EXHIBITOR

Inform EXHIBITOR’s guest EXHIBITOR

Installation and maintenance registration (50% off if paid by 4/3) INSTALLATION CONTRACTOR

Service providers registration (catering, HR, cleaning, security, and others - 50% off if paid by 4/3)

SERVICE PROVIDER

Submit a description of musical concert or attraction, with decibel specification

EXHIBITOR

Registration of artists and celebrities EXHIBITOR

Press office registration EXHIBITOR

As of 4/10/1717

Delivery of badges (upon appointment) EXHIBITOR/


* APAS Show 2017 does not guarantee services requested after the respective dates.

IT SHOULD BE NOTED THAT ANY EXHIBITORS WHO HAVE NOT PAID THEIR FEES FOR EXHIBIT

SPACE, REGISTRATION OR SERVICES WILL BE DENIED ACCESS TO THE EXHIBIT HALL TO

START INSTALLATION.

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4. MEDICAL CARE

Two emergency care centers will be available to EXHIBITORS and visitors at all times during the event.

5. PRODUCT COLLECTION – APAS Show 2017

APAS’ Social Responsibility department will collect surplus products from the APAS Show 2017

EXHIBITORS for donations to the non-profit institution Canto Cidadão, which will distribute them among

other entities.

In recent years, this policy has been a great success, benefiting thousands of people in need, and

helping us reach our goal of collecting 304 tons of a wide range of products for donation. Looking to

increase these figures, we are hereby disclosing the planning schedule for this year’s action:

Starting in March 2017 and throughout the Show, APAS’ Social Responsibility department

will contact the exhibiting companies to check the availability of products for donation.

We will send a specific previous notice on the matter, so that all EXHIBITORS may join the

campaign.

During the event, a sticker will be delivered to EXHIBITORS supporting the campaign, to be

displayed on their booths.

Exhibitors can confirm their donations in advance by calling +55 11 3647-5039 – APAS

Show 2017 Collection Action, or sending an email to [email protected].

Once the donation is confirmed, an identified team will be make the rounds to participating

booths on 5/5, after the event has ended, to pick up the products.

The campaign’s results will be announced in our communication outlets, APAS Acontece magazine and

newsletter. After this publication, any information about the donation or other issues related to the Social

Responsibility department can be obtained by calling Rose Pavan at +55 11 3647-5039.

6. INSURANCE

APAS, Promovisão and the event organizers shall not be liable for damages or losses to any persons

and/or products during the event, including theft, sabotage, civil unrest, electric power outage or

disruptions and claims of any kind. The EXHIBITOR/ INSTALLATION CONTRACTOR or their agents

mailto:[email protected]

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are responsible for any accidents caused by their presence, that of their employees or of any other

person to whom they have facilitated or allowed entrance to the event.

The event’s organizers recommend that, at their own discretion and in accordance with the

legislation in force, each EXHIBITOR acquires insurance for their booths, products, assets and

staff.

7. SAFETY REQUIREMENTS

7.1 EXHIBIT HALL

The Expo Center Norte exhibit halls have fire prevention and firefighting equipment placed in common-

use areas and emergency exits. The hallways and emergency exits are signposted and shall remain

unobstructed and accessible throughout the entire duration of the Show.

7.2 FIRE EXTINGUISHER

As recommended by the fire department, all booths must be fabricated with FLAME-

RETARDANT materials, and EXHIBITORS must request fireproof certificates from their carpet

and fabric suppliers.

In accordance with the technical standards issued by ABNT [Brazilian Association of Technical

Standards] (State Decree 38.069/93), ALL EXHIBITORS must install a sufficient quantity of DRY

CHEMICAL or CO2 (CARBON DIOXIDE) FIRE EXTINGUISHERS, COMPATIBLE with the products and

materials used in the booth installation.

Dry chemical fire extinguishers must weigh at least 4 kg (8.8 lb.), and CO2 extinguishers must weigh at

least 6 kg (13.2 lb.). The event’s organizers require at least ONE EXTINGUISHER PER 25 SQUARE

METERS (270 SQUARE FEET). E.g.: 100 sqm (1,076 sqft) = four (4) fire extinguishers.

The fire extinguishers must be requested directly from the event’s official fire prevention company,

JAGUAR BOMBEIROS - phone: +55 11 4307-1929.

Keep the extinguisher easy to locate, readily accessible, and properly identified. If the EXHIBITOR

already has this equipment, it can use them in its booth.

APAS Show 2017 will contract a fire prevention and firefighting crew to inspect the booths and guide

the EXHIBITORS on the technical instructions issued by the State of São Paulo FIRE DEPARTMENT.

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7.3 FUELS AND EXPLOSIVES

The use of explosives, non-liquefied gases, toxic gases, fuels, gas cylinders (LPG) or any other

elements that may cause fire and/or explosion is prohibited. All ovens, heaters and toasters must be

electric powered.

All EXHIBITORS using an electric stove or oven in their booths must comply with all safety regulations

and USE SOME TYPE OF EXHAUST CONNECTED TO THE VENTILATION SYSTEM.

7.4 HAZARDOUS MATERIALS

Any work involving the use of paint, grease, corrosive materials, dust and liquids must be carried out

with enclosed containers and with suitable equipment, in order to prevent injuries and accidents to

attendants, employees, neighboring booths and the exhibit hall.

7.5 COMBUSTION ENGINES

No combustion engines shall be operated inside the exhibit hall.

7.6 PERSONAL PROTECTIVE EQUIPMENT

EXHIBITORS, INSTALLATION CONTRACTORS and other businesses must provide Personal

Protective Equipment (PPE) to employees working in the installation and dismantle periods. The

equipment must be in perfect conservation, use and operation conditions, ensuring everyone’s safety.

The operational team shall require all installers to be properly uniformed, and wear a helmet, gloves,

glasses, boots or appropriate shoes. Scaffolding and safety straps and ladders with original safety

locks, in perfect working conditions, are required for all overhead work (ladders with fabric or tarp locks

must be replaced).

ALL INSTALLERS MUST WEAR SAFETY HELMETS DURING INSTALLATION AND DISMANTLE,

AND WILL NOT BE ALLOWED TO ENTER THE EXHIBIT HALL WHILE WEARING SANDALS.

The exhibit hall’s firefighting and inspection teams will inspect the installation and dismantle of the

Show, and demand compliance with this norm.

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7.7 EXHIBIT HALL ACCESS

Only registered employees or subcontractors of the INSTALLATION CONTRACTORS will be granted

access to the exhibit hall to perform the installation and dismantle works. Therefore, they must carry

their respective badges and identification documents at all times. Clothing should be suited to the

installation environment, such as a uniform or shirt, long trousers, sneakers or shoes, and PPE.

IMPORTANT: Entrance will be prohibited for people without a shirt, or wearing shorts, dresses

or skirts, as well as those wearing slippers, sandals or open shoes during the installation and

dismantle period.

7.8 EMERGENCY EXITS

Booths or auditoriums measuring more than 100 sqm (1,076 sqft) in area must be equipped with:

Well-marked emergency exits to the booth’s external area;

Escape routes posted in the booth’s interior;

A sign indicating the maximum number of people allowed in these areas.

7.9 SMOKING BAN

SMOKING BAN signs must be posted in a highly visible location within the booth’s interior, in

the sufficient quantity for the size of the booth.

In accordance with Law No. 13,541, dated May 7, 2009, the consumption of cigarettes, cigarillos, cigars,

or any other smoking product, whether or not derived from tobacco, is prohibited in the entire State of

São Paulo, in public areas available to or customarily used by the public that are fully or partially

enclosed by a wall, ceiling or roof, even if such structures are temporary.

Any employee found to be violating this law within the Expo Center Norte premises during the

installation, operation and dismantle of the event will have their badges confiscated and be

invited to leave the exhibit hall.

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7.10 BAN ON UNDERAGE DRINKING

EXHIBITORS must display signs that warn of a “NO ALCOHOL FOR MINORS” policy (ÁLCOOL

PARA MENORES É PROIBIDO, in Portuguese) within the booth’s internal area. Such signs must

be highly visible and placed in a sufficient quantity for the size of the booth. EXHIBITORS must

also ask to see identification documents if they suspect the attendee is under the age of 18.

Law 14,592, dated October 19, 2011, prohibits businesses from selling, offering, providing, delivering

and allowing persons under 18 years of age from consuming alcoholic beverages, even if free of

charge, and determines the appropriate penalties.

During the period of the event, any EXHIBITOR found to be in violation of this law within the

Expo Center Norte premises will be notified, respond for all legal consequences and, in case of a

repeat offense, will be fined, as follows:

1st warning: VERBAL warning from the event’s organizers;

2nd

warning: WRITTEN warning from the event’s organizers;

3rd

warning: fine for violation (R$ 5,000).

8. RULES FOR USING PARKING LOT AND LOADING/UNLOADING

AREAS AT EXPO CENTER NORTE

THE FEES CHARGED BY ESTAPAR MAY CHANGE AT ANY TIME, WITHOUT PRIOR NOTICE.

Vehicles will not be allowed to access the interior of the Exhibit Hall. In case of extreme need and

urgency, the driver must request authorization from the event’s organizers.

Prior notice to the exhibit hall’s engineering supervisor (architect or engineer) is required for larger

equipment, such as machinery, cars, containers, etc., for proper planning of the routes and dates for

entry of such materials.

The exhibit hall’s parking lot is managed by Estapar. No badges or passes that offer free parking will be

issued by the event’s organizers.

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8.1 PARKING LOTS

8.1.1 ATTENDEES

Parking fee for motorcycles: R$ 21 (twenty-one reais) Entry and payment through window 1

Parking fee for passenger and utility vehicles with maximum height of 2.70 meters (8.9 feet): R$ 40

(forty reais);

Night events: R$ 48 (forty-eight reais);

Parking fee for buses and/or mini-buses: R$ 85 (eighty-five reais), in a specifically reserved area;

Parking for vans: R$ 65 (sixty-five reais);

All rates are for up to 12 hours of parking.

8.1.2 EXHIBITORS

Exhibitors may acquire badges for the duration of the event, at a discount rate of 50% (fifty percent)

of the current listed price, including the period of installation and dismantle, if needed.

Discount badges will be limited to two (2) per exhibitor’s booth, regardless of booth size.

Entrance will be through Rua José Bernardo Pinto, Gate 13; And Rua Miguel Mentem, Gate 16, and

exit will be exclusively through Gate 16 (Rua Miguel Mentem). Only passenger and utility vehicles

with maximum height of 2.70 meters (8.9 feet) will be allowed.

For access, vehicles will be required to have a proximity card and a badge* (*badge must be visible

at all times).

The proximity card is not required for the Yellow Exhibit Hall, only an exhibitor’s badge. Entrance to

the Yellow Hall will be through Rua Otto Baumgart, Gate 6; or through Rua Galatéa, Gate 8.

8.2 LOADING AND UNLOADING

8.2.1 EXHIBITION HALLS AND SURROUNDING AREAS

No parking or standing is allowed in the loading and unloading areas, or inside the exhibit halls,

except as strictly necessary for loading and unloading. Vehicles will be charged to enter and stay in

the loading and unloading areas, as shown below and according to the list posted in the areas;

Automobiles and utility vehicles weighing up to 2 tons: Free for the first 15 minutes; after that, R$ 10

per hour or fraction thereof. Vehicles leaving the area during the first 15 minutes are only allowed to

return for free after thirty (30) minutes;

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Vehicles weighing between 2 and 7 tons: Free for the first 15 minutes; after that, R$ 15 per hour or

fraction thereof. Vehicles leaving the area during the first 15 minutes are only allowed to return for

free after 1 (one) hour;

Vehicles weighing more than 7 tons: Free for the first 4 hours. In the fifth hour, a R$ 120 charge

applies; after that, R$ 30 per hour or fraction thereof. Vehicles leaving the area during the first 4

hours are only allowed to return for free after 2 (two) hours;

8.3 INSTALLATION AND DISMANTLE CONDITIONS

8.3.1 LOADING AND UNLOADING AREA

A parking fee per hour or fraction thereof shall apply to vehicles using the loading/unloading area, as

per list posted at the entrance to this area.

Vehicles are only allowed in the loading and unloading area for this specific purpose, and exhibitors or

installation contractors are prohibited from using this area during, both installation and dismantle, to

park their vehicles, store any materials or reserve any parking spots.

Failure to comply with these rules shall result in the payment of charges to be defined by Management.

8.3.2 ACCESS TO LOADING AND UNLOADING AREA

Blue, White, Green and Red Exhibit Halls - Entrance will be through Rua Cel. Marques Ribeiro, 200

– Gate 4;

Red Exhibit Hall - Access to the side hallway of the Red Exhibit Hall will be closed at 8 pm, and

gates C8, C9 and C10 will be closed at 9 pm, in compliance with the city noise ordinance (Psiu). In

this case, the installers can only access this entrance the day after the event, at 8 am;

Yellow Exhibit Hall - The entrance will be through Rua Galatéa – Gate 9.

8.3.3 DISMANTLE

In principle, the dismantling of the Trade Show will start soon after its end, and, with regards to access

to the loading and unloading area, will follow the plan agreed upon at the logistics meeting.

On the dismantle date, no vehicle will be allowed in the loading and unloading area before the times set.

Therefore, everyone should avoid arriving too far in advance of the times established for each Trade

Show, as that may back up the traffic flow in the region, since there is no specific place to leave

the vehicles while drivers wait for the loading and unloading areas to open.

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As explained above, exhibitors and installation contractors are not allowed to use the loading and

unloading area to reserve any spots or to store any materials to be loaded onto the vehicles at a later

moment – in other words, all material must be moved directly from the interior of the hall directly onto

the vehicle for which it is intended. Any violation of these rules will be subject to a penalty imposed by

the event’s organizers.

8.3.4 FINAL CONSIDERATIONS

In addition to complying with the general rules of traffic, drivers must observe safe driving standards in

the parking lots, in particular the following:

Observe a 20 kph (12 mph) speed limit;

Do not sound the horn or make any loud noise that could disrupt the neighbors or the activities of the

Trade Show;

Do not drive dangerously or recklessly;

Observe any instructions from parking staff, as well as the existing signs;

Help keep the parking lot clean and well-preserved;

If you have any questions, please call: +55 11 2089-0281

These rules are valid for 2017, but may be changed at any time, upon thirty (30) days’ notice.

9. CLEANING AND MAINTENANCE DURING THE EVENT

All aisles must be covered with carpeting, and each EXHIBITOR must ensure that they are cleaned and

well maintained, taking some precautions such as:

Restocking products using trolleys equipped with pneumatic wheels (air-filled rubber tires);

When cleaning and sweeping the booths, making sure that the dirt is not dumped onto the streets,

but rather collected into plastic bags or placed in the proper bins, according to the type of waste,

observing the proper schedule;

When restocking liquid products (water, beverages in general) and ice, making sure to keep them in

closed containers or in the proper packaging while on the way to the booth, preventing any spillage

on the carpets. These products must enter exclusively through the service entrance, and will be

inspected by the security staff, who may refuse entry if the products are found to be out-of-

specification;

Packages, products and leftovers must be discarded in the trash cans in the exhibition hall’s aisles,

according to the type of waste (e.g., recyclable, organic, etc.);

18

EXHIBITORS with a freezer or an air-conditioning unit in the booth must request a water hook-up for

the water discharged;

Each EXHIBITOR is responsible for cleaning the inside and the front walls of the booth, and may hire

a specialized company to perform such services;

Trash from inside the booths can only be taken out during the maintenance break; placing the trash

bags against the columns, in the event’s trash cans or in the middle of the aisles is prohibited,

subject to a fine of R$ 500 per violation;

If it is extremely necessary to take out the trash during exhibit hours, exhibitors must request a

special authorization from Exhibitor Services [Caex] or from the exhibit hall inspector.

10. IN/OUT FLOW OF MATERIALS

10.1 INFLOW PROCEDURES

Any material or product owned by the EXHIBITOR must be accompanied by an INVOICE and the

corresponding MATERIAL INFLOW FORM. The material entry and exit forms must be printed on

company letterhead, in two copies completed and signed by the EXHIBITOR. The information that must

be listed in the invoice is described below. We suggest that you send your products/ equipment only

when you are sure that someone will be in your booth to receive said products/equipment.

The first copy of the material entry form must be delivered to the event’s official security staff when the

material/ product enters the exhibit hall. The EXHIBITOR will keep the second copy. All material/

products listed in the invoice must be also be listed in the MATERIAL ENTRY FORM, as the invoice is

used for tax enforcement purposes, and the material entry form is used for control by the Trade Show’s

official security staff.

THE EXHIBITOR IS FULLY RESPONSIBLE FOR COMPLYING WITH ANY AND ALL LEGAL

REQUIREMENTS RELATING TO THE SHIPMENT OF GOODS, PRODUCTS, EQUIPMENT AND/OR

EQUIPMENT.

10.2 OUTFLOW PROCEDURES

The outflow of materials such as products, furniture, fixtures, equipment, and others owned by the

EXHIBITOR, is be allowed after the end of the Trade Show. The materials/ products removed from the

exhibit hall must be accompanied by a respective MATERIAL EXIT FORM signed by the EXHIBITOR.

19

The first copy of the form must be delivered to the event’s security staff at the loading and unloading

gate, and the second copy will be kept by the EXHIBITOR. The event’s official security staff is

authorized by the promoter and organizer of the event to retain the goods in order to check the items.

10.3 SHIPMENT OF PRODUCTS FOR EXHIBITION

Make sure to observe the following procedures when issuing product shipment invoices:

The invoice must be issued on behalf of the EXHIBITOR, featuring its Corporate Taxpayer Registry

[CNPJ], State Registration, and the following address: Rua José Bernardo Pinto, 333, Vila Guilherme

– São Paulo – SP – CEP [ZIP Code] 02055-000;

INCLUDE THE FOLLOWING NOTE IN THE BODY OF THE INVOICE: THESE GOODS ARE

INTENDED FOR EXHIBITION AT APAS SHOW 2017 – 33rd

SUPERMARKET INDUSTRY

CONGRESS AND TRADE SHOW, FROM 5/2/2017 TO 5/5/2017 – EXPO CENTER NORTE – SP;

They must return to the establishment of origin no later than 60 days from the date of issue of the

invoice. In the proper fields, list all goods, products, equipment, etc., with their respective quantities

and prices (unit and total).

INVOICE TEMPLATE AND INFORMATION:

Please refer to the template below for the proper completion of the shipping invoice for each state.

MORE INFORMATION:

State Tax Office: Al. Barão de Limeira, 1.138, Campos Elíseos

Phone: +55 11 3243-3400 and 0800 170-110 (Option 4)

www.pfe.fazenda.sp.gov.br

1 São Paulo - INVOICE: Template 1 or 1A. TYPE OF TRANSACTION:

Shipment of Samples for Exhibit - Code 5,914 Shipment of Samples for Exhibit - Code 2,914

STATE GOODS AND SERVICES TAX [ICMS] SUSPENDED: ICMS suspended as per ICMS Agreement No. 30, 9/13/90 MANUFACTURED GOODS TAX [IPI] SUSPENDED: Article 42,

paragraph II, Decree No. 4,544/02

2 RJ, MG, RS, BA, ES, PR, SC and other states - INVOICE: Template 1 or 1A TYPE OF TRANSACTION:

Shipment of Samples for Exhibit - Code 6,914 Shipment of Samples for Exhibit - Code 2,914

STATE GOODS AND SERVICES TAX [ICMS] SUSPENDED: ICMS suspended as per ICMS Agreement No. 30, 9/13/90 MANUFACTURED GOODS TAX [IPI] SUSPENDED: Article 42,

paragraph II, Decree No. 4.544/02

http://www.pfe.fazenda.sp.gov.br/

20

PRODUCT RETURN:

For product return, issue a 1 or 1A entry invoice, on your own name, containing the following

statement:

RETURN OF GOODS INTENDED FOR EXHIBITION AT APAS SHOW 2017 – 32nd

SUPERMARKET

INDUSTRY CONGRESS AND TRADE SHOW, FROM 5/2/2017 TO 5/5/2017 – EXPO CENTER

NORTE – SP;

Note: Make sure to mention the date of issue and number of invoice that generated the shipment.

ATTENTION:

The invoice CANNOT be issued on behalf of a representative;

Make sure to follow all instructions in order to ensure legal compliance.

THESE PROCEDURES ENSURE THE ENTRY AND DISPLAY OF ALL PRODUCTS AND THE

EXHIBIT, AS WELL AS THEIR RETURN TO THE SHIPPING COMPANY.

11. REGIONAL LABOR OFFICE

Illegal hiring practices are common occurrences in Brazil, such as the hiring of minors, excessive

working hours, failure to register workers, cooperatives, etc.

Please note that the company contracting the services can be considered jointly responsible for labor

liabilities, and therefore must demand from the service providers the proof of compliance with the

legislation in force, thus protecting themselves from any lawsuits.

Representatives from the Regional Labor Office [DRT] of the Ministry of Labor will be at the event, and

will demand the following documentation (among others):

EXHIBITOR: Articles of Incorporation, Copy of the Corporate Taxpayer Registration [CNPJ], list of

employees working at the Fair, second copy of employees’ registration forms, proof of guarantee

fund for length of service [FGTS] deposits (for the month prior to the Trade Show), off-premise time

cards and service agreements;

SERVICE PROVIDERS: Articles of Incorporation, Copy of the Corporate Taxpayer Registration

[CNPJ], list of employees working at the Fair, second copy of employees’ registration forms, proof of

guarantee fund for length of service [FGTS] deposits (for the month prior to the Trade Show) and

service agreements;

TEMPORARY EMPLOYEES: Contract signed with the contracting company, said company’s

registration with the Ministry of Labor and list of employees who will be working at the trade show

under a Temporary Contract, in accordance with the Labor Code [CLT];

21

FREELANCERS: Copy of registration with the City Hall, Taxpayer Registration [CCM] and Social

Security [INSS] (only for salespersons and waiters);

The participating company and its contractors may not enter into agreements with labor cooperatives,

nor use any workers through cooperatives, if the elements that characterize an employment

relationship, as defined in articles 2 and 3 of the Brazilian Labor Code [CLT] are present between the

company and the workers, or between the cooperative and the workers.

11.1 MINORS

The employment of minors is regulated by Brazilian

legislation. In order to employ minors to work at the

booth, EXHIBITORS must obtain a special

authorization from the Regional Office of the Ministry of

Labor and from the Court for Children and Minors.

For more information or if you have any questions about the Brazilian labor legislation, please contact:

REGIONAL LABOR OFFICE [DELEGACIA REGIONAL DO MINISTÉRIO DO TRABALHO - SP]

Address: Rua Martins Fontes, 109, térreo, Centro

Phone: +55 11 3150-8199

Opening Hours: Monday through Friday, from 8 am to 4 pm

Or go to the website: http://portal.mte.gov.br/delegacias/sp/servicos/

12. FIRE SAFETY REGULATION

In compliance with State Decree 56,819/11 [Fire Safety Regulation of Buildings and Areas at Risk in the

State of São Paulo] EXHIBITORS, INSTALLATION CONTRACTORS and service providers must

comply with the following fire safety measures during all phases of the event, including installation and

dismantle:

Keep the exhibit hall’s emergency exits unobstructed (gates and doors that provide access to the

outdoor area);

Make sure that the booth areas are equipped with the required number of extinguishers, in

accordance with Technical Instruction IT 21 of the Fire Department of the State of São Paulo;

Children under the age of 16 are not allowed to enter the trade show, even if

accompanied by a parent or legal guardian, due to the nature and purpose

of the event.

http://portal.mte.gov.br/delegacias/sp/servicos/

22

Keep all fire hydrants installed in the exhibit halls unobstructed;

The hydrants, emergency buttons and lit signs shall remain visible and shall not be enclosed or

obstructed by any type of installation;

Keep the official escape routes from the exhibit halls fully unobstructed and clear of any type of

material or equipment throughout its entire path during installation, the exhibit and dismantle;

Material may be stored on the secondary aisles (excluding the official escape routes) on a temporary

basis and during installation and dismantle only; however, exhibitors and installation contractors

must at all times keep a free corridor of at least 1.20 meters (3.94 feet) in width throughout the

aisles;

In the case of an emergency that requires everyone to exit the building, the evacuation plan will be

activated for a quick, organized and safe evacuation of all occupants from the building. In this case,

upon hearing the alarm or the evacuation message through the exhibit hall’s sound system, the

EXHIBITORS and INSTALLATION CONTRACTORS must guide their customers, attendees and

employees to the nearest exit, in a calm and orderly manner, in accordance with the following

procedures:

GENERAL PROCEDURES:

Take your personal belongings;

Turn off all electrical equipment;

If you are receiving visitors or customers, take them with you, instructing them on evacuation

procedures (you are responsible for them);

Make sure that no one was left inside the booth;

Follow the escape routes to the nearest exit (see the enclosed map);

Keep calm, and avoid crowds and panic;

Never use the elevators;

Don’t laugh or smoke;

Do not stop for any reason until you are outside;

Never return to the disaster area;

Follow all instructions from safety personnel, identified by a red cap and/or vest;

Walk in a straight line, do not run;

Avoid making any unnecessary noise;

Don’t take off your clothes;

After evacuating the venue, head to the established meeting point (see enclosed map);

Stay quiet and await safety personnel to visually inspect the scene.

Note: The person in charge of each booth (manager) should report to the evacuation brigade

component and report any relevant information immediately.

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During the exhibit period of the event, EXHIBITORS must have two employees trained on evacuation

procedures, one to be the first in line and the other to be the last in line:

Upon hearing the evacuation alarm or a specific message through the sound system, the first in line

must:

Instruct customers and visitors to pick up their personal belongings and make their way out in an

orderly manner;

Establish a safe walking speed, without running;

Help keep your group calm and organized;

Provide assistance to elderly and disabled people, pregnant women and children;

Guide your customers and visitors to the nearest meeting point, as directed by safety personnel,

identified by a red cap and/or vest.

The last in line must:

Account for everyone, assisting the first in line;

Help avoid panic;

Make sure that no one stayed inside the booth (break room, deposit, mezzanine etc.);

Close the doors that were left open during evacuation;

Discourage jokes, excess conversation or delays exiting;

Assist people in case of accidents or sudden illness;

Upon arriving at the meeting point, describe the evacuation process to safety personnel (whether or

not there were any abnormal events).

REQUIRED ANNEX: Floor plan with event’s layout and indication of evacuation routes, emergency exits

and meeting points, according to the official Expo Center Norte floor plan attached hereto.

In case of any questions during any phase of the event, contact the Expo Center Norte fire brigade or

the fire department/safety personnel contracted by the promoter, which can answer questions on the

official evacuation routes, secondary aisles and the safety and evacuation procedures.

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EXHIBITORS’ REQUEST FOR SERVICES

Exhibitors must request any services, facilities and fee payment slips directly from the APAS Trade

Show website (www.apasshow.com.br).

1. SERVICES PRICE LIST

FEES TYPE PRICES

Until 4/3/2017 As of 4/4/2017

CLEANING booth area R$ 23 R$ 46

ELECTRICITY KVA R$ 410 R$ 820

WATER

W/ sink R$ 685 R$ 1,370

W/o sink R$ 535 R$ 1,070

Drainage R$ 290 R$ 580

CITY FEES

TFA - Advertisement

*R$ 396.48 *Price subject to change without

notice TFE - Establishment

TFA - Giveaways

2. CLEANING FEE

The event’s organizers are responsible for cleaning of the aisles during the event. The EXHIBITOR is

responsible for keeping its own booth clean, and may order this service through the event’s official

cleaning company. We ask for everyone’s cooperation to perform booth maintenance during the break

period only, and to avoid placing of any type of trash or dirt on the aisles during the event. The payment

slip for this fee must be downloaded from the APAS Trade Show Electronic Guide.

3. ELECTRICITY

After estimating its energy consumption needs for the exhibit, the EXHIBITOR shall make its request

through the APAS Trade Show Electronic Guide. Fractional kVA totals should be rounded up, aiming at

the equipment’s integrity.

For kVA estimate, refer to ANNEX 1 – REFERENCE TABLE FOR POWER CONSUMPTION, IN kVA.

25

IMPORTANT: The company responsible for the electrical installation will inspect the booths to check

the amount of kVA used. In case of excess consumption, the EXHIBITOR will be charged on the second

day of the event.

REMINDER:

The electricity demand estimates must be calculated by a qualified professional in order to avoid an

error in the calculation of the unit required and the payment of rates with late fees;

We recommend the use of voltage stabilizers on the equipment;

It is important that the EXHIBITOR discuss with the INSTALLATION CONTRACTOR in order to

determine the actual load required for its booth, using the kVA calculation reference table in this

guide (annexes);

The electricity will be automatically switched off one hour after the end of the event.. We recommend

that EXHIBITORS with equipment, machinery or products that require a continuous supply of energy

contact the APAS Trade Show 2017 in advance for the appropriate measures.

4. WATER

Water supply and drainage hook-ups are only available if technically feasible and upon approval by the

engineering staff of APAS and Expo Center Norte.

The EXHIBITOR must request water hook-ups through the APAS Trade Show 2017 Electronic Guide.

IMPORTANT INFORMATION

For the areas in which a water hookup is possible, we inform that:

The drainage hook-up is only used to capture drains of equipment, freezers, espresso coffee

machines, etc.;

The EXHIBITOR is responsible for hiring a professional for the internal installation within its booth;

If there is a need to drain hot liquids, please inform the organizers so that it can arrange for the

installation of an appropriate, heat-resistant pipe.

NOTE: The water supply pipe is ½” (half an inch) wide, and the drain pipe is 40 mm.

THE USE OF A DRAIN TRAP OR SOME OTHER DEVICE TO CAPTURE DEBRIS IS REQUIRED

26

5. CITY FEES

All booths must pay the following fees imposed by the City of São Paulo:

TFA Code 90042

Refers to the display of the EXHIBITOR’s brand/ advertisement per booth.

TFA Code 97110

Refers to the distribution of giveaways, promotional material and tasting (mandatory for all booths).

TFE Code 34932

Inspection of commercial establishment. Mandatory for all booths.

In accordance with Laws 13,474 and 13,477, dated 12/30/2002, collection of the above-mentioned fees

for participation in events shall be made by the event’s management and organizer – in this case, the

Supermarket Association of São Paulo State (APAS). The payment slip for this fee must be downloaded

from the 2017 APAS Trade Show Electronic Guide.

INFORMATION:

Finance Department of the City of São Paulo – www.prefeitura.sp.gov.br

http://www.prefeitura.sp.gov.br/cidade/secretarias/financas/servicos/taxas/

City Hall hotline: 156

6. TELEPHONE AND INTERNET

Telephone and internet hook-ups must be requested directly from the telecommunications provider

Vivo, located at Expo Center Norte’s administrative facilities, until 4/17/2017, by calling: 0800-127-368.

Product: Line Price

Installation per line R$ 88 (one-time)

Rental line R$ 45/day

Product Price

Installation Speedy R$ 50 (one-time)

Speedy BUS 4MB R$ 240 (day)

27

Vivo Internet will be offered through ADSL modems, 1.5-mm RJ45 connection cables to connect the

modem to the network card or Ethernet port of the device (e.g., router).

* Prices subject to change by VIVO.

** The exhibit hall’s infrastructure is wired; the Wi-Fi network is subject to interference, and the customer is

solely responsible for its use.

*** FAILURE TO RETURN THE MODEM SHALL RESULT IN A FINE.

7. EXHIBITOR’S RESPONSIBILITIES REGARDING ITS SERVICE

PROVIDERS

7.1 INSTALLATION CONTRACTOR

The Exhibitor must inform the company chosen through the INSTALLATION CONTRACTOR’s

registration through the electronic guide. When doing so, the EXHIBITOR must have the

INSTALLATION CONTRACTOR’s CNPJ number, corporate name, address, email address and

telephone number.

Through the Guide, each INSTALLATION CONTRACTOR must appoint the contact person responsible

for the communications between APAS and the INSTALLATION CONTRACTOR throughout the event.

Responsibilities for the contact: 1) pick up badges requested by the company; 2) request any changes

to the names on the badges; 3) contact made during the event; 4) general affairs; and 5) notification of

any fines.




Modem Rental COURTESY

IMPORTANT: The EXHIBITOR is responsible for informing the name of all service providers for its booth (installation contractor, security and cleaning services, press relations,

HR, sales promotions, etc.), and the named company will automatically receive an email with a password to access the system so that it can register their

employees. For more information, see GENERAL REGISTRATION.

28

The EXHIBITOR is free to choose the company in charge of designing, installing and decorating the

booth;

The INSTALLATION CONTRACTOR is responsible for submitting the layout chosen by the

company, the ART/RRT for the installation and electricity hook-up of the booth, and the release of

liability, as well as to check whether there are any outstanding obligations with APAS;

Only layouts approved by the APAS Trade Show organizers may be built. Any adjustments and

changes made after the delivery date must be duly documented with Exhibitor Services before

installation begins;

The project must always comply with the rules of the Exhibitor Guide. The organizers reserve the

right to request changes to adapt the project to the rules of the EXHIBITOR’s Guide at any time, and

the EXHIBITOR is subject to having its booth embargoed if it does not make the adjustments

needed;

Contracting a specialized company for the installation and dismantle of its booth does not exempt the

EXHIBITOR from its obligations towards APAS, Promovisão, Expo Center Norte and the public

inspection agencies;

It is important to have a service agreement between the EXHIBITOR and the INSTALLATION

CONTRACTOR, thus ensuring that all legal and labor obligations are clearly established;

Any and all decorative or constructive element, product or equipment shall be strictly contained

within the vertical projection of the boundaries of the leased area. This includes promoters in

costumes and distribution of giveaways;

Install and dismantle its booth within the period established by the promotion company;

Prior planning for placement of large machinery or vehicles, taking proper care not to disturb the

installation of its own booth, neighboring booths and the Trade Show.

29

GENERAL REGISTRATION

Badges must be request directly through the APAS Trade Show website, with the exception of the

support badges. The following are the rules for different badge types.

EXHIBITOR BADGES

CATEGORY DEFINITION QTY. LIMIT PAYMENT

UNTIL 4/3/2017

PAYMENT UNTIL

4/4/2017 NOTE:

EXHIBITOR

Intended for company employees who will work throughout the duration

of the event

1 badge each 2 sqm

140 sqm R$ - R$ -

Above this amount, please check the EXTRA BADGE

table

EXHIBITOR’S GUEST

Intended exclusively to supermarket owners

invited by the Exhibitor

1 badge each 2 sqm

Booth area R$ - R$ -


table

SALES REPRESENTATIV

E

Intended for sales representatives named

by the Exhibitor

1 badge each 10 sqm

Booth area R$ - R$ -


table

BOOTH MANAGER

Intended for those responsible for booth

organization and operation

2 2 R$ - R$ - For more

information, see the item 1

EXHIBITOR - GENERAL SERVICES

Intended for exhibitor’s service providers: HR,

caterer, photographer, equipment, artistic

attractions

R$ 42 R$ 84 For more

information, see item 4.1

EXHIBITOR - GENERAL SERVICES

/ PRESS RELATIONS

Intended for exhibitor’s press relations and must

be picked up at the Exhibitor Service

3 R$ - R$ -

If the request has not been previously

made over the Internet, the

exhibitor must submit the MTb and the booth manager

must be present

EXHIBITOR - GENERAL

SERVICES/ SECURITY GUARD

Intended for the booth’s security staff R$ 365 R$ 730

For more information, see

item 4.3

INSTALLATION CONTRACTORS

White badge, intended for the booth installation

and dismantle crew R$ 30 R$ 60

For more information, see

item 4.5

SUPPORT (IDENTIFICATION

TAG)

Intended for booth service providers (A&B,

window dressers, landscapers, visual

communication or any temporary service)

Up to 3 2 hours of use R$ - R$ - For more

information, see item 4.5

REPRINTING BADGES

R$ 150

30

TABLE - EXTRA REGISTRATION BY EXHIBITOR

BADGES DEFINITION PAYMENT UNTIL

4/3/2017 PAYMENT AS

OF 4/4/17

EXHIBITOR - SINGLE (ONE-DAY PASS FOR VISITING COMPANY

EMPLOYEES) 1 badge per sqm 80 160

EXTRA EXHIBITOR/ SALES REPRESENTATIVE

1 badge per sqm 130 260

EXTRA GUEST Exclusive for

supermarket owners 130 260

31

APAS SHOW 2017 CREDENTIALS

32

IMPORTANT NOTES ON REGISTRATIONS

REPRINT OF BADGES: APAS Show 2017 exhibitors must pay R$ 150 to reprint exhibitor, sales

representative and service provider badges;

BADGE EXCHANGES DURING THE EVENT: There will be no badge exchanges at APAS 2017;

BADGE REQUESTS DURING THE EVENT: Only the person in charge of the booth may request

new credentials during the event. This request must be made directly to Exhibitor Services;

The Tax Id number (CPF) for all registered persons is required, except for foreigners, in which case

the passport number must be informed;

REGISTRATION DEADLINES: Failure to comply with the deadlines exempts the event’s organizers

from any liability for problems or damages incurred or likely to be incurred by the EXHIBITOR.

1. BOOTH MANAGER

Each EXHIBITOR must appoint the contact persons responsible for communications between APAS

and the EXHIBITOR during installation, exhibit and dismantle of the event.

IMPORTANT: Each EXHIBITOR receives up to two “BOOTH MANAGER” badges. This badge allows

access to all exhibit hall entrances (with the exception of auditoriums); an identification document must

be presented when requested.

Responsibilities for the contact: 1) pick up badges requested by the company; 2) request any changes

to the names on the badges; 3) contact made during the event; 4) general affairs; and 5) notification of

any fines.

EVENT SECURITY WILL NOT ALLOW BADGES TO BE LOANED. IF THIS OCCURS, THE BORROWED BADGE

WILL BE COLLECTED AND DESTROYED.

All identification badges must be worn around the breast by its holder at all times when inside the

premises. The event’s organizers reserve the right to require badge holders to identify themselves, and

to confiscate any badges being improperly used.

Deadline for registration: 4/3/2017

Up to 2 badges

33

2. EXHIBITOR

To register as an EXHIBITOR, go to the APAS Trade Show website (www.feiraapas.com.br) and have

the following information ready:

Fictitious Name;

Full Name;

CPF [Tax Id];

Phone;

Email;

Position.

EXHIBITOR badges are customized with the name of the company and professional. They are

exclusive to company employees.

Outsourced professionals who will provide services to the EXHIBITOR, or any guest, cannot have

access to this badge. For these cases, see instructions below.

3. EXHIBITOR’S GUEST

The EXHIBITOR will receive one invitation per 2 square meters of the booth area for their supermarket

owner guests. To invite the guest, the EXHIBITOR may do the following:

Go to the Exhibitor section in the electronic guide and send the system-numbered invitation;

Printing the numbered invitation and delivering it directly to its guest;

In both cases, the guest may register directly on the website at www.feiraapas.com.br or directly at

the registration desks during the event.

Individuals working as employees at the exhibiting company cannot be registered as EXHIBITOR’S

GUESTS.

We ask that all EXHIBITORS strive to meet this deadline in order to ensure the smooth operation of the

registration system, facilitating and streamlining the process for EXHIBITORS and avoiding lines at the

venue!


1 badge for each 2 sqm (limit of 140 badges. Extra badge: check website)


After picked up, guest credentials CANNOT BE EXCHANGED.

http://www.feiraapas.com.br/


34

4. SERVICE PROVIDER REGISTRATION

EXHIBITORS must make sure of the integrity of any companies hired for the provision of services,

such as installation, catering, decoration, reception, etc.;

Please be advised that the Regional Labor Office [DRT] inspects Trade Shows during installation,

exhibition and dismantle. For more details, see GENERAL INFORMATION, ITEM 16;

All persons entering the Trade Show must be properly registered and wearing a badge;

All badges are personal and non-transferable, and does not entitle its holder to a guest;

Misused badges shall be confiscated and canceled;

ATTENTION: The deadline for choosing service providers is 3/6/2017;

Please note that there are specific forms for installation, cleaning, security, press office and

photography services.

4.1 SERVICES – CATERING/ AUDIOVISUAL/ RECEPTION/ PHOTOGRAPHY/

ARTISTIC ATTRACTION/ CLEANING

The service credential is intended for employees of companies providing services to the booths, as

described above.

The company will receive an email with the password to log into the system as soon as the EXHIBITOR

informs that this company will be one of its service providers.

When requesting its badges, the company must have the following information ready:

Fictitious Name;

Full Name;

CPF [Tax Id];

Phone;

Email;

Position.

Payment will be requested directly through the system, and will be made via slip.

For artistic attractions, the company providing such service shall provide the information required and wait

for approval from event organizers before performing. Some types of live performances are not allowed,

such as samba school shows, or bands with a significant number of members, as well as open-space

concerts.

Service providers that are not announced with enough notice will not be allowed to enter the exhibit hall.


35

4.2 ARTISTS AND AUTHORITIES – GUESTS

APAS 2017 organizers must be informed about visiting artists, celebrities, personalities or authorities, in

order to take the necessary steps to ensure the security of the Trade Show.

4.3 SECURITY

Exhibitors wishing to contract extra security personnel must do so from the event’s official security

company.

ALL SECURITY PROFESSIONALS ON DUTY ARE REQUIRED TO WEAR THEIR SECURITY

BADGES.

DOCUMENTS

Operation authorization (license);

Security certificate provided by the federal police department;

Contracted professionals must be properly uniformed, and under no circumstances shall they carry

any firearms;

Identification will be required, and any badges held by someone other than its bearer shall be

confiscated.

NOTE: No second copy of the confiscated badge will be issued.

4.4 SUPPORT (PASS)

SUPPORT/SERVICES: a support pass with validity of up to 2 hours will be issued for access to the

exhibit hall by outsourced contractors in general and for quick deliveries during the event. These service

providers will not receive their passes in advance.

The pass can be picked up directly at the exhibit hall’s operational gates by showing the document

below, from 8 am to noon. If the service provider does not have a letter with a statement from the

company, it must pick one up at Exhibitor Services.

QUANTITY: UP TO THREE PASSES PER COMPANY/PER DAY.



36

STATEMENT BY CONTRACTING COMPANY on letterhead paper, containing: EXHIBITOR’s name,

where the service will be performed, type of service, name and Tax Id [CPF] of employees who will

perform the service, and date of service.

5. INSTALLATION CONTRACTOR

Access for installation contractors is intended for the company’s employees, and can only be used

during event installation and dismantle. The company will receive an email with the password to log into

the system as soon as the EXHIBITOR informs that this installation contractor will be a service provider.

After that, the installation contractor must request its badges through the guide, with the following

information ready:

Fictitious Name;

Full Name;

CPF [Tax Id];

Phone;

Email;

Position.

Payment will be requested directly through the system, and be made via slip. The badges are only

issued after payment is made.

6. BADGE PICK-UP

FOR YOUR COMFORT AND TO ENSURE QUICK SERVICES TO EVERYONE, WE SUGGEST THE

EARLY PICK-UP OF ALL BADGES, AVOIDING LINES AT THE EXHIBIT HALL.

Schedule your early pick-up with Exhibitor Services, from 4/10/2017 to 4/25/2017.

Rua Pio XI, 1.200 – Alto da Lapa

EXHIBITOR BADGES (EXHIBITOR, SERVICES IN GENERAL AT

EXHIBITOR SERVICES) GUEST BADGES AT THE MAIN OFFICE

Pre-event - April 10-25, 2017 (APAS Headquarters)

Pre-event - April 10-25, 2017 (APAS Headquarters)

Exhibit Hall - as of April 24, 2017 Exhibit Hall - as of April 30, 2017


37

GENERAL INFORMATION FOR INSTALLATION

1. INSTALLATION PERIOD

Heavy vehicles will be allowed to access the exhibit hall in accordance with the table below –

utility vehicles are defined as those with load capacity of up to 1,500 kg (3,300 lb.).

4/25 Truck, utility vehicles

4/26 Truck, utility vehicles

4/27 Utility vehicles




5/1 Manual transport and

pneumatic trolleys

DURING THE EVENT Manual transport and

pneumatic trolleys

Please be advised that the city’s noise ordinance must be observed in the Red Exhibit Hall: Law 11,501,

dated 4/11/1994; Law 11,986, dated 1/16/1996; Decree 34,741, dated 12/9/1994; Decree 34,569, dated

10/6/1994, and Decree 35,928, dated 3/6/1996).

For larger equipment such as machinery, cars, containers, etc., Exhibitor Services must be notified until

4/10/2017, for proper planning of the routes and dates for entry of such materials. Once the date and

time set by Exhibitor Service are not met by the EXHIBITOR, the company runs the risk of not exhibiting

the item in question.

*APAS and Promovisão are not responsible for the safety and security of vehicles and equipment

exhibited. Please be advised that the maximum width of the aisles is 4 meters – therefore, you must

plan and facilitate access of these large items to the booth.

The booth areas will be demarcated by the event’s organizers on the floor of the exhibit halls. Booth

installation must be made based on the inner angle of the marking on the floor.

The use of neighboring booths’ circulation areas or the spaces between the booths and the walls of the

exhibit hall for the storage of tools, materials or products is prohibited. Likewise, booth installation must

be carried out exclusively within the limits of the leased areas, and within the perimeter of 1 meter

parallel to the booth for this purpose. Any installation contractor found to be in violation of these rules

will be fine R$ 1,500 in the first hour and R$ 500 per additional hour until the violation is remedied.

We ask that the installation contractors help us by keeping the garbage resulting from booth installation

and employee meals placed next to the booth in transparent plastic bags, and not spread out

38

throughout the exhibit hall, as this will facilitate the work of the cleaning crew working during installation.

Any installation contractor found to be in violation of this rule will be fine R$ 1,500 in the first hour and

R$ 500 per additional hour until the violation is remedied, after the first verbal and written warnings.

Dumping, making any material that generates residues, or touching up paint are strictly forbidden after

the carpet is laid, and infringing installation contractors may have to pay for the carpet’s replacement.

Any installation contractor found to be in violation of these rules will be fine R$ 1,500 in the first hour

and R$ 500 per additional hour until the violation is remedied, in addition to paying for the lining

replacement.

2. DISMANTLE PERIOD

Dismantling is defined as delivering the booth area entirely free of parts, products, residue and debris.

The exhibit hall has appropriate bins for the disposal of these materials.

EXHIBITOR and installation contractor are responsible for dismantling of the booth within the time limit

and conditions established herein.

After the dismantling is finished, the materials and equipment remaining in the exhibit area will be

removed by the event’s organizers, which will thus exempt itself from liability for any damages or theft.

3. USE OF EXHIBIT HALL

3. USE OF EXHIBIT HALL

The floor of the exhibit hall cannot under any circumstances be demarcated, painted, bored or

excavated by the EXHIBITOR or the INSTALLATION CONTRACTOR. The exhibitor or installation

contractor are strictly prohibited from leaning, tying or hanging any part of the booth or of products

exhibited to the exhibit hall’s roof structure, walls or columns, as well as to drill or paint these parts. Any

damage caused by the EXHIBITOR or by the INSTALLATION CONTRACTOR to the EXHIBIT HALL

premises shall be their entire responsibility, and they shall bear all costs, fines or penalties arising

thereof.

The installation contractor must deliver the area cleaned by 12 noon on 5/7/2017, and may

only leave the exhibit hall after the inspector checks the area. Any violation of these rules shall

result in a fine of R$ 5,000 in the first hour and R$ 500 per additional hour until the violation is

remedied.

.

Installation should end immediately at 9 pm on 4/30 (Saturday). Any installation contractor that

does not obey the schedule will be fined R$ 1,500 in the first hour and R$ 500 per additional hour

until the violation is remedied.

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4. WALLS, PARTITIONS AND FINISHES

Partition walls must be built between booths containing next-door neighbors, establishing the

boundaries for each area. This type of area must be separated by the booth areas by walls, in order to

avoid spaces between booths.

Booths with backs that face the circulation areas and the neighbors must have a finished wall, in order

to keep the Trade Show visually appealing.

5. MASONRY STRUCTURES, METAL, WOOD AND ALUMINUM

FRAMES

The manufacture of any wood, iron and aluminum pieces inside the exhibit hall is not allowed. These

items must be pre-assembled in the workshops of the INSTALLATION CONTRACTORS. Among other

characteristics, they should arrive at the booths already plastered, sanded, and with the paint semi-

finished, and be able to be fastened with bolts. Only touch-ups and finishes will be allowed.

Notes:

No bench-mounted circular saws will be allowed inside the exhibit halls;

Welders cannot be used for the assembly of structures in the exhibit halls, only for possible finishing

touch-ups with solder;

No masonry structure or similar shall be allowed.

All the structural elements of the modular assemblies must offer the utmost security to the building

assembly, and no wooden pins or other pieces of wood shall be permitted to join or lock the aluminum

trays or similar.

No object or device may be attached to the roof structure of the exhibit hall, under penalty of a R$

5,000 fine for the first hour of the violation, and R$ 500 per additional hour until the violation is

remedied.

Exhibitors are not allowed to use the wall of neighboring booths. Any installation contractor found to

be in violation of these rules will be fine R$ 1,500 in the first hour and R$ 500 per additional hour

until the violation is remedied.

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6. GLASS WALLS

Glass walls may be used in the booths, provided they meet the following requirements:

Maximum height of 2 meters (6.6 feet) for single glass with minimum thickness of 6 mm, provided

that it is properly signaled with adhesive tape, logo, graphics;

Walls higher than 2 meters (6.6 feet) must have a tint film or walls assembled with polycarbonate,

acrylic, laminated or tempered glass panels.

7. GARDENS AND PLANTS

Vases, baskets or any other containers should be protected by plastic, so that, when they are watered,

they do not cause leaks. Proper protection must be provided for the exhibit hall floor when gardening

and landscaping are carried out within the booth area.

8. AISLES/CLEANING

The storage of materials, tools, boxes or products on the evacuation routes, on the aisles and in the

neighboring booths is strictly prohibited. All operations must be carried out WITHIN the limits of the area

for which the INSTALLATION CONTRACTOR is responsible. If any material must be temporarily left in

the aisles, place it next to the booth area.

The INSTALLATION CONTRACTOR must leave a corridor at least 2 meters wide for people, trolleys,

emergency equipment, rescue teams, rescue, fire brigades and firefighters. During the installation

period, the APAS 2017 Trade Show will arrange for a cleaning service in the aisles for the removal of

materials and waste deposited by the installation contractors. The carpet will be laid on the last day of

installation, and therefore no material can remain in the aisles.

It is strictly forbidden to throw any trash or leave any type of material on top of the carpets after they are

laid down.

The installation provider found to be in violation of this rule will be fined R$ 1,500 in the first hour and

R$ 500 per additional hour, until the violation is corrected;

During dismantling, the responsible teams will monitor the release of the areas to the

INSTALLATION CONTRACTORS.

If there are any irregularities when removing the material and releasing the area, a fine will be applied,

with retention of the security payment left upon delivery of the documents.

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9. WASTE GENERATING ACTIVITIES

EXHAUST

To use an electric stove on their booths, EXHIBITORS must observe and comply with all safety

regulations, and make sure to use some kind of exhaust, directing the smell and smoke to above the

booth, so as not to disturb the neighboring booths.

TRASH

For actions that generate excess trash, the EXHIBITOR must provide for appropriate collection bins and

waste transportation, in order to assist the work of the cleaning crew and the proper operation of the

Trade Show. Exhibitor Services must be notified of these actions during the pre-event stage.

Failure to comply with the standards above will subject the EXHIBITOR to the penalties described under

FINES.

10. USE OF ELECTRIC STOVES/OVENS

EXHIBITORS using an electric stove on their booths must observe and comply with all safety

regulations, and make sure to use some kind of exhaust, directing the smell and smoke to above the

booth.

11. ELECTRICAL INSTALLATIONS

The planning, management and distribution of the services for the installation of the water and electric

hook-ups will be carried out by the company contracted by APAS: ENGEVE AND ENGINEERING

EVENTS.

The electric energy for the exhibit hall is provided by AES Eletropaulo, under the responsibility of Expo

Center Norte. The electrical installations of the booths must fully comply with the provisions of Brazilian

Standard NBR5410 – Low-Voltage Electrical Installations.

The use of flame-retardant cables with double mechanical insulation (PP type) and thermomagnetic

circuit breakers are required.

For technical-operational safety purposes, APAS is exclusively responsible for supplying and

connecting power from the existing electricity distribution boards in the Expo Center Norte exhibit hall to

the location of the electrical distribution center of each booth. The EXHIBITOR/ INSTALLATION

THE INSTALLATION PROVIDER FOUND TO BE IN VIOLATION OF THIS RULE will be fined

R$ 1,500 in the first hour and R$ 500 per additional hour, until the violation is corrected.

42

CONTRACTOR is not allowed to access the electrical panels, water pipes and air-conditioning vents of

the exhibit hall, which can only be operated by the contractor in charge or the technical staff of Expo

Center Norte. Any cost charged to the promoter regarding the above will be automatically charged to

the EXHIBITOR in charge.

Each EXHIBITOR/ INSTALLATION CONTRACTOR is responsible for complementing the electrical

installation and distribution in the booth, providing the power input with a “C” class circuit breaker

compatible with the electricity demand. The general circuit breaker and other devices used to protect

the electrical circuits must be enclosed within a non-combustible frame, equipped with a door, fixed in a

place where it is easily accessible to the promoter’s maintenance staff, even outside the event’s

opening hours.

In compliance with the requirements of NBR-5410, NR 10 and Expo Center Norte, the EXHIBITOR /

INSTALLATION CONTRACTOR also undertakes to ground all booths made out of metal, whether it is

out of iron or aluminum, connecting them to the ground wire, which is next to the electrical hook-up, in

order to prevent electric shocks.

Electricity will be supplied in a non-fractional kVA unit at the three-phase voltage of 380V, 60hz – 3

phases with neutral and earth and 220V single-phase during the event. Lamps, air conditioners and

other equipment must have an operating voltage of 220 V. For 127 v (110V) voltage, the EXHIBITOR

must use required power transformers.

The power cables used to supply electric power to the booths and to the other needs of the events held

in the Expo Center Norte exhibit halls will have a female plug, brand PCE at their end, to which the

requester’s load will be connected.

PCE plugs are compatible with those mlanufactured by Steck, which is the most popular brand in the

Brazilian market. This type of connection, also called a plug-in connection, will minimize the risk of

accidents due to short circuit, electric shock or phase reversal, which can cause the equipment to fail.

Below is the table with the description of the male plugs of the PCE and Steck brands required for the

connection with the female plug of the power feeder cable that will be delivered by Expo Center Norte:

Gauge of cable supplied with PCE female plug

PCE brand plug required for connection

Reference of the Steck male plug compatible with the PCE female

plug

Image of the Steck male plug

6 sqmm 0252-6 s-5276

10 sqmm 035-6 s-5576

43

Any other male plug or connector compatible with the PCE female plug may be used, provided that it is

compliant with the NBR IEC 60309-1.

The female plugs installed in the power supply cables that will be supplied by Expo Center Norte will be

the following:

For 6 sqmm cables, 5-pin female connector (extension), PCE brand, reference: 2252-6;

For 10 sqmm cables, 5-pin female connector (extension), PCE brand, reference: 235-6.

The gauge of the cable and the type of plug that will be effectively supplied to the booth and other event

needs will depend on the total electric load to be supplied and the technical availability at the time of

installation.

The installation contractors, electricity service providers, EXHIBITORS and promoters must provide the

appropriate means of connection with the new format for electric hook-up provided by Expo Center

Norte as of January 1, 2017.

The installation contractors approved by the Expo Center Norte, and contracted by the event’s promoter

to supply the electrical hook-ups to the booths may be consulted for any necessary technical

clarifications.

Connections for loads above 30 kVA must be requested in advance from the electrical installation

contractor contracted so that they can take the necessary technical measures.

The loads installed at the booth and the loads for the event’s other needs must be properly balanced

between the three phases in the power distribution board that will be fed.

The amperage rating of the “C” class general circuit breaker of the electrical panel must be compatible

with the total load installed, in accordance with Brazilian Standard NBR 5410.

Irregular or non-standard interconnections with the power plug provided by Expo Center Norte will not

be allowed.

Any damage caused to cables or plugs owned by Expo Center Norte will be charged to the installation

contractors or exhibitors.

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12. SPECIAL LIGHTING

Any booth using special lighting, such as spotlights, light cannons, laser cannons, halogen lamps, and

others, must install such equipment in special structures with capacity to support the weight thereof, and

in a way that does not pose risks to the other EXHIBITORS, the attendees and the installers

themselves.

The luminous parts, the reactors and the constituents of the electrical panel of the lighting device cannot

touch the installation. They must be packaged in isolation, thus preventing any risk of shock to people.

Special lighting designs should be detailed through the floor plan and prospect and shipped to Exhibitor

Services by the deadline set out in this guide.

NOTE: All metal elements of the installation must be grounded, in accordance with Brazilian Standards

NBR 5410 and NR 10.

13. SPECIAL INSTALLATIONS

Any equipment used in special installations must follow ABNT Standards and the Regulatory Standards

[NRs] of the Ministry of Labor.

14. VIDEO WALL AND BIG SCREENS

Video walls and large screens may be installed on appropriate structures capable of withstanding twice

the weight of the equipment installed.

15. EMBARGO TO BOOTH INSTALLATION

APAS 2017 reserves the right to embargo any installation that does not comply with the standards

established to ensure everyone’s safety and physical integrity, in addition to installations that fail to meet

the layout approved in advance, either in relation to the materials used, the measurements described,

the lighting used, or in other points that can be identified during installation. The installation may be

embargoed after a report by the event’s operational team, or by public entities such as Segur, the Fire

Department, Cetesb, and others.

45

In either case, a fine of R$ 5,000 will be applied in the first hour and R$ 500 per additional hour, until the

violation is corrected.

BOOTH LAYOUT

After the installation contractor is named, it will receive a login and password to submit the scanned

layout and documentation through the link http://ja.sigevent.com.br/login.php

The material to be sent includes:

Plant with access ramp measuring 1 x 1 m (3.3 x 3.3 ft.), according to Brazilian Standard NBR 9050

for booth, default installation, and beveled ramp for an open-area booth, as shown below:

General measurements;

Indication of sink (if applicable);

The use of a 10-cm (4-in) raised floor is required;

Any and all decorative or constructive element, product or equipment shall be strictly contained

within the vertical projection of the boundaries of the leased area;

Two elevations with height measurements, observing 50% of required transparency and 60% on one

side, for island booths;

Booths measuring more than 100 sqm (1,076 sqft) can add a mezzanine, which can use 60% of the

area, observing a 1 m (3.3 ft.) recess for open booths, with guardrail;

One-floor stands must obey the maximum height of 5.10 m (16.7 ft.) – 5 m + 0.10 m raised floor –

and 3.60 m (11.8 ft.) when below the mezzanine floor of the exhibit hall – 3.50 m + 0.10 m floor

underground;

Two perspectives.

DELIVERY OF LAYOUT AND DOCUMENTS: 3/6/2017

The project must always comply with the rules of the EXHIBITOR GUIDE. The organizers reserve the right to

request changes to adapt the project to the rules of the Guide at any time, and the EXHIBITOR is subject to

having its booth embargoed if it does not make the adjustments needed.

http://ja.sigevent.com.br/login.php

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ONE-STORY BOOTH

ART and/or RRT for layout and electric system and installation (instructions on how to fill out this

information in item 2.1 below) – At the request of the Center Norte fire department and Exhibitor

Services, ARTs that DO NOT comply with the Exhibitor Guide must be redone!

ART and/or RRT of Box Truss, when applicable;

Proof of payment of ARTs and RRTs;

Copy of CREA-SP or CAU of engineer/architect in charge;

Original release of liability must be sent to the APAS headquarters;

Security check (if the company is not affiliated to Sindiprom).

BOOTH WITH MEZZANINE

ART and/or RRT for layout and electric system and installation (instructions on how to complete this

information in item 2.1 below) – At the request of the Expo Center Norte fire department and

Exhibitor Services, ARTs that DO NOT comply with the Exhibitor Guide must be redone!

ART and/or RRT for the structural calculation, signed by the engineer in charge (instructions on how

to complete this information in item 2.1 below);

ART and/or RRT of Box Truss, when applicable;

Proof of payment of ARTs;

Copy of CREA-SP or CAU of engineer/architect in charge;

Original release of liability must be sent to the APAS headquarters;

Security check (if the company is not affiliated to Sindiprom).

The ART (Technical Responsibility Statement) or RRT (Technical Responsibility Registration) of the

booth layout MUST BE PRESENTED, along with the proof of payment.

In accordance with the legislation governing the Regional Engineering and Architecture Council [CREA]

and the Council of Architecture and Urbanism [CAU], all layouts and/or installations of booths for events

must have a responsible technician duly registered in these councils, in the region where the work or

service is performed for the project and the electrical installations.

As determined by CREA, the engineers must be registered or approved in São Paulo, otherwise the

ART is null.

To issue the RRT, architects must have a CAU registration, which is valid throughout Brazil. In order to

be valid, the ART and RRT must be duly signed by the professional engineer or architect and by the

customer, together with proof of payment and a copy of the professional registration document.

47

Information:

CREA – SP

Av. Brig. Faria Lima, 1.059 – Pinheiros


Call Center: +55 11 3095-6400

Email: [email protected] / Website: www.creasp.org.br

CAU – NATIONAL

Call Center: 0800 883-0113

Email: [email protected] / Website: www.caubr.org.br

All original mezzanine documents must be sent to APAS Headquarters (Rua Pio XI, 1.200 – Alto da

Lapa – São Paulo – SP – CEP [ZIP Code] 05060-001).

Notes:

We recommend that the contracted INSTALLATION CONTRACTOR analyze the technical plant in

order to consider the existing columns and beams in the space leased by the EXHIBITOR, so as to

adjust the layout for the construction of the booth, especially in the areas below the mezzanines;

The heights are measured from the floor of the halls;

We emphasize that all layouts must be previously submitted to the event’s coordination for approval,

and be strictly implemented after its approval;

Check whether the booth is below the exhibit hall’s mezzanine. In this case, refer to the table below;

Important: Walls must not exceed 50% of the linear length of the side of the booth. More details in item

1.2. – Visibility.

THE USE OF AIR-CONDITIONING WITHIN ANY EXHIBIT HALL OF THE EXPO CENTER NORTE IS PROHIBITED MORE DETAILS IN ITEM 1.6.).

48

1. LAYOUT RULES

IMPORTANT: The APAS floor plan is updated on a weekly basis; therefore, check if the installer has the

updated floor plan when drawing the booth layout.

1.1 MAXIMUM HEIGHT

HEIGHT OF ALL EXHIBIT HALLS

The use of a RAISED FLOOR MEASURING AT LEAST 10 CENTIMETERS is required.

The ceiling height below includes the 10 cm of raised floor. E.g.: 5 m + 0.1 m.

GROUND-LEVEL

BOOTH 2-STORY BOOTH

MAXIMUM HEIGHT 5.10 m 6.10 m

1.2 VISIBILITY

The visibility rule was created with a view to keeping the Show more visually attractive. Otherwise, we

risk having the aisles close in attendees in long stretches of walls, while the smaller booths remain

hidden.

HEIGHT FOR BOOTHS UNDER THE MEZZANINE

EXHIBIT HALL

MAXIMUM HEIGHT (m)

UNDER THE MEZZANINE SIGNBOARD

BLUE 3.60 m THERE IS NO SIGNBOARD OUTSIDE

THE MEZZANINE. OBSERVE MAXIMUM HEIGHT ABOVE

GREEN 3.60 m 1.50 m

RED 3.60 m 1.50 m

EACH SIDE OF THE LAYOUT MUST OBSERVE THE 50% TRANSPARENCY RULE. THE

LAYOUT MUST MAKE SURE THAT THE BREAK ROOM AND THE DEPOSIT DO NOT CLOSE

OFF ANY WALLS ENTIRELY.

49

1.3

1.3 TWO-STORY BOOTHS

A second floor can only be built in a leased area equal to or greater than 100 sqm (1,076 sqft), and can

only cover a maximum of 60% of the leased area.

The mezzanine booths must have 2 (two) ARTs, 1 (one) for the layout and 1 (one) for the structural

calculation of the mezzanine. Another ART is required if the layout calls for a Box Truss structure.

A sign indicating the capacity of persons/weight must be placed on the stairs or access to the second

floor of the booth.

All shoes must be of the same material of the structure and supported directly onto the floor of the

exhibit hall, with some protection to prevent damage (e.g., carpet or wood).

Right Wrong

100% open or transparent

100% closed

50% open

more than 50% closed

50% at visual height

open at the top

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1.4 ACCESS RAMP FOR PEOPLE WITH DISABILITIES

All booths must have ramp access for people with disabilities (NBR 9050/94, ABNT). The layout must

indicate the ramp’s location and specifications.

STANDARD BOOTHS - The ramp must be at least 1 meter long by 1 meter wide (3.3 x 3.3 ft.) and 10

cm (4 in) high for a wheelchair to pass, starting at the exhibit hall level (0.00). If the ramp floor has a

slippery finish, it will be necessary to install anti-slip tape or similar.

OPEN-AREA BOOTHS – The ramp must 1 meter long by 1 meter wide (3.3 x 3.3 ft.), including the side

bevel on each side, and 10 cm (4 in) high for a wheelchair to pass, starting at the exhibit hall level

(0.00). If the ramp floor has a slippery finish, it will be necessary to install anti-slip tape or similar, as

shown below.

1.5 WALKWAYS/STAGES

The construction of walkways and stages will only be allowed on booths when the leased area is equal

to or greater than 100 sqm (1,076 sqft), contingent upon the submission of ART for raised floor of over

60 cm (24 in).

Stage or walkways must not exceed 1.2 m (3.9 ft.) in height, and must be set back at least 2 meters (6.6

ft.) from the booth perimeter, and must be fully faced towards the inside the booth, regardless of

whether or not it is an island booth.

FAILURE TO COMPLY WITH THIS RULE SHALL RESULT IN EMBARGO OF THE BOOTH and a

fine of R$ 1,500 in the first hour and R$ 500 per additional hour, until the violation is corrected.

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In all other booths, raised floors intended for some type of foot traffic cannot exceed 1.2 m (3.9 ft.) in

height, counting from the floor of the exhibit hall, and must have an access ramp for disabled people

(except for booths with a mezzanine) and a guard-rail.

1.6 AIR CONDITIONING UNITS

The Expo Center Norte rule for air conditioning units is as follows:

“All exhibit halls of Expo Center Norte have their own air conditioning system. In order to ensure the

proper operation of this system, event promoters must comply with, and enforce compliance by the

EXHIBITORS, the following instructions:

1. The booths may not have their own air conditioning equipment, since the discharge of hot air would

impair the performance of the Expo Center Norte’s air conditioning system;

2. Booths must not contain any type of insulation, allowing them to fully benefit from the air conditioning

in the exhibit halls;

3. In the case of booths with mezzanines, a detailed air-conditioning layout including the support

structure must be presented at least 30 days before the start of the event’s installation, with the

following conditions:

3.1 Air conditioning will only be allowed on the ground floor;

3.2 The mezzanine must not have any insulation, in order to fully benefit from the exhibit

hall’s air conditioning system;

3.3 Only properly-sized split air conditioning units will be allowed;

3.4 The hot air produced by the condensing unit must be discharged above the heights of the

exhibit hall’s air conditioning ducts, which varies between the exhibit halls (approximately

between 9 and 11 m, or 29.5 to 36 ft.);

3.5 The equipment can only be installed in the booth upon approval of the layout by Expo

Center Norte, the submission of ART for the layout and installation, contemplating the

structural and the electrical installation aspects;

3.6 The use of window air conditioners inside the exhibit halls shall not be permitted under

any circumstances.

FAILURE TO COMPLY WITH THIS RULE SHALL RESULT IN EMBARGO OF THE BOOTH and a fine

of R$ 1,500 in the first hour and R$ 500 per additional hour, until the violation is corrected.

THE EXPO CENTER NORTE PROHIBITS THE USE OF AIR CONDITIONING UNITS IN EACH

BOOTH.

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2. DOCUMENTS

2.1 ART (Technical Responsibility Statement) issued by an engineer (accredited

by CREA), or RRT (Technical Responsibility Registration), issued by an architect

(accredited by CAU)

All layouts must have an ART or RRT for layout and installation and electrical installation paid by the

responsible technician (CREA-SP /CAU). The ART or RRT must be completed as per the following

instructions (We will not accept ARTs or RRTs with a different format):

Field 3 Address of exhibit halls

Blue, White and Red Exhibit Hall: Rua José Bernardo Pinto, 333 – Vila Guilherme – São Paulo

Green Exhibit Hall: Rua Cel. Marques Ribeiro, 200 – Vila Guilherme – São Paulo

Field 4 Technical Activity

This field must contain the following codes:

(BOOTH OR TEMPORARY BUILDING/ TEMPORARY FACILITY LAYOUT)

(EXECUTION AND/OR INSTALLATION OF BOOTH);

(Low-voltage ELECTRICAL INSTALLATION LAYOUT);

(EXECUTION OF low-voltage ELECTRICAL INSTALLATION);

For metal structures, mention the Box Truss whenever this type of structure is included in the layout;

For overhead work (PPE required), describe the type of work to be performed, ensuring the

implementation of a plan to prevent accidents at work, training, use of PPE, risk protection to all

employees involved, following the proper safety standards.

For mechanical and electromechanical equipment (generators):

Make sure to mention any mezzanines and inform the maximum capacity for which it was calculated.

Field 5: Description

This field must contain in the following:

Layout, installation, maintenance and dismantle of ___ (brief description with main dimensions or

quantifications), during the period of ___ (beginning of event installation until the last day of event

dismantle) for the event ______ (event name), to be held at the _____ (color of Exhibit Hall) Exhibit Hall

of Expo Center Norte.

In order to be valid, the ART must be duly signed by the professional and by the customer, together with

proof of payment and a copy of the professional’s CREA.

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2.2 RELEASE OF LIABILITY AGREEMENT

All layouts must be accompanied by a Release of Liability.

The release must be printed directly from the APAS 2017 Electronic Guide.

DEADLINE: 3/6/2017 Deliver the ORIGINAL RELEASE OF LIABILITY TO EXHIBITOR SERVICES

[CAEX] at the APAS HEADQUARTERS and SEND A SCANNED COPY

2.3 SECURITY CHECK/ BADGES

A deposit check of R$ 5,000 per booth must be delivered along with the signed Release of Liability,

except for installation contractors affiliated to Sindiprom, who are exempt.

APAS will only accept a security check from a corporate account, from the INSTALLATION

CONTRACTOR or of the company responsible for the booth. At the end of the event, if none of the rules

in this APAS Guide have been violated, the check will be available for pick-up, from 5/31/2017. At the

end of this period, checks will be destroyed and mailed back to the issuer. Receipt will be issued when

the check is delivered to APAS.

This check will be used if any damage is found to have occurred to the exhibit hall’s structures and

materials (e.g., power cord, fire extinguishers, hydraulic net, etc.), or if the installation contractor fails to

clean the area, leaving materials and debris such as structures and pieces of wood, ceilings, slats etc.,

from the installation/dismantle, or if it fails to observe any of the standards listed in this Exhibitor Guide.

During the event dismantle, the Exhibitor Services team and event organizers will inspect the areas

together with the INSTALLATION CONTRACTORS.

INSTALLATION CONTRACTORS affiliated to Sindiprom that are found to have violated the rules of this

Exhibitor Guide will receive the fines in the mail, after the event.

NOTE: The badges will only be delivered upon submission of the Release of Liability and of the security

check.

54

PROMOTIONAL ACTIONS AND FINES

1. EARLY DISMANTLE AT THE END OF THE EVENT

Every EXHIBITOR must observe with the opening hours of the event, which are:

SHOW:

May 2-4, 2 pm - 10 pm

May 5, 1 pm - 7 pm

ATTENDEES EXIT: 7 pm to 7:30 pm

BEGINNING OF THE EXIT FOR EXHIBITORS’ PRODUCTS: 7:30 pm

EXHIBITORS that begin dismantling and removing products, equipment and accessories prior to the

times above will be notified and fined by the exhibit hall inspectors (penalty provided in contract), and

will not be able to leave with the products from the exhibit hall, as security personnel will be instructed to

follow the schedules.

2. MUSIC/ CONCERTS AT THE BOOTHS

LIMIT of 70 DECIBELS

In order to ensure the smooth running of the Trade Show, any exhibitor with any actions that involve sound of any kind must be willing to lower the volume if a neighbor complains or upon request by event organizers. After a verbal and written notification, the booth will have its electricity cut off until the fine is

paid and the violation remedied.

Amplified sound will be permitted upon completion of ANNEX 2 and authorization by the event’s

organizers, subject to the conditions set out for its execution. If the Exhibitor fails to provide prior notice

of a musical performance, the band will not be granted access to the exhibit hall.

Send form until 4/3/2017;

All performances shall be held in a private and enclosed area. The booth must be soundproofed, in

order not to disturb the neighboring stands;

Limit to 70 decibels measured in the aisle in front of the booth;

Do not affect the development of the work of the neighboring booths;

Pay Ecad fee;

The use of speakers or loudspeakers in open areas is prohibited;

FAILURE TO COMPLY WITH THIS RULE SHALL RESULT IN A FINE OF R$ 1,500 PER

HOUR.

55

Samba schools, rock bands, and other genres that may disrupt the event;

Concerts in open areas are forbidden.

2.1 ECAD FEE

Whenever there is live or mechanical music in the booth, the EXHIBITOR must collect the copyright

fees at Ecad (Central Office of Collection and Distribution). For further information, call +55 11 3287-

6722 and send the ECAD FORM (which is available for download on the APAS Trade Show website) to

[email protected] with copy to [email protected].

STAFF AND SALES REPRESENTATIVES IN THE AISLES

No staff and sales representatives will be permitted outside the booth area. Under no circumstances

shall such staff members and sales representatives stand and obstruct neighboring booths, in addition

to access to the aisles.

3. PROMOTERS IN COSTUMES

Costumed promoters will only be allowed in the aisles. If the promoter needs to leave the exhibit hall,

he/she must remove the costume (or part of it). No soliciting or distribution of literature will be allowed

outside the booth area. Costumed personnel must always circulate outside the exhibit halls, through the

gate closest to the booth.

4. FINES AND PENALTIES

Failure to comply with the rules set out in the previous chapters shall subject the INSTALLATION

CONTRACTOR and/or EXHIBITOR to the following penalties during the event, in the following order:

FAILURE TO COMPLY WITH THIS RULE shall result in a fine of R$ 10,000 after the first notification and R$ 2,000 for every other incident thereafter, as well as the cancellation of the action. PRIOR AUTHORIZATION IS REQUIRED FOR ALL ACTIONS.

FAILURE TO COMPLY WITH THIS RULE shall result in a fine of R$ 1,500 in the first hour and R$ 500 per additional hour, until the violation is corrected.

1st

warning: VERBAL warning from the event’s organizers;

2nd

warning: WRITTEN warning from the event’s organizers;

3rd

warning: Fine according to the violation.

EXCEPT FOR THE SOUND FINE, WHICH WILL BE APPLIED AFTER FIRST WARNING!

FAILURE TO COMPLY WITH THIS RULE shall result in a fine of R$ 1,500 per event, and R$

500 for recurring incidents, until the badge is seized.



56

If the installation contractor or the EXHIBITOR cause any damage to the exhibit hall and parking lots,

they must bear the full costs for the losses, which will be collected by Expo Center Norte management.

BOOTH SHOW APAS POPAI 2017

AWARD

RULES

MADE POSSIBLE BY: POPAI BRASIL

01. All exhibitors with booths at the APAS 2017 Trade Show, to be held May 2-5, at EXPO CENTER

NORTE, in São Paulo, may participate in the BOOTH SHOW APAS POPAI 2017 AWARD.

02. For registration, interested parties should access the link http://feiraapas.com.br/atracoes/premio-

apas/, or contact POPAI Brasil via phone: +55 41 3020-5347 or via email:

[email protected], and complete the registration form thoroughly and properly. Upon

completion, the participants must accept the registration rules.

03. The launch of the registration process for the APAS POPAI 2017 AWARD will start on February 20

and end on April 27, 2017.

Participants must accept the registration rules;

Each exhibiting company will be allowed one (1) registration, and may be registered in the four

(4) categories simultaneously;

If the booth is chosen, the winner will be an exhibitor/ agency, or exhibitor/ installation

contractor, or the exhibitor/ creator;

The Award is available in the following categories: Best Booth, Best Promotional Action,

Best Exhibit and Best Sustainable Booth;

In order to encourage registration for the Award, APAS will subsidize registration fees, with a

registration fee of only R$ 220 (two hundred and twenty reais) per category, to be paid by the

exhibitor through a payment slip;

The exhibitor must send proof of payment immediately after paying the registration fee. The

final date for this process is April 27, 2017, during business hours;

If a second copy of the payment slip, the costs thereof will be borne by the exhibitor.

http://feiraapas.com.br/atracoes/premio-apas/

http://feiraapas.com.br/atracoes/premio-apas/


57

04. There are four (4) categories, classified by booth size. Exhibitors may choose to participate in any

number of categories.

DEFINITION OF BOOTH SIZE:

Mega Booth above 120 sqm (394 sqft)

Large Booth 90 to 119 sqm (295 to 390 sqft)

Medium Booth 50 to 89 sqm (164 to 292 sqft)

Small Booth 49 sqm (161 sqft)

CATEGORIES:

Best Booth Design

Best Promotional Action

Best Product Display

Best Sustainable Booth

BEST BOOTH DESIGN: The booth structure will be analyzed, considering the following criteria:

a) Architecture (used for tie-break);

b) Visual communication;

c) Applied technology;

d) Innovation.

BEST PROMOTIONAL ACTION: The best promotional action is any attraction designed to bring people

to the booth; the actions must take place inside the booth, not at the broader APAS Trade Show. The

exhibitor must indicate in the registration form the times in which the actions will take place during the

Trade Show. The following criteria will be considered:

a) Promotional mechanics (used for tie-break);

b) Innovation;

c) Communication;

d) Applied technology.

BEST PRODUCT DISPLAY: Product display developed for a point of sale or for the booth, considering

the following criteria:

a) Structural design;

58

b) Visual communication;

c) Innovation and creativity (used for tie-break);

d) Applied technology.

BEST SUSTAINABLE BOOTH: This category assesses the reduction of the amount of waste

generated, the efficient use of energy, environmental awareness and education:

a) Reduced distances;

b) Raw material (recycled, renewable source or certified);

c) Energy efficiency in lighting and equipment;

d) Booth waste management;

e) Environmental education, awareness and support of related projects;

f) Promotional materials (giveaways) and communication (disposability, recyclability and type of

material used).

05. Each participant will have their booth visited by a committee of jurors, previously selected by POPAI

Brasil, which will assign scores from zero (0) to ten (10) based on the specific criteria and categories.

The sum of the scores will result in the participant’s final score and will determine its classification in

the registered category.

06. The jury will be composed of ten (10) members previously selected by POPAI Brasil; depending on

the number of booths registered, the members may be divided into routes.

07. Please be advised that the jury may request to see the person in charge of the booth, for any

questions that may be needed.

08. Visits from the jury will take place on the first day of the APAS Trade Show, starting at 2 pm.

09. The awards will be handed out to the participants that score highest in each item and in each

category, and any ties will be broken by the criteria identified above.

Important: Any exhibitors who disagree with items 1, 2 and 3 of the regulation will be

automatically considered disqualified, and will lose the right to receive the trophy in case they

are named the prize winner in any category.

10. The jury’s decisions cannot be contested or disputed.

11. The result of the awards will be announced during an exclusive ceremony, on the last day of the

APAS Trade Show. Before that, on the second day, finalist booths will be marked as finalists, and,

on the third day, they will receive the invitation to the award ceremony.

12. The result of the BOOTH SHOW APAS POPAI 2017 AWARD will be available on the APAS Website

(www.portalapas.org.br) and on the SuperVarejo magazine (June issue).

13. The winners (1st place) of the BOOTH SHOW APAS POPAI 2017 AWARD will receive specially

made trophies from the organizers.

http://www.portalapas.org.br/

59

14. The organizers’ employees, directors and partners, their employees and others with a direct

relationship with both are prevented from participating in this contest.

15. The purpose of this contest is strictly to disseminate and promote the process of professionalizing

the industry, which is being conducted by APAS and POPAI Brasil, located respectively at Rua Pio

XI, 1.200 – Alto da Lapa – São Paulo / SP, and at Rua Itupeva, 362 – Alto da Glória – Curitiba / PR.

16. Within 15 days after the event, POPAI Brasil shall deliver a report on each registered participant in

the BOOTH SHOW APAS POPAI 2017 AWARD, listing the participant’s score in comparison with

the winner of the category.

17. All non-winning participants will receive a letter after the event demonstrating their position in the

ranking of the BOOTH SHOW APAS POPAI 2017 AWARD.

18. The “luck” factor will not be considered in the awarding of the prizes.

19. The participant’s registration will entail in its full acceptance of this regulation.

20. The participants of the BOOTH SHOW APAS POPAI 2017 AWARD hereby authorize, without any

onus to POPAI Brasil and APAS, the use of their names, images and voice, in any media, for the

promotion of the award, for a period of one (1) year from its participation, within Brazil and abroad,

with the purpose of reinforcing any advertising media and dissemination of the event.

21. The Courts of São Paulo are hereby elected to resolve any disputes arising from this contest.

60

REGISTRATION FORM – BOOTH SHOW APAS POPAI 2017 AWARD

Corporate Name:

Fictitious Name:

Tax Id [CNPJ]: State Registration [IE]:

Address:

District: City: State: CEP [ZIP Code]:

Phone: Fax:

Registrant:

Cell phone: Email:

Booth Manager:

Cell phone: Email:

Booth area: more than 120 sqm 90 to 119 sqm 50 to 89 sqm until 49

sqm

Booth number: Exhibit hall:

*All fields above are required.

FACTSHEET

Mark the category(s) you would like to participate in and enter the “X” fields (maximum of 300

characters per space).

Best Booth Design (The structure of the booth will be analyzed, considering the following criteria:

Architecture, Visual Communication, Applied Technology and Innovation).

Installation Contractor:

Architect or person responsible:

Phone: Cell phone: Email:

Materials used in booth construction:

Products displayed:

61

Purpose of booth creation:

Was there a theme? Explain:

Best Promotional Action (Action designed to attract the public to the booth; must take place inside

the booth, not at the broader APAS Trade Show. The following criteria will be considered: Promotional

Mechanics, Innovation, Communication and Applied Technology).

Agency and/or person responsible for creating the action:


Purpose of the action:

Promoted products:

Time of action:

Mechanics used:

62

Best Product Display (product display developed for a point of sale or for the booth, considering the

following criteria: Structural Design, Visual Communication, Innovation and Creativity, and Applied

Technology).

Company and/or person responsible for creating product display:


Creation:

Products displayed:

Explain your exhibit:

Sustainable Booth (This category assesses the reduction of the amount of waste generated, the

efficient use of energy, environmental awareness and education).

Company and/or person responsible for creating product display:


Material for construction and furniture:

Energy consumption:

Waste management:

63

Environmental education and best practices:

Explain:

Registration fee: R$ 220 (two hundred and twenty reais) per category entered.

Registrations start on 2/20/2017 and end on 4/27/2017.

Send the completed and signed application form with proof of payment to

[email protected], until 4/27/2017, during business hours.

For more information, call POPAI Brasil at +55 41 3020-5347.

The results of the award will be announced in a ceremony that will take place on May 4, 2017, at

Expo Center Norte. Results will also be available on the APAS 2017 website, www.feiraapas.com.br,

and on the SuperVarejo magazine (June issue).

By registering for the BOOTH SHOW APAS POPAI 2017 AWARD, you agree to the regulation

attached hereto.

____________, ________________ ____ , 2017.

Signature:_______________________



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SPECIAL LAYOUTS

1. ENTREPRENEUR LAYOUT 2017

The official installation contractor of the Entrepreneur and Key in Hand layouts is CIA SET

LOCATIONS. Additional items, such as furniture and visual communication, may be ordered directly

from the installation contractor by calling the number below:

MEMORANDUM OF UNDERSTANDING – ENTREPRENEUR LAYOUT 2017

The project contains:

1 counter showcase with glass top;

1 showcase with 1 glass shelf and internal lighting;

1 220-volt outlet;

Signboard with company logo with 0.80 meters in length;

CIA SET LOCAÇÕES - +55 11 2727.4617

65

2 shelves.

Furniture

The following indoor decoration items will be supplied and arranged as per layout:

1 stool;

4 fixed chairs;

1 round table with wood top;

1 trash can.

2. TURNKEY LAYOUT 2017

MEMORANDUM OF UNDERSTANDING – TURNKEY LAYOUT 2017

The project contains:

1 showcase with 1 glass shelf and internal lighting;

1 220-volt outlet;

Signboard with company logo with 0.80 meters in length;

66

2 shelves;

Furniture

The following indoor decoration items will be supplied and arranged as per layout:

1 stool;

4 fixed chairs;

1 round table with wood top;

1 trash can.

GENERAL INFORMATION

We suggest that you read the entire guide for the best understanding of the event.

DEADLINES TO REQUEST FEES, SERVICES AND BADGES

The deadlines for requesting fees, services and badges are the same for any type of participation in the

event – open area, international or special layouts.

CUSTOMIZATIONS OF ENTREPRENEUR AND TURNKEY PROJECTS:

1- The booth structures cannot be changed: signboard, walls and lighting;

2- Drilling and/or cutting the walls and the signboard is prohibited;

3- The booth can be customized, as long as the structure is maintained: changing the furniture, posting

stickers on the walls (on panels over the walls, in order not to damage them), use own equipment

and displays, etc.;

4- The counters and showcases can be left out; just notify Exhibitor Services in advance.

OUTSOURCED SERVICES

1- SECURITY – The lease for the Entrepreneur and Turnkey booths includes security service, but we

recommend contracting exclusive security guards, through the event’s official service provider. You

can also share these exclusive guards with your neighbors to reduce the cost of this service;

2- CLEANING – Cleaning around the booth area is included with the Entrepreneur and Turnkey booths.

If you require cleaning services inside the booth, we recommend contracting professionals from

the event’s official service provider;

67

3- INTERNET AND TELEPHONE – Telephone and internet hook-ups must be requested directly from

the telecommunications provider Vivo, located at Expo Center Norte’s administrative facilities, until

4/17/2017, by calling: 0800-127-368.

4- PARKING – Exhibitors may acquire badges at a discount rate of 50% (fifty percent) of the current

listed price, including the period of installation and dismantle, if needed. There is a limit of two

discount EXHIBITOR badges per booth;

HR – You may choose to contract sales promoters through the official agency. For more information,

call Yes Promoções at +55 11 3293-1520 – Extension: 233 – ask for Sueli.

EXHIBITOR CHECKLIST

Did you sign and return the APAS Trade Show Participation CONTRACT?

Did you pay for the CONTRACT?

Did you read the Exhibitor Guide?

Did you receive your password to log into the APAS 2017 website?

Did you choose the INSTALLATION CONTRACTOR and the booth layout?

Did you name the INSTALLATION CONTRACTOR on the APAS 2017 website?

Did you request your EXHIBITOR badges?

Did you send the invitation code to your guest?

Did you pay city fees?

Did you pay for water and electricity (kVA) request?

Did you pay the cleaning fee?

Did you register the service provider companies?

Did you contract a security guard and cleaning service for the booth?

Did you send in the musical concert/ promotional action form?

Was your show or promotional action authorized by event organizers?

Did you request badges for the concert?

Did you pay Ecad for copyright fees?

Did you register for the Congress?

68

Did you purchase insurance for the booth, employees and service providers?

Did you make sure you have fire extinguishers?

Did you request a phone line and internet service from the telecommunications company?

Did you acquire the parking cards from Estapar?

Did you contact a customs broker?

Did you arrange for the invoices of products that will be exhibited?

Did you separate the products that will be consumed?

Did you arrange for the promotional material and the business cards for the sales team?

Did you arrange for two copies of the material listing for entry into the exhibit hall?

Did you place the products in the booth?

Did you make all arrangements for the installation contractor?

Did you book the hotel rooms and airline tickets?

Did you make arrangements for food and means of transport in São Paulo?

Did you read the basic procedures for the successful operation of APAS 2017?

INSTALLATION CONTRACTOR CHECKLIST

Did you receive the email with the login password for the APAS 2017 website?

Did you check the booth size and location?

Did you check the construction rules in the Exhibitor Guide?

Did you submit the layout to Exhibitor Services?

Did you make the structural calculation for the booth with mezzanine?

Did you deliver the original Release of Liability, as well as a scanned and signed copy?

Did you collect the ART (CREA-SP) for the layout and sent it to the Exhibitor Services?

Did you contract the specialized staff needed for installation?

69

Did you purchase all material that will be used?

Did you lease all the furniture, fixtures and finishes agreed to with Exhibitor?

Did you request installation/maintenance badges?

Did you arrange for two copies of the material listing for entry into the exhibit hall?

Did you forward the cover letter for outsourcers to pick up their support credentials?

Did you construct, produce and finish the pieces with the pre-installation of the booth in your

shop?

Did you package all booth parts to transport to the exhibit hall for installation?

Did you arrange for PPE (personal protective equipment) for the installation team?

Is the staff hired in accordance with the Brazilian Labor Code?

BASIC PROCEDURES FOR THE SUCCESSFUL OPERATION

OF APAS 2017

Each and every layout must have someone responsible for it, and be submitted in advance to the

event's organizers, as per Exhibitor’s Guide;

Clothing that does not convey the businesslike attitude required in a TRADE SHOW is strictly

forbidden;

For a good relationship between the event’s organizers and the EXHIBITOR, two people must be

named for contact when registering the company on the website;

Amplified sound is strictly forbidden in an open environment. Violation of the above rule may

result in a fine or embargo of the booth by the event’s promoter. For more information on

sound, see the PROMOTIONAL ACTIONS AND FINE chapter in the Exhibitor’s Guide;

We understand that the purpose of the EXHIBITOR’s participation is to serve its clients. Therefore,

we urge EXHIBITORS to keep their employees in their own booths. By doing so, everyone will be

able to properly serve their customers and friends. Costumed promoters will only be allowed inside

the booths. If the promoter needs to leave the booth, he/she must take off the costume (or part of it),

70

and no soliciting nor distributing outside the booth. If this rule is violated, the EXHIBITOR shall pay a

fine;

Service personnel: All outsourced service personnel must be identified by a badge and vest or

uniform, and must be properly instructed as to the behavior and functions of origin;

All demonstration techniques will be allowed, provided they are strictly developed within the leased

area, observing the limitations contained in this guide;

EXHIBITORS who offer product tasting should keep enough containers in their booths to collect and

bag the residues, and must bring them to the main waste bin whenever filled;

Any tasting or distribution of giveaways, samples and leaflets shall be limited to the booth interior.

The event’s organizers may interrupt such actions if they gather large crowds that could disrupt the

normal flow of event attendees.

FINAL REMARKS

The APAS 2017 EXHIBITOR declares being aware of the terms of this regulation and undertakes to

follow it fully, not only during the installation, exhibit and dismantle of the event, but also at any time or

situation that may result from such participation.

Any doubts arising from this regulation will be explained by APAS. The Courts of the City of São Paulo

are hereby elected to resolve any disputes between the parties.

São Paulo, January 21, 2017

Supermarket Association of São Paulo State (APAS)

IMPORTANT: EXHIBITORS are advised to make sure of the ability of their installation

contractor, by visiting their headquarters and checking inventories and contracted or

outsourced personnel, since in previous years there were problems with the INSTALLATION

CONTRACTORS, which overestimated their installation capacity while working on several

booths at the same time and failed to deliver within schedule.

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ANNEX 1 – REFERENCE TABLE FOR POWER

CONSUMPTION, IN KVA

TABLE - EXTRA REGISTRATION BY EXHIBITOR

EQUIPMENT kVA

STEAM TABLE 1000 W 1

HOME COFFEMAKER 800 W 0.8

INDUSTRIAL COFFEMAKER 1,700 W 1.7

INDUSTRIAL COFFEMAKER 2,700 W 2.7

INDUSTRIAL COFFEMAKER 3,000 W 3

INDUSTRIAL COFFEMAKER 5,000 W 5

LIGHT CANNON 300 W 0.3

LIGHT CANNON 500 W 0.5

LIGHT CANNON 1,000 W 1

HOT PLATE 3,000 W 3

HOT PLATE 6,000 W 6

HOT PLATE 9,500 W 9.5

BEER TAP SYSTEM 300 W 0.3

AIR CIRCULATOR 100 W 0.1

CPU 300 W 0.5

ELECTRIC OVEN 1,000 W 1

ELECTRIC OVEN 1,750 W 1.8

ELECTRIC OVEN 2,400 W 2.4



MICROWAVE OVEN 1.2

HORIZONTAL/VERTICAL FREEZER 0.5

REFRIGERATOR 300 W 0.3

FRYER 2500 W 2.5

FRYER 5,000 W 5

RESIDENTIAL REFRIGERATOR 500 W 0.5

LINE PRINTER PC 250 W 0.3

BULB PL 40 W 0.05

DICHROIC HALOGEN BULB 50 W 0.05

FLUORESCENT BULB 20 W 0.03



HALOGEN BULB 300 W 0.3

HALOGEN BULB 500 W 0.5

HQI BULB (WITH BALLAST) 150 W 0.35

INCANDESCENT BULB 100 W 0.1

INCANDESCENT BULB 150 W 0.15

MIXED BULB 160 W 0.16



SPECIAL BULBS 1,000 W 1

SPECIAL BULBS 500 W 0.5

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LASER 11

LAPTOP/ NOTEBOOK 120 W 0.12

ELECTRONIC TYPEWRITER 0.5

PC WITH MONITOR 0.5

MONITOR 250 W 0.25

NEON PER METER 0.03

ELECTRIC GRILL 3,000 W 3

ELECTRIC GRILL 6,000 W 6

SPECIAL PROJECTOR 300 W 0.3

SPECIAL PROJECTOR 500 W 0.5

42” PLASMA TV/ LCD/ LED 0.3

BIG FAN 300 W 0.3

DVD 300 W 0.3

VIDEO WALL 9 / 29” TV 12.5

LED PANEL (1400 w / sqm) – REFERENCE 1.4

Important: For equipment that has not been listed, please observe the appliance’s rating data or consult

the event's Exhibit Services team.

73

ANNEX 2 – ECAD FORM

DATA COLLECTION FOR PUBLIC MUSICAL PERFORMANCE

Location: [ ] REQUIREMENT - Music User [ ] FINANCING - Autonomous Branch / Unit

1 - INFORMATION OF PERSON RESPONSIBLE FOR EVENT

Tax Id [CPF]/Tax Id [CNPJ]:

Name/Corporate Name:

Fictitious Name: Email: Phone:/Fax:

Address:


2 - INFORMATION OF LEGAL REPRESENTATIVE/ATTORNEY IN FACT

Name: Identity: Issuer:

Tax Id [CPF]: Phone: Fax:

3 - EVENT DATA

Event Name: Event Type:

Date of Execution: Time:

Type of Musical Attraction [ ] Live [ ] Mechanical

Musician:

[ ] PAID ADMISSION [ ] FREE ADMISSION

Type of Ticket Quantity of Tickets

Unit Price Total Estimated Audience

Music Cost

Venue Rental

Qty. Type of Ticket

Extras Total Ticket Average Total Value

4 - VENUE INFORMATION

Tax Id [CPF]/Tax Id [CNPJ]:

Name/Corporate Name:

Fictitious Name: Email: Phone/Fax:

Address:


Venue Capacity: Area: Name of Venue:

We hereby assure the Central Office of Collection and Distribution [Ecad] that the characteristics of the event described above will not differ from the information provided herein. In case of any changes, Ecad shall charge the difference in price, in accordance with the parameters of its Collection Regulation. I hereby certify that the information above is accurate.

Place and Date Signature of Person Responsible for

Event/Representative/Attorney in Fact

5 - FOR USE BY ECAD ONLY

74

How did the user find Ecad: [ ] Frequent User [ ] Mass Mailing [ ] Website [ ] Contacted by Ecad [ ] Email Marketing [ ] Advertising [ ] Recommended [ ] Don’t Know/Did Not Say [ ] Others

FACTORS FOR CALCULATION COMPOSITION

THEATER APTR Member

MUSICAL SCRIPT

Please complete the accurate data, print, sign and hand in at the nearest Ecad office, or send via fax.

Date:

Event: Event Date:

Musician:

Location: City: State:

Producer/Person Responsible for Event:

Address:

City: State: Phone: ( )

Title of Works: Authors:

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

__/__/__ ___________________________________ __/__/__ _________________________

Date Musician’s Signature Date Musician’s Signature

__/__/__ ___________________________________ __/__/__ _________________________

Date Sign./Promoter’s stamp/Resp. for event Date Sign. / Ecad Manager Stamp

FOR USE BY ECAD ONLY PAYMENT SLIP No. - LIST No.:

ATTENTION: After the event, in case there has been any change to the list of submitted

works, we ask that you replace the script previously submitted to Ecad, since copyrights are

distributed according with the information provided.

exhibitor’s manual - nós amamos supermercado€¦ · 2.1 media channels for the event ......

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