exhibitor staff training
TRANSCRIPT
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Exhibitor Staff Training
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“Why Do I Need This?”
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“My Staff are Trained Professionals and
Successful Sales People”
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85% of your success at a trade show or event is
reliant on your staff
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WHY??
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Why Train?
Because only the staff can have a conversation with the
visitor
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Why Train?
They are the first connection the visitor has with your
company and brand
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Differences Staff Need to Understand
The skills to approach strangersAbility to assess needs quickly/on the fly
How to conduct demonstrations in a unique environment
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Differences Staff Need to Understand
Understand organizational objectives and outcomes of the event
How to capture quality information for meaningful follow up post event
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Research shows a visitor will wait 15 seconds to
be engaged, if not greeted they will exit,
unlikely to return
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This is why selecting the right staff and training them is so important
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Benefits of Training
Prepares the staff to meet this specific audienceProvides a comfort level in an unfamiliar environmentDemonstrates how to transition their skills from what
they do everydayEmphasizes how to capture quality information for
proper follow up post show
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Benefits of Training
A prepared staff are excited to be thereMore likely to carryout objectives of organization
Leaves a positive and memorable impression in the visitors mind
Sets the stage of next steps towards a sale post show
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For more information on Training and/or coaching at your next
event contact:marketech360 your training and
measurement partnerwww.marketech360.com