exhibitions in asia: an industry overview · “in today’s exhibition industry, world ... •...

Presentation to JEXA Meeting19 AUGUST 2011, JAPAN

Exhibitions in Asia:An Industry OverviewAn Industry Overview

JEXA M tiJEXA Meeting

Mark CochraneMark CochraneUFI Asia Pacific Office, Regional Manager

Business Strategies Group, Managing Director

19th August 2011

119 August 2011JEXA meeting, Japan

A i hibiti Asian exhibitions in context


“In today’s exhibition industry, world power is shifting east to Asia at a rapidpower is shifting east to Asia at a rapid

pace.”

Mike RusbridgeCEO, Reed ExhibitionsCEO, Reed Exhibitions


A i t th Asia at the centre of growth


gTotal space rented

(indoor + outdoor, in million sqm)120

115

120

105

110Americas

Asia & Pacific

95

100Europe

Middle East & Africa

90

95

2006/2007 2007/2008 2008/2009


2006/2007 2007/2008 2008/2009

D t & Data source & background


g• Report prepared by BSG since 2004• Published jointly with UFI• Draws on BSG’s exhibition database

developing since 2001• Covers 15 key markets in AsiaCovers 15 key markets in Asia• Focuses on B2B exhibitions > 2000 m2

E l d B2C t• Excludes B2C events


E hibiti i Exhibitions in Asia: Key stats


y

• Over 1800 exhibitions identifiedOver 1800 exhibitions identified

• 15.5 mil m2 sold in 2010 – up 4.3%

• 55% of that space was sold in China

• Revenues US$3.55 billion – up 4%+

• 33% of revenues generated in China• 33% of revenues generated in China


A i hibiti Asian exhibitions booming


g


U S hibiti U.S. exhibitions struggle


gg


Source: CEIR

U S hibiti U.S. exhibitions still struggling


gg g

S CEIR


Source: CEIR

Asian exhibition Asian exhibition markets by net size



2010 h i 2010 change in net size



Sh f t t l Share of total revenues



A Average revenues per fair


p


Asia’s venue boomPresentation to JEXA Meeting

19 AUGUST 2011, JAPAN

• An issue with serious implications• Venue capacity a concern in 2005• 2010 vs ‘05: 100% increase• 2010 vs. 05: 100% increase • 2005: 3 million m2

• 2010: 6.01 million m2


V th Venues: another China story


y


Capacity expansionCapacity expansion Presentation to JEXA Meeting19 AUGUST 2011, JAPAN


Capacity in ChinaCapacity in China Presentation to JEXA Meeting19 AUGUST 2011, JAPAN



1719 August 2011JEXA Meeting, Japan

10 l t hibiti 10 largest exhibition centres in Asia


Region City Exhibition Centre Gross Indoor Size

China Guangzhou Chinese Export & Import Commodities Fair Ground - Pazhou 338 000China Guangzhou Complex 338,000

China Shanghai Shanghai New International Expo Centre (SNIEC) 200,000

China Guangzhou Chinese Export & Import Commodities Fair Ground - LiuhuaComplex 170,000p

Thailand Bangkok IMPACT 137,000

China Yiwu Yiwu International Expo Centre 120,000

China Chengdu New International Convention and Exhibition Center (Century 110 000China Chengdu City) 110,000

Korea Seoul Korea International Exhibition Center (KINTEX) 108,049

China Shenyang Shenyang Exhibition Center 105,200

China Shenzhen Shenzhen Convention & Exhibition Center 105,000

China Beijing New China International Exhibition Center (NCIEC) 100,000

Singapore Singapore Singapore Expo 100,000


China National Convention Centre (Beijing)



I t t d Integrated resorts



M i B S d Marina Bay Sands Singapore



Fragmentation into Fragmentation into national markets


• Fewer aspirations for regional events

• Splitting intoSplitting into national marketsL t• Larger, export-oriented markets doing well (e.g. Thailand)


Thailand)

G t Government competition


p• MICE strategy a gy

priority for Asian governmentsg

• TCEB, STB & TAITRATAITRA

• Korea: venuesMacau Hong Kong• Macau, Hong Kong


New sources of New sources of competition


• The success of Gl b l SGlobal Sources

• The potential of Alibaba:– Largest online

platform in Asian B2B mediaAbl k h l– Able to make the leap to events


Global Sources:Global Sources:Exhibition revenues



Global Sources:Global Sources:A successful shift to e ents


to events


Alibaba: Alibaba: Major organiser?


• 68.9 million users• 47.3 million in China• Unmatched online

expertise• Strong branding andStrong branding and

marketing capabilitiescapabilities

• US$1.77 billion cash


Rise of regional Rise of regional buyers & SME buyers drives growth


buyers drives growth

• B2B trade fairs becoming less reliant on U.S.B2B trade fairs becoming less reliant on U.S. and European buyers

• Buyers from Asia doing business with suppliers from Asia

• Buyers from BRIC, Middle East of growing i timportance


M&A ti it M&A activity increasing


g• UBM

AMB E hibiti (M l i )– AMB Exhibitions (Malaysia)– Famdent (India)– SATTE (India)( )– Shanghai International Children’s & Baby

• Reed Exhibitions– China Golf Show

Life InStyle (Australia)– Life InStyle (Australia)

• Diversified, Tarsus, Messe Frankfurt, ITE, etc.


, , , ,

Rise of niche Rise of niche exhibitions in Asia


• Some exhibitors t i fturning away from “bigger is better”

• Looking for:– niche events– Want opportunities to

build their corporate b dbrand


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