Exhibitions«Childhood» & «Kid’s Fashion»

17-19 August 2017, Kazakhstan, Almaty

Г.Алматы, Ноябрь 2016

About «Childhood» & «Kid’s Fashion»

«Childhood» and «Kids Fashion» exhibitions is a key event in the marketof children's goods in the Republic of Kazakhstan. It is the only specializedB2B exhibition, which brings together representatives of children's productsindustry, from all over Kazakhstan.

The first "Childhood" exhibition was held in 2008. Since that time theexhibition has gained the respect and recognition among entrepreneurs ofKazakhstan and manufacturers from all over the world.

About «Childhood» & «Kid’s Fashion»

«Childhood» & «Kids Fashion» exhibitions is traditionally held in Almaty,at the International Exhibition Center "Atakent".

ALMATY city is Kazakhstan's largest metropolis, which concentrates thelargest number of registered enterprises in wholesale and retail trade.Through Almaty passes 2/3 imports of children's products to Kazakhstan.

International Exhibition Centre "Atakent" is the largest venue forexhibitions in Kazakhstan.

Index Almaty Astana Other Regions

The percentage of registered enterprises in wholesale and retail trade

33% 15% 52%

The percentage of imports of goods for children 69% 4% 26%

The volume of retail trade in consumer goods 26% 10% 64%

The volume of wholesale trade in consumer goods 50% 17% 34%

Поддержка выставки«Childhood» & «Kids Fashion» exhibitions every year supported by public

authorities of the Republic of Kazakhstan, as well as foreign partners.

Starting from 2013 «Childhood» & «Kids Fashion» exhibitions included by theTurkish government in the list of recommended international exhibitions for theparticipation of Turkish manufacturers.

In 2016, the Ministry of Industry of the Russian Federation for the second timeorganized in collective stand of Russian manufacturers on the exhibitions.

Almaty City Munisipality

The Ministry of Education and Science

of the Republic of Kazakhstan

The Ministry of Investment and

Development of the Republic of Kazakhstan

The Committee on Consumer Protection of the Ministry of National

Economy of the Republic of Kazakhstan

National Chamber of Entrepreneurs of

Kazakhstan "Atameken"

Kazakhstan Association of Children's Products

Industry

Разделы выставок

Baby food Children's clothes

Games and Toys Children's footwear

House and street articles Clothes for pregnant women and nursing mothers

Nursing and care products Accessories for children

Children's creativity and school articles

Education and development

Children's furniture

Sport articles and goods for active recreation

List of Exhibitors

OOO "AVK group", LLC ANDREW the FIRST, "Artutik", LLP "B.D. E. SERVIS" Company "Cabinetmaker", belemsa Ltd, LLC"BIBICAL RUS", LLC "BRAIN DEVELOPMENT", GC LLC"VELOMOTORS", JSC Vesna, OOO "Viktoriya - kids" VITARA KIDS,CJSC "Vitalfarm", "Geode", LLC PKF "dune AST", LTD "STAR", GKISTOK-AUDIO, SP Baturina, E. B. "the Beetles", OOO "Carnival",LLP "the book Shop", LLP "Mayoral Kazakhstan", LLC COMPANY"WORLD of CHILDHOOD", JSC "MPSA CHANGE", "Nabiev IPARTNERY", OOO "Navigator", JSC decorative PAINTS PLANT"NEVSKAYA PALITRA", "OLLE", ZAO PARIZHSKAYA Kommuna,OOO PK MEGA ortopedik, JV "PP Polesie", LLP "Garment factory"Progress", LLC SIMPLE SCIENCE, "EDUCATIONAL GAMES ofVOSKOBOVICH", "Early Start", OOO "Russian ExhibitionSystems", LLC "ROXY", "SMARTOYS", OOO "SovremennyeTekhnologii komforta", START, OOO, OOO "stellar", ZAO "StepPuzzle", "TEMP" KIDMAG, SP Tkachenko Pavel, LLP "Tradingnetwork ICP", FACTORY of CHILDREN's TOYS, LLC "Visionary",FORS, OOO, LLP "Ball Design", IP, BOCHARNIKOVA E.BABYDOMIKI,SP Gerkules Games, LLC "Lenicris-Lux" LLP, "LUCKYPARENTS",OOO "Nanjing Wande PlayFacilities Co.", JSC “PLANTa GAME of SPORTS EQUIPMENT ROMANA ”, JSC SC“EmilitaLux”,LLP "Sunbaby-Trade", TUTU, DETKI.KZ, LTD Tigre, and manyothers

2009 2010 2011 2012 2013 2014 2015 2016

Eshibitors 52 72 55 69 79 69 90 81

Countries 5 4 4 7 8 12 17 8

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8

10

12

14

16

18

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30

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60

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90

100

Co

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Exh

ibit

ors

Number of exhibitors and participating countries

69

15

2

2

2

2

50

28

1

2

0 10 20 30 40 50 60 70 80

Supplier

Distributor

Representative

Licence aggency

Media

2015-2016 Exhibitors by activity field

2015 2016

Отзывы участников"I have participated in many exhibitions in Russia, but Kazakhstan won me over with its quality organization of the event, as well as hospitality and its cultural program.It is very important when there is an opportunity to take closer look with the participants of the exhibition, their achievements and successes.I wish good luck!!! "

"Grand Toys', Russia

"An important part of the exhibition is its organization moment. As we participated for the first time, we had many questions during preparation to the show, to which the organizers answered at any time . "

LLC "Istok", Russia

“We are thankfull to the organizers for the excellently arranged exhibition. We were pleased to meet with the Kazakh toy traders. We will be happy again to take part at "Childhood" exhibition in Almaty next year. "

Lamagic S.L, Spain

"Impressive exhibition scale, advantageous location, original design and well thought-out decoration. Sophisticated accommodation, cultural program, business meetings and presentations.The event was very positive, effectively and adequately. We get enough contacts necessary to further work. "

LLC "Istok", Russia

Visitors

Total attendance "Childhood ‘16"exhibition and the “Kid’s Fashion ‘16"was 7 981 of them in the B2B audiencehas to 1 348 people.

Exhibitors noted that in 2016 therewas a qualitative leap of visitors, thenumber of visitors from the regions ofthe Republic of Kazakhstan.

4,6%

5,0%

9,9%

17,6%

6,5%

11,1%

4,2%

5,3%

3,8%

3,4%

1,9%

12,2%

1,5%

13,0%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0%

Hypermarket / Supermarket

Mini Market

Shop

Children's store

Pharmacy

Web-shop

Supplier

Kazakhstan distributor-supplier foreign trade

Kazakhstan regional distributor

Representative office of the CU company

Representative office of foreign company

Wholesaler

Company-franchiser

Other

B2B Visitor profile

2015 2016

Information support

«Childhood» & «Kids Fashion» exhibitions has big information supportin Kazakhstan as well abroad.

Participating conditions in

«Childhood» and«Kids Fashion»

exhibitions

Date and venue

DATE:

17-19 august 2017

VENUE:

Kazakhstan, Almaty city

«Atakent expo center», Pavilion №10

Participation conditions

Registration fee includes:

- Placement of information about the participant in the exhibition catalog;

- Participation up to 2 people in the banquet;

- Badges

Configuration of the stand (please ask pricelist to organizer) :

1) Shell scheme;

2) Raw space;

Additional charges depending on the location of the stand:

1) Corner +10%;

2) Peninsula +20%;

3) Island +25%;

Stand dimentions

Extra furniture*

If necessary exhibitors of "Childhood" and “Kid's Fashion" may orderadditional equipment: shelves, tables, chairs and more.

Below are the pictures of the additional equipment (please ask pricelist to organizer)

* Extra cost

Indirect participation at exhibitions

• Placing information in the catalog;

• Placing the advertisement page in the exhibition catalog;

• Placing a banner on the website;

• Distribution of the leaflets at the exhibition;

Business program

Within the framework "Childhood" and “Kid'sFashion" Exhibition is regularly organized businessprogram, which mandatory elements are:

• Reports about Children's goods market inKazakhstan (its volume, dynamics, structure);

• Awarding Ceremony of Industry Prize "Balazhan";

• Center for procurement (1);

• Market tour (2);

• Also within the framework of the business programorganized various seminars and conferences.

(1) Оплачивается за дополнительную плату;(2) Входит в программу «Центра закупок»;

Advertisement opportunities

You can place additional advertising in the official exhibition catalog.

Format - A5 (148x210 mm);

Circulation - 2000 copies;

The cost depends on the placement of the module (please ask pricelist to organizer):

2nd, 3rd cover;

Inner page ;

Additional services and facilities *

At the request of participants, exhibition company AlExpo DS Trade Group provide the following additional services:

Search for hotels or apartments;

Logistic services;

Visa support;

Rent of conference rooms;

Branding of the conference room;

Distribution of leaflets;

Find promoters;

* Extra costs

Accommodation

Atakent Park Hotel (****)-Best Western Hotel

Distance to the IEC "Atakent" - located in theterritory of expo center.

Astana International Hotel (***)Distance to the IEC "Atakent"– 10 min by car

For exhibitors of «Childhood» и «Kids Fashion» we have special conditions at the following hotels.

The market children's products

in Kazakhstan

Market Volume

The volume of imports ofchildren's products in 2015amounted to 89 billion tenge. Forthe first time, in 2015, it registereda decline in import volumes, whichis connected with the devaluationof the national currency in Augustthat affected the supply ofChristmas.

25 079,48(+0%)

30 837,60

(+23%)

43 011,00(+39%)

72 593,95

(+69%)

84 773,31

(+17%)

99 129,39(+17%)

89 888,02(-9%)

0

20 000

40 000

60 000

80 000

100 000

120 000

2009 2010 2011 2012 2013 2014 2015m

ln.$

KZT

Import of child goods

Market structure

The main volume of imports tookclothes and shoes (31% и 6%), whichpeak growth occurred in the 2011-2012 year. This is due to thelegalization of the market and therapid development of the civilizedretail.

Baby food & Care markets haslongest story of development in babyproducts and they has biggestdistribution network.

Toys market is the one, whocontinue intensive grow in 2015.

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

mln

.KZT

Import of child goods

2009 2010 2011 2012 2013 2014 2015

About Kazakhstan

Population

In 2015, the first time inten years, registered a declineof population growth, and thepopulation has not changed much andamounted to 17,417,673 people.

The largest cities are Almaty,Astana, Karaganda, Shymkent.

1,0%

1,2%1,1%

2,6%1,4%

1,5%

1,4%

1,4%

1,5%

1,5% 0,0%

13 500 000

14 000 000

14 500 000

15 000 000

15 500 000

16 000 000

16 500 000

17 000 000

17 500 000

18 000 000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Численость населения на начало года

736 605

822 522

1 922 107

581 473

629 951

1 098 740

1 378 298

881 456

753 148

606 892

2 788 404

755 778

571 759

1 395 324

852 882

1 642 334

0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000

Akmola region

Aktobe region

Almaty region

Atyray region

West Kazakhstan region

Djambyl region

Karaganda region

Kostanai region

Kyzylorda region

Mangistau region

South Kazakhstan region

Pavlodar region

North Kazakhstan region

East Kazakhstan region

Astana city

Almaty city

Population by region

Birthrate

More than 15 years in a row, thepositive dynamics of the number ofnewborns.

Newborn population rate reached400,000.

The birth rate per 1000 people is alsohigh and amounts to 22.96 births.

Income of the population

In Kazakhstan there is a steadyincrease in the average monthly salary.

In 2015, it reached 126’021 tenge ($676 USD) which is 4% higher than in2014.

At the same time, in 2014, a decreaseof the average GP in dollar terms wasregistered for the first time in 5 years,which is associated with a change rateof the national currency against the $USD.

2009 2010 2011 2012 2013 2014 2015

Average salary 67 333 77 611 90 028 101 263 109 141 121 021 126 021

15%

16%

12%

8%

11%

4%

0

20 000

40 000

60 000

80 000

100 000

120 000

140 000

KZT

Среднемесячная заработная плата

We are glad to see you at Exhibitions!

Gaidenraich Darya

darya@alexpo.kz

8 (727) 397-68-66

8 707 115 4242