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EXHIBITION EXCELLENCE

ASK QUESTIONS

IDENTIFY & VISIT SHOWS

MATCH YOUR OBJECTIVES

CONSIDER LOCATION

CHOOSE YOUR SPACE WISELY

The first questions you should be asking are "who do you wantto reach at the show?" and "what do you want to have happen?"

There are two groups of shows you should be evaluating: theshows you are presently attending, and the shows you want toconsider for future participation. Who is your target market andwhich shows do they attend?

Selecting the right shows means matching your show exhibitingobjectives with the right target audiences, the right timing tomeet buyers’ purchasing patterns and the ability to show anddemonstrate your products/services.

When evaluating a show's potential, take geographical locationinto consideration. Usually 40-60% of attendees come from a200-mile radius of the show location. Consider your distributionarea and target audience.

Every show is unique and there are many variables affectingdirection, volume and quality of traffic past your display. Befamiliar with the floor plan

CHOOSE YOUR SHOW SELECTION CAREFULLY