Exhibition

Digital Design:

Behind the Pixels

@BoBMarvan

#zapixely

Who am I?

• @BoBMarvan

• UX Designer at AVG.com

• Chronical volunteer…

What’s #zapixely?

• CZ: za pixely = EN: behind the pixels

http://wallpaperlayer.com/img/2015/9/rainbow-abstract-pixels-wallpaper-8228-8545-hd-wallpapers.jpg

Initial Situation

• Approximatly 500 – 600 „UX designers“(via LinkedIn and other secret sources)

• And 80 open positions related to UX(via UXjobs.cz)

• The market is still „under construction“

• Lack of education…

The Idea …

http://www.prague.eu/file/edee/event/3707/designblok-foto-2.jpg

Why Exhibition?

• Low threshold– no entry fee.

• Low time dependency– not as long as a conference / barcamp (too short).

• No disruption– take people out ofon-line comfort zone…

The Goals

• Introduce the topic of „digital design“

to wider audience than just few fellow

professionals that way…

The Goals

„So even your mother

finally understood what

we do ...“

The Goals

• Try to close the gap between

a digital and the real world.

Target Groups

• Design (offline) colleagues– to understand better our job

• Business– to understand the need of investments

in to good digital design

• Students– for future career

• General public…

Organizers

The Team

There was more than

30 volunteersparticipating on the project.

Thank you!

Partners:

• MSD - global healthcare leader

• NetSuite – #1 in cloud ERP

• LMC – market leader in Human Resources

• Jablotron – creating alarms

• iSTYLE – Apple Premium Reseller

Topics & Experts:

1. Strategy

- Jan Řezáč

2. User Research

-Jakub Franc

3. Design Process

- Petr Štědrý

4. Interaction Design

- Ondřej Válka

5. Graphic Design

- Jakub Krčmář

6. Typography

-Jakub Goldmann

7. Accessibility

- Radek Pavlíček

8. Usability Testing

- Martin Kopta

9. Intersection with

Real World

- Dominika Potužáková

10. Learn more

- Berka

The Form

foto: H3T

How it looks like?

CI: Richard Jaros

Disaster

foto: Lukas Marvan

How it looks like?

foto: Jakub Hrab

Opening Event

foto: Jakub Hrab

Opening Event

foto: Jakub Hrab

Talks

foto: Jan Hromádka

Talks

foto: Lukas Marvan

Workshops

foto: Lukas Marvan

Workshops

foto: Lukas Marvan

Excursions

foto: Lukas Marvan

CZECHDESIGN.cz/zapixely

The Results

• 6 weeks

• 11 events

• 1126 visitors

We have not finished yet…

• This spring, we visited two other cities:– Zlín (3 weeks / 3 events)

– Brno (3 weeks / 11 events)

• The plan for this autumn is to visit at least

one more city:– Plzeň

– and than maybe others:

Ostrava, Olomouc, Bratislava

Thank you my dears:

• Anežka Adamíková

• Filip Dědic

• Lenka Horáková

• Lukáš Šaněk

• and Ivana Jíleková (for patience)

Lessons Learned 1

Next time we should make it

BIGGERbecause the effort will be almost

the same.

Lessons Learned 2

Even if you are alone

at the begining, you can

TRIGGERthe change.

Now it’s your turn:

• How do you promote the digital design?

• How do you attract the students to design?

• Do you know about some similar projects?

• What would you suggest me to do next?

Thank you and please

drop your note with

#zapixely

@BoBMarvan