exhibit booklet - science north

SUDBURY, ONTARIO, CANADA

dynamicearth.ca/diamonds

TRAVELING EXHIBIT

� 100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds

Who We AreScience North is an interactive, world-renowned science center located in Sudbury, Ontario Canada that has been in existence since 1984. Its family of attractions has grown to include an IMAX® Theater featuring both 2D and 3D films, the F. Jean MacLeod Butterfly Gallery, a 600 m2 (6,000 sq ft) Special Exhibits Hall, and most recently Dynamic Earth, a new earth sciences center.

In addition to entertaining and educating visitors on-site, Science North develops and sells world-renowned exhibits, multimedia productions and traveling exhibits, and produces large-format films for clients on a global scale. By harnessing the creative strength and talents of our science communication experts, we create unparalleled experiences for your facilities.

Diamonds is one of seven traveling exhibits. Our other traveling exhibits include:• CreaturesoftheAbyss • EndsoftheEarth:fromPolarBearstoPenguins• WaterWorks:SoakuptheScience • ArcticAdventure• DiscoveringChimpanzees: • TheClimateChangeShow theRemarkableWorldofJaneGoodall

Our TeamWe are truly excited by each new project, and understand the importance of communicating and connecting with visitors in a fun and interactive way. We especially enjoy learning from our clients, while simultaneously working with them to understand and realize their goals.

Science North has an award-winning group of in-house producers, directors, scientists, and public communicators who have the combined production experience of more than three decades in the multiple formats that our business demands.

For additional information regarding leasing Diamonds or other Science north traveling exhibits, please contact:

Julie Moskalykinternational Sales Manager, Science north100 ramsey lake roadSudbury, Ontario P3e 5S9phone: 705-522-3701 ext. 228email: [email protected]

For additional information or questions related to the exhibition’s content, please contact:

Mia BoiridyDirector, Dynamic earth100 ramsey lake roadSudbury, Ontario P3e 5S9phone: 705-522-3701 ext. 401email: [email protected]

�100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds

Table of ContentsIntroduction 4The Entrance 5Formation 6 - 7 AnIntroductiontoDiamonds WhatareDiamonds? Diamondvs.Graphite DiamondFormation ColoredDiamonds ColorYourOwnDiamond VolcanicPipes SpottheDiamonds

Exploration 8 - 9 TheQuestforDiamonds ErosionofKimberlites IndicatorMinerals IndicatorMineralsinDiamondExploration GeophysicalExploration Exploration ExplorationCorner MeetEiraThomas Explorer’sTools

Mining & Processing 10 MiningMethods WorldDiamondMines Canada’sDiamondMines ProcessingDiamonds

Properties 11 - 12 RefractiveIndex ThermalConductivity Hardness SimulantsandSynthetics

The Gem 13 - 14 CuttingandPolishing Carat Color Clarity Cut CanadianDiamonds FamousDiamonds

Exit 15Exhibit Specifications & Contact 16

Example of a Floor PlanScience North is an agency of the Ontario Ministry of Culture.


IntroductionTheir glitz, their glamour, their story.

Travel deep within the Earth to learn how diamonds were formed, at great depths, billions of years ago, and witness their dramatic journey to the surface. Meet an exploration geologist and try to discover a diamond-bearing kimberlite. See how diamonds are mined around the world, and test their amazing properties. Learn about the many uses of diamonds in modern technology, and try your hand at evaluating gem-quality diamonds. Diamonds provides an in-depth look at this unique mineral, the hardest natural substance on Earth, and introduces the visitor to North America’s growing diamond industry.

Diamonds is a 200m2 (2,000 sq ft) traveling exhibit that takes visitors on a journey from “rocks to riches”. The exhibit is organized into six sections: Entrance, Formation, Exploration, Mining and Processing, Properties and The Gem. Exhibits and experiences include rock and mineral samples, rough cut diamonds, acrylic reproductions (cz), multimedia experiences, computer interactives and large full-image graphic panels.

Exhibit Specifications

LANGUAGE: French&English(Canadiandictionary)or Englishonly(USdictionary).

NUMBEROFEXHIBITS: 38

VISITDURATION: 45minutes

SIZE: 200m2(2,000sqft)*Thisexhibitcanbe expandedtofitlargerhalls. MinimumCeilingHeight:2.75m(9feet)

RENTALFEE $40,000USD,plusin-boundshippingfora three-monthrentalperiod.

ADDITIONALMATERIALS EducationalManual,MarketingGuide, TechnicalSupportandOperationsGuide.


The EntranceA recreated stylized rock entrance welcomes visitors to the world of Diamonds!

Zone 100

Exhibit name Key Elements Visitor Experience

Entrance Recreated stylized rock tunnel. A recreated stylized rock entrance tunnel welcomes visitors to the world of Diamonds!


FormationStart your journey deep inside the Earth where diamonds were formed billions of years ago. Through computer interactives, sample displays and graphics, visitors explore what diamonds are, how they are formed and how they make their way to the surface through explosive volcanic eruptions. A dramatic looping video of a kimberlite explosion anchors this section and provides a strong visual message.

The origin of diamonds is linked to Earth’s early history. Formed 3.3 billion to 900 million years ago deep within the Earth, carbon requires just the right amount of pressure and temperature to form a diamond. Exploring the complexity of diamond formation, visitors will “build” their own computer generated diamond by manipulating the variables that impact diamond formation.

Zone 200


An Introduction to Diamonds

What are Diamonds?

Diamond vs. Graphite

A large graphic panel with text showcasing a spectacular image of a rough cut diamond.

A large graphic panel with text complimented by two atomic crystal structures: one diamond-one graphite. Also includes a ‘Try This!’ activity panel.

A large graphic panel with text complimented by a display case of diamond crystals and a ‘Try This!’ activity panel.

Read a brief introduction to the history of diamonds, the formation, industrial applications and our obsession with finding and mining the rare gem.

Compare two crystal structures at this exhibit and determine which structure represents that of a diamond. While diamond and graphite are made of pure carbon, they exhibit very different physical properties. It is their crystal structure that sets them apart.

Through samples of diamond crystals and graphic examples, observe and compare the six crystal structures of diamonds. Diamond is the hardest natural substance on Earth. By contrast, graphite is one of the softest. Contrasting properties of diamonds and graphite are displayed through graphic panels and rough diamond samples.



Diamond Formation

Colored Diamonds

Color Your Own Diamond!

Volcanic Pipes

Spot the Diamond

A touchscreen interactive with custom animation.

A large graphic panel with text complimented by four individual viewers containing fancy colored diamonds. Also includes a ‘Try This!’ activity panel.

A large graphic panel complimented by a touchscreen interactive with custom animation.

A large graphic panel with text complimented by geological kimberlite samples and a looping animation of a kimberlite eruption. Also includes a ‘Try This!’ activity panel.

A recreated rock face complete with a ‘Spot the Diamonds’ challenge!

Explore where diamonds are found around the world using a touch screen with animation. Discover that diamonds only form at very specific conditions inside the Earth.

Did you know that diamonds naturally range in color from pale yellow to colorless? View rough diamonds typically extracted from mines as well as fancy colored diamonds in a rainbow of colors: pink, orange, yellow, green and blue.

Try your hand at coloring your own custom diamond! Visitors use a computer interactive to create a colored diamond of their very own!

Examine samples of kimberlite rock from sources all over the world! Watch the dramatic animated re-creation of a kimberlite explosion!

Are you up for the challenge? Then try to ‘Spot the Diamonds on the recreated rock face!

Zone 200


ExplorationFinding diamonds can take decades. It takes perseverance, determination, and a bit of luck to find “the mother lode”. Through direct manipulations, visitors attempt to identify diamond-bearing material. They meet an exploration geologist, learn about the challenges and rewards of diamond exploration, and see the tools used in the field to discover ore bodies.

Zone 300


The Quest for Diamonds

Erosion of Kimberlites

Indicator Minerals

Indicator Minerals in Diamond Exploration

A large introductory graphic panel with text and complimentary images.

A large graphic panel with text complimented by two individual display cases containing alluvial sand and glacial till samples. Also a ‘Try This!’ activity panel.

A large graphic panel with text complimented by five individual display cases containing various indicator minerals. Also a ‘Try This!’ activity panel.

A large graphic panel with text complimented by three individual display cases containing alluvial samples, one with indicator minerals. Also a ‘Try This!’ activity panel.

A historical overview of diamond exploration, what it takes to be a field geologist and what it takes to make a diamond discovery!

Observe and manipulate samples of alluvial sand and glacial till which could be thousands of years old! Determine the difference between alluvial and till deposits. Learn how rivers and glaciers have eroded kimberlite pipes over millions of years!

Become a detective in the search for indicator minerals! These Kimberlite Indicator Minerals (KIM) are geologist’s clues to real diamond deposits. Observe large samples of indicator minerals using a sliding magnifier. Can you identify the different indicator minerals?

Continue your detective work as the search for indicator minerals moves on! Examine three different samples under a sliding magnifier and try to identify the one that could be diamond bearing!



Geophysical Exploration

Exploration

Exploration Corner

Meet Eira Thomas

Explorer’s Tools

A large graphic panel with text complimented by a ‘Try This!’ activity panel complete with magnetometer and an aerial view of a property.

A large graphic panel with text complimented by a ‘Try This!’ activity panel complete with magnetic anomaly map.

A stylized explorer’s camp complete with propane stove!

A looping video, bench, alluvial and till samples.

A large graphic panel complete with flip-up signage and sample tools.

The search for diamonds is not a glamorous occupation. It can take place over wide and isolated territories. Pick up the magnetometer to scan the aerial view image to determine the probable location of a kimberlite pipe and perhaps the mother lode!

Look through the eyes of a geophysicist by examining a magnetic anomaly map of the area you examined with the magnetometer. Can you locate the kimberlite pipe?

Get an exclusive insider look into the camp of a geologist!

Meet a famous female Canadian geologist, Eira Thomas, who struck it rich when she found Canada’s second diamond mine! Video running time is three minutes in English with French subtitles or English only.

Examine the content of an explorer’s backpack to reveal the essential tools used to seek out the mother lode!

Utilize descriptive flip-signage to read about some of the tools and their purpose.

Zone 300

10 100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds

Mining and ProcessingDiamonds have been mined around the world for centuries. Today, Canada is emerging as a major diamond producer. This section showcases diamond deposits around the world, and highlights the complexities of operating a mine in the Canadian Arctic. Through computer interactives, videos and graphic treatments, visitors learn about diamond mining, and discover how one tonne of ore must be mined and processed in order to produce a single, one carat, polished, gem-quality diamond!

Zone 400


Mining Methods

World Diamond Mines

Canada’s Diamond Mines

Processing Diamonds

Five large graphic panels complemented with images and text.

A large world map graphic with two touchscreens on either side.

A large graphic panel complimented by text, images and a touchscreen.

Two large graphic panels, one complimented by images, the other by text.

Travel the world without leaving the exhibit! Discover that there are five mining methods, which vary depending on where you are in the world! How are diamonds mined from under the sea floor? Find out how diamonds are mined from ancient riverbeds, and you can determine what the dirtiest method of mining is!

The world tour continues! Navigate a world map and learn interesting facts about current and past diamond mining operations worldwide.

Did you know? Canada is quickly becoming the largest diamond producer in the world! Discover the locations of Canada’s diamond mines through navigating the touchscreen. Learn where the coldest diamond mine in Canada is!

Sneak a peak through graphic images of the diamond extraction processes. Learn about the four stages of seperation a diamond has to go through after it is extracted from the ground.

11100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds


Refractive Index

Thermal Conductivity

A graphic panel with text complimented by a ‘Try This!’ activity panel complete with a laser beam and prism.

A graphic panel with text complimented by a ‘Try This!’ activity panel complete with five material samples.

Did you know? Diamonds slow down the speed of light by 30 per cent! Witness it yourself by observing the sparkle of your own diamond! Shine the laser beam through the prism and observe how the light bends or is refracted. Graphic panels compare the refractive indices of diamond to that of other minerals.

The amazing properties of a diamond continue! Diamonds have the highest thermal conductivity of any material. Touch different materials to test their thermal conductivity at this exhibit, compare your findings with the graphic chart. Learn how thermal conductivity is used in industrial applications.

PropertiesDiamond is the hardest natural substance on Earth. It is non-metallic, does not conduct electricity, has great thermal conductivity, and a high refractive index. These properties make it suitable for many industrial, technological and scientific applications. Today, synthetic diamonds can duplicate these properties. Through various manipulations, visitors discover the properties of diamonds, and try to differentiate them from synthetics.

Zone 500

12 100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds


Hardness

Simulants and Synthetics

A stand-alone exhibit featuring a sculpture made from different diamond bearing objects. Complimented by text, and a graphic interpretation of the components of the sculpture.

A graphic panel with text and images complimented by a ‘Try This!’ activity panel complete with seven samples of synthetic diamonds and one Real McCoy!

Diamonds not only shine and sparkle, they are the hardest natural substance on Earth! This fact is showcased in this exhibits sculpture which is made of different diamond-bearing objects used for multiple applications.

Did you know? Diamonds can be grown. Discover the two ways in which a diamond can be manufactured. Learn the differences between simulants and diamonds. Test your knowledge by touching eight to a tester to determine the real diamond!

Zone 500

1�100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds


Cutting and Polishing

Carat

Color

A large graphic panel with text complimented by a large wall mounted display case showing the nine stages of diamond cutting.

A large graphic panel with text complimented by a large wall mounted display case containing cubic zirconia’s of varying carats. Also a ‘Try This!’ activity panel complete with four diamond replicas.

A large graphic panel with text and images complimented by a ‘Try This!’ activity panel complete with 10 diamond color masters.

Did you know? Only 20 per cent of all diamonds mined will be cut, polished and of gem-quality! Discover the three main steps in the process of diamond cutting, the display case in this exhibit breaks the process down event further to showcase the nine stages of diamond cutting.

Did you know? When a rough diamond is cut and polished, half of its original carat weight is lost. Carat, one of a diamond’s 4C’s is revealed at this exhibit. Study cubic zirconia representations of carat sizes, manipulate plastic rulers to determine the size of specimens and/or your own diamonds.

Do you know what color diamond is the most valued? Learn the relation of color to value in this exhibit. View color masters, manipulate color charts, and determine the color of acrylic reproductions and/or your own diamonds. Through this exhibit, witness the color gradation in gem-quality diamonds.

The GemHoused in a jewelry store setting, this section explores how diamonds are cut and polished to liberate their fiery beauty. Carat, color, clarity, and cut determine the value of gem-quality diamonds. Equipped with rulers and charts, visitors observe acrylic samples to evaluate their 4C’s. Through the viewer of a microscope, they can see markings etched on some Canadian diamonds, and marvel at the legends and rich history of world famous diamonds.

Zone 600

1� 100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds


Clarity

Cut

Canadian Diamonds

Famous Diamonds

A large graphic panel with text and images. Also a ‘Try This!’ activity panel complete with a cut diamond under a microscope.

A large graphic panel with text and images complimented by a display case housing nine sample cuts. Also a ‘Try This!’ activity panel complete with two diamond replicas.

A large graphic panel with text and images. Also a ‘Try This!’ activity panel complete with a genuine Canadian diamond under a microscope.

A large graphic panel with text and images.

Get up close and personal with diamond inclusions! View inclusions in this diamond through a microscope. Learn the difference between internal and external inclusions through graphics, replicas and diagrams.

Join the popular cuts! View acrylic representations of the nine most popular diamond cuts. Test your own diamond in the ASET machine or test the replicas provided to determine cut.

Canadian diamonds are the most branded in the world! Examine the etching of a real branded Canadian diamond under a magnifier. Discover how Canadian diamonds are certified and see the certificates that are issued.

Marvel over the most famous diamonds in the world! Graphic reproductions of five world famous diamonds. Discover the legend and rich history attached to each wondrous gem!

Zone 600

1�100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds


Exit Recreated stylized rock tunnel. A recreated stylized rock exit gives the feeling of exiting the world of diamonds. Graphic panels showcase contributors.

Exit

Zone 700

1� 100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds

EXHIBIT SPECIFICATIONS

SIZE 200 m2 (2,000 square feet) Minimum ceiling height of 2.75 m (9 feet) is required

LANGUAGE French & English (Canadian dictionary) or English only (US dictionary)

NUMBER OF EXHIBITS 38

VISIT DURATION Approximately 45 minutes

RENTAL FEE $40,000 USD Plus in-bound shipping Three-month rental period

ADDITIONAL MATERIALS Educational Guide Marketing Guide Technical Support and Operations Guide

CONTACT Julie Moskalyk International Sales Manager (705) 522-3701 ext. 228 [email protected]

Discovertheinsidesecretsofdiamondhuntinggeologists!Learnwhatittakestostrikeitrichthroughthesearchfortheworldsmostsoughtaftergem.Marvelatsomeofthelargestandcovetedstonesthathaveshapedthelivesofthosewhohavepossessedthem!

TRAVELINGEXHIBIT

18100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9 T: 705.522.3701 F: 705.522.4954 W: dynamicearth.ca/diamonds

100 Ramsey Lake Road, Sudbury, Ontario, Canada P3E 5S9

dynamicearth.ca/diamonds

exhibit booklet - science north

Documents