Exercise 3 - Customer Discovery Path - mini-case study

Finale Exam Blue

Using your graphic uploaded in your blog, describe a possible customer discovery path for a hotel

• Direct > Direct This discovery path means that a customer has decided to search for the hotel that he wanted. The customer knows the hotel and the brand, that’s why he has directly searched for it.

Explore + list the digital touch points for customer engagement in http

://www.rogersmith.com/

• The site, classical point• Social Medias: Twitter, facebook, Google +• Email Sign Up• The blog: http://rogersmithlife.com/• Youtube

From that list, create a likely customer discovery path

• I am looking for an hotel in New York• I am going on the facebook page of one of my

friend who went to the city during the last hollydays

• He liked the facebook page of the rogersmith• I go to this page• I go the website• I book a room