executivesummary
DESCRIPTION
What it is?What its not?Why is it important?What is your story?TRANSCRIPT
Some thoughts – Rajesh Sukumaran
What is it?
What its NOT.
A preface An Abstract An introduction A compilation of highlights.
What is it?
It is the most important part of a business plan.
2 PAGES – Your business’s ESSENCE & VISION
Do I buy it?
Why is it so important?
It is the first thing that anyone read.
Could also be the last.
The Book/Movie example.
80% of the time, Investors do not read beyond the Executive summary.5 mins that the max time for reading an Executive summary.
FOOD FOR THOUGHT
What is your Story?
Investors invest in “Good” Stories
What makes a good story?
Remember – The job of the executive summary is to SELL not DESCRIBE
The Story
The Problem +
The Solution+
The opportunity+
The competitive edge+
The promise
YOU +
Writing Pointers
Do NOT “outsource” this.
2 PAGES. Its called a summary for a reason.
This is the last part that you should write.
More Pointers
Trick is to let it write itself.
Go through the entire Business Plan Make notes of the most compelling
points. Create a rough draft from the notes.
Remember – SELL not DESCRIBE
Closing Thoughts
What is your story?
Be specific. Be compelling. No Jargons. No Acronyms.
2 PAGES or less
