Nicholas McNally BUS 215

SQUEEZER’S CHOICE

Executive Summary

Nicholas McNally BUS 215

MISSION STATEMENT

To provide the highest quality natural lemonade in the world, one squeeze at a time.

Nicholas McNally BUS 215

SWOT ANALYSIS

Nicholas McNally BUS 215

MARKETING OBJECTIVES

Generate a profit of $100,000 within the first 6 months of operations

Nicholas McNally BUS 215

MARKETING STRATEGY

Target market: Anyone from the age of 4+

Use of cartoon mascots or other friendly imagery in order to attract younger consumers

Social Media platforms, online contests

Nicholas McNally BUS 215

IMPLEMENTATION, CONTROL & EVALUATION

Price Point: $3.69 Cost per unit: $2.21 Profit per unit: $1.48

Break Even Point: 11,261 units per month

Marketing Objective: 67,568 units within 180 days