Prepared by MUKESHIMANA Boniface, MAPPM/EXIDO LTD 1

Executive Palace Resort

Business Concept note

Introduction

In today's highly competitive environment, formal business planning is an essential

element in achieving business success. A tailored business planning helps management

answer questions, such as: What will be our record of achievement? How have we fared

compared to our competitors? Are we setting SMART goals and objectives?

Constructive and useful business planning requires a broad-based understanding of

changes taking place in the marketplace in which the business competes, or plans to

compete, and the ever-changing financial markets. In-depth technical skills in a variety of

disciplines such as financial analysis, sales and marketing, latest technology, and

managing growth are critical components in assessing a company's opportunities and

risks.

We are developing this Business Concept Note in intention to pre-plan the Executive

Palace Resort Business Planning.

Business Introduction

With the Insight of the Owner Mr. SANGANO Bonavanture, to start a profit oriented in

Rusororo Site (under construction) can be ideal project. After discussions about the idea

and on the site, we, as business development consultant, have in mind to advise a

business of an Executive Palace Resort that can offer different Hotel-like services.

Prepared by MUKESHIMANA Boniface, MAPPM/EXIDO LTD 2

Objectives of the Executive Palace Resort

1. To offer high quality and Customized services;

2. To provide innovations in Hotel industry in Rwanda;

3. To provide one stop and Boutique Hotel Services;

4. To attract international customers in the upcountry environment;

The business of Executive Palace Resort, is the creation of 6-room hotel, specializing in

a "getaway" atmosphere to provide relaxation and recreation in the upcountry

environment, a big executive tented wedding room, Executive Bar and recreation garden,

swimming pool, etc. Business owner is soliciting commercial finance partners who share

its vision and desire to hire this exciting business opportunity in the resort in Rwanda. The

integration of all investment ability and management capacity must result in extensive

and innovative services, set in a unique environment Style surrounding for our

prospective guests.

Ideal Property Location

The actual location is a sufficient (with figures) parcel in Rusororo near Kabuga Center,

with one house and a big open air space which can contain garden, parking and big

executive tented room (400 attendants), without forgetting an open air executive bar-

barbeque-resto. The house contains 1 Queen Room, 1 Prince Room and 4 executive

suites.

Mission Statement

Executive Palace Resort mission is to provide quality hospitality services to our guests in

a comprehensive and cost competitive manner, providing the finest accommodations in

Kigali upcountry centers.

Prepared by MUKESHIMANA Boniface, MAPPM/EXIDO LTD 3

Hospitality & tourism industry overview in Rwanda

Rwanda is a service-based economy putting emphasis on providing high-end products

and services at all levels. In this perspective, Rwanda is becoming the most attractive

location for tourists in sub Saharan Africa. Over the past ten years Rwanda has averaged

GDP growth rates of 8% per annum, making it one of the fastest growing economies in

the world and therefore marking the local purchasing power important. Rwanda is also

regarded as the easiest place to do business in East Africa, the 3rd easiest place to start

and run a business on the African continent, and has an overall ranking of 46th easiest

country to do business globally in the World Banks 2015 Doing Business report.

Furthermore the Government of Rwanda has identified tourism & Hotel as one of the key

pillars of the countrys economic development strategy and has developed a clearly

defined tourism & Hotel policy, which emphasizes the need to build the skills in the

industry to international standards. The countrys central location, security and stability,

positions it well as a regional hub for Hi-tech economy in the region.

Therefore to start an Executive Palace Resort is a noble ideal since it bears with thousand

supports, economically and politically. All the details will be highlighted in detailed

business plan