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CORPORATE COMMUNICATION

EXECUTIVE MASTER IN

Increasing corporate value in today’s complex digital world through reputation management and communication with stakeholders

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•About IE 5

•About IE School of Communication 7

•Quick Facts about the EMCC 9

•Program Overview 11

•Program Structure 17

•IE: Leaders in part-time education (online + face-to-face) 21

•10 Reasons to Join the EMCC 23

•Why Study Corporate Communication at IE? 25

•Class Profile 27

•The IE Methodology 29

•Career Opportunities 31

•Faculty 33

•Admission Process 39

•A Word from the Dean and the Academic Director 41

COMMUNICATIONEXECUTIVE MASTER IN CORPORATE COMMUNICATION

POWERED BY

Contents:

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About IE

EXECUTIVE MASTER IN

90 nationalitiesare represented on campus.

More than 65different scholarships available.

46.000 Alumnihold positions of responsibility in over 100 countries.

More than 200student and alumni organizations and clubs.

Since 1973focused on academic excellence.

International Careers Fair held annuallywith the participation of more than 100 multinational organizations.

26international offices around the globe.

More than 30graduate programs.

More than 500 professors28% of whom are women.

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About IE School of Communication

EXECUTIVE MASTER IN

New thinking, new practice, and new media to meet the challenges of the 21st century.

IE School of Communication is a vibrant and challenging place where students can master the skills needed to think and act in an increasingly communication-based world. Communication lies at the very center of our lives, and if we are to really understand it, we must also understand how it interacts with other fields. It is in these interdisciplinary areas that innovation can emerge.

We train communication professionals who are able to deal with complex situations through a mix of conceptual, creative, and managerial skills, strong foundations in ethics and critical thinking, and a deep understanding of the contemporary world. Our students build up their international profile in an environment that encourages diversity, citizenship, teamwork and an entrepreneurial spirit.

Our programs integrate the following three dimensions:

• Theconceptual.You will learn to think and act critically and strategically, from a deep understanding of the foundations of your profession.

• Thecreative.Through a hands-on teaching methodology, you will be placed in real-world situations that call on you to solve problems creatively, using the latest developments in the field.

• Themanagerial. Business is in IE’s DNA. You will learn how to manage projects, teams and businesses.

The Faculty at the School understands university as a place from which to positively influence society through the creation and communication of knowledge, in close partnership with the professionals and in dialogue with contemporary culture on all levels.

Being a student at IE University has many advantages: high-quality education, innovative programs, a diverse international faculty with a solid academic and professional profile, personalized academic advice, and a staff and management that are committed to enhancing your learning experience. Our campuses have a great community support network, making this an excellent environment to enjoy a life-enriching academic and professional experience.

IE School of Communication offers the following specialized programs:

• MasterinCorporateCommunication.

• ExecutiveMasterinCorporateCommunication.

• MasterinVisualandDigitalMedia.

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Passion is often what separates the conventional from the extraordinary.

At IE School of Communication, we are looking for people whose vocation

is communication. We train students to provide strategically sound and

innovative solutions to real-world communication problems.

EXECUTIVE MASTER IN

Quick Facts about the EMCC

Type: MasterDegree

Intake: April

Oct

Format: Part-time(OnlineandMadridCampus)

Language: English

English

Duration: 13 months

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“I had the opportunity to get to know a group of people from diverse professional and personal backgrounds with experience in different countries and areas, but sharing a passion for good, effective and transparent corporate communication.”

Valentina Casas, Alumni MCC

Corporate Communication Specialist

Banesco Bank Universal - Banking

and finance

Venezuela

Program Overview

EXECUTIVE MASTER IN

-Research Intelligence-Digital and Global Context

-Management-ManagerialSkills

-Communication-Communication Skills

Final Project

MadridOnline

Terms

COURSES

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“I had the opportunity to get to know a group of people from diverse professional and personal backgrounds with experience in different countries and areas, but sharing a passion for good, effective and transparent corporate communication.”

Valentina Casas, Alumni MCC

Corporate Communication Specialist

Banesco Bank Universal - Banking

and finance

Venezuela

AnalyticalGone are the days when evaluating a communication campaign was

enough. Today executives expect communication professionals to provide

analyses that help to understand business from the point of view of

communication. Also, they expect to hire communicators who know how

to use communication to create business value and how to anticipate future

trends in communication. Analytical courses are designed to prepare people

to face these challenges by linking analysis, communication and business.

ManagerialCommunication professionals in the past used to support a strategy that

was already decided and implemented. Training in basic management topics

was not essential, as communication professionals were responsible mainly

for implementing advertising campaigns and manage media relations.

The landscape of corporate communication has changed. Corporate

communication professionals are very often crucial to avoid a crisis or

reputational risks. Thus, they are more often involved in basic management

processes and policies. Courses in the “managerial” area train participants in

the basic management topics that are relevant to manage communications

intoday’scorporations.SincethesetopicsaretypicallytaughtinMBAs,this

course is offered in collaboration with IE Business School and its faculty.

Strategic Managingcommunicationentailsmanagingcorporategapsofvariouskinds,

for example, the gap between the internal and external corporate context,

thegapbetweencommunications(promises)andcorporatebehaviors

(reality),andthegapbetweencreatingvalueforbusinessandvaluefor

society. The complexity of managing communication increases if one realizes

that it also entails managing paradoxical situations, for example, to build a

unique and coherent image and identity for the corporation while fulfilling

plural and multiple stakeholder expectations, or to influence consumers

through advertising while engaging in co-creation with them. Courses in

this knowledge area give participants an overview of specialized corporate

communication for managing the multiple corporate gaps and paradoxes.

ANALYTICALRESEARCH INTELLIGENCE

Learning how to measure

intangibles and generate

insights as basis of strategic

recommendations

• ResearchMethodsin

Communication

• MeasuringIntangiblesandKPI’s

MANAGERIALMANAGEMENT

Understanding how to link

corporate communication with

other management functions

• OrganizationalBehavior

• Strategy

• Entrepreneurship

• StrategicMarketingand

Planning

The program at a glance

DIGITAL AND GLOBAL CONTEXT

Understanding how to manage global

issues in corporate communication

• Globalization

• NewMediaandCommunication

• CorporateSocialResponsibility

• CommunicationforEntrepreneurs

MANAGERIAL SKILLS

Awareness of what shapes the

communication profession

• TeamWork

• Leadership

“We used to be the tail on the dog, but now, communication is the organizing principle behind many business decisions.”

Richard EdelmanCEO of Edelman

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FINAL CONSULTING PROJECTSTRATEGICCOMMUNICATION

A complete study of the core specialized areas in

corporate communication and how they are linked

• Issues,CrisisandStakeholderManagement

• ReputationManagement

• SocialMediaandCommunityManagement

• BrandingandCorporateIdentity

• InternalCommunicationandChangeManagement

• StrategicSponsoring

•Non-MarketStrategy

COMMUNICATION SKILLS

Hands-on personal and applied

communication skills

• MediaTraining

• VisualStorytelling

Participants will have to

propose a project based on

a communication dilemma

from their company. Under

the guidance of IE strategy

coaches, participants are

required to act as consultants

and to manage the project

accordingly. 

“Before joining the blended program my main fear was that I was not going to establish strong ties with my classmates and professors, as I would have in a traditional program. This was only a myth. I have built global and even stronger relationships which enlarge my international expertise and networking opportunities.”

Karan Volberg, Former studentBlended programs at IE

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You will take time off your job only for 4 weeks to assist to the face-to-facesessionsoveraperiodof13months.Thiswillonlyimply 3 trips to Madrid:

Blended Part-Time Structure

Program Structure

EXECUTIVE MASTER IN

• 1st trip (oneweek)atthebeginningoftheMaster

• 2nd trip(2weeks)betweentheendofthe1sttermandthebeginning

of the 2nd one

• 3rd trip (oneweek)at theendoftheprogram,which includesyour

graduation ceremony

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TYPICALFACE-TO-FACEWEEK

•Youwillmeetallprofessorsandclassmatesface-to-face.

•4sessionsaday.

•1hoursessionofgroupworkperday.

•AllsessionstakeplaceinMadridwiththeexceptionof

MediaTrainingsthattakeplaceinatwo-dayworkshop

inourMediaLabinSegovia.Theprogramorganizesthe

travel and stay in Segovia for these two days.

TYPICALONLINEWEEK

•Eachweekyouwillhavefrom3to6readingstodo

(eitheracasestudyoranarticle).

•Eachweekyouwillparticipateinclassdebates(and

receivecommentsfromprofessorsandclassmates)at

any time of the day, according to your needs.

•Every threeweeks, onSaturdays, youwill have to

participate in a video conference and meet your

professors and classmates, virtually.

APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR

COMMUNICATION

SKILLS SKILLS SKILLS

DIGITAL AND GLOBAL CONTEXT

FINAL CONSULTING PROJECT

MANAGEMENT RESEARCH INTELLIGENCE

MADRID MADRID MADRID

TERM1 TERM2

ONLINE ONLINE

Sum

mer

B

reak

Eas

ter

Bre

ak

Win

ter

Bre

ak

1st trip 2nd trip 3rd tripone week one weektwo weeks

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1.INTERACTIVE,ONLINEPERIODSThanks to innovative use of new technologies, which allow us to replicate

face-to-face teaching techniques, you will be able to enjoy the same

experience you would have in a traditional classroom.

2.FACE-TO-FACEPERIODSThe face-to-face periods allow you to create personal relationships and

meaningful bonds with the people you will work with throughout the year.

It combines workshops, company visits, meals and a number of classes

that require physical presence. The residential periods, an essential part

of the Blended experience, allow you to foment a deeper relationship and

understand the different angles and viewpoints of your classmates.

3.PLATFORM:TheIEOnlineCampusThe IE Online Campus is a web platform that allows students to access all

of the program’s online activities any time they want from any location.

The campus is also accessible from smartphones and tablets.

EXECUTIVE MASTER IN

IE: Leaders in part-time education(online + face-to-face)

IEisnotonlyrecognizedworldwideforitsfull-timeMasterPrograms,but

also for the online education that the institution offers, mainly for Executive

Education.IE´sonlineMBAprogramswereranked1st worldwide by Financial

Times(2014ranking).

How is the EMCC part-time structure divided?

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10 Reasons to join the EMCC

“In today´s economy, 70% to 80% of market value comes from intangible assets such as brand, intellectual capital, and goodwill, and organizations are especially vulnerable to anything that damages their reputations.”

Harvard Business ReviewFebruary 2007, p. 104.

EXECUTIVE MASTER IN

Latest trends in communication: this program has been designed with the help of an Advisory Committee that consists of top international figures from the communication field, ensuring that all the sessions are based on the latest market trends and on the needs of today´s employers.

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9IE’s innovative andpractical approach to learning focuses on real-world projects, case studies, multimedia simulators, debates, team projects and the most innovative corporate communication tools used in this industry.

8IE´sinternationalprestige sealed on your resume.

1Excellent faculty: international professors who are working in director positions in the corporate communication field or who are recognized academics.

2Balanced life between work and classes thanks to the course workload and blended structure of the program. You will take time offyourjobonlyfor4weekstoattendthefacetofacesessionsina period of 13-month.

3Strong ties with other professionals around the world thanks to online and face to face interaction.

4Business management + communication skills: students will integrate the latest research of the communication field, with managerial and analytical knowledge taught by professors of IE´s top worldwide Business School.

5 Meeting all professors face to face: unlike other blended programsaroundtheworld,duringtheEMCCinIEyouwillmeetall professors, either at the beginning or at the end of each course.

6Multicultural environment: IE has more than 90 nationalities on campus.

7Alumninetwork: you will be part of the life-long alumni global networkcomprisingover46,000formerstudentsinmorethan100 countries.

“Companies that continue to take a tactical short term approach to communicating with key constituencies will find it increasingly difficult to compete.”

MIT Sloan Management Review Spring 2005, 46(3), p. 83

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Current situation and challengesWe live in a fast changing environment where companies are in continuous

transformation as they merge, de-merge and new ventures are created.

Not to mention that the digital media revolution has created new corporate

challenges, forcing companies to reinvent the way they operate. In this

landscape,organizationsneedto:(1)bereadytorapidlyadapttothelatest

trends;(2)magnifyitsreputationandbrand;(3)createvalueandcultivate

relationships with offline and online stakeholders.

The EMCC as your way forward The Executive Master in Corporate Communication trains the next

generation of managers that will lead global companies through the latest

research and practices in communication. This program satisfies three main

needs of today´s communication industry:

•Acrisisexplodedonlineand went viral in few hours, how can I prepare my team for next time?

• Ihavetodevelopasocialmedia strategy, but how do I start?

• Ihavepassionforcommunication and corporate social responsibility, how can I make a shift in my career?

•HowcanIshowthevalueof my communication and marketing plan?

•HowcanImeasurereputational risks?

1. UPDATE NEEDS: due to the digital revolution,

corporate communication is constantly evolving.

With the knowledge acquired in our program,

you will learn to implement the latest practices

and become critically aware to anticipate future

developments in the profession.

3. CAREER SHIFT: your profession might be going

through critical times and you might like to

reinvent yourself as a corporate communication

professional.

2. PROFESSIONAL NEEDS: when a financial crisis

takes place, companies tend to cut funds in

marketing and communications. By learning in

our program how to develop KeyPerformance

Indicators (KPI’s), you will be able to show

the value added to the company through the

communication initiatives.

EXECUTIVE MASTER IN

Why Study Corporate Communication at IE?

The Executive Master in Corporate

Communication allows students to

create lifelong relationships with other

top professionals from different cultural

and professional backgrounds. By

studying at IE, students gain access to

over46,000alumnispreadacrossmore

than 100 countries.

EXECUTIVE MASTER IN

BuSINESSDEVELOPMENT

Healthcare,Banking,Tobacco,EntertainmentandMedia,Services,Politics,ConsumerGoods,EngineeringandIndustrial

Products,Consultancy(inHR,CommunicationandStrategy),amongothers.

Professional Experience: more than 5 years -SeniorProfiles-

Professional Backgrounds

Genders and Age RangeAcademic Backgrounds

19% Business and Economics 6%

Others

6%Tech.

31%Arts and Humanities

13%Journalism

25%Communication,Advertising orPublic Relations

69% 31%

Industries:

Areas

Age Range

29-55yearsold

Average age

39 years old

CORPORATECOMMuNICATION

ADVERTISINgENTERTAINMENTCORPORATEAFFAIRS

CONSuLTANCY

MARKETINgHuMANRESOURCES

JOuRNALISM

Class Profile

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UnitedStates,Spain,Germany,France,UnitedKindom,Jordan,

SaudiArabia,Mexico,Switzerland,Maldives,Kosovo, India,

Ireland,Canada,Colombia,Ecuador,Cuba,Italy,Venezuela,Peru,

Guatemala,Morocco,Lebanon.

2countries 3 countries 4 countries

Nationalities63% INTERNATIONAL STUDENTS

North America 6%

Latam 25%

Europe 50%

MiddleEast19%

English, French, German, Japanese, Italian, Arabic, Hindi, Spanish.

Countries where students have livedLanguages spoken by the class

19%

44%

37%

2 la

nguages 4 languages

3 languages

31% 31% 38%

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Apply what you learnIE’s innovative learning methodology focuses on active-learning using case

studies, multimedia simulators, team projects, and the most common

communication and managerial tools used in the industry

The IE Methodology

EXECUTIVE MASTER IN

PRACTICALHANDS-ONLEARNINg:

Work on real life corporate problems with industry experts and real clients.

EMPLOYEMENT-FOCuSEDCuRRICuLuM

Designed in conjunction with industry professionals and based on the needs

of employers.

SPEAKERSANDEVENTS

Spanning all of IE Schools that provide students a rich source of new ideas

and perspectives.

WORLD-CLASSuP-TO-DATEFACuLTY

That include full-time professors, as well as faculty-practitioners who are

working in senior positions in communication.

These are some of the factors that will be key during your learning experience:

“The program allowed me to deepen and expand my knowledge in the Brand Management field through its comprehensive and hands-on learning methods.”

Saskia Kristina Schupp, Alumni MCC Brand Manager

LEGO - Consumer Goods, Toys

Germany

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The Reputation Institute recently announced that 40% of corporate

communication officers are now part of the Executive Board and principally

interact with the CEO. Companies are now in search of:

•Analyticalminds:understanding context and anticipating how society

evolves.

•Trendspotters:open minded people who constantly update themselves.

• Innovativeminds: people who think “out of the box.”

•Facilitators:breaking the “silent silos” that cause credibility issues and gaps.

•Businessexperts:measuringintangiblesandproduceKPIsincommunication.

•Championnetworks:first brand ambassadors that inspire others.

•Coherencecreators: delivering corporate messages in a coherent way.

•Coaches:becoming the CEO´s alter ego when you reach the top communication

level.

Areas

CommunicationStrategy,PublicRelations,CrisisandIssuesManagement,

MarketingCommunication,Branding,OnlineCommunication,PublicAffairs,

ReputationManagementandothers.

YoucanfindtheplacementreportofstudentsfromtheExecutiveMaster

in Corporate Communication in our website www.ie.edu/emcc

Career Opportunities

Increasing opportunities in the job market

SampleofPositions

GlobalReputationManager

Risk and Crisis Communication

Manager

SeniorMarketing Communication

Manager

NewMediaStrategist

CommunityManager

BrandManager

Corporate Communication Officer

Head of Campaign Unit

Director of Corporate Affairs

OnlineMarketingDirector

HeadofPublicRelationsandMedia

Relations

Head of Internal Relations

SocialMediaManager

EXECUTIVE MASTER IN

“Above all, the MCC program gave me better appreciation for how to bring a more academic mindset into my work. I’ve found myself regularly and directly applying research s k i l l s , c o n v e n t i o n -challenging techniques, case study methods, and much more.”

Greg Dost, Alumni MCCSenior Consultant

Deloitte Consulting

USA

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This program has a top faculty staff that includes national and international

professors who are working in director positions in the corporate

communication field or who are recognized and experienced academics.

You can find the full list of professors with details of their background in our

program website www.ie.edu/emcc

Uncompromising commitment to academic excellence

Academic Universities they have been

working for:

HarvardBusinessSchool(USA)

RotterdamSchoolofManagement(NL)

BocconiBusinessSchool(IT)

UniversityofCambridge(UK)

AshridgeBusinessSchool(UK)

NYU,SternsSchoolofBusiness(USA)

LondonSchoolofEconomics(UK)

AMSCoR.UniversityofAmsterdam(NL)

UniversityofLjubljana(SI)

IULMUniversityofMilan(IT)

ProfessionalCompanies they have been

working for:

Adidas

Johnson & Johnson

L’Oreal

Procter & Gamble

Swatch

UBS

Longines

Nespresso

RealMadrid

ING Group

CANAL+

Levi’s

Eurosport

Disney

Faculty

EXECUTIVE MASTER IN

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Briz, Juan

PSGE Dircom, IE Business School (Madrid, Spain). BA in Business

Administration,CUNEF(Spain).HeadofBrand&CommunicationatBNP

ParibasinSpainsinceDecember2006.Previousemployers:JPMorgan

Cachinero, Jorge

ExecutiveMBA,IEBusinessSchool.GroupSeniorDirector,Reputation&

Innovation, Spain, Portugal and Latin America, Llorente & Cuenca. Previous

employers:Burson-Marsteller,JTI(JapanTobaccoInternational),FordMotor

Company.

Carroll, Craig

PhD,UniversityofTexasatAustin(US).M.A.,AbileneChristianUniversity

(US).VisitingprofessoratNYU,SternSchoolofBusiness.SeniorScholar

at Reputation institute, New York. Previous appointments: North Carolina

Chapel Hill, Annenberg School of Communication at University of Southern

California

CortésAlonso,Enrique

MBAIEBusinessSchool,BAinLawatICADE,PhDCandidate,Complutense

University,Madrid.HeisanentrepreneursandworkedforBarclay´sBank

and Elosúa Group in Spain.

Cotting,Patrick

PhDinBusinessEconomicsandSociology,JohannesKeplerUniversityofLinz,

MasterinBusinessEconomics,UniversityofFribourg.CEOandChairmanof

CCI COTTING CONSULTING Previous employers: EUROSPORT, Credit Suisse.

DelaRosa,Antonio

ExecutiveMBAIEBusinessSchool,BA,ICADE.ChiefMarketing&Commercial

officer worldwide for Parques Reunidos. Previous employers: L’Oréal,

Paramount&UniversalpicturesandCoca-Cola,MTVNetworks,Microsoft.

Elving,WimJ.L.

PhDUniversityofTwente,MAinSocialandOrganizationalPsychology,

Rijksuniversiteit Groningen. Professor in Corporate Communicaiton at the

department of Communication, University of Amsterdam. Editor in Chief of

CorporateCommunications,anInternationalJournal(CCIJ).

Esposito, Mark

PhDinInternationalManagement,InternationalSchoolofManagement,

France/USA,MBAinOrganizationalTheory,ColumbiaSouthernUniversity,

USA. Current appointments: Ashridge Business School, Institute of

CompetitivenessinIndia.GrenobleEcoledeManagement,IEBusinessSchool,

UMassAmherst,HarvardUniversityandtheUniversityofCambridge.

golobPodnar,urša

PhD,UniversityofLjubljana,ProfessorattheMarketingCommunication

and Public Relations Department, Faculty of Social Sciences, University of

Ljubljana, Slovenia.

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gonzález-Cuesta,BegoñaProfessorinVisualNarratives,LanguajeandCultureand

Dean of IE School of Communication. PhD in Literature,

Universidad de Navarra. BA in Hispanic Philology,

Universidad de Navarra.

Hackl, Cathy

MAinLatinAmericanandCaribbeanStudiesandMA

inMass Communication from Florida International

University, BA in Broadcast Journalism from University

of Texas. Communications Director for Ellas 2.0. Previous

Employers: ABC News, CNN, Fox and Discovery Channel.

Illia,Laura

PhD in Communication and Executive MSc in

CommunicationManagement,University of Lugano

(CH).AssistantProfessorinCorporateCommunication

at IE University. Previous appointments: London School

of Economics and Political Science, Judge Business School

at University of Cambridge.

Larsen,Mikkel

M.A. in Journalism,RoskildeUniversitetscenter (DK).

Attache de Presse at Danish Embassy Spain. Previous

employers:KristeligtDagblad.Danishpublicradioand

television-station DR.

Maguire,Laura

MBAfromIEBusinessSchool,DegreeinEnglishPhilology,

UniversidadAutónomadeMadrid.PhDcandidateofthe

UniversidadAutónomadeMadrid.ProfessorofHuman

ResourceManagementatIEBusinessSchool.

Mandelli,Andreina

PhDinMassCommunication,IndianaUniversity,MBA,

SDA Bocconi University. SDA Professor, Senior level

at Bocconi University. Research fellow at the Center

for the Digital Future at the Annenberg School for

Communication and Journalism, University of Southern

California, Los Angeles.

Mayoral,Daniel

MBA, IESE Business School. Bachelor of Sciences,

Universidad Complutense de Madrid. Professor

MayoralisAssociateProfessorofHumanResources

at IE Business School. Previous employers: Accenture.

Hewlett Packard.

Morales, Camen

ExecutiveMBA–IEBusinessSchool,MasterinExecutive

Coaching. InternationalCoach.Federation (ICF),BA

in Industrial Psychology, Universidad Complutense

- Madrid, Spain. Partner and General Manager of

Almagesto. Previous employers: Repsol, Hay Group (Hay

ManagementConsultants).

Pieraccioni,umberto

MasterinEconomics,LuissUniversity,Rome.Founder

and President of Famebridge. Founder and President

oftheUPManagementcompany,partnershipwiththe

playerKakà.Previousemployers:Procter&Gamble,

Johnson & Johnson, Italian Basketball League, bwin Italy

Rodríguez-Cánovas,Belén

PhD Candidate in Business Administration, ICADE

University,MBAinICADEUniversity.Previousemployers:

Kimberly-Clark,L’OréalandBosch.

Romenti, Stefania

PhD,IULMUniversity,MAinCorporateCommunication

IULMUniversity.AssistantProfessorofPublicRelations

and Corporate Communication at IULMUniversity.

Previous appointment: University of Pavia.

Shymko, Yulia

PhD, IEBusinessSchool,Spain,2011,MBA,Cyprus

InternationalInstituteofManagement,Nicosia,Cyprus.

2005.AssistantProfessorofStrategyatVlerickLeuven

GentManagementSchool.PreviousEmployers:World

Bank, IFC and EBRD.

Vicedo,Cristina

BAinLaw,UniversidadComplutensedeMadrid(Spain).

BrandStrategyDirectoratFutureBrandMadrid,the

BrandconsultancyofMcCannWorldgroup.Previous

employers:MinistryofFinance,MasterfoodsInc.

Wojcieszak,Magdalena

PhD in Communication, Annenberg School for

Communication/UniversityofPennsylvania(US),MA

inSociology,UniwersytetWarszawski(PL).Associate

Professor in political communication at ASCOR. Previous

appointment: IE University.

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How to apply At IE, we seek dynamic, motivated, creative candidates with

excellent professional and/or academic backgrounds who have

the potential to develop interpersonal and leadership skills

demanded in today´s top professionals. If you think that the

ExecutiveMasterinCorporateCommunicationisrightforyou,you

can learn more about how to apply, how to finance your program

and the next steps you need to take to join us through this link:

emcc.ie.edu/admissions.php

For more information about the program or the admissions process,

please contact:

Carla Szemzo

AdmissionsDepartment

IESchoolofCommunication

carla.szemzo1@ie.edu

Documents requiredTo be considered for admission, a

candidate should provide the following:

•Evidenceofcompletionofabachelor

degree from an accredited university

•One-pageCV

•Twolettersofrecommendation

•Officialuniversitytranscripts(certified

translationintoEnglishorSpanish)

•Englishlanguagecertificatefornon-

native English speakers (Cambridge

Proficiency, TOEFL, IELTS, EOI).

A certificate is not required if you

completed an undergraduate degree

in English

•Photocopyofcurrentpassport

•Onepassport-sizephoto

• Duly completed application form,

including all supporting documents

•Applicationfee125€(non-refundable

andpayablebycreditcardorcash)

Financial Aid & Scholarships Participants are eligible to apply for

a number of financing alternatives

to fund their participation in the

program. Among these alternatives,

particular mention should be made

of the Scholarships for Outstanding

Communicators that cover up to 50%

of tuition fees. Further information is

available from:

www.ie.edu/scholarships

Admission

EXECUTIVE MASTER IN

Admission processThe process is divided into three steps:

Submission of application form and documents

Personal interview

Final decision

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A Word from the Dean and the Academic Director

EXECUTIVE MASTER IN

An invitation for professionals

to pursue new relevant ways

of leading in Communication

Gone are the days when being an exceptional communicator was enough to achieve

a successful career. Demands have grown tremendously. If you want to create business value from communication in today’s environment, you need to

obtain the skills to face the latest trends of this industry.

TheExecutiveMaster inCorporateCommunicationtrainstop management communication professionals to strengthen and update their knowledge to

manage reputation and communication with stakeholders in order to increase

corporate value in today’s complex and digital world.

If you have passion for communication and you want to start a master program but you have no time to stop for a whole year because of personal or professional responsibilities, we invite you to join our program designed to

provide managers with the latest skills and techniques to optimize performance in the

communication field. This program will help you to find answers to tough questions:

I have a lot of brand data, what can I do with it in order to link communication with

the business? How can I make sure that my 5-year communication plan will really

have an impact on the business? How can I engage the wide range of stakeholders

of my company and maintain a positive long term image with all of them?

As a participant in the program, you will undertake a thirteen month journey

that will guide you to obtain the latest skills in: branding, marketing communication,

reputation management, advertising management, public affairs, stakeholder

management, social media, internal and external communication. After completing

the course, you will have the abilities you need in order to carry out these functions

with maximum efficiency, creativity and professionalism.

So the advantage of joining our program is threefold: 1) you will get an update of the

hot areas in corporate communication 2)you will learn how to bridge the gap between

business and communication, and finally, 3) you will be able to maintain a work-life-

study balance while ensuring to learn in a real multicultural and entrepreneurial

environment.

If you want to become a successful communication professional with a business

mindset and you feel ready to undertake this innovative, practical and enjoyable

learning experience along with a select number of executives and professionals from all around the world, weinviteyoutojoinIE´sExecutiveMasterinCorporateCommunication.

LauraIllia,PhD.Academic Director Executive Master in Corporate CommunicationProfessor in Corporate CommunicationIE School of Communication

Begoñagonzález-Cuesta,PhD.Dean, IE School of CommunicationProfessor in Visual Narratives, Language and Culture

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