Executive education program Université PARIS 1 – Chair of AMERICA

ESCP Europe – CERALE

« Strategic international business going global »

(forthcoming) 6th – 10th JUNE 2016

PARIS

Brasil

Paris

EXECUTIVE Education program- (1) Strategic international business .. in SORBONNE- (2) Going global .. in ESCP

KEY featuresEXECUTIVE program

Université PARIS 1 – chaireCERALE ESCP

This EXECUTIVE education program is aimed at those from either a business or scientific background who have a passion for creatingmore international, multicultural, competitive and innovative business models. By the end of this program on « Strategic international business: going global », participants will be equipped with the knowledge and skills to operate as international business andinnovative leadership in all sectors.

- Learn the methodology for conducting international and multicultural projects

- Mastering human management and innovative project teams - Know the phase internationalization management - Mastering the intricacies, challenges and issues of innovative and

competitive sectors - Mastering the strategy and change management including the

international business- Being able to position the strategic challenges of their business in a

globalized world- Understand the European market and cross-countries exchanges- Develop a global vision of the company and to appropriate strategic

management methods- Position yourselves as key players in the business and in a multicultural

management

Training objectives of EXECUTIVE program

Entrepreneurship, innovative compagny

Commercial activities in France and Europe

Internationalization Best Practices

Integration of markets and globalisation, Locational advantage

Country risk management, Business intelligence and lobbying, International standardization

Multicultural management

Competitivity and strategicbusiness implementation

Growing business activities in Europe

How to be Successful in Europe?

Deployment of strategic plan, Assistance implantation devices.

Thinking Worldwide

Spirit of EXECUTIVE Education program:

Tools for developing small business Culture of innovation, Creation of new business.

STRATEGIC INTERNATIONALBUSINESS GOING GLOBALDay 1 Day 2 Day 3 Day 4 Day 5

9h - 12h45(coffee break 15´)

q Welcoming breakfast Program presentation

(in PARIS 1)

q BRAZIL: a country brand

(Trade Service at BRAZIL Embassy in FRANCE)

q SME in FRANCE: A strategic view

(Pr. Jean-François SATTIN)

q Conferences of Foreign Trade Advisors

of France

q For an inter-cultural management in

international affairs:(Pr. Catherine DE LA

ROBERTIE)

q Entrepreneurial strategies and innovation

Best Practices forInternationalization

(Pr. Marc GIGETEuropean Institute of

Creative Strategies and Innovation)

q ESCP Europe part Program presentation

q How Brazil and Latin America are seen from France and Europe ?

q Experiences from EU SMEs in Brazil

(Pr. Florence PINOT)

q Marketing management in Europe

q innovation(Pr. ESCP Europe)

12h45 – 13h30 Lunch

BOUILLONLunchCOSI

LunchBOUILLON

Lunchin French Guest restaurant

ESCP

Lunchin French Guest restaurant

ESCP

14h – 17h(coffee break 15´)

q International business strategy

(Pr. Florent PRATLONG)

q Developing anoperationalinternational management

(Pr. Sophie CROS)

q Learning exploration and interactive visit

in the ecosystem of smallbusiness in PARIS

(Pr. Florence PINOT and PR. Florent PRATLONG)

q Business Strategy, European Best Practices: how to be successful in

Europe? (Pr. Jean-Paul LEMAIRE)

q Cross-cultural issuesq Negotiation in Europe(Pr. Irène FOGLIERINI)

17h30 – 20h (social activities)

q Visit of SORBONNE q Visit of LOUVRE - - q Gala DinerTRAIN BLEU

Close Connections with the international business and innovative community

q In addition to the fundamental theory, participants will find a real emphasis on up-to-date and innovative practices from experiencedpractitioners, such as professional economistsand leading consultancy experts. Then, participants will be either taught by experts in their field of international strategicmanagement.

q This EXECUTIVE program includes learningexploration and interactive visit in the ecosystem of international and inovationbusiness (organized in collaboration with the CCIP ).

q The professional partners of the EXECUTIVE program are among:

- Chamber of Commerce of BRAZIL FRANCE - European Institute of Creative Strategies

and Innovation - State of ILE-DE-FRANCE - CCIP Chamber of Commerce de PARIS et

ILE DE FRANCE- CCE French Foreign Trade Advisor- Consulat de FRANCE in SAO PAULO- Campus FRANCE

Main features of this Executive education program« Strategic international business: going global »

• 2 International AcademicInstitutions: University PARIS 1 and ESCP EUROPE

• State of arts of best practices and tools for developping international strategic business

• Learning exploration Study trip exploration connected with the business community and policymakers.

Academic partners

in Université PARIS 1PANTHEON SORBONNE

&in ESCP EUROPE

Academic Partners in EXECUTIVE Education program

Chair of the AMERICAS in UNIVERSITY PARIS 1 PANTHEON-SORBONNEhelps to build new cooperation by leveraging instructional mutual transfers, intellectual and cultural. The Chair's activities are primarily intended to open the way to new cooperation with other research centers, chairs or institutions sharing the same goals in FRANCE, EUROPE or the AMERICAS. To this end, the Chair organize or participate in the realization of conferences, specialized seminars, study days and round tables devoted to topical issues concerning one or more countries in the Americas and the bilateral relations of these countries with FRANCE or EUROPE.

CERALE (Centre d’Etudes et de Recherche Amérique latine Europe) in ESCP EUROPEis a networked research centre with a strong commitment to a bi-continental cooperationpredicated on the academic partnerships formed by ESCP Europe with Latin Americanuniversities. It is dedicated to the development of research applied to the manifold aspects ofmanagement. It thus complements the mobility of postgraduate students and professors as well asthe joint educational engineering and the Latin American programmes operated by ESCP Europe.Its specificity relies on the systematic involvement of mixed (European and Latin American) teamsand the adoption of a dual perspective in all of its research activities.

www.univ-paris1.fr/chaires/chaire-des-ameriques

www.cerale.eu

• Heir to both the SORBONNE and the PANTHEON Faculty of Law, the University PARIS 1 is one of the leading universities in the field of humanities and social sciences, as in the law and economics.

• Since its incorporation in 1971, PARIS 1 has consistently expressed its commitment to a university model that combines open and pursuit of excellence, with responsibility to host the student audience the most numerous and diverse among French universities, but also to position as one of the top research institutions in its field, as evidenced different indicators. PARIS 1 was constantly present in the development of new industries.

• It was one of the first to adopt a mission in charge of overall relations with companies. Strategic directions are intended to strengthen the role of major player in PARIS 1 in research and teaching in the humanities and social sciences. For this, the University PARIS 1 intends to structure and boost its research, enhance the attractiveness of its degrees and success of its students and its position as an international player.

Established in October 2006, the CHAIR OF THE AMERICAS been organizing conferences, roundtables, workshops, seminars and symposium in France or abroad in Americas. This chair is complementary wishes of the international policy adopted by the International Relations in University of PARIS 1 PANTHEON-SORBONNE

Chair of the AMERICAS SORBONNE University

Objectives: - Animate a network in which all

disciplines Paris1 are taken into account

- Develop communication for research laboratories, faculty and students in Paris 1 with universities, international organizations and businesses in Americas

- Identify and leverage the expertise of different institutional and professional partnership in Americas connected to France and Europe

Academic Excellence q The World’s First Business School (est. 1819)q Triple accredited: EQUIS, AMBA, AACSBq Regularly ranked among the World’s best business schoolsq 130 research-active professors representing over 20 nationalities across our 5 campusesq 80 affiliate professors, 40 visiting professors, over 700 practitioners and experts

ESCP Europe ranked 2nd

in Financial Times’ global Master in Management league table

European Presence q Integrated campuses in 5 European citiesq 100 academic alliances in Europe and the Worldq Institutional partners in other European countries

Executive Programs Expertise and sophisticated

learning design

q 5,000 high-level participants in customized trainings and executive educationq ESCP Europe custom programs division work with a major part of CAC 40 (40 first French companies), and with international groups and governments institutions

A strong and top level network

q Main European Companies and institutions relations for lectures, benchmarking, networkingq 45,000 active alumni in over 150 countries in the worldq Famous French Associated Schools – example : ENA (National Administration School – French Top Civil Officers are usually graduate from this school, including the current President of the French Republic)

ESCP world wilde accreditation program

16

CERALE (Centre d’Etudes et de Recherche Amérique latine Europe) is a networkedresearch centre with a strong commitment to a bi-continental cooperation predicated onthe academic partnerships formed by ESCP Europe with Latin American universities. It isdedicated to the development of research applied to the manifold aspects of management.It thus complements the mobility of postgraduate students and professors as well as thejoint educational engineering and the Latin American programmes operated by ESCPEurope.Its specificity relies on the systematic involvement of mixed (European and LatinAmerican) teams and the adoption of a dual perspective in all of its research activities.

TwelveacademicpartnersinLatinAmerica

A strong partnership with the Institut des Amériques andthe IHEAL Institut des Hautes Etudes d’Amérique latine

StudytripsinBrazil,Argentina,Mexico StudentMobility

TeacherMobility

DoubleDegrees

JointResearch

CERALE ESCP Europea strong academic cooperation with Latin America

CERALE mission are defined as follows:

ESCP-Europe-PARIS-LONDON-MADRID-BERLIN-TORINO

BrasilFundação Getulio VargasEBAPE

ArgentinaUniversidaddeSanAndrés

MéxicoTECdeMonterrey

ChilePontificia UniversidadCatolica

ChileUniversidad deChileFEN&DII

ArgentinaITBA

MéxicoITAM

INSPERSãoPaulo USP

SãoPaulo

IHEALParis3Sorbonne

Paris1ChairedesAmériques

CostaRicaINCAE

ColombiaUniv delosAndes

PerúUniversidadPacífico Lima

- To contribute to the development of knowledge of Latin America and Europe by consolidating and disseminating the expertise which lies within partner institutions;

- To facilitate the understanding of major macroeconomic issues and to analyse their impact on the management of the companies operating in both parts of the world;

- To understand managerial practices in Europe and Latin America by choosing an approach which relies upon their historic, social and cultural specificities.

18

Paris Business Week in partnership with Chatham UniversityØ Fashion & Cosmetics

Paris Business Week in partnership with USPØ Working of the most successful health care system -> Focus on the French

system & the French Pharmaceutical Industry

MBA Study Tour in Paris in partnership with Lignan MBA Center and Sun Yat-sen UniversityØ European Business (cross-disciplinary) lectures + company visitsØ Focus on Fashion & Luxury

Main Chinese Government Financial Authority Board members, in partnership with Tsinghua University (school of economics)Ø Focus on Governance and organization excellenceØ Visits and meeting with Top management from banks and insurance

companies,and financial institutionsØ Professors workshops, and professor conference at Louvre Museum

EU-China Manager Exchange Training programme (5 consecutive years)Ø Cooperation project between the EU and China in the field of HR developmentØ Enhance business expertise by developing European and Chinese HR Ø Promote mutual understanding between China and the EU through the

development of human resources. Ø Meet the demand for EU-China cooperation in the profit and non-profit sectors

towards improved management and intercultural exchange capacity for key players.

SomeprogrammeswithUSA

SomeprogrammeswithChina

ESCP International Executives programswith academic partners:

19

Indian Oil Corporation, partnership with IMI Delhi and IIM CalcuttaØ Advanced Management ProgramØ Lectures and company conference (Total, GDF Suez…) about European

Context and Strategy of International Energy Firms

Reserve Bank of India & Indian Commercial Banks, partnership with IMI DelhiØ “Leading Change” ProgramØ Lectures and company conference (Local Central Banks + Main Private

Banks) about banks practices, European culture, economical and financial systems, strategy, marketing and change management

Ø Context and Strategy of International Energy FirmsØ European program (2 to 3 campuses : Berlin, London, Madrid and Paris

according to years)

Indian Economical Service and Statistical Services Officers, partnership with IIM LucknowØ Lectures about European economical and cultural contextØ Visit to official institutions such as OECD, INSEE …

Indian Telecom and Post Service Officers, partnership with MDI GurgaonØ European business context, change management, meeting with France

Telecom managersØ 2 campuses : Paris, Torino

Top Public Sector Executives, partnership with IIM CalcuttaØ To improve understanding of Europe and think about main State

companies/institutions best practicesØ European context, company cases, meeting with RATP and Chamber of

Commerce, Senior Officials, French and Indian embassies

MBA Study Tour in Paris in partnership with IIM AhmedabadØ European Business (cross-disciplinary) lectures + company visits

SomeprogrammeswithIndia

Andmanyotherscustomersandexecutiveopenprograms… 20

ESCP International Executives programscustomised programs for EU and French compagnies:

PARIS 1 and ESCP EUROPE : Members of HESAM network

« heSam université » : a community of 12 higher education and research institutions− Conservatoire National des Arts et Métiers (CNAM)− École française d’extrême orient (EFEO)− École nationale des chartes (ENC)− École nationale supérieure de création industrielle− (ENSCI – Les Ateliers)− École nationale supérieure d’arts et métiers (ENSAM)− École supérieure de commerce de Paris (ESCP Europe)− Université Paris 1 Panthéon-Sorbonne (UP1)− École du Louvre (EDL)− École nationale d’administration (ENA)− Institut national d’études démographiques (INED)− Institut national d’histoire de l’art (INHA)− Institut national du patrimoine (INP)

social sciencesa unheard of alliance between engineering

public and private governancedesign and heritage

During your stayin PARIS

PARIS highlights by yourself: There are many important buildings, religious monuments, museums and regions of Paris for you to explore as well as the most famous sights mentioned above, according to your time available:• Notre-Dame Cathedral • The Latin Quarter and the Pantheon• Montparnasse and Saint-Germain• The Louvre and the Royal Palace• Champs-Elysées and the Arc de Triomphe• Montmartre and the Basilica of the Sacre-Coeur• Les Invalides and the Eiffel Tower• River Seine

Visiting theSORBONNE

• Since the 13th century, the name “SORBONNE” has been considered worldwide as one of the most prestigious centres of intelligence and culture, of science and of the arts, representing an age-old knowledge that spans the centuries and one that resounds to this day with the promise of excellence. You can visit this symbol of all French universities and academies!

Visiting theLOUVRE

The EXECUTIVE education program includes some optional social events and cultural visits among the SORBONNE University and the LOUVRE Museum. A gala diner will be held in one of the beautiful places in the capital of PARIS in TRAIN BLEU.

GALADINNERinTRAINBLEU• Listed as a National Heritage Site and

recently renovated in full, Le Train Bleu was inaugurated in 1901 and the greatest painters of the time contributed to the magnificent setting of this Gare de Lyon train station buffet. The golden panelling, the paintings, the brass luggage racks and settees recreate the very ornate atmosphere of the early 20th century. People come here to admire the majesty of the place and enjoy excellent pub grub. All dishes are made from fresh produce.

Financial Proposal

• Please note these figures include :• Design and organization of the academic program• Use of Université PARIS 1 and ESCP equipped class

rooms in PARIS campus• Regular pedagogical supports, business cases,

experience and tutorial visit.• Social events and cultural visits in the EXECUTIVE

Education program (Visit of SORBONNE andLOUVRE)

• Breakfast welcome in SORBONNE• Gala Diner to TRAIN BLEU (at night)• Possibility of translation in Portuguese

• They do not include :• Travel organization for participants, such as

flights, hotel booking and travel expenditures.• Lunches fees = 32 € per person and per day

Lunches are designed in order to fit specificrequests of customers (veg., world fusion etc.)

Fees of the EXECUTIVE education program « Strategic international business: going global »

Number of hours: 7 hours x 5 days

TARIF per participant: 1750€ TTC1600€ TTC (early registration)

Number of participants: 25(minimum)

WEB SITE for inscription (on line):forthcoming As part of the Paris Ile de France Regional Chamber of Commerce and

Industry, ESCP EUROPE does not charge VAT for its training activities.Therefore, no tax will be added to the prices quoted above.

Pre-registration FORM Executive ProgramPlease complete the information below.

First Name *Last Name *Middle Initial Organization *

Title *Email Address *Telephone *

Early registration (before 4th APRIL 2016)REGISTRATION FEES : 1600 EUR

Late registration (until 16th MAY 2016)REGISTRATION FEES : 1750 EUR

Forfurther inquiries (food restrictions,order,accompanyingpersons...),pleasecontact

Contact

www.univ-paris1.fr/chaires/chaire-des-ameriques

www.cerale.eu