Apple’s App StoreMarketing and Advertising Guidelines for Developers

An Executive Summaryto the

of September 2012

by Mathieu Vaidis

for the Paris CocoaHeads - November 8th

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

WarningThis document’s is not an Official Apple document.

This is only a summary of the Apple’s App Store Marketing and Advertising Guidelines for Developers

The purpose of this presentation is to give you an overview and does not replace the original document.

Should you plan Advertising and Marketing activities you must read the full text original document.

The information in the guidelines is subject to change so please check for updates in the App Store Resource Center athttp://developer.apple.com/appstore

Print

You must get Apple’s Approval for

Video

or materials with high visibility in any format

all marketing or advertising materials in the following

Apple can review work-in-progress materials; however, all final materials must be approved by Apple before broadcast or publication.

5 to 7 days response

All correspondence should be in English & English localization of materials if necessary

New AppStore Badges

for ONline for OFFline

Español Latino(Spanish Latin America)

Español(Spanish)

Polski(Polish)

Français(French)

Português(Portuguese)

Português Brasil(Portuguese Brazil)

They come in different languages

They come in 36 different languagesBahasa Indonesia (Indonesian)

Bahasa Melayu (Malay)

Ceština (Czech)

Dansk (Danish)

Deutsch (German)

Eesti keel (Estonian)

English

Español (Spanish)

Español Latino (Spanish Latin America)

Français (French)

Italiano (Italian)

Latviski (Latvian)

Lietuviškai (Lithuanian)

Magyar (Hungarian)

Malti (Maltese)

Nederlands (Dutch)

Norsk (Norwegian)

Polski (Polish)

Português (Portuguese)

Português Brasil (Portuguese Brazil)

Pусский (Russian)

Românã (Romanian)

Slovencina (Slovak)

Slovenšcina (Slovene)

Suomi (Finnish)

Svenska (Swedish)

Tagalog (Filipino)

Tiêng Viet (Vietnamese)

Türkçe (Turkish)

Ελληνικα (Greek)

български (Bulgarian)

ภาษาไทย (Thai)

한국어 (Korean)

日本語 (Japanese)

简体中文 (Chinese Simplified)

繁體中文 (Chinese Traditional)

Must be used in both marketing and advertising communications,

such as TV spots, print ads, video trailers, email, newsletters, and websites, whenever you promote your app offered on the App Store.

Only the badges shown here are approved by Apple

They only come in black and white as shown here

You can place them on a Black Background

You can place them on a White Background

You can place them on a Solid color Background

You can place them on a background image

as long as legibility is not diminished

Cannot be used in white

Cannot be colored

Cannot be animated, rotated, or tilted

use the iTunes Logo

You cannot either

use the Apple logo on it’s own

refer to iOS,instead use the correct

product name

= 10 mm (print)

= 40 px (screen)

Minimum size

Clear space:1/4 of height

Size & Margins

On media with very limited layout space,such as banners for mobile devices,

Clear space:1/10 of height

= clearly legible

Minimum size

The badge cannot be the dominant graphic in the layout. It must be placed below or after the app or company name or identity.

Banner example

Video example

Advertising ad sign-off Banner ad

Mobile examples

Print ad examples

You can also refer to the App Store in text.

When it comes to display your app on an Apple ProductsAlways use Apple-provided product images and

full network icon(or product designator)

+full wifi icon(no carrier)

full battery icon

if your app runs full screen, extend your app over the status bar

Never display an Apple product’s Home screenor any icon that you do not own.

Don’t use the white products

Do not place promotional copyon an Apple product screen

Place violators, bursts, and promotional copy beside the product images, not on top of them

Do not crop, cut off, overlap, animate, flip, spin, rotate, tilt, angle, render in 3D, display blank screen, add cases or

covers, or obstruct any part of the Apple product images.

Custom still photography and video of Apple products are allowed only with express written consent and approval from Apple.

Do not group Apple products with competitive products.

Always display Apple product images on their own.

Display your app on the screen exactly as it appears when your app is running. (authentic screenshots)

✓

Do not incorporate Apple product images into your screenshots on the App Store

Screenshots should display only the actual screen images from your app that a user will see when the app is running.

Do not die-cut a printed

promotion in the shape of an Apple

product image.

Do not engage in “suspension of disbelief ” by showing Apple products or your app in a fantastic or unrealistic manner.

Do not use an Apple product to take advantage of the promotional value of the Apple brand.

Do not show products engaging in actions they are not capable of performing, such as flying through the air or swimming underwater.

Your app should stand on its own merits.

In your promotional activitiesUse the correct capitalization

and no variations or plural forms

iPhone ✓ iPad ✓

iPod touch ✓

iTouch iPodtouchesiPhones iPads

Do not list Apple product names that are not compatible with your app

Do not imitate Apple typography. App Store messaging should match the typographical style of the rest of your communication.

Do not suggest ownership of the Appstore. For example, do not use Get your favorite games on the (Company name) App Store. Instead use Get your favorite (Company name) games on the App Store.

Do not use the term downloadable.

Never refer to Apple operating systems. Instead, list Apple product names.

Never use a Myriad font for App Store-related text

Never typeset Apple product names using all uppercase letters.

Never typeset Apple product names with a lowercase i followed by all uppercase letters.

Use the App Store icon only when displaying a lineup of media icons with a similar shape and size.

Never use the icon instead of the App Store badge on marketing communications, even when layout space is limited.

All the best for your marketing activities!

Visit the Marketing Resources page and download the Apple Official Artwork here :http://developer.apple .com/appstore/resources/marketing.