FEATURING: SPONSORED BY:

E X C L U S I V E P L A T I N U M S P O N S O R

G O L D S P O N S O R S

DALE WILLERTONFOUNDER AND CEO - THE LEASE COACH®

Dale is recognized as an industry expert and leading authority in leasing for tenants as a Certified Lease Consultant. With over 15 years of commercial real estate experience, Dale has been working for tenants for

over 10 years. Since 1993, he has successfully completed over 1,000 leasing projects.

INDUSTRY VETERANSLearn from the best so you can be the best! Spend some time with these industry experts as they share their years of experience in these informative seminars. Each of these speakers know the secrets to profitability within the tanning industry and have set the benchmarks for salon success. Make learning a part of your business strategy! You’ll find ways to increase revenue and implement marketing plans to stay ahead of your competition.

JERRY DEVENEY EXECUTIVE DIR. OF SALES - JK-NORTH AMERICA

With more than 25 years of hands-on experience, Jerry introduces a wide variety of products and proven marketing strategies to help you increase sales and profits for your business. A noted industry speaker and

lecturer, he is also the author of Sun Business, a leading source of tanning information.

SPOTLIGHT PRESENTERSWe have assembled three Spotlight Presenters to entertain and educate you! Mentalist & Illusionist Wayne Hoffman’s dazzling performance will leave you staring in amazement and disbelief, the leader inside you will become motivated with Doug Keeley’s incredible multimedia presentation and Representative Paul Scott shows you how to effectively navigate through the political processes of your local government. These presenters should definitely not be missed as they are sure to be one of the most memorable highlights of the expo!

WAYNE HOFFMAN – THE POWER & POTENTIAL OF THE HUMAN MIND

An absolute hit at last year‘s expo, Wayne Hoffman returns for another mind-blowing performance! Having started his craft at the age of seven, Hoffman was performing professionally by the age of 15 and by the age of 18 was touring the U.S. with his show “Mind Candy“. Through extensive self studies in sociology, psychology and human behavior Wayne was able to develop the foundation of his skills today. Ranked as one of the top ten mentalists in the world, Wayne has been featured on NBC‘s hit TV show “Phenomenon“ where he performed for millions of viewers on live television. He has also appeared on various other TV networks including TLC, CNN and the Discovery Channel.

BACK BY POPULARDEMAND!

DOUG KEELEY – THE MARK OF A LEADER

One of America’s leading communicators, Doug Keeley is a serial entrepreneur and a self-professed “leadership junkie“. The Mark of a Leader is a story-based program using a unique multimedia presentation format. It is an amazing look into the success of the world’s greatest leaders and brands to show how they can be applied to your business. Based on the belief that leadership is the “secret sauce“ in organizations and that leading is everyone‘s job, these amazing stories will challenge and inspire you to make an even greater mark as a leader on your team and community.

REPRESENTATIVE PAUL SCOTT – THE POLITICAL PROCESS

Now more than ever it is crucial that salon owners become involved in the political process. Let State Representative Paul Scott show you the most effective ways to influence the opinions of your local politicians. Scott was elected to a first term in the Michigan House of Representatives in November 2008 and serves on the Health Policy Committee. Scott earned a Bachelor of Arts degree in political science and economics from the University of Michigan-Ann Arbor. He also attended Harvard University for his Master‘s in Public Policy and completed his Juris Doctorate at the University of Michigan-Ann Arbor Law School.

GRAND PRIZEThe SUN ANGEL S46 is the highest value grand prize we‘ve ever given away at a trade show and it‘s ready to make some lucky salon owner – and their clients – very happy! Perfect for smaller rooms, the S46 uses the same sensor-controlled technology as in the larger S52 SUN ANGEL, yet in a more compact package. Its variable UV spectrum and sensor-controlled tanning virtually eliminate the possibility of overexposure. Combined with unparalleled luxury features and accompanying marketing materials, the SUN ANGEL S46 is a comprehensive success package!

JOHN FARRPRESIDENT - POWER GROUP COMPANIES

This 42 year veteran of retail management, with 16 years in the indoor tanning industry, was also the former Director of Marketing and Operations for Target Stores. John covers many of the topics critical for early salon

success including: “core” sales numbers, curb & lobby appeal, EFT, staffing and more.

VINCE LORRAINE OWNER/PUBLISHER - ISLAND SUN TIMES FOUNDER - TROPI-TAN

A tanning business veteran of 30 plus years, Vince is founder/owner of Michigan’s largest salon chain, a national tanning product distributor and is publisher of the industry’s #1 trade magazine. His entire career

has been devoted to indoor tanning and he will share targeted insights with you.

WIN A FREE SUN ANGEL S46!(MSRP: $53,995)

PICTURE YOURSELF

HERE

ANGELIC POSEShow the world that you‘re an angel! Stop by the SUN ANGEL photo booth (located in front of the exhibit hall entrance) and get a FREE photo taken of you spreading your wings. We‘ll provide all the props and a backdrop – you provide the smile!

BOBBY WAGNERJK-LIGHT

JOHN DEACONJK CAPITAL

KEVIN APGARCOSMEDICO

LEWIS HENRYDEVOTED CREATIONS

LISA PARSONSED HARDY

BRENDA FISHBAUGHEYE PRO

TRACE ALFORDFOUR SEASONS

SAM HENNESGO LOYAL

DAN HUMISTONINDOOR TANNING ASSOCIATION

NATALEA HOEPERINSURTEC

KARL PLATZERLIGHT SOURCES

RICK NORVELLNORVELL

DAVID MCFARLANDPERFORMANCE BRANDS

BILL SCHMIDTSUNTAN SUPPLY

JOHN P. JOHNSONSUPRE TAN

JENNY BORTMANUNIVERSAL INSURANCE

EDUCATIONAL SEMINARSFor the best vendors in the tanning industry, you’ve come to the right place! Free to all registered attendees, these vendor seminars take place in either the Palace Ballroom III or the Emperors Ballroom. Each seminar gives you an excellent snapshot and unique opportunity to see & hear about the latest products and innovations within the tanning industry. These vendors share your passion, not only for tanning, but also success. Their presentations will take your salon to a higher level. With these educational seminars, you’ll quickly become a more knowledgeable, competent businessperson that knows their path to greatness!

PANEL DISCUSSIONModerated by Jerry Deveney, the panel discussion Q&A has always been one of the most informative parts of JK-North America expos. With varied and sometimes unexpected questions from the audience, the facts and opinions of the panel members are often as lively and entertaining as they are clear-cut and honest.

This is your best opportunity to ask questions and get a plethora of expert answers on specific issues related to your business. So make sure you come prepared! It is our pleasure to introduce the participants on this year's panel. We are privileged to have them here at the 3rd Annual West Coast Tanning Expo.

Arranged alphabetically by last name:

ADRIENNE AARON - ELECTRIK BEACH • MIKE BLORE - CALIFORNIA SUN • CHERI COSGROVE - TANWORLD

JOSIAH GARLAN - BODYHEAT TANNING • VINCE LORRAINE - ISLAND SUN TIMES / TROPI-TAN • AMY RINGLER - THE MIDAS TOUCH GOLDEN TANS

A special thank you to our panel members for taking the time to bring their knowledge, experience and wisdom to this event!

DON‘T MISS THEHOTTEST SHOW OF 2010

REGISTER ONLINE ATWWW.SUNERGOLINE.COM

OR CALL TOLL-FREE 800.643.0086 EXT. 2288

OR DIRECTLY 870.935.1130 EXT. 2288

REGISTER NOW!

WILL YOU BE THERE?

DISCLAIMER: Times, topics, exhibitors and guest speakers subject to change. No purchase necessary to enter the grand prize drawing. Must be present at time of drawing to win. For the complete official rules regarding the grand prize drawing, see a JK-North America representative.

MONDAY, JUNE 14TH

9:30 AM Jerry Deveney - JK-North AmericaWelcome & Introductions

9:40 AM Wayne Hoffman - Mentalist“Power And Potential Of The Human Mind”

10:10 AM Jerry Deveney - JK-North America“A Match Made In Heaven:

Now Every ‘Body’ Can Be Your Customer!”

10:50 AM John Deacon - JK Capital“Financing Your Future”

11:00 AM Break

11:15 AM Doug Keeley - The Mark Of A Leader“Getting The Best From Yourself And Your People”

12:15 PM Exhibit Area Open

12:15 PM Luncheon

1:45 PM Lewis Henry - Devoted Creations“Investing In Your Salon’s Future”

2:00 PM John P. Johnson - Supre Tan“Success Through Motivation:

Motivation Through Leadership”

2:30 PM Trace Alford - Four Seasons“Turn Your Salon Into A Blockbuster Hit”

2:45 PM Break

3:00 PM David McFarland - Performance Brands“Keep The Romance Alive”

3:15 PM Bobby Wagner - JK-Light“Let JK ‘Light’ Up Your Salon With $100”

3:30 PM Karl Platzer - Light Sources“Slow Season Survival Tools”

3:30 PM Sam Hennes - Go Loyal“E-mail Marketing & How It Can

Boost Your Revenue”

3:45 PM Rick Norvell - Norvell“Sunless Success Made Simple”

3:45 PM Natalea Hoeper - Insurtec“Why Do I Need Insurance?”

4:00 PM Break

4:00 PM John Farr - Power Group Companies“Indoor Tanning Retailing 101”

4:15 PM Brenda Fishbaugh - Eye Pro“The ‘Eyes’ Have It!”

4:30 PM Kevin Apgar - Cosmedico“Great Expectations”

4:30 PM Bill Schmidt - Suntan Supply“Positioning Yourself For Success”

4:45 PM Lisa Parsons - Ed Hardy“Kick Off Summer Sales!”

4:45 PM Jenny Bortman - Universal Insurance“Protecting Your Bottom Line”

5:00 PM Cocktail Reception

7:00 PM End Of The First Day

TUESDAY, JUNE 15TH

10:00 AM Exhibit Area Open

10:00 AM Panel Discussion Featuring Veteran Salon Owners & Industry Experts

Moderated By Jerry Deveney

11:30 AM Break

11:45 AM Representative Paul Scott“How You Can Make A Difference

With Your Legislators”

12:30 PM Break

1:00 PM John Farr - Power Group Companies“Battle Plan 2011”

1:30 PM Dale Willerton - The Lease Coach®

“101 Leasing Tips For Tanning Salon Tenants”

1:30 PM SunLync Live Demonstration“SunLync – The Missing ‘Lync’”

2:00 PM Dan Humiston - Indoor Tanning AssociationITA Update

2:15 PM Vince Lorraine - Island Sun Times “Changing Our Message:

A Better Approach To Salon Communication”

2:45 PM Grand Prize DrawingErgoline SUN ANGEL S46 (MSRP: $53,995)And Thousands Of Dollars In Prizes!

3:00 PM End Of The Expo

PALACE BALLROOM I

EXHIBIT AREA

PALACE BALLROOM III

SPEAKING ROOM

EMPERORS BALLROOMSPEAKING ROOM

AUGUSTUSBALLROOM I

LUNCHEON

REGISTRATION CENTER

PALACE TOWER - EMPERORS LEVEL

BULLET COLOR DENOTES LOCATION

EXPO SCHEDULE

PALACE TOWER – EMPERORS LEVEL – PALACE BALLROOM I

B o d y I n v e s t

PALACE BALLROOM I ENTRANCE

VENDOR EXHIBITSLocated in Palace Ballroom 1 at Caesars Palace, the exhibitors at the 3rd Annual West Coast Tanning Expo include leading vendors within the industry as well as names familiar across North America. This is the best place to start or build the kind of vendor relationships that will put your salon on track for growth. From A to Z, below is the list of companies and a floor plan for this year‘s expo.

Australian Gold • Beaming White • Bleach Bright • Blinc • California Tan • Cosmedico • Designer Skin

Devoted Creations • Dr. Sun Rx • Ed Hardy • Ergoline • Eye Pro • Eye Swirls • Fiesta Sun • Fit Bodywrap • Formostar • 4-eyez

Four Seasons • Go Loyal • Gulf Management • Heraeus • Infinity Sun • Insurtec • Island Sun Times • iTAN • JK Capital

JK-Light • LA Sun Works • The Lease Coach • Light Sources • Miami Ink • MR International • Norvell • Performance Brands

Playboy • Podz • ProTan • Salonsense Media • Satori Sol • SKINTEK • Soltron • Southwestern Microsystems

SUN ANGEL • Sunbed Supply • Sundash • SunLync • Suntan.com • Suntan Supply • Supre Tan • Swedish Beauty

Synergy Tan • Tan Incorporated • Tan Marketing • Tan Republic • Text Ripple • Universal Insurance • Walls + Forms • ZEDA