excerpt: the canadian book market 2015

A comprehensive overview of sales performance within the Canadian book industry for 2015.

THE CANADIAN BOOK MARKET

2015

BNC RESEARCH

THIS PAGE INTENTIONALLY LEFT BLANK

BNC RESEARCH



2015

THIS AGREEMENT is a legal document that governs your use of The Canadian Book Market 2015 in PDF format. By downloading the PDF you indicate that you agree to be bound by the terms and conditions specified herein.

1. COPYRIGHT. BookNet Canada (“BNC”) owns all rights in the multiuse PDF of The Canadian Book Market 2015 and the copyrights therein. Copyright © BookNet Canada. All rights reserved.

2. PDF FILES: REPRODUCTION AND DISTRIBUTION. A purchaser of the Electronic Publication who accepts and agrees to the conditions specified in these Terms of Use (“Authorized Purchaser”) may post a copy of the Electronic Publication on his or her company’s secured intranet server and/or distribute the Electronic Publication in physical or digital form to their immediate employees and any wholly owned subsidiaries if a multiuse license agreement has been purchased. Acceptance of the Electronic Publication constitutes the Authorized Purchaser’s agreement with these terms.

3. PROHIBITION OF SUBLICENSE OR ASSIGNMENT. Except as permitted in 2 above, neither the Terms of Use nor the Electronic Publication nor any part thereof may be sublicensed, assigned, transferred or given away by the Authorized Purchaser without the prior written consent of BNC. Any attempt to sublicense, assign or transfer any of the rights, interests, duties or obligations under this license constitutes a material breach of this Agreement justifying termination.

4. ALTERATION; NOTICES. The Authorized Purchaser may not modify, adapt, transform, translate or create any derivative work based on any material included in the Electronic Publication, or otherwise use any such materials in a manner that would infringe the copyrights therein. Each Electronic Publication will include a Copyright Notice. The Copyright Notice and any other notices or disclaimers may not be removed, obscured, or modified in any way.

5. REQUIRED NOTICES. The Authorized Purchaser many not assert or represent to any third party that he or she has any ownership rights in, or the right to sell, transfer, or lend the Electronic Publication.

6. USER WARRANTIES. Each Authorized Purchaser warrants that it will use reasonable efforts to ensure the security and integrity of each Electronic Publication, and will notify BookNet Canada promptly of any unauthorized use of the Electronic Publication of which they become aware. Any abuse of these Terms of Use may be pursued to the fullest extent permitted under applicable laws, treaties, and conventions.

7. INDEMNIFICATION. THE AUTHORIZED PURCHASER AGREES TO INDEMNIFY BNC AND ITS DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES AND AGENTS, AND SHALL HOLD EACH OF THEM HARMLESS AGAINST ANY CLAIMS, LOSSES OR DAMAGES ASSERTED BY ANY ENTITY, INCLUDING COURT COSTS AND REASONABLE ATTORNEYS’ FEES, ARISING OUT OF OR IN CONNECTION WITH THE USE, OR ATTEMPTED USE, OF THE ELECTRONIC PUBLICATION.

8. LIMITATION OF LIABILITY. BNC SHALL NOT BE LIABLE FOR DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OF ANY TYPE ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR THE ELECTRONIC PUBLICATION. The Authorized Purchaser acknowledges that BNC has agreed to make the Electronic Publication available in reliance on the exclusions and limitations of liability and disclaimers of warranty set forth above and that the same form an essential basis of the bargain between the parties.

9. GOVERNING LAW AND GENERAL PROVISIONS. The laws of the Government of Canada shall govern these Terms of Use. If any part of any provision of these Terms of Use shall be invalid or unenforceable, such part shall be deemed to be restated to reflect, as nearly as possible, the original intentions of both of the parties in accordance with applicable law, and the remainder of the Terms of Use shall remain in full force and effect. These Terms of Use are the complete and exclusive statement of the agreement between you as the Authorized Purchaser and BNC with respect to the Electronic Publication, and supersedes any proposal or prior agreement, oral or written, and any other communications between you and BNC relating to the subject matter of these Terms of Use. They may not be changed, modified or otherwise altered without the prior written consent of BNC.

If you have questions about public disclosure of this report, please contact [email protected].

TERMS OF USE

Library and Archives Canada Cataloguing in PublicationBNC research : The Canadian Book Market 2015 / BookNet Canada. -- Non-Subscriber ed. ISBN 97819276551771. Publishers and publishing--Canada. 2. Book industries and trade--Canada. I. BookNet Canada II. Title: The Canadian Book Market 2015.

ISBN 9781927655177

© 2016 BookNet Canada

All rights reserved. No part of this report may be used or reproduced in any manner whatsoever without the express permission of BookNet Canada.

Cover Design and Layout: MRd: Michael Ralph design inc. mrdesign.ca

BookNet Canada215 Spadina Ave Suite 310Toronto, Ontario M5T 2C7www.booknetcanada.ca [email protected]

1 Preface

2 What You’ll See on Every Page

8 Total Market

10 Canadian-Owned Publishers

112 Fiction 14 Fantasy

16 Historical

18 Mystery & Detective

20 Romance

22 Science Fiction

24 Thrillers

3226 Non-Fiction 28 Antiques & Collectibles

30 Architecture

32 Art

34 Bibles

36 Biography & Autobiography

38 Body, Mind & Spirit

40 Business & Economics

42 Comics & Graphic Novels

44 Computers

46 Cooking

48 Crafts & Hobbies

50 Design

52 Drama

54 Education

56 Family & Relationships

58 Foreign Language Study

60 Games

62 Gardening

64 Health & Fitness

66 History

68 House & Home

70 Humour

72 Language Arts & Disciplines

74 Law

76 Literary Collections

78 Literary Criticism

80 Mathematics

82 Medical

84 Music

86 Nature

88 Performing Arts

90 Pets

92 Philosophy

94 Photography

96 Poetry

98 Political Science

100 Psychology

102 Reference

104 Religion

106 Science

108 Self-Help

110 Social Science

112 Sports & Recreation

114 Study Aids

116 Technology & Engineering

118 Transportation

120 Travel

122 True Crime

1124 Juvenile 126 Juvenile Fiction

128 Juvenile Non-Fiction

130 Glossary

134 About BookNet Canada

TABLE OF CONTENTS

1BNC Research > The Canadian Book Market 2015

Welcome to the 2015 edition of The Canadian Book Market. Here are some notes on the data you’ll find in this report.

Methodology:

independents, newsstands, general retailers, online retailers, and library wholesalers.

not represented.

some of the perceived market decline may be a result of a shift from traditional retailers to online sales.

Time period:The Canadian Book Market is the week ending January 4, 2015.

The last week of 2015 is the week ending January 3, 2016.

Contents include:

sellers in 2015 for each category

publication date

Comparable Stores:

since 2008

more accurate view of year-over-year market and individual-category fluctuations.

Many Thanks: I would be remiss not to extend my thanks to Pamela Millar, Director of Customer Relations, for ushering this edition of The Canadian Book Market out the door. She worked diligently compiling numbers, reviewing graphs, and finally putting it all together in a cohesive manner. Thanks also to Jordyn Martinez, BookNet Research Intern, for spending numerous hours making all the graphs look just right, and to Bill Holt, BookNet DBA, for extracting all the data. Finally, I would like to acknowledge the ongoing support of the Department of Canadian Heritage’s Canada Book Fund, which made this publication possible.

Sincerely,Noah GennerPresident & CEO, BookNet Canada

PREFACE

2 BNC Research > The Canadian Book Market 2015


WEEKLY SALES ANALYSIS

DISTRIBUTOR MARKET SHAREPUBLISHER MARKET SHARE

UNIT SALES BY WEEK – COMPARABLE STORES Gardening represents

0.12% of all unit sales.

0 5,000 10,000 15,000 20,000

Other

Firefly Books, Ltd

Gazelle Book Services Ltd

Penguin Random House LLC.*

Sterling Publishing Co., Inc.

HarperCollins Publishers*

Publishers Group Canada

Fitzhenry & Whiteside, Ltd

Simon & Schuster Canada

Raincoast Book Distribution

Lone Pine Publishing

Hachette Book Group

University of Toronto Press

Thomas Allen & Son, Ltd

Penguin Random House Canada*

Volume Sold 2015 Volume Sold 2014

* Distributors not present in 2014 Top 14.0 5,000 10,000 15,000 20,000 25,000

Other

Chelsea Green Publishing

New Society Publishers, Ltd

Taunton Press, Inc

Reader's Digest Association

Octopus Publishing Group

Rodale Press, Inc

Skyhorse Publishing …

Quarto Publishing Group USA*

Brush Education

Storey Publishing, LLC

Dorling Kindersley Publishing

Timber Press, Inc


Dorling Kindersley, Ltd.


* Publishers not present in 2014 Top 14.

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

4 11

18

25 1 8 15

22 1 8 15

22

29 5 12

19

26 3 10

17

24

31 7 14

21

28 5 12

19

26 2 9 16

23

30 6 13

20

27

4 11

18

25 1 8 15

22

29 6 13

20

27

3

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

Uni

ts

Weeks

Volume 2015 Volume 2014 Volume 2013 Volume 2012 Volume 2011 Median 2015

2015

Value Units

Median Week $28,721.89 980

Average Week $33,773.02 1,167

Best Week $73,768.18 2,572

Slowest Week $13,608.23 449

2014

Median Week $29,039.08 1,110

Average Week $37,193.74 1,419

Best Week $77,367.19 3,033


Comparable Stores All Stores

Value List Volume Value List Volume ISBNs Reported ISBNs with Sales

Total Market 2015 $727,496,562.15 38,549,594 $983,447,422.35 52,625,984 748,749 524,939

Gardening 2015 $1,381,390.48 48,100 $1,789,969.91 61,860 2,636 2,027

Gardening 2014 $1,569,088.25 56,634 $2,028,981.22 72,173 2,337 1,739

Percent Change -11.96% -15.07% -11.78% -14.29% 12.79% 16.56%

Category Share of Total Market 0.19% 0.12% 0.18% 0.12% 0.35% 0.39%

SUBJECT ANALYSIS > NON-FICTION > Gardening

Listed below are definitions for the content you will see on each even-numbered page:

3

2

1

6

4

7

5

8

WHAT YOU’LL SEE ON EVERY EVEN-NUMBERED PAGE

BNC Research > The Canadian Book Market 2015 3

1

3

2

Total Market 2015: aggregated sum of all sales tracked in BNC SalesData for items with both an ISBN and a bibliographic record.

Category 2015: aggregated sum of 2015 sales within specified category.

Category 2014: aggregated sum of 2014 sales within specified category.

Percent Change: difference in sales within specified category between 2015 and 2014 as a percentage.

Category Share of percentage of market share of category as compared to the Total Market: market as a whole.

Comparable Stores: aggregated sum within specified category for a fixed group of retailers that reported POS throughout 2014 and 2015.

ISBNs Reported: t otal number of ISBNs tracked by BNC SalesData in the category and in the market as a whole.

ISBNs with Sales: total number of ISBNs tracked in the category and in the total market that had one or more sales recorded.

Unit Sales by Week – sometimes referred to as a ring-fence, this is the aggregated sum ofComparable Stores: individual units sold by week for 2011, 2012, 2013, 2014 and 2015 for

a fixed group of retailers that reported sales throughout entirety of the 2011–2015 period.

Category Share of the percentage of market share the category sales represent as Total Market: compared to the total units sold in the market as a whole.

Weekly Sales Analysis: median and average sales over the year as well as the best and slowest weeks. Shown in value and units for 2014 and 2015.

Publisher Market Share: ranking of the top 14 publishers by category according to sum of volume sold for 2014 and 2015. All additional publishers comprise the “other” category.

Distributor ranking of the top 14 distributors by category according to sum ofMarket Share: volume sold for 2014 and 2015. All additional distributors comprise the “other” category.

4

5

8

6

7



TOP 10 HARDCOVER

Title Contributor ISBN Publisher Bind. List Price

What Plant Where EncyclopediaDorling Kindersley Publishing Staff 9781553632283 Dorling Kindersley, Ltd. HT $40.00

1519 All-Natural, All-Amazing Gardening Secrets

Editors of Reader's Digest 9781621452133

Reader's Digest Association, Incorporated, The HT $22.99

The Drunken Botanist Stewart, Amy 9781616200466 Algonquin Books of Chapel Hill HT $23.95

Great Canadian Plant GuideDorling Kindersley Publishing Staff 9781553631774 Dorling Kindersley, Ltd. HT $19.95

BonsaiDorling Kindersley Publishing Staff 9781465419583

Dorling Kindersley Publishing, Incorporated HT $26.00

Garden Design Howcroft, Heidi 9781770855243 Firefly Books, Limited HT $49.95

Edible Container Gardening for Canada Sproule, Rob 9781551058900 Lone Pine Publishing HT $36.51

Encyclopedia of GardeningDorling Kindersley Publishing Staff 9781553631958 Dorling Kindersley, Ltd. HT $55.00

Greenhouse Vegetable Gardening Palmstierna, Inger 9781629147390Skyhorse Publishing Company, Incorporated HT $30.95

Growing VegetablesDorling Kindersley Publishing Staff 9781465401960


TOP 10 PAPERBACK


Canadian Gardener's Guide Johnson, Lorraine 9781553632375 Dorling Kindersley, Ltd. TP $24.95

Garden Design for the Short Season Yard Penner, Lyndon 9781550596007 Brush Education TP $24.95

Grow All You Can Eat in 3 Square FeetDorling Kindersley Publishing Staff 9781465429803

Dorling Kindersley Publishing, Incorporated TP $24.95

The Year-Round Vegetable Gardener Jabbour, Niki 9781603425681 Storey Publishing, LLC TP $29.95

The Prairie Short Season Yard Penner, Lyndon 9781550595437 Brush Education TP $24.95

The Revolutionary Way to Grow More in Less Space Bartholomew, Mel 9781591865483 Quarto Publishing Group USA TP $27.99

The Chinook Short Season Yard Penner, Lyndon 9781550595390 Brush Education TP $24.95

Medicinal Herbs Gladstar, Rosemary 9781612120058 Storey Publishing, LLC TP $19.95

Small-Space Vegetable Gardens Bellamy, Andrea 9781604695472 Timber Press, Incorporated TP $29.95

Biodynamic GardeningDorling Kindersley Publishing Staff 9781465429865


FORMAT DISTRIBUTIONMEDIAN AND AVERAGE PRICING

2015 2014

All Paper 75.67% 80.77%

Mass Market 0.01% 0.00%

Trade Paper 75.66% 80.77%

Other Paper 0.00% 0.00%

All Hardcover 21.79% 17.27%

Other 2.54% 1.96%

Median List Price Average List Price

2015 2014 2015 2014

Total $26.95 $24.99 $30.08 $26.90

Mass Market $10.95 $0.00 $13.46 $0.00

Trade Paper $24.95 $24.95 $26.74 $25.39

Hardcover Trade $37.95 $30.00 $40.42 $35.79


2

4

1

3

Listed below are definitions for the content you will see on each odd-numbered page:

WHAT YOU’LL SEE ON EVERY ODD-NUMBERED PAGE


1Top 10 Hardcover ranking is determined by volume of sales. All bibliographic data elements, including contributor, publisher, binding type, and list price

is supplied by publisher or distributor to RR Bowker. Includes all Hardcover Trade bindings.

Top 10 Paperback ranking is determined by volume of sales. All bibliographic data elements, including contributor, publisher, binding type, and list price

is supplied by publisher or distributor to RR Bowker. Paperback includes mass market, trade paper, paperback text, digest paperback, US-tall rack, and other paper bindings.

Median and Average display of median and average pricing by Mass Market, Trade Paper, Pricing: and Hardcover trade binding types.

Format Distribution: breakdown of units sold by binding type within the specified category, with format information provided by publisher feed to RR Bowker.

Hardcover: Hardcover tradeAll Paper: Mass market, trade paper, paperback text, digest paperback,

US-tall rackOther: Audio, bath book, blank book, book other format, board book, calendar, ebook, map, non-book merchandise, print other, rag book, software, video

2

3

4


THIS PAGE INTENTIONALLY LEFT BLANK


SUBJECT CATEGORIES

Total Market and Canadian Publishers

Fiction

Non-Fiction

Juvenile


WEEKLY SALES ANALYSIS

DISTRIBUTOR MARKET SHAREPUBLISHER MARKET SHARE

UNIT SALES BY WEEK – COMPARABLE STORES Gardening represents

0.12% of all unit sales.

0 5,000 10,000 15,000 20,000

Other

Firefly Books, Ltd

Gazelle Book Services Ltd

Penguin Random House LLC.*

Sterling Publishing Co., Inc.

HarperCollins Publishers*

Publishers Group Canada

Fitzhenry & Whiteside, Ltd

Simon & Schuster Canada

Raincoast Book Distribution


Hachette Book Group

University of Toronto Press

Thomas Allen & Son, Ltd

Penguin Random House Canada*


* Distributors not present in 2014 Top 14.0 5,000 10,000 15,000 20,000 25,000

Other

Chelsea Green Publishing

New Society Publishers, Ltd

Taunton Press, Inc

Reader's Digest Association

Octopus Publishing Group

Rodale Press, Inc

Skyhorse Publishing …

Quarto Publishing Group USA*

Brush Education

Storey Publishing, LLC

Dorling Kindersley Publishing

Timber Press, Inc


Dorling Kindersley, Ltd.


* Publishers not present in 2014 Top 14.

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

4 11

18

25 1 8 15

22 1 8 15

22

29 5 12

19

26 3 10

17

24

31 7 14

21

28 5 12

19

26 2 9 16

23

30 6 13

20

27

4 11

18

25 1 8 15

22

29 6 13

20

27

3

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

Uni

ts

Weeks

Volume 2015 Volume 2014 Volume 2013 Volume 2012 Volume 2011 Median 2015

2015

Value Units

Median Week $28,721.89 980

Average Week $33,773.02 1,167

Best Week $73,768.18 2,572


2014

Median Week $29,039.08 1,110

Average Week $37,193.74 1,419

Best Week $77,367.19 3,033


Comparable Stores All Stores

Value List Volume Value List Volume ISBNs Reported ISBNs with Sales

Total Market 2015 $727,496,562.15 38,549,594 $983,447,422.35 52,625,984 748,749 524,939

Gardening 2015 $1,381,390.48 48,100 $1,789,969.91 61,860 2,636 2,027

Gardening 2014 $1,569,088.25 56,634 $2,028,981.22 72,173 2,337 1,739

Percent Change -11.96% -15.07% -11.78% -14.29% 12.79% 16.56%

Category Share of Total Market 0.19% 0.12% 0.18% 0.12% 0.35% 0.39%



TOP 10 HARDCOVER


What Plant Where EncyclopediaDorling Kindersley Publishing Staff 9781553632283 Dorling Kindersley, Ltd. HT $40.00

1519 All-Natural, All-Amazing Gardening Secrets

Editors of Reader's Digest 9781621452133

Reader's Digest Association, Incorporated, The HT $22.99

The Drunken Botanist Stewart, Amy 9781616200466 Algonquin Books of Chapel Hill HT $23.95

Great Canadian Plant GuideDorling Kindersley Publishing Staff 9781553631774 Dorling Kindersley, Ltd. HT $19.95

BonsaiDorling Kindersley Publishing Staff 9781465419583


Garden Design Howcroft, Heidi 9781770855243 Firefly Books, Limited HT $49.95

Edible Container Gardening for Canada Sproule, Rob 9781551058900 Lone Pine Publishing HT $36.51

Encyclopedia of GardeningDorling Kindersley Publishing Staff 9781553631958 Dorling Kindersley, Ltd. HT $55.00

Greenhouse Vegetable Gardening Palmstierna, Inger 9781629147390Skyhorse Publishing Company, Incorporated HT $30.95

Growing VegetablesDorling Kindersley Publishing Staff 9781465401960


TOP 10 PAPERBACK


Canadian Gardener's Guide Johnson, Lorraine 9781553632375 Dorling Kindersley, Ltd. TP $24.95

Garden Design for the Short Season Yard Penner, Lyndon 9781550596007 Brush Education TP $24.95

Grow All You Can Eat in 3 Square FeetDorling Kindersley Publishing Staff 9781465429803


The Year-Round Vegetable Gardener Jabbour, Niki 9781603425681 Storey Publishing, LLC TP $29.95

The Prairie Short Season Yard Penner, Lyndon 9781550595437 Brush Education TP $24.95

The Revolutionary Way to Grow More in Less Space Bartholomew, Mel 9781591865483 Quarto Publishing Group USA TP $27.99

The Chinook Short Season Yard Penner, Lyndon 9781550595390 Brush Education TP $24.95

Medicinal Herbs Gladstar, Rosemary 9781612120058 Storey Publishing, LLC TP $19.95

Small-Space Vegetable Gardens Bellamy, Andrea 9781604695472 Timber Press, Incorporated TP $29.95

Biodynamic GardeningDorling Kindersley Publishing Staff 9781465429865


FORMAT DISTRIBUTIONMEDIAN AND AVERAGE PRICING

2015 2014

All Paper 75.67% 80.77%

Mass Market 0.01% 0.00%

Trade Paper 75.66% 80.77%

Other Paper 0.00% 0.00%

All Hardcover 21.79% 17.27%

Other 2.54% 1.96%

Median List Price Average List Price

2015 2014 2015 2014

Total $26.95 $24.99 $30.08 $26.90

Mass Market $10.95 $0.00 $13.46 $0.00

Trade Paper $24.95 $24.95 $26.74 $25.39

Hardcover Trade $37.95 $30.00 $40.42 $35.79



Bibliographic information: All descriptive information on titles (e.g., author, title, publisher, subject). Bibliographic information is supplied by publishers to R.R. Bowker. Where an essential data point was unavailable (e.g., subject), title information could not be included.

Binding type: Book format as supplied by publishers to R.R. Bowker.Hardcover includes Hardcover Trade (HT) Paperback includes Digest Paperback (DP), Mass Market (MM), Trade Paperback (TP), and US-Tall Rack Paperback (TK) Other includes Audio (AU), Bath Book (BJ), Blank Book (BB), Board Book (BH), Book Other Format (BK), Calendar (PC), Ebook (EB), Map (MP), Non-Book Merchandise (NM), Print Other (PR), Rag Book (BI), Software (SF), and Video (VD)

Canadian-owned: For this analysis, a publisher is considered Canadian-owned if its main operational headquarters are in Canada. Publishers with offices operating in multiple countries are included if their head office is located in Canada (e.g., Harlequin Enterprises).

Comparable Stores: A fixed group of retailers that have reported sales consistently between 2008 and 2015. Aggregate sales are provided for this group of retailers in each year and for each category to allow comparison of year-over-year sales unaffected by the addition of new reporting retailers.

Contributor: The work’s author, editor, translator, or illustrator. Where more than one contributor exists, only the first contributor is listed.

Distributor Market Share: The 14 top distributors of this category in 2015 and 2014, ranked by total volume sold.

GLOSSARY


Format Distribution: The binding type distribution of units sold in this category. Format information is supplied by publishers to R.R. Bowker.

All Paper includes Mass Market, Trade Paper, and Other PaperOther Paper includes Digest Paperback and US-Tall Rack PaperbackAll Hardcover includes Hardcover Trade Other includes Audio, Bath Book, Blank Book, Board Book, Book Other Format, Calendar, Ebook, Map, Non-Book Merchandise, Print Other, Rag Book, Software, and Video

ISBNs Reported: The number of ISBNs sold, on hand, or on order in this category, according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.

ISBNs with Sales: ISBNs with reported sales, according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.

List Price: List price at the time of the publication of The Canadian Book Market 2015. Pricing information is supplied by publishers to R.R. Bowker.

Median and Average Pricing: Calculations are based on list price. Pricing information is supplied by publishers to R.R. Bowker.


Publisher Market Share: The 14 top publishers in this category in 2015 and 2014, ranked by total volume sold. In cases where a publisher is listed more than once (e.g., HarperCollins Publishers and HarperCollins Canada), the two listings may represent divisions from different countries (in this case, the U.S. and Canada).

Retailer panel: Based on publisher feedback, we estimate that BNC SalesData represents 85% of book industry sales. Our panel does not yet include direct institutional sales to schools or college/university textbook sales.

Subject: Subject classifications are based on the BISAC subject codes used by BNC SalesData.

Fiction includes all adult fiction titles Non-Fiction includes all adult non-fiction titles Juvenile includes all juvenile fiction and non-fiction, including young adult

Subject Category: Data is drawn from the most recent bibliographic information available at the time of calculation. Different editions of a book may appear under different subject categories if, for example, publisher data classifies a book’s hardcover edition as a Mystery and the mass-market edition as a Thriller. Subject classifications are supplied by publishers to R.R. Bowker.

GLOSSARY (continued)


Top 10 Titles: Rank is determined by volume of sales, and includes all formats listed under Binding Types above. All bibliographic data elements, including contributor, publisher, binding type, and list price, are supplied by the publisher or distributor to R.R. Bowker.

Total Market: The aggregate sum of all sales tracked in BNC SalesData for items with both an ISBN and a bibliographic record. Filtering out records without bibliographic data filters out non-book items such as bookmarks and coffee cups.

Unit Sales by Week – Comparable Stores: The sum of units sold by week by a fixed group of retailers. This allows for a comparison of year-over-year sales, unaffected by the addition of new reporting retailers.

Value List: The total sum of dollar value (by list price) of units sold according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.

Volume: The total sum of units sold according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.


BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, and libraries across the country.

BookNet Canada’s services and research help companies promote and sell books, streamline workflows, and analyze and adapt to a rapidly changing market. BookNet Canada sets technology standards and educates organizations about how to apply them, performs market research, and tracks 85% of all Canadian print book sales through BNC SalesData.

Industry-led and partially funded by the Department of Canadian Heritage, BookNet Canada has become, as The Globe and Mail puts it, “the book industry’s supply-chain nerve centre.”

The Canadian Book Market 2015 is a comprehensive guide to the Canadian print market. BookNet Canada produces this annual report as part of our commitment to provide members of the Canadian book industry supply chain with the information they need to innovate and compete in today’s market.

ABOUT BOOKNET CANADA


2015

BNC RESEARCH

is a comprehensive survey of what happened in the Canadian book trade in 2015. High-level quantitative analysis is included for more than 50 categories, along with comparative data from 2014 for quick and easy year-over-year analysis.

Produced by BookNet Canada, the agency devoted to innovation in the Canadian supply chain, this is your complete guide to understanding Canadian market trends.

R E A D T H E F U L L R E P O R T



2015

BNC RESEARCH

Featuring over 50 top subject categories, The Canadian Book Market is a comprehensive tool for publishers, booksellers, librarians, authors, and

anyone interested or involved in the Canadian book industry.

To purchase the full report, visit: booknetcanada.ca/canadian-book-market

http://www.booknetcanada.ca/canadian-book-market?utm_source=CBM%202015&utm_medium=report&utm_campaign=ad

excerpt: the canadian book market 2015

Documents