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Learn how an Exceptional Homes representative can showcase your luxury home in the best light.

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Page 1: Exceptional Homes Listing Presentation
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Luxury Meets Lifestyle

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Heritage

From a single ofce in 1931, John L. Scott has built one of

the most respected real estate companies in the nation.

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Serving Clients and Communities for over 80 Years

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Supporting Children’s Healthcare

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Supporting Children’s Healthcare

Each year, the John L. Scott Foundation helps sponsor events that raise

millions of dollars for children’s healthcare.

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Reaching Local and Global Buyers

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Consumers of both influence and Affluence

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Partnering with over 230 local, national, and international corporations, John L. Scott assists some of the most afuent buyers relocating to the Northwest.

The Corporate Network

Microsoft

Amazon

Nordstrom

Samsung

T-Mobile

Nike

Starbucks

Boeing

Coca-Cola

Apple

Facebook

Google

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Cricket CommunicationsDaimlerDairy Farmers of AmericaDarden RestaurantsDayton SuperiorDel MonteDellDellDeloitteDelta AirlinesDepartment of DefenseDick’s Sporting goodsDirecTVDisabled American VeteransDisneyDisneyDow Corning DuponteBayEcoLabEMC CorporationEricssonExpediaExpediaFacebookFarmers Insurance GroupFederal Bueau of InvestigationFidelity Investments Fred MeyerFreightlinerGameStopGameStopGapGeneral ElectricGEICOGenCorp - Aerojet RocketdyneGenentechGeneral MillsGeneral MotorsGeneral MotorsGenuine Parts CompanyGoogleGulfstream AerospaceH&R BlockHarry and DavidHeinzHertzHertzHewlett-PackardHexcelHome DepotHondaHoneywell

HyattIBMIKEAIntelInternational PaperIntuitIRSIRSJ.C. PenneyJP Morgan Chase & Co.Kaiser AluminumKapstoneKimberly-Clark Global SalesKodakLam ResearchLam ResearchLiberty Mutual InsuranceLife Technologies - CAN/USLiilly GlobalLockheed MartinLongview FibreLowe’s Home ImprovementMacyMacy’sMcdonald’sMcLane Company, IncMetLifeMicron TechnologyMicrosoftMillerCoorsMotorola MobilityMotorola MobilityNationwide InsuranceNestleNew York LifeNikeNissanNokiaNordstromNordstromOReilly Automotive, Inc.Owens CorningPacicCorpPayless ShoeSourcePayPalPeace HealthPenford CorporationPenford CorporationPenskePepsiPet SmartPG&E CorporationPotlatch Forest HoldingsProcter & Gamble CompanyProgressiveProgressiveProvidence

QualcommQuanex CorporationREIRolls RoyceSafewaySamsungSanDisk CorporationSanDisk CorporationSC JohnsonSeimensShell Oil CompanySheratonSherwin WilliamsSouthwest AirlinesSt. Jude Medical IncSt. Jude Medical IncStaplesStarbucksStatefarm InsuranceSymantecSyngenta SeedsSysco CorporationT MobileT MobileTargetTE ConnectivityTeck AmericaTerra PowerTesoro PetroleumTJ MaxxTToyota Motor CorporationToys“R”UsTwitterTyson FoodsUniGroupUnited AirlinesUnited Parcel ServiceUS Dept of EnergyUS Dept of EnergyValsparVerizon WirelessVMwareWalgreensWalmartWells Fargo WWesteldWestinWeyerhauserWhirlpoolWilliams-SonomaXeroxYahoo

Activision Blizzard, Inc.ADPAir Liquide USA LLCAirGasAlbertsons LLCAlcoa IncAllstateAllstateAltria Group DistributionAmazonAmerigroupAmgenAmica InsuranceAnheuser BuschAppleAppleAT&T Mobility LLCAudiBalfour Beatty ConstructionBaneldBMWBNSF Railway CompanyBoeingBoeingBonneville PowerBoston ScienticBP America IncBridgestoneCambia Health SolutionsCapital OneCaterpillarCaterpillarCenturyLinkCharles SchwabChaseChevroletChevronChryslerCiscoCiscoCitrixClearwater Paper CorporationCoca-ColaComcastConocoPhillipsContinental Mills, Corp.Con-way FreightCon-way FreightCooper IndustriesCoreMarkCovington & Burling LLPCraft Brew AllianceCrestron Electronics

ADDITIONAL CORPORATIONS INCLUDE

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John L. Scott strategically collaborates with the top real estate expertswho specialize in the luxury market.

The Local Network

John L. Scott

Coldwell Banker

Windermere

RE/MAX

Sotheby’s

KW

Berkshire Hathaway

Hasson

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John L. Scott is also a founding member of the international real estate network, Leading Real Estate Companies of the World. Their luxury division, Luxury Portfolio International, enhances the visibility of your home to luxury

The Global Network

$272

$200$188

$126 $119$107

$53$37

$23 $17 $11

MORE HOME SALES VOLUME THANANY OTHER

REAL ESTATE BRAND

Leading Real Estate

Companies of the World

Coldwell Banker

RE/MAX

Prudential

Keller Williams

Century 21

Sotheby’s

Real Living

ERA

Realty Executives

Better Homes

& Gardens

*volume shown in billions of dollarsSource: Leading RE

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We utilize a unique combination of marketing tools designed to specically target afuent buyers and provide maximum exposure for your home.

Strategic Positioning

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Online Partnerships to showcase your home including:

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With a network that spans 200 countries and territories, luxuryportfolio.com is the denitive resource for some of the nest luxury property listings in the world.

luxuryportfolio.com

TOSCANA ON THE BAY US $5,495,000 SEE IT >Luxury Homes from Leading Real Estate Companies of the World ©

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As the number one Chinese property portal website in China, juwai.com is one of the few websites that have been granted access behind China’s Great Firewall,

resulting in over 1.5 million visits from buyers each month.

juwai.com

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As a trusted and recognized brand in the Pacic Northwest, johnlscott.com receives millions of visits each month from prospective home buyers and sellers.

WWW.JOHNLSCOTT.COM

An Award winning website

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Registered users receive instant notication of newly listed homes when it matches their search criteria.

Property Tracker®Property Tracker

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Built for today's technology savvy consumers, your home will be found on the John L. Scott GPS Home Search App, which offers the features and functionality of a full website on a mobile device. 

Enhanced Mobile Experience

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The Exceptional Homes Luxury Listing Launch program strategically involves the neighborhood and local community to get networking exposure for your home.

®Luxury Listing Launch

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Establishing a negotiation strategy ahead of time is crucial to reaching our goal.

Negotiating the Offer

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1. Mutual Agreement

2. Title & Escrow

3. The Home Inspection

4. Contingencies & Reviews

5. Appraisal

6. Loan Commitment

7. Week of Closing

8. Closing Day

The Transaction Process

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Professional Photographyand Staging

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Image is Everything

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Professional photography is of the utmost importancein creating a rst and lasting impression.

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Standard Photography

ProfessionalHDR

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VHT Studios

Services offered: Residential Photography, Virtual Staging, Virtual Floorplans, Community Lifestyle, and HDR.

Amaryllis Lockhart

Amaryllis has over 7 years of professional

photography experience. Her focus is on

real estate, weddings and portraits. She

has a degree in Fine Art from the

University of Washington. 

Tony Greenheck

Tony started his real estate photography

business two years ago. He loves to travel

and capture the landscape and local cultures

of the world. Tony studied Business at

the University of Washington.

Kristen Josart

Kristin has concentrated on architecture and

real estate photography for over 18 years. She

stays on top of the trends in photography and

surrounds herself with great team members to

ensure that her clients’ needs are met. Kristin

enjoys spending time with her husband, three

kids, and two dogs. 

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Ilya’s Photography

Services Offered: Residential Photography and HDR.

Ilya Moshenskiy

Over the past 35 years, photography has been a dening factor

of Ilya’s life and his camera has surely become a permanent

extension of his arm. Now specializing in luxury real estate

photography, Ilya has developed an unparalleled style through

his manipulation of lighting, color, and space, allowing him to

capture the most stunning images.

  He rst took an interest in photography at the age of 17 when he

purchased his rst camera and built a dark room in his bathroom.

He decided to pursue a degree in Photo Journalism from the Kiev

Institute of Culture and soon after founded Ilya’s Photography.

HHe brought Ilya’s Photography to Seattle in 1993 when he

relocated to the area with his family. His vast knowledge of

photographic technique and wide array of equipment produces

the highest quality real estate images.

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Michael Walmsley

Services Offered: Residential Photography, HDR, Aerial Photography, Residential Video

Michael Walmsley

Michael Walmsley Photography was created in

Bellevue in 1975. Michael specializes in both

residential and commercial real estate, with

an emphasis on architecture. His knowledge of

architectural styles enables him to take unique

photos of each property as well as draw attention

to some of the ner details of the home.

  

Michael’s clients include real estate agents,

builders, architects and developers from around

the world.

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Capturing a unique “bird’s eye” view

Aerial Photography

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Showcasing your home in the best light to get the best price.

Staging

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Before Virtual Staging

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Marketing Strategy

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A customized Exceptional Homes website and domain name will be created specically for your property. The website will showcase the home’s distinctive features through the professional photographs, video, and descriptions.

Customized Luxury Website

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A professional video of the home will be created and set to music and/or narration, creating an instant emotional connection with prospective buyers.

EXCEPTIONAL HOMES PRESENTS

Professional Property Video

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An oversized 23.5” x 10.14” tri-fold brochure that details the home’s distinctive features while showcasing the professional photography. The enhanced brochure includea community section to give buyers a true feel for the surrounding area.

Exceptional Homes Brochure

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The Exceptional Homes Brochure is also available in a fully translated Chinese version.

Fully Translated Chinese Brochure

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All of the home’s digital marketing materials, including the professional photography and video, will be uploaded to a leather-encased Exceptional Homes Flash Drive.

Property Flash Drives

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Exceptional Homes offers a wide variety of local and international print advertising publications to reach buyers everywhere.

Print Advertising

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Your home will be featured in the Distinctive Homes section of the Puget Sound Business Journal, a local news source distributed to business professionals

throughout Western Washington.

Puget Sound Business Journal

Demographics

Circulation – 18,132, over 135,750 monthly readers

-56% of subscribers have a household net worth

in excess of $1 million

-96% of subscribers own their own home

-Average Value of household investment portfolio

is $1.7 million is $1.7 million

-Average household income is $259,000

23% own a vacation or weekend home

Island Beach Home

Jordan Kingston 555-555-5555www.johnlscott.com/jordankingston

Jordan 555-5555

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Reaching the inuential Chinese community, Epoch Times is the number one Chinese language newspaper in Washington and outside of mainland China. It is the largest

distribution in the Greater Seattle area with over 180 distribution points.

Epoch Times

Readership Demographics

-83% immigrated from Mainland China

-59% Settled in the U.S. less than 10 years ago

-Between ages of 25-54

-79% with post graduate degree

-50% Strong senior/professional/bussiness owner occupations owner occupations

-Average Value of household investment portfolio is $1.7 million

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An over-sized “coffee table” magazine that showcases luxury properties in Puget Sound.

Luxury Home Magazine

Circulation and Distribution

-27,000+ magazines printed each issue

-80,000+ readers each and every issue

-18,000+ magazines are direct mailed to the area’s

most inuentual residents including professional

athletes, celebrities, CEO’s & dignitaries.

-5,000+ distributed to high end venues and -5,000+ distributed to high end venues and

upscale businesses

-3,000+ magazines are distributed and maintained

in the top real estate ofces throughout the area

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Distributed to over 100,000 high-net-worth consumers throughout the world, the magazine features a variety of content, property features, and design trends. It is distributed to Luxury Portfolio members and via direct mail, domestic and international news stands, and airline lounges in over 30 countries.

Luxury Portfolio International Magazine

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Nationwide, New York, Europe, & Asia.As one of the world’s most recognizable and trusted news sources, your home will be featured alongside luxury properties throughout the world in a full-page, co-branded Luxury Portfolio ad.

The Wall Street Journal

Demographics: Nationwide US and New York

-Average Age: 57

-Average Household Income: $257,000

-Average Household Net Worth: $2,616,000

-Taken action as result of Journal Advertising: 68%

Circulation - National: 1,566,027

Demographics: AsiaDemographics: Asia

-Average Age: 47

-Average Household Income: $334,000

-Average Household Net Worth: $2,733,000

-Taken action as a result of Journal Advertising: 74%

Circulation - Asia: 83,004

Demographics: Europe

--Average Age: 49

-Average Household Income: $335,000

-Average Household Net Worth: $2,743,000

-Taken action as a result of Journal Advertising: 63%

Circulation - Europe: 66,552

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Unique Homes reaches an afuent audience throughout the US and in more than 80 countries. They now offer a Chinese edition that is distributed directly in China and

features luxury homes throughout the world.

Unique Homes & Unique Homes China

Demographics Unique Homes

-Average Age: 41

-Average Household Net Worth: $4,525,000

-Readers that own 2+ properties: 40%

-Average Real Estate Holdings: $3.5+ million

Circulation: 40,000

Distribution Unique Homes ChinaDistribution Unique Homes China

8,000 copies distrubted to a select list of afuent Chinese

individuals in major cities including Beijing, Shangai, Hong

Kong, Taiwan and Macau.

Direct mailed to high-net-worth individuals, airport and

high-speed-train lounges, high-end membership clubs, bank

VIP suites and luxury car shops.

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Curated for the afuent, sophisticated homeowner, Luxe Interiors + Design Magazine is the only luxury publication that offers access to the local design and architecture scene

while also covering national design news and trends.

Luxe Interiors + Design

Demographics

-Average Age: 53

-Average Household Income: $388,000

-Average Houshold Net Worth: $11.7 Million

-Readers that own 2+ Properties: 44%

-Average Home Value: $1.5+ Million

Circulation - 485,000Circulation - 485,000

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Showcasing luxury properties throughout the world, Country Life International provides the latest property news while also featuring in-depth editorials on

travel, lifestyle, and dining.

Country Life International

Demographics

-Average Household Income: $208,000

-Global Reach: Readership of 227,000 in 62 countries

(Strong international presence in the UK)

-51% of readers plan to buy an international

property within the next 3 years

-36% of readers own 2 or more properties-36% of readers own 2 or more properties

Circulation: 37,206

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CityJet’s award-winning in-ight magazine

Velocity

Distribution

Distributed on 300 CityJet ights per week going to 20

destinations in Europe from London City Airport, over fty

of London’s most stylish hotels, Houses of Parliament,

Chelsea Football Club, selected private members clubs,

private health clubs of city corporations.

DestinationsDestinations

Demographics

-Age: 56% are between 35-55 years old

-Occupation: 47% are CEO, Directors, and Senior Managment

Eindhoven

Florence

London City

Luxembourg

Milan

Muster/Osnabruck

NantesNantes

Paris

Pau

Rotterdam

Amsterdam

Antwerp

Avignon

Brest Brest

Brive

Deauville

Dublin

Dundee

Edinburgh

Toulon