Excellent Tips To Help You Understand Email Marketing

It is extremely important to communicate regularly with your customers when dealing with

email marketing. You can stay in touch with your customers thanks to email marketing. Read

this article for some great email marketing tips.

No business or website wants to be accused of spamming. Take every precaution you can to

protect your company's integrity. You can do this by adding an opt-in procedure. Providing an

opt-in option on your website will make subscribers confirm their interest in receiving emails

from you. The email that you send should have two links: one that refutes the subscription,

as well as one that confirms it. Not only will your customers be thankful for the added

security, but this shows that what you sent out was not spam.

A great way to get clients to look forward to your emails is to include a coupon or other

special offer in them. In that email, entice them back to your site by telling them they will see

the discount after clicking on a link. Include a sales pitch stating that the client can

experience significant savings via your coupons.

Have a special birthday email for your subscribers. Your opt-in can have an optional field for

subscribers to give your their birthday information and you can set up automated greetings.

This will endear your customer to you, and it might even increase your sales if you send them

a birthday discount code!

Get permission from people on your email list before sending them an email. If you're like

most people, you get penny stock and mortgage emails daily, and block them with a spam

filter. Sending out spam will give a bad image of your business. Concentrate your efforts on

marketing strategies that are well received.

A double opt-in list is a great way to ensure that anyone who signs up for your list actually

wants to be there. This means all your subscribers will join your mailing list willingly and know

what they are signing up for. You will be less likely to get in trouble for sending out spam.

Ask your customers if it is okay before you email them. When you email customers (or

potential customers) unsolicited, you risk being faced with complaints of spam, and your

messages will go unread. This can cause backlash against your profitability in the form of

customers opting out of your email lists, and can even result in problems with your web-hosts

and internet service providers.

Always include an unsubscribe link in your emails. You must ensure that the link is visible,

easily found and not buried beneath images or huge chunks of text. It is important that users

feel like they are not committed to your emails.

A standard length of 60 characters or less is best for your subject line. The reality is that

some email programs will shorten your title if you don't. Other clients simply can not display

any more characters. Regardless, 60 characters is more than enough for readers to decide

whether they want to read the email more or simply delete it.

Email marketing is a great way to generate excitement about your brand, even if the process

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