excel hydraulics - your image marketing & media · "our new excel hydraulics logo is the...

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Excel Hydraulics

Celebrating 25 Years In Hydraulics & Filtration

Excel Hydraulics is a 25-year success story and the anniversary was celebrated with a modernised brand design which was continued through to product-services brands (Zero Down Time, FluidX, X2L) and its subsidiary Fluid Care Technology. The positioning statement reflects Excel’s role as a solution partner to its customers. We built two websites, designed stationery, stickers and sales materials and complement them with customer case studies, public relations and online blogging.

"Our new Excel Hydraulics logo is the best I’ve had in 25 years of business. I am thrilled and enormously proud of the outcome. Simon has produced the best looking hydraulic logo in the whole of Australia! Thanks Simon for the great job you also did for the FluidCare website, brochure and business cards. All were ‘done and dusted’ in a very short timeframe. And wow, how good are the new email signatures."

Kevin McCaffrey, Managing Director

AFTER

BEFORE


Logo Design


Stationery Design

EMAIL SIGNATURE


Brochure Design

EXCEL FLUIDCARE TECHNOLOGY™

Delivering Optimum Equipment Protection, Performance, Cost-Control & Life Expectancy.

Fluids Can Last Forever!

Zero DownTime™ Unconditional Guarantee FLUID-X™ Diagnostics X2L™, X3L™, X4L™ Increased Life Expectancy Isopur™ Varnish Elimination

Optimising Reliability & Life Expectancy of Hydraulic & Lubrication Equipment

Dramatically Reducing Operational Costs

Making Lubrication Fluids Last Forever!

Clean While You WorkEXCEL FLUIDCARE TECHNOLOGY™ is able to filter fluid without having to shut down equipment - referred to as ‘dialysis’ or ‘offline filtration’. This applies to fixed equipment and mobile (eg. earthmoving vehicles, heavy transport, cranes, rail cars, etc.) assets.

However, in situations where it is necessary to shut down equipment we will schedule the filtration into your maintenance program to ensure the least inconvenience.

On-Site And On-DemandEXCEL FLUIDCARE TECHNOLOGY™ comes to you. Our exclusive portable and trailer-mounted technologies can easily be transported to the point of need.

Technologies required for long-term fluid maintenance programs have compact dimensions and can be conveniently located in close proximity to the relevant equipment.

Fast-response teams with utility-mounted systems are on standby for filtration-treatment of a more critical on-demand nature.

It’s Easy Being GreenAdopting EXCEL FLUIDCARE TECHNOLOGY™ will enable your business to reduce its carbon footprint. The ongoing cleaning of existing fluid reduces the demand on global lubrication fluid and supplies, and saves a lot of money.

Excel Hydraulics Pty. Ltd. 101 Percival Road Smithfield NSW 2164 Australia

P 1300 787 439 E [email protected] W fluidcare.com.au

Excel Fluidcare Technology™ has already paid for itself. It was a real plus for us that we didn’t have to stop the machine while they cleaned it. Not only did they filter out all of the silicone, they also took all of the moisture out of the fluid. What this showed me is that new fluid is not clear. Our used fluid is cleaner than new.

Thomas Petrovich Hycast Metals

The problem was that about a quarter of the fluid remained inside the machinery so we weren’t able to remove all of it, and the cost to refill the tanks amounted to between $30,000 and $40,000 a year. Excel Fluidcare Technology performed oil diagnostics and determined that our fluids required the removal of small contaminants. We asked Excel Hydraulics to come back and repeat the process the following year - which has seen a dramatic saving of $60,000 to $80,000 in new fluid.

Craig Doorey Veolia

FLUID-X™ DiagnosticsJust like an x-ray, FLUID-X™ Diagnostics expose the real quality of your fluid via state-of-the-art laser particle counters.

Contaminants as small as 4 microns can be identified and measured using our 3-stage process. As a comparison, the human hair is 70 microns and the eye can’t see less than 40 microns. After completion of stage 1 we will be able to advise as to whether stages 2 and 3 are required.

Stage ➊ FLUID-X1™ - an initial examination using the mobile particle counter device and the presentation of an instantaneous diagnostic report;

Stage ➋ FLUID-X2™ - an even more thorough examination utilising our laboratory;

Stage ➌ FLUID-X3™ - filtering of fluids in conjunction with replacement of existing filters.

Traditional laboratory testing is ineffective and can produce misleading results because (1) it is based on single “snapshot” samples which don’t necessarily reflect the nature of site-specific conditions such as environment, operating pressure, pump and valve types, (2) it is analysed against generic comparison charts and (3) it does not provide a solution to remedy any contaminant issues.

In contrast - knowing that each piece of equipment is often unique - FLUIDX-2™ provides a scientific reading of your fluid with direct reference to the type of equipment and the nature of its environment. This includes cleanliness, viscosity, physical properties and contaminants such as additives and water.

EXCEL FLUIDCARE TECHNOLOGY™ provides you with highly accurate analysis results specific to each individual piece of equipment, and the correct solution to keep your fluid as pure as possible.

Zero DownTime™ Unconditional GuaranteeZDT™ is our guarantee that your equipment will not break down. Or we will fix it for free.

This demonstrates how confident we are of being able to keep your equipment running at its optimum levels. By implementing an ongoing maintenance program with EXCEL FLUIDCARE TECHNOLOGY™ - involving a holistic package of fluid cleaning, servicing of critical components such as heat exchangers, and replacement of filters.

Should the equipment fail due to reasons under our control we will cover the cost of bringing it back online.

ZDT™ maintenance packages are custom-designed to suit each piece of equipment.

Isopur™ Varnish EliminationComplementing the above services is Isopur™ which removes sticky sludge and varnish off the internals of machine valves, bearings, shafts, and other high-performance, mission-critical industrial machinery.

EXCEL FLUIDCARE TECHNOLOGY™ has an exclusive strategic alliance with the developers of Isopur™ Varnish Elimination. Through its patented Balanced Charge Agglomeration™, ISOPur™ achieves a level of purity unattainable by conventional filtration or centrifugal systems. BCA is a revolutionary technology because of its effectiveness on sub-micron particles that would otherwise pass through premium filters.

A series of electrodes carefully charge particles, both positive and negative, until the net charge is balanced. As charged particles mix they attract and grow in size, making for easy removal. Conventional filters impart a net static charge on particles causing them to attract to internal surfaces and initiating the process of varnish formation. BCA restores a balanced charge in the fluid, blocking particle attraction and eliminating the fundamental cause of sludge and varnish formation.

As a result, Isopur™ prevents newly commissioned equipment from ever varnishing, and reduces varnishing potential on existing equipment.

X2L™, X3L™, X4L™ Increased Life ExpectancyDramatically increase the cost efficiencies of your business by extending the life expectancy of equipment by 200%, 300%, 400% or even longer before it needs to be replaced.

Similar to Zero DownTime™, the XL™ packages are about keeping your equipment operating with as little down time as possible.

Each package is “tuned” to the specifications and working environment of each piece of equipment. By constantly monitoring and logging operating conditions, checking for possible causes of equipment failure, monitoring these causes once identified and making pro-active changes, EXCEL FLUIDCARE TECHNOLOGY™ can add years to the life of each asset.

Following the initial inspection of the equipment and assessment of its current life expectancy, one of the pack-ages (X2L™ = doubled life expectancy, X3L™ = tripled life expectancy, X4L™ = quadrupled life expectancy) will be recommended to you.

www.fluidcare.com.au

New oil from a drum at X100 magnification

Machine life expectancy is doubled after cleaning

Spool Before Isopur™ Varnish Elimination

Spool After Isopur™ Varnish Elimination

Affordable InsuranceEXCEL FLUIDCARE TECHNOLOGY™ is a revolutionary service designed to improve all types of hydraulic equipment in the field.

The result of two decades of experience in the hydraulics industry combined with the world’s latest technology, EXCEL FLUIDCARE TECHNOLOGY™ delivers guaranteed benefits for your business.

Reduce equipment downtime and improve reliability (contamination is attributed to 80% of fluid power equipment failures). Lower your overheads and improve efficiencies (the EXCEL FLUIDCARE™ strategy can be 50% cheaper than changing oil). Extend the life expectancy of your equipment and become more environmentally active by sending less fluid to land fill.

New Doesn’t Mean CleanIt is a myth that new hydraulic fluid fresh from the drum or container is clean and will therefore improve the performance of your equipment.

International testing proves that drums and containers are not free of damaging contaminants. At the same time, when you drain fluid from a piece of equipment there is always a quantity of fluid left behind clinging to parts and hoses, and in the reservoir tank.

The only way to ensure that your fluid is ‘cleaner than new’ is with our sophisticated laser particle counter and filtration technology which extracts all of the fluid from your equipment and corrects it.

With EXCEL FLUIDCARE TECHNOLOGY™ you can see the fluid change in front of your eyes.

Another myth is that your fluid has to be changed. Most lubricants do not wear out but they do become unstable when contaminated by dirt and moisture, and when additives (eg. anti-wear, anti-foam, anti-oxidant, extreme pressure) are consumed.

Because EXCEL FLUIDCARE TECHNOLOGY™ is able to remove contaminants as microscopic as the size of blood cells it is possible for you to operate your equipment for years on the same tank of fluid.

It is also a myth that a new filter will remove all contaminants from your fluid. So that you can know the precise nature of the fluid flowing through your equipment it makes sense for EXCEL FLUIDCARE TECHNOLOGY™ to examine the particulate count, identify the types of particulates and then demonstrate to you that they have been minimised or removed.

Guaranteed ResultsEXCEL FLUIDCARE TECHNOLOGY™ comprises four strategies which, singularly or combined, create dramatic cost savings and more of a competitive edge for your business. These services are conducted on-site and in such a way so as not to interrupt equipment operation.

INSIDE SPREAD

BACK COVER

FRONT COVER


Label Design

PROMOTIONAL WATER BOTTLE LABEL


Products Card Design

FRONT

BACK


Website Design & Development

DESKTOP VIEW

MOBILE VIEW


Vehicle Signage Concepts

ExcelHYDRAULICS

FluidCare TECHNOLOGYBY EXCEL

1300 787 439

1300 PURIFY


Staff Apparel Concepts

excel hydraulics - your image marketing & media · "our new excel hydraulics logo is the...

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