example storyboard

//Project TitleMeta Video

//ClientSwitch Video

//StageStoryboard

//AnimatorDrew Gilchrist

STO · RY · BOARD [ stawr-ee-bawrd, stohr-ee-bohrd ]noun1. a panel or panels on which a sequence of sketches depict the significant changes of action and scene in a planned film, as for a movie, television show, or advertisement.

© 2013 Switch Marketing and Communications Limited

Switch Original // Illustrated by: Drew Gilchrist

Maybe you’re having trouble explaining who you are and what you do with the rest of the world.

Caveman on a prehistoric journey. Standing on a mountain top grunting out loud, trying to share his message. He looks overwhelmed.



Maybe you’re too close to your own product or marketing to create a compelling message. Maybe you’re just ready to move beyond words.

The caveman is trying to communicate his idea to another caveman that is dragging heavy items. A question mark above his head.



We understand because we hear the same things from our clients all the time. They come to us with amazing ideas and products, but don’t know how to communicate what they do with the world.

Draw three different cavemen/woman with different ideas. One with fire. One with bow & arrow. One with a spear.



Here’s where animated video comes in. It lets you:bring your product to life and connect emotionally with viewers...

Draw the first caveman (wheelman) carving his wheel idea in stone.



tell your story in a way that’s easy to remember...

Draw and animate the wheel. The rocks can move across the screen.



explain complex concepts in a simple and effective way...

Draw the wheelman with his invention, standing showing the caveman that was dragging the heavy items.



come across as compelling and resourced... Draw a tie on the wheelman, slickback his hair. Draw a team standing behind him.



convey your value proposition quickly and clearly... You stand out from the competition.

Caveman running from t-rex with his heavy pile on a wheeled cart. Clearly faster than his competition.



Animated video really works. Your audience is seeing pictures and hearing words at the same time. Both their auditory and their visual senses are activated. They remember more. They are more likely to take action.

Wheelman is presenting his idea to a group around a fire. His idea is on a stone wall and he is pointing at it with a bone or stick.



Here at Switch Video, we’ve worked with some of the biggest brands in the world and we make the video creation process completely pain free.

zoom out a bit and have the Switch logo carved up on a rock.



... PAN OUT.

example storyboard

Business

animated video

idea

caveman

draw

product

move

remember

fire