BCG Matrix of TATA

Tata Steel, Tata Power, Tata Motors and Indian Hotels emerge as clear Stars (high market growth, high market share). Hence, they should be retained and the investment in these companies should be increased

Tata Chemicals and Tata Tea emerge as the Cash Cows (low market growth, high market share) and should be held on to for the time being

Some of the Question Marks (high market growth, low market share) are Tata Teleservices, Voltas and Tata Communications

Jet Airways JP Miles for frequent flyers

Jet Cargo Services

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Jet Lite Service

• Jet Konnect—a new service 15% cheaper than Jet airways launched in domestic and very soon in international routes.

• Jet Escapes travel package

International Star-Alliance membership

Targeting potential customers travelling in AC by rail

• Jet Mall for lifestyle products

NAME: MARU MAMTA

CLASS: MBA SEM-II

ROLL NO: 28

SUB: MARKETING MANAGEMENT

Submitted to: Poonam Yadav

On 21-02-2010