Analysis of Target Audiences for

Example Documentaries

Documentary Title

Pressure To Be Perfect

Age 13-25Sex FemaleIncome Level Low-medium

Education Either post 16 or under 16Class MiddleTastes in TV Documentaries/hobbies/interests

Girly hobbies, shopping, beauty, magazines ect

Considering technical convergence, the platform they would most likely watch your documentary

TV- perhaps channel 4 or ITV

Where in the media they might find out about your documentary

TV advertisements or magazine advertisements

Documentary Title Retail Gloom

Age 30+Sex EitherIncome Level Middle

Class MiddleEducation Post 16/School levelTastes in TV Documentaries/hobbies/interests

News, Newspapers, informative

Considering technical convergence, the platform they would most likely watch your documentary

TV or Internet

Where in the media they might find out about your documentary

TV adverts

Documentary Title Youth Services

Age Middle aged – 30+Sex EitherIncome Level MiddleClass MiddleEducation 16+Tastes in TV Documentaries/hobbies/interests

Political, news, society

Considering technical convergence, the platform they would most likely watch your documentary

TV

Where in the media they might find out about your documentary

TV advertisement- newspapers

Documentary Title Stadium Watch

Age 16+Sex MaleIncome Level Low + (not important)

Class Low + (not important)Education Not importantTastes in TV Documentaries/hobbies/interests

Football/sports fans

Considering technical convergence, the platform they would most likely watch your documentary

TV or Online

Where in the media they might find out about your documentary

TV, Magazine, Sports advertisements