example 1
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Research into distribution.
The Hunger Games: “Mocking Jay” Part 1
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Use of the main actress retweeting and following Hunger games related tweets.
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When I typed in Hunger Games into google, the first thing that came up was viewings into my local cinemas, encouraging me to go and watch the film.
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On Instagram the hashtag “hungergames”, has almost 4,000,000 posts, were people can share there excitement and it also helps create a buzz.
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The YouTube teaser trailer has over 5000,000 views.
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The soundtrack features very well known artists on the track (i.e. Lorde), this benefits both Hunger Games and the artists.
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There are nearly 300 apps with the Hunger games influence, this can get all ages involved in the craze.