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ExaminingUser-CentredDesign:HowandWhytoDesignProductsandResourceswiththeEnd-UserinMind
AmritaTakhar-UserExperienceDesignerStacieCarey-KnowledgeExchangeSpecialist
March22nd,2018
TOPHC
Disclosures
• NoneofthepresentersinthisworkshophavepotenOalconflictsofinteresttodeclare.
• Noneofthepresentersinthisworkshophavereceivedfinancialsupportorin-kindsupportfromacommercialsponsor.
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WorkshopOutline
3
User-CentredDesignandIdenOfyingyourusersAcOviOes:Whoareyourendusers?Howhavetheybeenengagedinyourwork?UserResearchProcessesandMethodsAcOvity:Outlinearesearchplan
UsingResearchtoInformYourProjects
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TableIntroducOons
4
Atyourtables,shareyour:
• Name
• OrganizaOon• Goalfora\endingtoday’ssession
10MINUTES
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User-CentredDesign
5
User-centreddesign(UCD)isaprocess,groundedininformaOonaboutthepeople
whousetheproductorservice.
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Human-CentredDesign
User-CentredDesignRelatedPracOces
6
UserExperienceDesign
CogniOveScience
DesignThinking
IntegratedKnowledgeTranslaOon
NeedsAssessment
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Human-CentredDesign
7
WhatisHuman-CenteredDesign?byIDEO
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TheDesirePath
8
Whatdoesthismakeyouthinkabout?
Stacie - this may be a good place to talk about how it might apply to their work their projects, programs, solutions
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Empathy,Discovery,IteraOon
9
Stanfordd.school-IncubatorProjectImage:ProductStrategy101Blog
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User-CentredDesignApproach
10
Empathy IteraOonDiscovery
Putyourusersfirst.
Becurious.DelayintuiOon.
TestassumpOons.
Engageearlyandgetfeedback
oeen.
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Thinkaboutarecenttoolorresourceyou’vecreated.Whowastheenduser?
Consider• Whoisthelastpersontobeimpactedbyyourwork?• WhoulOmatelyconsumestheinformaOonortoolsyouarecreaOng?
AcOvity1:Recordyourideas(individually)
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User-CentredDesignProcess
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Discover TestDesign Implement
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Discover
DefinetheProblem
IdenOfyYourUsers
DevelopAUserResearchPlan
ChooseResearchMethod(s)
ConductUserResearch
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DefinetheProblem
14
ExcludesoluOons.Agreeonit.Revisitit.
Problem
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Project:WellWaterTesOng
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DesignanapptoincreasewellwatertesOngforthoseatriskofwaterrelatedoutbreaksandprovidereminderstotest
DesignamobileapptoincreasewellwatertesOngandprovidereminderstotest.
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Project:WellWaterTesOng
16
DesignanapptoincreasewellwatertesOngforthoseatriskofwaterrelatedoutbreaksandprovidereminderstotest
Reducetheriskofwellwaterrelatedoutbreaks.
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UsersAreNOT:
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You
SMEs
Managers
Funders
BoardofDirectors
You
CEO
ProjectTeam
PolicyMakers
Ministry
You
WhoareOurUsers?
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Whoaretheendusers?
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Whatdifferencesmaybeimportanttounderstand?
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WellWaterUsers
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PeoplewithWells
Test
TestRarelyTestRegularly UnawareNotConcerned
Don’tTest
Public Health Inspectors
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AcOvity2:EngagingUsers
20
Individually,considerandrecordyourideas:Havetheseend-usersbeenengagedinproductdesignordevelopment?Ifso,how?Ifnot,whydoyouthinkthatis?
DiscusswithyourtableWhatarethecommonelementsofyourexperiences?
10MINUTESTOTAL
2MINUTES
8MINUTES
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Discover
DefinetheProblem
IdenOfyYourUsers
DevelopaUserResearchPlan
ChooseResearchMethod(s)
ConductUserResearch
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DevelopaUserResearchPlan
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WhatinformaOondoyouneedtofullyunderstandthebehaviours,moOvaOons,feelingsandgoalsofyouruser?
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WellWaterResearchPlan
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WhatmoOvatesuserstotestandtheiracOviOesaroundtesOng.Orwhytheydon’ttest.
Learnabouttheirwellwaterandwhattheyvalueaboutit.
FindoutwheretheygettheirinformaOoncurrently.
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UserResearchMethods
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• individualconversaOonalinterviews• groupinterviewsorfocusgroups• surveys• observaOonincontext• diaryorphotojournals• usabilitytesOng
*Don’tforgettoengagewithyourprivacyand/orethicsboards!
GroupInterviews
Interviews Surveys UsabilityTesOng
ObservaOon DiaryorPhotoJournals
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WellWaterUserResearchPlan
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Icons: Motivate/bottle, tap, sources of info
Interviews Surveys UsabilityTesOng
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HowtoFindYourUsers
26
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HowManyUsersisEnough?
27
Lots of Insights!!!
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ConducOngUserResearch
28
FocusonEmpathyandUnderstandingRemoveBiasLookforchallengesNOTsoluOons
Why?
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SeektoUnderstandChallengesNOTSoluOons
29
“IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses.”
- HenryFord
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AcOvity3:OutlineaResearchPlan
30
Readthescenarioprovided.
Withyourtable,workthroughthequesOonsontheworksheetandoutlineaplantoidenOfyandgatherinformaOonfromyourusers.
20MINUTES
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ScenarioCues
31
Howdoteachersplantheirprogramming?
Whatresourcesdotheyuseordevelop?
HowhavetheybeeneffecOveinreachingtheirstudentsinthepast?
Whataretheirchallenges?Forexample:TeachersmaybestuckforideasforacOviOes.
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User-CentredDesignProcess
32
Design
ResearchSynthesisBrainstormSoluOonsMakeSomething
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ResearchSynthesis-OpportuniOes
33
MoOvaOons AcOviOesandFeelings
InformaOonSources
Messages ImproveExperiences
TouchPoints&Influences
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TestRarelyTestRegularly UnawareNotConcerned
MoOvaOons AcOviOesandFeelings
InformaOonSources
Messages ImproveExperiences
TouchPoints&Influences
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Brainstorm:HowcanyousolveTHEIRproblems?
35
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AFewWellWaterOpportuniOes….
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AlignContenttoUserNeeds&AcOviOes
Simpleforms&Test
InstrucOonsRemindPeopletoTest+Why
SimplifyTesOng
ProcessesandResults
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MakeSomething
37
Refine it as much to get the idea across.
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TestWhatYouMade Implement
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Implement
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QuesOons?
41
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LearnMore
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WhyUCD?
HowIDEOUsesCustomerInsightstoDesignInnovaOveProductsUsersLove
TheROIofUserExperience
WhoisUsingUCD?
OntarioGovernmentDigitalServiceStandard
HealthcareHumanFactorsandUHNExperts,ArOcles,TrainingandUCDServices:
NielsonNormanGroup
Akendi
IDEO
Stanfordd.school