exam preparation presentation1 2013

Exam preparation techniques

visual communication design

The 2013 Visual Communication Design exam will be the first for the revised Study Design.

Questions can be drawn from any of the

Unit 3 and 4 key knowledge and key skills, including those new areas of the course.

EXAM DETAILS Wednesday, November 13 3pm-4.45pm Reading time: 15 minutes Writing time: 90 minutes Worth: 35 per cent of study score

About 60–70 per cent of the examination’s questions will be based on drawing and/or design.

30–40 per cent of the remaining questions will require a written response.

unit 3 and 4 key knowledge and

key skills

Refer to the study design

the exam PAST EXAMS Past exams and a sample exam for the 2103 study design are available on the VCAA website VCAA -http://www.vcaa.vic.edu.au/Pages/vce/studies/visualcomm/exams.aspx

‘Insight publications’ produce practice exams and sample answers for VCD http://www.insightpublications.com.au/shopcontent.asp?type=vce-trial-exams

SAMPLE EXAM Will give you some idea of the types of

questions that may be on the exam

http://www.vcaa.vic.edu.au/Pages/vce/studies/visualcomm/exams.aspx


http://www.insightpublications.com.au/shopcontent.asp?type=vce-trial-exams






preparation

organise

revise

plan

review

practice

organise

Approved media and equipment kit Include : • 2H, HB and 4B pencil, • water-based pens, • highlighters, • coloured pencils, • markers, • sharpener, • Eraser, • ruler, • set squares • protractor, • circle and ellipse templates

GET YOUR STUFF TOGETHER

Collect all the media and equipment you will use for the exam ready and put it into

a clear zip lock bag NOW. When completing practice exams use this media, and equipment ONLY. The right equipment and media can make all the difference to how you perform in the VCD exam, particularly with 60 to 70 per cent of questions requiring a drawn or design response.

organise PURCHASE Cambridge Checkpoints VCE Visual Communication Design Units 3 & 4 2013 This new resource incorporates official VCE exams and changes to the VCE, providing you with official past exam questions, suggested responses and study notes. QUIZ ME APP Cambridge Checkpoints VCE titles are now also supported by the Cambridge Checkpoints Quiz Me App, a mobile/web app with exam-style quizzes, responses, and scoring to help you prepare for success in your VCE examinations. www.cambridge.edu.au/checkpoints

COURSEWORK Collect all the work you completed for unit 3 outcome 1 and 2- collect all your work on this topic and put them into one place; an exam preparation book, folder or plastic pocket

http://www.cambridge.edu.au/checkpoints

die buddies

revise review practice Practice using all resources available to you

Guided practice Independent practice

Give yourself time to complete responses

Practice interpreting different types of tasks; work on what each type asks you to do.

Timed response Improve your time management on task

Identify key terms in exams Read excellent exam responses – what are the key features that make it outstanding

Read excellent exam responses in examiners reports answers then re answer

Reorganize what you have already learnt, making new links between seeing when/how/why to use the knowledge and skills

Do exercises and work through examples. This often helps you highlight where an additional effort needs to be made.

Know the types of questions you will be asked; practice answering exam tasks Analysing exam papers alongside Exam Assessment Report

Practice remembering Explain key ideas to someone else.

Draw up your study plan Work with class mates

Work with friends or study buddy

Untimed responses Time yourself. Note the time taken

Timed responses

plan

What areas do you need to work on /

improve?

What do you need to

do, collect, revise.

How many practice exams can you

manage?

CREATE YOUR OWN ACTION PLAN

During study break Before school finishes Pre exam practice

revise review practice

revise

Rate your knowledge of BEFORE REVISION AFTER REVISION Audience characteristics Purpose Context Design Elements Design Principles Methods, Materials, Media How to analyse How to evaluate

STEP1 Get organised STEP 2 Rate your knowledge and skills – BEFORE REVISION STEP 3 Revise each Area of study STEP 4 Rate your knowledge and skills AFTER REVISION

TAKE RESPONSIBILITY FOR WHAT YOU KNOW AND NEED TO KNOW

revise REVISE ALL THE AREAS OF STUDY EXAMPLE: • List the characteristics of audience.

Describe audience (write a definition in your own words)

• List the seven purposes. Describe purpose (write a definition in your own words)

• List 6 possible contexts. Describe context (write a definition in your own words)

• List the design elements and design principles

• How are design elements different from design principles?

• What is the difference between shape and form?

• What is the difference between scale and proportion?

• Learn key vocabulary • When to use it • how to think about it • Put ideas in sentences • List the 4 main ideas about….

WHAT DO YOU KNOW WHAT DO YOU NEED TO LEARN

review Identify your own goals – How well do you want to do in the exam Set realistic goals - improvement - personal growth Keep your goals simple.

Review the performance descriptors for each school assessed task - Read the teacher feedback regarding your strengths, areas for improvement and any advice the teacher has provided

Error cluster 1. Make a list of the errors you keep

making – teacher or peer feedback

2. Use an error cluster map to tell you how many times you make the same mistake

3. Identify which mistakes you make frequently

4. Seek teacher support to identify strategies that can help you to avoid making the errors in the again

Orthogonal drawing

Missing hidden details

Missing centre lines

Missing labelling

Views incorrectly drawn

Incorrect arrangement of views

Third angle drawing symbol missing

Identify your strengths and need to improve’ areas

review

What is new to the course

new areas of the course

Design fields .

Communication Design – presents visual information for communication purposes Includes Graphic Design, Information Design, Digital and Web Design, Advertising, Print Publication/Book Illustration and Typographic Design, Package/surface Design and Logo Design and Brand Identity. Environmental Design – presents visual information to communicate information about built/constructed environments Includes Architectural Design, Interior Design, Landscape Design, Set Design and Exhibition/Display Design. Industrial Design – presents visual information to communicate information about objects and products Includes Engineering Design, Product Design, Furniture and Fashion Design

new areas of the course . Design thinking

Creative thinking which requires a curious, open-minded, flexible, divergent, explorative, investigative approach

Critical thinking which requires questioning, clarifying, planning, analysing, examining and testing information and ideas

Reflective thinking which requires a metacognitive, mindful approach, seeking and considering feedback, reflecting on progress and processes, making links and connections with broader issues and the work of others.


copyright Do you have a clear understanding of the legal obligations of designers and the way in which intellectual property rules can protect their designs?

The 'pitch’ How do designers present and pitch their ideas to clients?


Observational drawing

Visualisation drawing

Presentation drawing

What are the similarities and differences?

How, when and who would use them?

observation, visualisation and presentation drawing

new areas of the course the revised stages of the design process

Are you clear on what happens at each stage of the

design process? Are you familiar with the

terms?

Ensure that you are clear about what the Purpose, audience,

context, and constraints are.


Typography Typographic conventions/terms regular, italic, light, bold, bold italic, serif, sans serif, decorative, script, family. Kerning • The adjustment of space between

adjacent type characters to optimise their appearance.

Tracking • The adjustment of space between

groups of letters.

Point size • Measurement of type size; distance

from the highest ascender to the bottom of a descender

Visual Communication Design Sample Exam 2013

Methods Refers to the technical process used to make the visual communication

Media Refers to the applications used to make the visual communication

Materials Refers to the surface or substrate that the visual communication is applied to or constructed from

Design elements Components of visual communication

Design principles Ways of arranging or organising design

Final Presentation Potential formats

DRAWING Observational Visualisation Presentation Types of drawing include: 2D 3D PAINTING PRINTING Manual: monotype relief intaglio silk screen Digital: offset laser inkjet

PHOTOGRAPHY Analogue Digital Computer Collage 3D Process Construction Modelling Digital

pencil ink marker pastel crayon charcoal acrylic paint watercolour gouache dye toner film digital applications

– vector based programs – raster based programs

paper card wood glass metal clay stone plastic textile

screen

point line shape form tone texture colour type

figure– ground balance contrast cropping hierarchy scale proportion pattern – repetition

– alternation

– logo – signage – flyer – brochure – poster – billboard – postcard – advertisement – map – diagram – symbol/icon – illustration – book/magazine cover, layout – CD/DVD cover – web application – exhibition screen display – film credit sequences – 3D model – package – point of sale display – architectural drawing – finished drawings for a product

Try to compress terminology using an acronym or a mnemonic

Identify any unfamiliar words

Find out what they mean

not new but……

Architectural drawing NOT NEW BUT….

Visual Communication Design Sample Exam 2013

How do Architectural drawings and the use of conventions, labelling and dimensioning differ from Orthogonal drawings? You should know how to dimension architectural drawings.

You should know what scales are used in Architectural drawings

Learning to show what you know

practice The proven way to improve your exam results is…..

Do as many practice exams as possible

It is recommended that you do

10 – 15 exams

PAST EXAMS Past exams and a sample exam for the 2103 study design are available on the VCAA website VCAA -http://www.vcaa.vic.edu.au/Pages/vce/studies/visualcomm/exams.aspx

‘Insight publications’ produce practice exams and sample answers for VCD http://www.insightpublications.com.au/shopcontent.asp?type=vce-trial-exams

practice

SAMPLE EXAM Will give you some idea of the types of

questions that may be on the exam

PAST EXAMS Doing a number of past exams will give you an idea of the range of questions that may be asked.









Read the cover The total marks for the examination will be 90.

Note the number of marks 1 mark = 1 minute Note the marks for each question Use this as a guide for how long to spend on each question

Answer all questions

There will be five to eight questions in the examination. Some questions may have several parts to them.

Note the number of questions Make a tally and tick them off at the end to make sure you have answered each question

Reading the question

Question 5 • Figure 4 is a third-angle

orthogonal drawing of a USB housing. Produce a correctly proportioned isometric

• drawing of the USB housing from the direction of arrow A. Complete your answer in the space provided on page 9

Identify / highlight subject specific terminology Identify any words you do not understand

Words such as name, identify, list are asking for specific information usually to do with a term that you should know. They are called Instructional verbs INSTRUCTIONAL VERBS Identify the instructional verb in the exam question. Use a highlighter or underline the instructional verb in the question

c. Identify and describe two dominant design elements in the visual

communication. Discuss how these have been combined to attract the target audience.

Reading the question

Question Type: remember Questions ask for factual examples, test recall and recognition EXAMPLES: • Match the following terms….

• Match the illustration with the

relevant drawing method

• Identify the design field of this visual communication.

• Identify one specific stage of the design process….

• Name two other potential presentation formats …..

WHAT DO THE EXAMINERS WANT? They want you to recall definitions, facts, or observations. This may be material you need to know by heart - accuracy is important.

These are questions that are usually worth only 2 marks, so answer quickly and move on

Question Type: Understand

Questions ask for interpreting, translating and comprehension EXAMPLES: • Propose two characteristics of the typical audience

at whom this visual communication is targeted.

• Describe two techniques for gaining the attention and maintaining the engagement of the target audience.

• Describe two ways in which the client may be involved in the design process

• Discuss the contribution of visualisation drawing…

• Explain the legal obligations that the designer may have needed to consider when addressing the brief

WHAT DO THE EXAMINERS WANT?

They want you to give a description, state the key characteristics or main ideas or explain the significance, points of similarity and difference.

These questions require

short answers that ask you to respond with - what, how

and why

The lined spaces provided for responses should be used as a guide to the length of the expected response.

Question type: evaluate Questions ask for judgement, opinion EXAMPLES:

Evaluate the effectiveness of one key feature of the visual communications and suggest how this could be presented in a pitch to the client. Choose a dominant design principle which has been used in this poster. Evaluate its effectiveness in conveying information and/or ideas. Principle Evaluation

WHAT DO THE EXAMINERS WANT? They want you to give your opinions, judging the validity of an example of visual communication or design, the or the quality of a product. You are expected to draw on knowledge gained throughout the subject.

These questions require you to use evaluative language such as:

Emphasise’, ‘combine’, ‘dominant’ and ‘clear’

Explore the stimulus by looking at its advantages and disadvantages, pros and cons, for and against) Attempt to come to some sort of judgement. Give real evidence, not opinion.

Question Type: Apply

Questions ask you to apply your knowledge and understandings to new, unfamiliar contexts EXAMPLES: • You are required to draw the

assembled package… • You are required to dimension…. • You are required to design…. • Use the information and

dimensions provided to complete…

• Using colour and tone, render the…..

WHAT DO THE EXAMINERS WANT? They want you to apply techniques and rules to solve problems that have a correct answer.

These questions are usually worth the most

marks and require you to apply what you know to a

new situation

Drawing and/or design-based responses

These may require students to: • draw and/or render solutions to visual communication tasks • design solutions to visual communication needs that may involve concept development or final presentations • demonstrate knowledge and skills in the use of drawing methods, two- and three-dimensional drawing

About 60 -70% of the

examination’s questions will be drawing or design

based

In any given year, not all drawing methods or two- and three-dimensional drawing may be represented in the examination paper

Orthogonal drawing You should know how to dimension orthogonal drawings, draw to scale or proportion, and how to apply conventional lettering, labelling, line work and the third angle projection symbol.

Review the conventions associated with each drawing method, as outlined in the 2013-17 VCAA Technical Drawing Specifications handbook.

VCAA Visual Communication Design Exam 2012

Know the conventional symbol for third angle

projection

PRACTICE Converting 3D to 2D

drawingnot new but……

2D to Isometric drawing

PRACTICE drawing in proportion and drawing to scale

An understanding of how circles are constructed is also important.

PRACTICE Converting 2D to 3D

• Isometric • Planometric • perspective


2D to Planometric drawing

PRACTICE rotating objects in your mind

KNOW the difference between isometric, planometric and

perspective


2D to Perspective drawing

Question 3 The bird house a. Figure 2 is a third-angle orthogonal drawing of a bird house. The diagram includes the horizon line and the spectator point indicated by an X. Using the orthogonal drawing on page 5, produce a two-point perspective drawing of the bird house on page 6. You must • produce a well-proportioned drawing • use the two-point perspective drawing system, clearly showing two vanishing points • draw the bird house as seen by the spectator from the direction of the X in Figure 2 • complete the perspective drawing on page 6 using the horizon line provided • have the wall thickness the same as the base. 3 + 4 + 6 = 13 marks b. Render the perspective drawing to show the materials as indicated in Figure 2. Emphasise the form of the bird house by using one consistent light source and rendering with tone and texture. The materials used to construct the bird house • The base is made of matt plastic. • The walls and rim are made of wood. • The cylindrical pole and roof are shiny metal. The reference material on page 3 in the resource book can be used to assist with this question. (3 + 3 + 3) + 1 + 3 = 13 marks

PRACTICE perspective

drawing because…….


The last time students were asked to produce a perspective

drawing was 2008

Visual Communication Design Exam 2012

rendering Question 4 Figure 3 is a line drawing of a photographer’s camera bag. Using tone, line, texture and colour, render The bag to enhance its form.

When rendering, take note of the light source and aim for a consistent tone which clearly defines each plane of the form.

There are still some students who spend too much time on one question, typically the rendering, the technical drawing or the design question. 2012 Assessment report

rendering

PRACTICE Rendering different

materials and textures; wood,

plastic, glass, reflective surfaces,

leather, fabric

PRACTICE Drawing shadows Use the media

that you will use in the exam


Design elements & principles High scoring responses show a

sound understanding of the design elements and design

principles

You need to be able to recognise, apply,

describe and analyse every design element and design principle

Applying design elements & principles

Highlight subject specific terminology

Highlight instructional verb

12 marks

Question 8 You are required to design the graphics for the front of the T-shirt. Your design must: • Include the name of the

bicycle company • Use shape and colour to

create bicycle-related imagery • Effectively apply to design

element type • Emphasise and manipulate the

design principle of repetition


MARKING GUIDE 7 marks for application of design elements and principles • Title of company • Use of shape and colour • Manipulation of type • Use of repetition (pattern) 5 marks for quality of design

High scoring responses

Manipulated the type extensively,

used bicycle related imagery,

colour and shape. Related it to the

theme Check spelling of company name


Written responses

.

Some questions may require short and/or extended responses

You will be provided with stimulus material which can be visual and/or written. Visual communications can be found in a wide variety of presentation formats including diagrams, illustrations, graphs, maps, packaging, advertisements, flyers, signage, logos, web applications etc.

30 -40 % of the examination questions will require a written

response

Design elements & principles

Design elements & principles In the exam you may be asked to identify and analyse any of the design elements and design principles

If you are asked to choose two elements choose the obvious and the ones that will give you the most to talk about.

PRACTICE analysing how designers gain and maintain attention


Design elements & principles

Design elements & principles Some questions ask about the how design elements or principles are used to attract the audience, or maintain their interest. Other questions refer to how design elements or principles are used to achieve the stated purpose of a visual communication. Question 6 d. Select one design principle and describe how it has been used to create balance in the composition. design principle description 3 marks


Design elements & principles QUESTION 7

Example A design principle: scale The composition is asymmetrically balanced. This was achieved through the use of scale. By reducing the scale of the butterflies, the designer was able to create a more dynamic composition with a number of smaller butterflies placed around and within the shape of the larger butterfly. The deliberate use or change of scale allowed the designer more flexibility when placing the butterflies together, ensuring a balanced composition

PRACTICE writing comprehensive answers to show depth of knowledge

Design elements & principles HIGH SCORING ANSWERS Use terminology, Link ideas Define what, how and why


What are the key features that make the response outstanding? How could you rewrite it?

Design industry practice

METHODS, MATERIALS, MEDIA High performing students have a clear understanding of the difference between methods, materials and media.

Describe how different media and materials may have been used throughout the design process. Media Materials

Design industry practice HIGH SCORING ANSWER Media – The designer may have initially used grey lead pencil, fine liners and markers because these are efficient when generating quick ideas and concepts. When creating the final butterfly images, the designer may have drawn with pencil, painted with watercolours, printed with ink and used a scalpel or scissors with glue to create the collage because this may have allowed them to capture a variety of butterfly images Materials – During the design process, the designer may have worked with paper that had been torn, cut, printed on, glued and assembled. The Pantone colour swatches (in card format) were arranged and cut to create the wings of the large butterfly. There appears to be a wire outline of a butterfly and several butterflies appear to be made from fabric. There is a diverse range of papers with different textures. This varied array of materials creates a diverse range of butterfly images.

EXAMPLES OF QUESTIONS Describe two ways in which the client may be involved in the design process of the visual communications 4 marks Explain the legal obligations that the designer may have needed to consider when addressing the brief. 4 marks


REVIEW –Unit 3 Area of study2 Can you: • describe the roles and

relationships between the clients, designers and specialists

• describe the practices, techniques and processes used by designers in establishing briefs and in designing and producing visual communications that fulfil clients’ needs

• explain how design decisions are

influenced by a range of factors

You will have studied a range of Australian and/or international designers from the communication, industrial and/or environmental design fields

Increase your knowledge of designers from each area and ensure that you understand the varying ways in which they use the design process and make decisions based on consideration of social, economic, and environmental factors.


PRESENTATION FORMATS

Can you identify them?

What would the designer needed to consider during the

design process?

What are the key features of the promotional material?

What links them?


Who would the designer interact with during the

process?

EXAMPLES OF QUESTIONS Identify and explain one constraint or consideration that may have been included in the Moonlight Cinema design brief. (In your response, refer to text and/or imagery found in one example from page 6 or 7 of the resource book.) • constraint or consideration • explanation


Constraint moon imagery – The movies are shown at night and, therefore, imagery should reflect this. The use of the moon also references the name of the cinema. The designs need to work in a range of sizes (including high-resolution images for large formats), as evidenced by the variety of final presentations in the resource book.

Write a different response

EXAMPLES OF QUESTIONS Indicate and describe two resources that the Naughtyfish design team may have used to develop their ideas for Moonlight Cinema ̓’s imagery. 3 marks

The following are possible responses. • children’s storybooks – They may

have researched books such as Grimm’s Fairy Tales to help them develop ideas for characters or concepts for the design

• the internet – to research what animals come out at night


Help the examiner see what you know

Good luck!

Using the reading time EFFECTIVE SELF-TALK Tell yourself that you will use the exam to show what you do know. If there are things you can't remember about a task, don’t panic. Remember that they will probably come into your mind in a short while.

Concentrate on what you do know, not on what you don't.

acknowledgements • Munro, John ‘The VCE challenge’ • VCAA Visual Communication 2012 Exam • VCAA Visual Communication 2012 Examiners report • VCAA Visual Communication 2011 Exam • VCAA Visual Communication 2013 sample Exam • Lloyd, Christine ‘VCE Exam guide’ http://www.heraldsun.com.au/news/special-features/vce-exam-guide-visual-communication-design/story-fnitui82-1226706862771

Linda McLeod 2013

http://www.heraldsun.com.au/news/special-features/vce-exam-guide-visual-communication-design/story-fnitui82-1226706862771

http://www.heraldsun.com.au/news/special-features/vce-exam-guide-visual-communication-design/story-fnitui82-1226706862771

exam preparation presentation1 2013

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