ewea campaign 2010 give europe a breath of fresh air!
DESCRIPTION
EWEA Campaign 2010 Give Europe a breath of fresh air!. July 2010. Objectives. To talk about wind as a ma instream power source, at centre of energy debate Win hearts as well as minds of EU decision-makers Campaign for EWEA + Members Outreach: simple messages, strong visuals, fun - PowerPoint PPT PresentationTRANSCRIPT
EWEA Campaign 2010
Give Europe a breath of fresh air!
July 2010
Objectives
• To talk about wind as a mainstream power source, at centre of energy debate
• Win hearts as well as minds of EU decision-makers
• Campaign for EWEA + Members
• Outreach: simple messages, strong visuals, fun
• Audience: wider EU and industry, activists, not public“
Campaign components
• Surprising advert • “Adopt a wind turbine” participative action• “Tell-a-friend” contest • Campaign logo
• Gadget: frisk partnership• Website: www.ewea.org/freshair• Leaflet: available on site• Brussels: public debates and events
Ad
Ad
Ad
Campaign message
Europe possesses an energy source which could power it seven times over: the wind. European companies are world leaders in wind power, generating thousands of jobs. Wind energy reduces Europe’s dependence, and spending, on imported fossil fuels. It lowers electricity prices and emits no CO2.
Over the next 12 years, Europe must build new power capacity equal to half the current total. We must use this opportunity to construct a modern power system that meets the challenges of the 21st century.
Give Europe a breath of fresh air by adopting a wind turbine at www.ewea.org/freshair
Campaign website
Tell-a-friend contest
Campaign calendar
Date Event Date Event
May EU Institutions Open Day
7 - 9 Sept ExpoEolica
20 May Maritime Day 19 Sept Car free Sunday, HARDRAIN
19 - 21 May Genera 2010, Madrid
21 - 25 Sept
Husum Wind Energy
1 - 4 June Green week Brussels
Oct Policy Workshop No 4, Bulgaria
6 June (tbc) Fete de l‘environment
26 - 28 Oct Finnish Wind Energy 2010
15 June Global Wind Day 2 – 4 Nov BWEA annual conference
June Power-Gen Europe
17 - 18 Nov DEWEK 2010, Germany
July EWEA workshop Romania
23 - 24 Nov
Grids conference, Berlin
July EWEA workshop Hungary
Jan / Feb Policy Workshop 2011 (Turkey)
Sept / Oct OffshoreGrid, Greece (tbc)
17 Mar EWEC, Brussels
Campaign logo and web button
Brussels
• Global Wind DayJune 15
• Hard Rain exhibitionon Car Free Sunday(European MobilityWeek)September 13 - 26
Public debates in Brussels
Fiona Harvey, Environmental Correspondent, FT
• Green jobs and green economy - June• Climate Change – October • Grids – November• Security of supply - Jan/Feb 2011
How to join in
1. Translate and print the advert in your magazine2. Link to the campaign website from your website 3. Write articles about the campaign in your
newsletters and website4. Spread the word – tell your employees, suppliers
and other key contacts5. Use the campaign materials - on your stands and at
events, and in your offices 6. Promote the ‘adopt a wind turbine’ and ‘tell-a-friend
contest’7. Use the campaign logo in your own ads and other
communications8. Adopt a turbine here today!
www.ewea.org
WIND POWER HOUSE80 RUE D’ARLONB-1040 BRUSSELS
T: +32 02 213 18 11 E: [email protected]
Thank you very much
Paolo Berrino, Press [email protected]