ewa lutogniewska: developing bicycle culture in a city prioritizing automobiles
TRANSCRIPT
Developing bicycle culture in a city prioritizing automobiles
A case study with attitude-based analysis of the city of Gliwice, Poland
Ewa Lutogniewska
Master Thesis in Built Environment. Spring 2014.
Population: 186 000
Area: 134km2
Population density: 1400 inh/km2
GliwiceSource of map: www.maps.google.com
Highway N-S
Highway W-E
Central
Highway
W-E
Planned (ring)
roads
Bike lanes
94 km
Mostly recreational
Incoherent Source of map: PP-U „INKOM” S.C. Katowice, 2013
Research Questions
What is the residents’ attitude towards cycling
for transport?
What is the local authorities’ attitude towards
increasing the role of utilitarian cycling?
In relation to these attitudes, how to facilitate
the development of bicycling for transportation
in Gliwice?
Theories
Theory of Planned Behaviour (Icek Ajzen)
Attitude-Based Segmentation
So
urc
e: A
jze
n, 1
99
1
Analysis - ResidentsBiking:+ Good for one’s health
+ Money-saving
Risk of bike theft
Not weatherproof
Encouraging to Biking:+ Developed bike infrastructure
+ Possibility on cycling on closed roads or opposite way on one-way
roads
Poor bike lanes network
Heavy traffic
Risk of bike theft
294 answers
Equal gender distribution
Age distribution:
18-25 54%
26-35 23%
36-50 13%
51-65 8%
Over 65 1%
Residents: attitude-based target groups
Perceived Behavioural
Control
1 2 3 4 5A
ttitu
de
13% 5%
2
3 6% 21%
44% 27%
34%
5
Urban
Cycling
Enthusiasts
Hesitant
Cycling
Supporters
Susceptible
Uncertain
Commuters
Tolerant
Non-cyclists
Strict
Underappreciators
Susceptible
ConservativesDetermined
Rejecters
1 – negative, 5 – positive
Analysis – local authorities
Who’s responsible for cycling infrastructure?
1. The Department of Investments and Renovations
2. The Office of City Streets
3. The Department of Economic Ventures and Municipal
Services
4. The City Office of Municipal Services
Analysis – local authorities
What is sustainable transport?
Attitude
no plan to change the modal split
Yes: Gliwice – city for cars
Bike as secondary/ tertiary mode of transport
But…
300 km of bike lanes
€ 60 million
Why?
To allow people to cycle more easily.
Bike lanes network
plan S
ou
rce
of m
ap
: PP
-U „IN
KO
M” S
.C. K
ato
wic
e, 2
01
3
Local authorities
Subjective norms Promotional tool
Because others do it
Perceived behavioural control Financial obstacles
Reorganization and reconstruction of roads
Outcome
Targeting following groups:
Urban cycling enthusiasts
Hesitant cycling supporters
Susceptible urban commuters
Susceptible conservatives
Developing bike infrastructure
87%
Residents
- Willing to take up cycling for transport
Local Authorities
- Misunderstanding of the concept of sustainable mobility
undervalued role of cycling
Potential Users
Need
Engagement of the
...,,,Local Authorities
Thank you
Ewa Lutogniewska
http://muep.mah.se/handle/2043/17349
Photo credit: Dorota Lutogniewska
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Photo Credits:
Piotr Lutogniewski
Dorota Lutogniewska
Kamila Wachowiak
Gliwicka Rada Rowerowa