evolving new business models with nfv & sdn · 2017-05-05 · challenges of the uk business...
TRANSCRIPT
© 2017 TM Forum, CGI Group | 1
EVOLVING NEW
BUSINESS MODELS
WITH NFV & SDN
Alan Nunn
Consulting Director
© 2017 TM Forum, CGI Group | 2
• Introduction to CGI
• Customers’ needs
• Opportunities and challenges
• Alternative approaches to integrating NFV in your portfolio
• Challenges to delivery
• Achieving Differentiation
• Summary
Agenda
© 2017 TM Forum, CGI Group | 3
Introducing CGI – a well kept secret
CGI is 5th largest independent IT and business process services firm
Consulting
IP-based software solutionsA wide range of proprietary business solutions which help
A full range of IT and management consulting
services, including business transformation,
IT strategic planning, business process
engineering and systems architecture
Systems integration
Integration and customisation of leading
technologies and software applications to create IT systems that
respond to clients’ strategic needs
Management of IT & business functions
(“outsourcing”)
Development and integration of new projects and
applications; applications maintenance and support; technology infrastructure
management; transaction and business processing
© 2017 TM Forum, CGI Group | 4
What do our customers need from NFV?
Bringing the discussion up to the business level
Technology
Architecture
Standards
APIs
Ecosystems
Customers’ needs
Business case
Operations
Deployability
Use Cases
© 2017 TM Forum, CGI Group | 5
What do our customers need from NFV?
Some serious implications
Customers’ needs
Business case
Operations
Deployability
Use Cases
Flexibility, agility, ever increasing bandwidth, short-term
bursts of capability
Eliminate truck-roll for new services enables cost-effective
new-service delivery
Agility, visibility, confidence, reliability, trusted
partnerships in complex ecosystems
Field-ready, backed by systems, processes, management
data and commercial models
SD-WAN, vCPE, dynamic bandwidth, extended protection
(network firewall & cyber protection)
© 2017 TM Forum, CGI Group | 6
What opportunities and challenges
does that lead to?
The UK landscape
Residential Customers
Bandwidth/Coverage
Customer service
Cost
Business Customers
Service innovation
Bandwidth/Coverage
Cost
Other Operators
Bandwidth/Coverage
Access Transparency
© 2017 TM Forum, CGI Group | 7
What opportunities and challenges
does that lead to?
Opportunities of the UK business market
While BT has ~ 51% of UK business market, a large
number of players make up the remainder
Connectivity is becoming increasingly commoditised,
services provide new opportunities
“Hard” CPE business will be replaced with Virtual services
and OTT service players
Customers want a complete service, PAYG, so will go to a
player who can provide it flexibly
© 2017 TM Forum, CGI Group | 8
What opportunities and challenges
does that lead to?
• While BT has ~ 51% of UK business market, a large number of
players make up the remainder
• Connectivity is becoming increasingly commoditised, services
provide new opportunities
• “Hard” CPE business will be replaced with Virtual services and OTT
service players
• Customers want a complete service, PAYG, so will go to a player
who can provide it flexibly
Challenges of the UK business market
What we have Gaps
Connectivity infrastructure Business cases to exploit it
VNFs 3rd party VNFs with new functions
Standards Stable, mature, proven standards
Multiple ecosystems (Opensource, Traditional
vendors, OTT)
Decisions on best route forward
Legacy OSS/BSS Flexibility to adopt new service models
Niche understanding Business level understanding
Experiments in Telcos Large scale deployments
© 2017 TM Forum, CGI Group | 9
Approaches to integrating NFV
in your business
Alternative ways to build out the solution
Options:
1. All new
2. New + Old
3. New + Old and integrate
Existing components
New components
NFV EcosystemDynamic Integration Environment
VSS (Virtualisation Support System)
for complex products
(Billing, Service ordering and assurance)
VIM
VNF Orchestrator
VNF
(F/W)
VNF
(WAN)
VNF
(AAA)
VNF
(etc.)
CPE Compute Cloud Compute
Existing OSS
(Billing, Service ordering
and assurance)
Product
specific
delivery
route
(PSTN)
Product
specific
delivery
route
(Broad
band)
Product
specific
delivery
route
(Ethernet)
Product
specific
delivery
route
(Cloud)
CRM layer
© 2017 TM Forum, CGI Group | 10
Approaches to integrating NFV
in your business
Timelines to build out – example – vCPE + VNFs on Dark Fibre
Time
Define Select supply DesignIntegrate
(solution)Migrate
Option 1 – new OSS to manage all
Operate
(Devops)
Comprehensive,
but slow and
complex
Define Select supply DesignIntegrate
(solution)
Option 2 – new alongside old
Operate
(Devops)
Define Select supply DesignIntegrate
(solution)
Integrate
(with old)
Option 3 – new alongside old – full integration
Operate
(Devops)
Fast to
market, but
constrained
Fast to market,
integrate old
portfolio at
slower pace
© 2017 TM Forum, CGI Group | 11
Approaches to integrating NFV
in your business
A few considerations
• Importance of time to market – competitive impact?
• Interaction with existing portfolio – strong or weak?
• Budget available – constraint on options?
• Capex of Opex driven approach?
• Long, slow development, or iterative (with marketplace)?
• Skills and capabilities in house?
© 2017 TM Forum, CGI Group | 12
Challenges to delivery
The theory is great, but making it happen is hard
0
1
2
3
4
5Technology capability
Design and delivery capability
People and skills
Cultural readinessOrganisational agility (Decision
making)
Organisational agility (execution)
Commitment to change (up anddown management )
© 2017 TM Forum, CGI Group | 13
Challenges to delivery
Getting the right skills and agility is critical
End to end design, management, delivery
Product
Definition
management
Solution
Architect
Design
Integrate
Validate
Systems
depth
OSS
BSS
Orchestration
Analytics
NFV
depth
VIM
MANO
VNF range
Cloud
Infra
Stacks
Layers
Performance
Connectivity
Managed
services
Helpdesk
Capacity
Forecast
SLAs
Breadth and depth needed to deliver capability
© 2017 TM Forum, CGI Group | 14
Achieving Differentiation
Why will your customers buy from you and not your competitors ?
PACE Agility
Technology Value
© 2017 TM Forum, CGI Group | 15
Summary
You may have the technology – but can you win alone?
• Understand what customer needs you are addressing
• Build a clear business case
• Develop an approach that will work in practice
• Build (or buy) the right skills
• Get there before your competition does
© 2017 TM Forum, CGI Group | 16
Thank you!
Get in touch!
Alan NunnCommunications Subject Matter Expert
+44 (0)845 0707765
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