The second semester design studio project challenged us to write our own problem in the camping experience and design a product to help solve it. We took a camping trip as a class to help identify insights and an opportunity for design.

SPRING 2014STUDIO

Oppor tun i t ies and Ins ightsProb lem Statement

Precedent Ana lys isInsp i ra t ion / Exp lorat ion

Const ruct ionL i fe Cyc le Ana lys isFeaturesBrand ing

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PROBLEM STATEMENT

There is a need for a woman’s carry all in the outdoor market that offers organization of her essential items. The design will reflect her unique aesthetc, be ergnomic and offer a wide range of motion.

THIS GIRL / NEEDS / WHILE SHE /

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OUTDOOR OPTIONS /

BAD / BAD /GOOD / GOOD /BAGOPTIONS /

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BLACK LEATHER

TANLEATHER

NEOPRENE

PROTECTIVE LEATHER COVER FOR CELL PHONE

EXPANDABLE WATER BOTTLE POCKET

COMFORTABLE STRAPS EASY TRANSITION FROM WEARING ON FRONT BACK OR SIDE

EASY PULL THUMB TAB FOR OPENING TOP POCKET

ROUNDED BACK IS SCULPTED TO F IT THE HUMAN HIP , KEEPS THE BAG NEAR THE BODY DURING MOVEMENT.

Emily Cates