SNEAK PEEK INTO THE MARKET

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24.7 Million Fixed Broadband Connection by 2015

2

Average actual fixed broadband speed 28.9 Mbit/s

3

Fixed internet spending rose by 12% in 2015

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Consumers are switching to superfast broadband

which costs £10 more than standard broadband.

BROADBANDREACH & SPEED

1.4 m premises (5%) without

standard broadband (10Mbits/s or less)

2.4 m premises (8%) without

standard broadband (10Mbits/s or less)

25.5 m premises (89%) have

superfast broadband with avg. download speed 37Mbit/s

24 m premises (83%) have

superfast broadband with avg. download speed 29Mbit/s

2016

2015

Household across the UK

consumed an average 132 GB Data

per month in 2016, Up from 97 GB in 2015.

31% of UK premises now subscribe

superfast broadband however it is an

option for 89% of UK premises

Quick Facts

84%

73%79% 77%

90%

83% 85% 83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

England Scotland Wales Northern Ireland

2015 2016

AVAILIBILITY OF SUPERFAST BROADBAND

38 Mbit/s highest download speed in England.

29 Mbit/s lowest download speed in Wales.

In Year 2016

45%

31%

54%

40%

62%

46%

57%

52%

0%

10%

20%

30%

40%

50%

60%

70%

England Scotland Wales Northern Ireland

2015 2016

AVAILIBILITY OF SUPERFAST BROADBAND IN RURAL AREAS

UK Government introduced UniversalService Obligation (USO) that give people the legal right to request a broadband connection with 10Mbit/s speeds. It will enhance the decent broadband availability in rural areas.

TECHNOLOGIESEMERGING

To meet the demand for higher speeds

G. Fast: By 2020, around 10 million homes and businesses will get superfast broadband

using this technology. It has potential to deliver speed up to 330 Mbit/s.

Long Range VDSL: It is an emerging technology has the potential to deliver

speed up to 40Mbit/s and upload speed up to 10Mbit/s. It is better than Fiber to the cabinet (FTTC) technology.

Next Generation Cable: Virgin media is working on the same and started

Delivering superfast speed up to 300Mbit/s. Later versions of this technology may achieve Speeds of up to 10Gbit/s and upload speed up to 1Gbit/s.

27% 29%

25%

28%

2%

1%

2%

2%1%

1%6%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2015 2016Others Mobile and Broadband

Fixed voice, broadband, mobile and TV Fixed voice and TV

Fixed voice, broadband and TV Fixed voice and Broadband

Take-up of BUNDLED SERVICES

68%

63%

“Nearly seven in ten

households (68%) reported buyingat least two of their communications services together in a

bundle in 2016.”

Time spent by UK adults (24 hours)

Media and Communication Activities Sleep Other Activities

“

”

8:45 hours

8:18 hours

6:55 hours

UK adults spend majority of their time (8h 45m) in media and communication activities, it is 27 minutes more than they sleep (8h 18m) in a day.

UK ADULTSTIME SPENDING IN A DAY

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BROADBANDQ3 2016

36

30

26

19

11

7

0

5

10

15

20

25

30

35

40

BT Plusenet EE TalkTalk VirginMedia

Sky

Complaints per 100,000 customers

Complaints per 100,000 customers Industry Average is 20.

Except TalkTalk, all five broadband providers failed to decrease complaints in Q3 2016. In Q2 2016, There were 21 complaints reported which is 19 in Q3.

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Note: All data used here is taken from OfCom Research.