evolution of two sided markets - yury lifshits - wsdm 2010
TRANSCRIPT
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Evolution of Two-Sided Markets
Yury Lifshits
@yurylifshits Yahoo! Research
http://yury.name
Ravi Kumar Yahoo! Research
http://research.yahoo.com/Ravi_Kumar
Andrew Tomkins Google Research
http://www.tomkinshome.com/andrew/
paper: http://bit.ly/twosided
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Private Structured Real-time Copyrighted
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a’ = V(b) – ab’ = W(a) - b
Attachment curves model
preferential
attachment
crossing
the chasm
social
influence
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Market shares convergence
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Two-sided markets:algorithmic perspective
Model: Attachment curves
Convergence resultCoalitions
Measurements
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Publishers
Advertisers
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Private Structured Real-time Copyrighted
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CraigslistHotjobs, careerBuilder,
Monster, LinkedInebay, Amazon MerchantseLance, guru.com,
freelance.ruMechanical Turk, youDo,
translated.byAdWords, AdSense,
DoubleClick, RightMediaiTunes, lala, rhapsody,
pandora, last.fmOpenTable, RedBeaconYelp, Yahoo! LocalThreadless, CafemaxCharities, Kickstarter
Facebook marketplace, Yahoo! Newspaper Consortium
shopping.com, shopping.yahoo.com
eHarmony, Match.com, Yahoo! Personals
Upcoming, Facebook Events, evite, eventbrite, ticketmaster, TandP.ru
Expedia, Orbitz, Yahoo! Travel
CouchSurfing, HospitalityClub, AirBnB
Hulu, justin.tv, ustreamAlibaba.comCarfax, Experian, Bloomberg
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Research Agenda
EvolutionNetwork effectMarket structureEvolution prediction
CoalitionsWhen centralization will happen?When does it make sense to form a coalition?
Investment strategiesWhen to invest? Which side of the market? Critical mass?Can we predict opportunities for snowball dynamics?
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platform platform platform
a% market share
b% market share
a’(t) = ?
b’(t) = ?
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a’ = bb’ = a
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a’ = b – ab’ = a – b
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a’ = V(b) – ab’ = W(a) - b
Attachment curves model
preferential
attachment
crossing
the chasm
social
influence
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Independent platforms
a1 a4a2 a3
a1 a4a3a2
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Coalition
Joint database
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Market Shares Dynamics
Theorem
Market shares stay the same
A’ = B – A
B’ = A - B
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Technical Coalition
Theorem
If all market shares are below 1/sqrt(k)
coalition is profitable for all distributors
Corollary
Coalitions are not monotone
Example: 5 : 4 : 1 : 1
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Business Coalition
Theorem
One can re-distribute revenue for full
coalition in such a way that no subset
has an incentive to walk away and
form a sub-coalition.
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Stackoverflow.com
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Stackoverflow.com
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Future work
Algorithm for solving attachment curve equation (starting position -> stable state)
Stability under noise?
Predictive power?
Revenue redistribution for coalitions?
Investment strategies?
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Thanks!
@yurylifshits just presented “Evolution of Two-Sided Markets” at #wsdmhttp://bit.ly/twosided
Please, retweet
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An agent joins if number of opposite-side connections to current platform users is at least T
You can pay uninterested agent to join
How much do you have to pay to get everyone on board?
Open Problem
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answers.yahoo.com
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answers.yahoo.com
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