1

2

Evolution of Turnover for Top European Leagues

Data in m/€Source: Deloitte Annual Review of Football Finance May 2012

98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/010 10/11

854 985 1.195 1.444 1.588 1.970 1.700 1.758 1.950 2.420 2.236 2.479 2.515

714 1.059 1.151 1.127 1.162 1.153 1.336 1.400 1.163 1.440 1.494 1.532 1.553

577 681 880 1.043 1.108 1.058 1.236 1.195 1.379 1.420 1.575 1.664 1.746

612 722 676 776 847 953 1.029 1.158 1.326 1.370 1.501 1.622 1.718

393 607 644 643 689 655 696 910 972 990 1.048 1.072 1.040

3.150 4.054 4.546 5.033 5.394 5.789 5.997 6.421 6.790 7.640 7.854 8.369 8.572Totale

3

IL CONTRIBUTO FISCALE E PREVIDENZIALE DELSISTEMA CALCIO ALLE CASSE DELLO STATO

*dati anno 2009

687.790.627

120.212.572

47.155.03220.140.352

155.000.000

serie A serie B prima divisione lega pro seconda divisione legapro

scommesse sul calcio

TOT: € 1.030.399.176

€ 155 milioni (15% del totale)*relativi al gettito erariale derivante dallescommesse sul calcio

€ 875 milioni (85 % del totale)*derivanti dal contributo fiscale eprevidenziale delle società calcisticheitaliane

4

5

Mission

Provide its supporters widest sport satisfaction, ‘living’ football as

the protagonist and following a winning tradition which has been

proved with over 100 years of glorious history.

Promoting sports ethics and conciliating professional and economic

dimensions of football, upholding a code of conduct appropriate to

its traditions, respecting its own supporters and all sports

enthusiasts.

Juventus aims to create value through developing its own brand,

maintaining a sports organization at a technical level of excellence,

designing and carrying out projects in business diversification.

6

Values

EleganceLeadership

Tradition

Style

Prestige

Efficiency‘Italian’

Popularity

SkillsReliability

Class

7

8

Fans

U.S.A.10.03 m

MEXICO16.78 m

ARGENTINA5.8 m

BRAZIL7.0 m

ITA, UK, FRA,GER, SPA37.63 m

CHINA57.98 m

INDIA8.29 m

INDONESIA23.18 m

RUSSIA18.13 m

UAE0.53 m

SOUTHAFRICA2.85 m

MALAYSIA3.26 m

AUSTRALIA1.39 m

JAPAN9.18 m

SOUTH COREA4.65 m

Source: Sport+Markt, International Fan Potential 2012

A global partnership platform: in addition to being the most popular team in Italywith over fans, (double the fans of and ) Juventus offersconstant international touch points in Europe and throughout the world, reachingover than avid followers.

9

Leadership at all ages

Juventus fans , and Juventus is the leader inall the Nielsen macro-areas.

Juventus is , with a transversal profile.

6/13 y.o.

14/17 y.o.

18/24 y.o.

25/34 y.o.

35/44 y.o.

45/54 y.o.

55/64 y.o.

> 65 y.o.

Source:CRA Monitor Calcio 2012

10

Awards

Italian victories

*

*2 championships revoked in 2004/05 - 2005/06 seasons

International victories

ItalianCups

Serie AChampionsh

ips

ItalianSupercups

UefaCups

EuropeanSupercups

UefaChampions

League

CupWinner Cup

Europe &South

America Cups

11

12

New Media

It is an integrated social communication platform, present on all the sites and capable of directly

engaging its fans via direct marketing activities based on database usage

More than of unique visitorsMore than of pages views

Total views :in July 2011, September

2011, May 2012in the world

of fansof actions (1° club for likes,

posts, comments, sharings)

followersThe day of Jersey sponsorshipannouncement,

on Google+supporters

club in Italy to launch an iTuneschannelCreation of a dedicated playlist

13

The Company

14

Evolution of Juventus Turnover

* Data has been reclassified inorder to allow a comparison with2010/2011 capital whereby thenew norm on centralized sales oftelevision rights and consequentmodifications of entire system ofmutuality (active and passive)was applied)

Data in m/€

* *

15

BusinessModel

TV RIGHTS AND MEDIAREVENUES

TICKET SALES SPONSORSHIP ANDADVERTISING

OTHERREVENUES

€ 172,1 m/€

REVENUES FROMPLAYERS’ REGISTRATIONRIGHTS

€ 213,8 m/€

2010/2011

2011/2012 42.4%

8.6%

25.0%

9.1%14.9%

51.6%

10.6%

25.2%

5.9%6.7%

16

Business Model for Top European Leagues10-11

1.718m/€

1.553m/€

1.746m/€

1.040m/€

2.515m/€

Other commercial

Match Day

Source: Deloitte Annual Review of Football Finance May 2012

Sponsorship

Braodcast

17

JUVENTUS

Italian StockExchange

The Market and its actors

Italian CentralBank Consob

FIGC FIFA UEFA

Shareholders Competitors

18

Corporate Governance of listed company

CDA- Executive Directors/Non executive

- Independent Directors

Shareholders(market)

Company organization(functional organizational chart)

Compensation andNominatingcommittee

Supervisory board

Audtors Internal auditcommittee

Audit firm

Internal Auditor Manager in charge ofrecords

CEO in charge of supervising InternalControl System

19

Systems of management:Medical Sector – Health and Safety

In order to best manage processes applicable to the organization Juventushas decided to set up Systems of managment conforming to normatives UNI

ENS

During 2008/09 period these systems have passed the evaluation process byan independent party, obtaining SGQ certification

20

Company data

21

TOT: 583

Data at 30/06/2012

(*) Trainers, Athletic Prep Staff, Goalkeeper Prep Staff, Medical Staff, Masseurs

Total staff overview

122

6247

306

38

135

7854

274

42

0

50

100

150

200

250

300

350

employees and temporaryworkers

Tecnical staff * Professional footballers Non professional footballers Scouts and variouscontributing staff

2010/2011 2011/2012

22

Permanent Staff

TOT: 135

Data at 30/06/2012

13

76

126

1515

84

146

16

0

25

50

75

100

Executives employees Senior management workers Temporary Workers

2010/2011 2011/2012

23

Permanent staff

TOT: 119

Data at 30/06/2012 without Temporary Workers

61

46

68

51

0

25

50

75

100

Male Female

2010/2011 2011/2012

42,06%

57,01%

42,86%

57,14%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

Graduated Not Graduated

2010/2011 2011/2012

* *

* *

24

Data at 30/06/2012

Average age:44 years

Senior staffcompany average:

7 years

Permanent staff

45

39

46 46

34

36

38

40

42

44

46

48

executives employees senior management workers

6

7

9

7

0

1

2

3

4

5

6

7

8

9

10

executives employees senior management workers

25

Employee number from 1995 to 2012

Data at 30/06/2012

Increase in staff employees

28 29

38 3944

48

6066 67 68

73 70 7379

110

122

135

0

20

40

60

80

100

120

140

160

95/96 96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12

26

Youth Sector

TOT: 301

Data at 30/06/2012

3125 23

28 28

8086

0

10

20

30

40

50

60

70

80

90

100

PRIMAVERA ALLIEVI NAZIONALI ALLIEVI B GIOVANISSIMINAZIONALI

GIOVANISSIMI B ESORDIENTI PULCINI

27

Around Juventus

28

JUVENTUS STADIUM

29

JUVENTUS STADIUM

The stadium that changes football

30

The new Stadium| Key Figures

41.000 seats

4.000 Corporate Seats

4.000 parking lots

34.000 sqm of contiguous commercial mall

Minimum seat distance from the sideline 7,5m

€ mio 155 global investment

31

Juventus Premium Club

All Juventus home matchesincluded

Best seats in the Stadium

Hospitality with exclusiverestaurant, bar and lounge

High comfort seats

Reserved parking and reservedaccess to the stadium

Account manager

32

Juventus Premium Club

The New Stadium of Juventus offers, to passionate fans and companies, JuventusPremium Club: five exclusive areas that give to their guests the opportunity to

have a perfect view of the pitch and surrounded by high quality level services thatwill give the best comfort ever experienced in a Stadium

Juventus Premium Club offer is made of 5 different clubs:

Suites

Sky Boxes

Club “Gianni e Umberto Agnelli”

Tribuna 100

Club “Giampiero Boniperti”

Club “Omar Sivori”

4 suites

62 boxes

-

-

-

-

12 to 16 seats each

620 seats

312 seats

360 seats

672 seats

1.585 seats

33

MERCHANDISING

33

Merchandising

34

•JUVENTUS STAFF

•FACILITY AND MAINTENANCE

•OPERATIONS / TICKETING

•CATERING HOSPITALTY AREAS

•CATERING STANDARDS SEATS

MATCHDAY

29

204

•HOSTESS / STEWARD HOSPITALITY AREAS 100

•STEWARDS 550

•BROADCASTING

•STADIUM IMAGE

•SPORT PRODUCTION

200

120

40

7

20

48

1.338

• GUIDE FOR STADIUM TOUR 20

35

Thank You