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Evolution of a Story PRACTICAL CMS APPLICATIONS

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Page 1: Evolution of a Story

Evolution of a StoryPRACTICAL CMS APPLICATIONS

Page 2: Evolution of a Story

Social CMS: BP Oil Spill

Page 3: Evolution of a Story

CMS Item: 60 Minutes TV Aggregation

Example of 60 Minutes story that didn’t work: Anderson Cooper goes

SCUBA diving for a TV story

This story would air on TV, but not on the playlist as-live stream

Page 4: Evolution of a Story

CMS Item: “Man Aisle” News Package

Story works for the Stream: Reporter cuts a small item for

the newscast Reporter or Editor recognizes it

would work for stream Reporter/writer cut a longer

form item for the “Man Aisle” story


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