evolution of a global niche, or how to use an identity crisis to your advantage

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  • 8/7/2019 Evolution of a global niche, or how to use an identity crisis to your advantage

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    wha s his global

    niche ill be

    demonstrating through

    my own journey?

    a concept & a communityyou can use to find

    success in the wide, wide

    world you live in

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    steps to seeking a

    global niche

    dream of belonging

    playing with culturalidentity

    achieve new sense of

    personal & pro self

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    were all over the mapcan you tell where in the world you belong by a map of your

    relationships, associations and interests?

    (this is a map of my facebook contacts)

    image: my friend map

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    dreaming of a life and

    community beyond the

    one surrounding us

    right place, right people

    where we can lead our ideal

    lifestyle

    &

    livelihood -- work you love so much

    it feels like play?

    youre not alone! most of us exist in

    a situation mismatch

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    stripping away the modern world

    revealed the truly unfamiliar...

    read historical travelogue

    acted in the period film anna & the

    king -- euro lady in the tropics, circa

    1865 -- felt discomforts of being out of

    cultural element, burdens of

    mismatched expectations

    image: anastasia ashman

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    played with themes ofexploration, crossroads and

    contrasts. started to

    experience fusion!(here, an early web venture, 1998 )

    image: anastasia ashman

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    flashforward to 2003: moved

    to turkey with my turkish

    husband

    planned to write my

    own asian complaint

    travelogue

    -- about surviving beingabandoned on a snake-

    infested island, and cast

    adrift in pirate-filled

    waters.

    (no metaphor, that

    really happened!)

    image: andrea bucci

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    image: anastasia ashman

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    image: anastasia ashman

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    collection gave new

    view into my character

    enjoyed working at home, yet

    in collaboration with many

    others globally

    an extroverted introvert (or,

    introverted extrovert,

    whichever!)

    a homebody who loves

    connection with the wider

    world ...

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    the harem, turkey, & the work

    itself showed we can survive

    (& thrive!) in limbo

    we can beembedded in a

    place, yet be

    forever alien

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    found my historical

    counterparts

    in the harem& my contemporary peers:

    foreign women in modern turkey

    (100 women in 14 nations

    answered the call for submissions, wow!)

    image:sabah

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    overseas & repatriated turks

    identified with the books

    outsider-view-from-the-inside(since theyre insiders on the outside?)

    image: anastasia ashman

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    also found my cultural

    peers around the globe

    turkophiles & travelers

    middle eastern studies types

    women writers, cultural

    writers

    expats worldwide

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    no longer alone in my

    cultural limbo...

    yet still out of synch with

    mainstream & home country

    american publishers suspectedbooks audience nonexistent

    turkey too niche a topic, no

    defined genre for expat lit (if

    were abroad = were traveling!)

    15 new york publishing houses

    passed before sale

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    audiences around world prove

    mainstream predictions wronglocal, regional & national bestseller lists in 3

    countries

    recommended by national geographic traveler,lonely planet & new york times

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    when usas top morning tv program

    today show comes to istanbul in

    2008, expat harem editors explain

    turkey to 5 million americans

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    but we had

    nowhere to

    meet

    image: anastasia ashman

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    wanted to see what was

    beyond the book

    what would cultural

    peers tied together in

    the virtual realm

    want to discuss?

    what could we do

    together?

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    recognized were living

    in a new social order

    traditional bonds

    (family, culture,nation!) no longer the

    only meaningful ones

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    today our connections can be

    based on interest, experience,

    worldview

    rise of the

    social web

    now we can find

    our true peers

    and learn from

    each other

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    for example, im not defined only asan expat-woman-writer-in-turkey.

    hope to honor many other

    associations...

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    launched group blog/community, 2009

    expanded our circle to include:

    expats everywhere & intentional travelers

    global nomads & multiculturalists

    third culture kids & immigrants

    men welcome -- if they dare to join a harem

    anyone in cultural limbo (were all speaking same

    language of *identity adventure*!)

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    expatharem.com becomesa neoculture hub

    a niche for globalists...

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    expat+HAREM community

    starts teaching me

    during a podcast discussion with

    10 members

    saw were all using our creativityto manage multi-faceted, cross-

    national lives

    ...flexible skills & perspectives webring to all our endeavors

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    image: anastasia ashman

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    while launching

    community site, also

    working on 2nd book.

    memoir about

    friendship with a

    multiple personality

    career suicide to shift topic after last 5 years?

    would i lose my audience?

    problem: needed author platform to show cultural

    writer shifting to psychological topic.

    solution: emphasized *identity* in new sites

    mission, how its formed through culture.

    getting away from strictly travel focus.

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    theres always a link between past & future work,

    just have to pinpoint how we are evolving...

    eureka!we have multiple cultural personalities

    caring for each is key to our health & happiness

    image: unknown

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    discover our true literary territory

    exploring what makes expat lit & hybrid life

    writing different than travel writing:

    people like us are more concerned with psyche

    issues and personality changes

    also learning from

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    also learning from

    LIFESTYLE DESIGN,

    LOCATION INDEPENDENT,

    DIGITAL NOMAD MOVEMENTS

    global citizens can

    benefit from gate-jumping

    new paradigms

    *HOWEVER* ...

    focus on mobility &

    freedom to choose where

    to live, ideal is to become

    unrooted. a common

    question: how can i live

    on a beach in thailand by

    running a blog?

    image: digital nomads

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    sensed our communitys

    question is different

    were already unrooted, or unable

    to solve our limbo problem with a

    simple location change.

    there are plenty of other reasons

    why-we-are-where-we-are...

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    we want to know: how can i live

    the life i want -- where ever i

    happen to be?

    how to live/work to our

    abilities, independent of alocations limitations

    ...a

    more universal problem, since

    were not always in the optimal

    setting to achieve our dreams

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    the answer is not to

    defer our dreams:

    instead...

    lets achieve

    *psychic* location

    independence

    true definition emerges

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    true definition emerges

    & a mission, 2010

    Glo bal niche, n.

    a psychic solution to

    your global identity

    crisis

    community mission: to

    *find* our global niche

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    psychic location

    independence

    operate to your

    fullest potential

    personally &

    professionally

    wherever you are

    (or come from)

    --> & wherever

    youre goingimage: anastasia ashman

    cofounded a mastermind

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    cofounded a mastermind

    workgroup for creative pros,

    2010

    to forge belonging &

    livelihoods based on our

    unique strengths and

    interests

    playing withpossibilities to

    find ourselves, our

    audience, our peers

    we build professional web

    platforms to reflect our

    place in the world, connect

    to relevant people and

    communities, then integrate

    into offline activities

    join us on linked-in and

    facebook!

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    today, fusing past work

    with future plans

    the workgroup

    plus

    expat+HAREMs mission to makepsychic limbo a productive state

    ... an exciting new spin-offproject => a global niche

    workgroup

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    codeveloping a private

    educational community

    for people like you:

    transglobal & multicultural

    dreamers in a situation mismatch

    maybe youre still in your hometown, or

    surrounded by people speaking a languageyoure not proficient at (of the tongue or some

    other kind!), or your best customers are 10 time

    zones away...

    putting theory

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    putting theory

    into practice

    an educational

    community of

    psychic peers

    skills/tools to

    *find & build* your

    global niche

    to learnabout our upcoming launch:

    please visit

    globalniche.net