evolution and revolution_group 2

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    Group 2:Ajay Pokale FT12305Mahesh Godse FT12228

    Gaurav Kathuria FT12324Guruprasad FT12215

    Urvashi Babaria FT12169

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    Management needs to answer.. Where has our organization been?

    Where is it now?

    What do the answers to these questionsmean

    for where it is going?

    Developmental phases in company Evolution Steady growth and stability

    Revolution - Organizational change

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    Age of the organization Management problems & principles are rooted in time.

    Size of the organization As size increases, problems of coordination and

    communication, emergence of new functions,multiplication of levels in the managementhierarchy, more interrelated jobs

    Stage of evolution Growing org. - expand for 2 years contract for 1

    Crisis surviving org. - 4 to 8 years of continuousgrowth

    Evolution in terms of quiet periods with onlyminimal changes needed

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    Stages of revolution Growth cant be linear forever

    Evolution is not indefinitely sustainable

    Periods of Revolution Times of upheaval of

    management practices Companies that do not change have to shut shop

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    When everything changes, changeeverything!

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    Growth rate of industry Environment of industry matters One of the forces in

    Porters model

    Too fast growing industry vs. too slow growing industry

    Difference in strategy, organizational structure Emerging Economy vs. Mature Economy

    High profits vs. low profits

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    Each phase is characterized by dominant

    management style and dominant problem tobe solved.

    Creativityo Initial emphasis is on creating both a product

    and a market.o As companies grow a crisis of leadership

    occurs.

    o Need for strong business manager who canpull the business togather.

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    Direction-o A functional organization structure.o Formal and impersonal communication.

    o Lower employees get restricted because ofhierarchy.

    o A crisis of autonomy arises and asks fordelegation.

    o Delegation-o

    Heightened motivation of lower levelmanagers allows expansion.

    o Top management tries to gain control andneed arises for co-ordination.

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    Co-ordinationo Formal systems used to achieve greater co-

    ordination.o Top level responsible for initiation and

    administration of these systems.

    o A red tape crisis arises asking forcollaboration.

    Collaborationo Spontaneous management actions using

    matrix type structure.o Social control and self discipline replaces

    formal control.

    o Arises psychological saturation of employees.

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    Know Where you are in the developmentalsequence Tempting to skip the phases out of impatience

    Success of each phase depends on previous phase

    Recognize the limited range of solutions Tempting to choose solutions that were tried before

    but that actually makes impossible for new phase toevolve

    Realize solutions breed new problems Historical understanding instead of pinning the

    blame on the current development

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