evita overview of the project hatzakis ilias project manager grnet evita kick-off meeting, athens...
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EVITAOVERVIEW of the PROJECT
Hatzakis Ilias
Project Manager
GRNET
EVITA kick-off meeting, Athens 08-09/12/2008
The INTERREG IVC program
The Interregional Cooperation Programme enables cooperation between regional and local authorities in the EU27, Norway and Switzerland.
This takes the form of projects in which these authorities exchange and transfer their experiences ….
…and jointly develop approaches and instruments that improve the effectiveness of regional development policies and contribute to economic modernisation.
Athens, 8 December 2008 2
3
EVITA RATIONAL (Exchange, Valorisation and Transfer of regional best policy measures for
SME support on IT and e-business Adoption)
EVITA builds upon various good practices developed under different regional or interregional development programs, (namely, the “2Bdigital” program in Catalunya, the GOONLINE initiative in Greece, the ELISA project in the Balkan area, the “From Insight to Action program in Sweden, the “Echangeurs” program in Marseille Provence, the “e-commerce leveraging Center” in Galicia) and attempts to improve the effectiveness of relevant regional policies in Yugozapaden (Bulgaria), Pomurska (Slovenia), Southern Aegean (Greece), Galicia (Spain) and Latvia.
In addition to the exchange of know-how, EVITA proposes the pilot implementation of these practices, together with the development of new approaches, such as the integration of e-learning techniques and methodologies for reaching SMEs in remote areas
2.2. Developments in the global and territorial context
The context for drafting this Operational Programme (OP) for Interregional Cooperation for
the period 2007-2013 is characterised by several major developments:
- the recent enlargement of the Union to 27 Member States (MS), which has dramatically increased disparity levels across the EU;
- the increased globalisation of markets and the lagging situation of Europe concerning growth and competitiveness compared to the US and to some Asian countries;
- the acceleration of climate change and related territorial impacts;
- the demographic challenges and their impacts on labour markets;
- the trends in regional and territorial development (catching up process in central and
eastern Europe, stronger development of metropolitan areas).
These developments are of strategic importance for all EU policies for the coming years.
Most notably they have impacted the EU’ s Lisbon and Gothenburg Strategy, which in turn has shaped the strategy for EU Cohesion policy for the 2007-2013 period.
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The Lisbon Strategy
In March 2000 in Lisbon, EU heads of state and government agreed on an ambitious goal:
making the EU "the most competitive and dynamic knowledge-based economy in the world,
capable of sustainable economic growth with more and better jobs and greater social cohesion".
In particular, it was agreed that to achieve this goal, an overall strategy should be applied,
aiming at:
· preparing the transition to a knowledge-based economy and society by improving policies
for the information society and research development (R&D), as well as by stepping up
the process of structural reform for competitiveness and innovation, and by completing
the internal market;
· modernising the European social model, investing in people and combating social exclusion;
· sustaining the healthy economic outlook and favourable growth prospects by applying an
appropriate macro-economic policy mix.
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Specific thematic objectives:1. To improve regional and local policies in the field of innovation and the knowledge economy, more
specifically focusing on regional capacities for research and technology development, support to entrepreneurship and SMEs, support to business development and innovation initiatives, promotion of the use of ICTs and support to employment, human capital and education
2. To improve ……
Specific operational objectives:
1. To enable actors at regional and local level from different countries across the EU to exchange their experiences and knowledge.
2. To match regions less experienced in a specific policy field with regions with more experience in that field, with the aim of jointly improving the capacities and knowledge of regional and local stakeholders.
3. To ensure that the good practices identified within interregional cooperation projects are made available to other regional and local actors and are transferred into regional policies in particular into EU Structural Funds mainstream programmes.
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Priority’s objective
1. Improving the capacity of regions for strengthening research, technology and innovation;
2. Promoting and enabling entrepreneurship and the development of new business initiatives
in all sectors of relevance to regional economies, in particular those that are knowledge-
based and innovative;
3. Facilitating businesses, and in particular SMEs, to develop and grow in a more sustainable
and innovative way through the transfer of specific services and the creation of
shared facilities;
4. Helping to restructure regions most heavily dependent on traditional industries, including
renewal of industrial zones for new business;
5. Promoting the use of new information and communication technologies by businesses,
public services and the general public, especially in rural areas;
6. Improving regional policies for employment, skills development, training and education;
7. Creating the necessary framework conditions for regional economies to adapt to major
socio-economic changes, notably globalisation and demographic change.
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5.2.3 Target groups
Regional and local public authorities; Regional development agencies; Universities, knowledge and research institutes and institutes for higher
education; Operators of science and technology parks, business incubation facilities,
and innovation centres; Other business support actors and organisations representing the
business community, especially related to SMEs; Other public authorities or bodies governed by public law demonstrating
relevance
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ISSUE ADDRESSED/ PROBLEM DESCRIPTION
1. The use of ICT and of e-business practices by SMEs is crucial for the improvement of their competitiveness and their position in the international markets. Especially in several Eastern and Southern Europe regions, e-business is crucial, mainly for 2 reasons:
– High percentage of small enterprises– Tendency to focus locally, which can be quickly change with the use of internet as a
means to do business.
2. Momentum: In nearly all the “Objective 1” regions of Europe, new Operation Plans have very recently be put in place in the framework of the 2007-2013 funding period.
3. e-Learning can contribute to the achievement of the pronounced needs for flexibility in training SMEs. The low use of eLearning in European SMEs is mainly due to the training culture within the SMEs which is often dependent on the trainer and on the conventional training methods, while appropriate software and content for SMEs are missing.
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Detailed objectives1. Exchange and elaborate “best practice” policy measures between all partners
2. Transfer and disseminate those policy measures to Policy Makers and SMEs in the targeted regions
3. Improve the effectiveness of regional development policies in the area of ICT use and e-business for SMEs in the targeted regions
4. Improve the training capacity of staff of the partner institutions
5. Establish a stable human network between competent organizations/bodies aiming at promoting e-business and e-learning practices
6. Raise awareness of Policy Makers regarding the importance of e-business for the growth and job creation
7. Highlight the importance of e-learning and tele-learning techniques
8. Provide the targeted regions with tangible and practical tools for implementing e-business training strategies for SMEs and the adequate trained staff that could act as accelerators and multipliers of training policy measures
9. Publish and disseminate a “best e-business policy measures practice guide” to a wider area
10. Improve the e-learning tools and methodologies addressed to SMEs
11. Create adequate and up-to-date multilingual training content for local SMEs of the targeted regions
12. Enhance the vocational training of SMEs in the use of online services, so that SMEs can take advantage of ICT and become more competitive in the knowledge economy
13. Contribute to the local employment
14. Bridge the digital divide inside the European Territory
15. Improve interregional cooperation
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Outputs 6 Study visits for the presentation and in-depth elaboration of the “best policy initiatives” 5 regional SME training strategies on ICT use and e-business adoption (Galicia, Southern Aegean, Yugozapaden,
Pomurska, Latvia), including policy guidelines and recommendations 1 “best policy measures for ICT and e-business adoption” guide A multilingual training content package on e-business for SME professionals (9 languages) A multilingual interactive and easy-to-use e-learning platform (9 languages) 1 “e-tutors seminar” and certification of partner staff (at least 15 employees) as “e-tutors” 5 Policy Maker Workshops for the dissemination of the project results and the transfer of “best policy initiatives” to
Policy Makers. 1 study on the impact of e-learning on SME competitiveness 9 local dissemination events for the dissemination of the project results and the promotion of innovative e-business
models to local SMEs 3 external dissemination events for the dissemination of the project results to policy makers and SMEs in other
“Objective 1’ regions A set of communication tools (logo, website, brochures, leaflets, newsletters, press releases, DVD-ROMs, video
movie) 6 Steering Committee meetings for the coordination of the project Project management tools
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Expected results
8 concrete best policy measure practices exchanged between partners and transferred to the 5 “beneficiary” regions
3 of these policy measures implemented in a pilot manner to the 5 “beneficiary’ regions
20 solid policy measures identified, analyzed, benchmarked and published in a “best policy measures for ICT and e-business adoption” guide
5 regional policies on SME competitiveness with improved efficiency - At least 15 partner staff with increased capacity as “e-tutors”
At least 100 Policy Makers with raised awareness on the importance of e-business for the growth of local economies and job creation
Increase of the ICT use and e-business practices adoption by SMEs in the targeted regions
Increase of the use of e-learning as a means of improving skills of SME professionals in the targeted regions
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EXTRA CHALLENGES
Good proposal ≠ Good project Give coherence (to tasks, roles, partners) Give character, color, recognition to the project Make it useful for our organizations Give power and sustainability to the network “Tirer vers le haut”
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The partnership
3 types of players:
"donor" partners who have implemented “best-practice” policy initiatives for the adoption of IT and e-business practices
"beneficiary" partners representing “Objective 1” regions who are lagging behind in terms e-business penetration and who are about to design relevant regional policies in the framework of the 2007-2013 funding period
partners with expertise in e-learning, IT training, SME competitiveness and regional development plans and who can act as catalysts for the successful transfer of the good practices.
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P1
P2P4
P5
P6
P7
P9
P10
P8
P3
MA & JTS
17
COPCA
Donors
Service providers
LTC
GRNET
FTZ
CCIMP
NUTEK
CESGA
SAR
Beneficiaries
SAITC
SDA
18
COPCA
Chambers/ business support centers
Technological Centes
LTC
GRNET
FTZ
CCIMPNUTEK
CESGASAR
State/Regional Authorities/ Agencies
SAITC
SDA
19
C1
C2
6 Study visits
C3
5 Policy Maker
Workshops
C4
1 e-
tuto
r se
min
ar
5 SME seminars
10 Dissemination events
6 Consortium meetings
Mar
09
Jul 09
Sep 10
Oct 10
Oct 09
May 11
Nov 09
Oct 09 Oct 09
Nov
10
Jul 1
1
6 Project Reports & Payment Claims
20
C2
C3
C4
1 e-
tuto
r se
min
ar
Jan
09
Jul
09
Jan
10
Jan
11
Jul 1
0
Jul 1
1
C1
EU
Con
fere
nce
2009 2010 2011
5 Policy Maker Workshops
6 Study visits
9 Dissemination events
5 SME seminars
PR
-P
C
PR
-P
C
PR
-P
C
PR
-P
C
PR
-P
C
PR
-P
C
CM
CM
CM
CM
CM
CM
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Component 1: Management
The Project Notebook: The main tool that will be used to maintain the project management information system; an excel file that maintains in worksheets all the project’s management information: project definition, partners coordinates, staff coordinates, mailing lists, documents archive, planned effort/budget, actual effort/budget, WP input/objectives/output, etc.
The Action Assignment Tool: This is a dynamic excel file containing a very analytical breakdown of all day to day tasks, stating the component, the responsible partner, the responsible persons, the deadline, the date of the final delivery, the incurred delay if any and the importance of this delay to the overall implementation etc. This way, every partner has a very analytical dynamic schedule of his tasks. This tool will be constantly updated online, at the project website.
The Project Website (www.evita-interreg4c.net) : EVITA will use a website to ensure a constant, high quality information flow to all partners. This website will act as a repository for all project documents, deliverables’ list, event’s list and detailed presentation, electronic press releases, contact details and meetings’ information (agenda, minutes etc).
Steering Committee Meetings: The SC shall meet at least twice per year (6 meetings). Documents naming: All project documents will follow an agreed notation.
6 Consortium meetings6 Project Reports & Payment Claims
COMPONENT 1 Project Management
C2: Communication & dissemination
C3: Exchange of experience on e-business policy measures
C4: e-learning and training
1.1 1.2 2.1 2.2 3.1 3.2 3.3 3.4 3.5 3.6 4.1 4.2 4.3Coordination - SC meetings
Financial administration
Dissemination events Communication Study visits Best practice guide
Regional IT training Strategy Reports Policy Maker W/Ss Study on e-learning e-tutors seminar
Develop Training content e-learning platform SME seminars
1 GRNET - Athens
1. Coordinate SC meetings 2. Organize kick off (oct 09) and last meeting 3. PM tools 4. Attend LP seminars
Financial administration and coordination of partners
1st sem 2011: 3 External DE, for larger impact, in 3 "objective 1" (Slovakia/ Romania/ Poland) in cooperation with local actors
logo, newsletters, press releases + proof reading of the communication material+ website
1. Coordinate the agendas of SVs 2. Organize 1 study
visit for the "GOONLINE"
program (2nd 08) 3. participate in
the other 4 SVsMAJOR ROLE -
Produce BP guide Send represenative
(s) in all PM WS Contribute
Contribute to the orgnization and send
e-tutors to Malta
Secondary role under the
coordination of COPCA
Contribute to the e-learning platform by
May 09
2COPCA - Barcelona
Participate in SC meetings
Financial Administration
Participate at the External Dissemination events
Proof reading of local versions
1. Organize 1 study visit for the "tBD and int tool" programs
2. participate in the other
4 SVsSecondary role under the coordination of GRNET
Send represenative (s) in all PM WS
Send e-tutors to Malta
MAJOR ROLE - Training Content in English+Translate
and localize training content in Catalan
Proof reading of the Catalan version
3NUTEK- Stockholm
Participate to SC meetings
Financial Administration
Participate at the External Dissemination events
1. Organize 1 study visit for the "from insight to action"
program (1st sem 09) 2.
participate in the other 4 SVs
Send represenative in PM WS
Translate and localize training
content in SwedishProof reading of the
Swedish version
4CCIMP - Marseilles
1. Organize 1 SC meeting 2. Participate to SC meetings
Financial Administration
Participate at the External Dissemination events
Organize 2 study visits for the
'"Echangeurs" Program, one in PARIS and 1 in
MARSEILLES 2. participate in the
other 4 SVs
Coordinate and produce the corpus of the IT Training Strategy Reports
Send represenative (s) in some PM WS Produce the study
Translate and localize training
content in FrenchProof reading of the
French version
5 Malta - FTZParticipate to SC meetings
Financial Administration
Participate at the External Dissemination events
Production of Communication material (brochures etc.)
Participate in all 5 Study Visits
Contribute to the formation of the corpus of the IT Strategy Report
Send represenative in some PM WS?
Organize the e-tutors seminar
Translate and localize training
content in Maltese
Develop e-learning platform by May 09
and upload the content
6
GALICIA e-commerce leveraging center
1. Organize 1 Steering Committee 2. Participate to SC meetings
Financial Administration
1. Participate at the External Dissemination events 2. Organize one local dissemination event
1. Organize 1 study visit for the center
and several initiatives (1st sem 09) and 2.
participate in the other 4 SVs
Contribution and proof control reading and
distribute locally
Develop the IT Training Strategy Report for the region of Galicia and distribute it
Organize Policy Maker W/S for
trasfer of European best
practices in Galicia/ 2 external
experts Send e-tutors to
Malta
Translate and localize Training
content in GallegoProof reading of the
Gallego versionTrain 30 SMEs in
Galicia
7
SAITC- Ministry of Telecom - Sofia
1.Participate to SC meetings 2.Organize 1 SC meeting
Financial Administration
1. Participate at the External Dissemination events 2. Organize one local dissemination event
Proof reading of local versions
Participate in all 5 Study Visits
Contribution and proof control reading and
distribute locally
Develop the IT Training Strategy Report for the region of Sofia and distribute it
Organize Policy Maker W/S for
trasfer of European best
practices in Sofia/ 2 external experts
Send e-tutors to Malta
Translate and localize Training
content in BulgarianProof reading of the Bulgarian version
Train 30 SMEs in Bulgaria through the t-crnters and
teleseminar techniques
8
Region of S. Aegean Ermoupolis-Syros
1.Participate to SC meetings 2.Organize 1 SC meeting
Financial Administration
1. Participate at the External Dissemination events 2. Organize 2 local dissemination events, in Ermoupolis and in Rodos
Proof reading of local versions
Participate in all 5 Study Visits
Contribution and proof control reading and
distribute locally
Develop the IT Training Strategy Report for the Southern Aegean region and distribute it
Organize Policy Maker W/S for
trasfer of European best
practices in Ermoupolis / 2
external experts Send e-tutors to
Malta
Translate and localize Training content in Greek
Proof reading of the Greek version
Train 30 SMEs from Southern
Aegean
9 Synergija SAParticipate to SC meetings
Financial Administration
1. Participate at the External Dissemination events 2. Organize one local dissemination event
Proof reading of local versions
Participate in all 6 Study Visits
Contribution and proof control reading and
distribute locally
Develop the IT Training Strategy Report for the region of Pomurska and distribute it
Organize Policy Maker W/S for
trasfer of European best
practices in Toplice/ 2 external
experts Send e-tutors to
Malta
Translate and localize Training
content in SlovenianProof reading of the Slovenian version
Train 30 Slovenian SMEs
10
Latvian Technological Centre (LTC)
Participate to SC meetings
Financial Administration
1. Participate at the External Dissemination events 2. Organize 2 local dissemination events, in Riga and in Liepaja
Proof reading of local versions
Participate in all 5 Study Visits
Contribution and proof control reading and
distribute locally
Develop the IT Training Strategy Report for Latvia and distribute it
Organize Policy Maker W/S for
trasfer of European best
practices in Riga/ 2 external experts
Send e-tutors to Malta
Translate and localize Training
content in LatvianProof reading of the
Latvian versionTrain 30 Latvian
SMEs
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Athens, 8 December 2008 23
EVENTSB 2008 responsible location SC meetings COMPONENT 2 COMPONENT 3 COMPONENT 4
DEC 09 LOGO (GRNET) DEC 09 REQUIREMENTS FOR THE STUDY VISITS (GRNET)
1 DEC 08 GRNET Athens 1st SC meeting 1st SV for GOONLINE and ELISA A 2009 A MAR 09 WEBSITE (GRNET) WORK ON COMMUNICATION MATERIAL (FTZ, SAITC, GRNET) WORK ON THE e-LEARNING STUDY (CCIMP) WORK ON THE TRAINING CONTENT (COPCA & GRNET) WORK ON THE e-LEARNING PLATFORM (FTZ & GRNET)
2 APR 09 COPCA Cataluna Barcelona 2nd SV for 2BDigital and the CAT B2B Ínt/ nal Trade Tool
3 MAY 09 CCIMP Marseilles Paris 3rd SV for "Echangeurs"
4 MAY 09 CCIMP Marseilles Marseilles 2nd SC meeting 4th SV for "Echangeurs" B 2009 B JUL 09 e-LEARNING STUDY (CCIMP)
C1 SEP 09 COMMUNICATION MATERIAL (FTZ - SAITC - GRNET)
5 OCT 09 NUTEK Stockholm Stockholm SV for the "from insight to action" program
6 OCT 09 Galicia e-CLC Santiago SV for the center and the initiatives D OCT 09 TRAINING CONTENT (GRNET & COPCA) E OCT 09 e-LEARNING PLATFORM (FTZ) 7 NOV 09 FTZ Malta Malta 3rd SC meeting e-tutors' Seminar A 2010
C2 FEB 10 COMMUNICATION MATERIAL (FTZ - SAITC - GRNET) - 2nd phase F FEB 10 CORPUS ON IT TRAINING STRATEGIES (CCIMP) 8 MAR 10 SAITC Sofia Sofia 4th SC meeting local dis/tion event SME tele-seminar9 MAY 10 LTC Latvia Riga local dis/tion event SME seminar
10 MAY 10 LTC Latvia Liepaja local dis/tion event
11 JUN 10Southern Aegean Regional Authority Ermoupolis local dis/tion event SME seminar
12 JUN 10Southern Aegean Regional Authority Rodos local dis/tion event
13 JUN 10Southern Aegean Regional Authority Santorini local dis/tion event
B 2010 G SEP 10 5 IT TRAINING STRATEGIES H OCT 10 BEST PRACTICE GUIDE (GRNET) 14 OCT 10 Synergija Toplice local dis/tion event PMs' Workshop SME seminar15 OCT 10 Synergija Litija local dis/tion event 16 NOV 10 Galicia e-CLC Santiago 5th SC meeting local dis/tion event PMs' Workshop SME seminar A 2011 I OCT 09 PILOT IMPLEMENTATION EVALUATION REPORT (GRNET)
17 FEB 11Southern Aegean Regional Authority Ermoupolis PMs' Workshop
18 APR 11 DAITS Sofia Sofia PMs' Workshop 19 MAY 11 LTC Latvia Riga PMs' Workshop B 2011
20 JUL 11 GRNET Athens 6th SC meeting Final Conference
Action Assigment Tool
ACT DescriptionRespon-
sibleOrga-
nization DueDays left Status Closing Date
1 1 Participation at the Madrid LP Seminar IH GRN 20/10/2008 completed 20/10/2008
2 1 Letters of Support All All 30/10/2008
3 1 Templates για τα PPT του kick-off IH GRN 25/11/2008
4 1 Signature of Subsidy Contract IH GRN 1/12/2008
5 2 Reserve domain for the www.evita-interreg.net web portal KS GRN 1/12/2008
6 1 ELISA logo IH GRN 2/12/2008
7 3 Questionnaire for the 1st Study Visit VG GRN 3/12/2008
8 1 Preparation of Joint Convention ZP GRN 4/12/2008
9 3 Study Visit Set of Requirements VG GRN 5/12/2008
10 1 Signature of Joint Convention ALL ALL 8/12/2008
11 1 KICK-OFF meeting in Athens IH GRN 8/12/2008
12 3 1st STUDY VISIT in Athens IH GRN 9/12/2008
13 3 Send filled questionnaire on 1st Study Visit back to VG All ALL 19/12/2008
14 3 STUDY VISIT REPORT (D...) IH GRN 28/12/2008
15 1 Submit Demands for Certifications All All 15/1/2009
16 4 Review existing material on training process in the GOONLINE information system IH GRN 15/1/2009
17 4 Review existing e-business training material in the GOONLINE portal IH GRN 15/1/2009
18 4 Review existing e-business training material from COPCA CR GRN 15/1/2009
19 4 Technical Meeting in Barcelona (IH, CR) NA FUB 21/1/2009
20 2 Identify other projects with similar fields of action IH GRN 24/1/2009
21 2 Give requirements for the Web Portal to subcontractors IH GRN 31/1/2009
22 2 First draft of the Web Portal IH GRN 15/2/2009
23 2 Release of the Web Portal (D2) IH GRN 15/3/2009
24 1 Submit first Payments Claim AL GRN 1/4/2009
25 1 Submit first Progress Report IH GRN 1/4/2009
26 ELISA e-learning platform. Technical and Functional Requirements Report (D3) JX FTZ
Athens, 8 December 2008 24
Component 2 - Communication1. The creation of a multilingual web portal to be used as:
a. A cooperation tool between the partners
b. A point of information for local SMEs and Policy Makers
c. A dissemination tool
d. A gate to the EVITA e-learning platform and the EVITA training material.
2. The creation of a relevant communication material, (FTZ) consisting of: a. A logo
b. At least 18 press releases for the proper dissemination of the critical milestones of the project
c. At least 6 newsletters that will be distributed to Policy Makers, SME representative organizations and relevant institutions across Europe
d. Brochures, leaflets, DVD-ROMs and posters to be used for the presentation of the project ideas in the first phase of the project and results in the last phase of the project at major conferences and events.
e. Visual content contributing to the “visibility” of EVITA. SAITC has a fully equipped media team, possessing the necessary expertise for the creation and dissemination through web-sites and national and local media of diversified visual content. SAITC will create different multimedia presentations and/or movies that will be posted on-line as well as in DVD-ROMs.
3. The organization of 9 local dissemination events for transmitting the messages and the results of the project to local Policy Makers and SME representatives.
4. The organization of one Final Conference for EU wide dissemination to relevant policy makers (i.e. regional and local authorities). This conference will in particular target the convergence regions.
Athens, 8 December 2008 25
EU
Con
fere
nce
9 Dissemination events
COMPONENT 3: Exchange and transmission of 8 best policy practices
Athens, 8 December 2008 26
6 Study visits
C3
5 Policy Maker Workshops
1 e-tutor seminar
Oct 09
May 11
Nov 09
The Study Visits
In-depth analysis and presentation of at least 8 policy initiatives on SME support on IT and e-business, implemented by the 5 “donor” partners, to all partners, through 6 targeted study visits. After each study visit, a report will be produced, on the basis of questionnaires answered by the participants, focusing on the lessons learnt by each study visit.
Athens, 8 December 2008 27
Study Visits Set of Requirements General Information (Project Snapshot – Program Framework, Funding Body, Duration, Total Budget) Project Partners Origin of the project Goals/ Objectives Beneficiaries (Target Groups) Main activities Methodology-Tools Management and coordination Resources Key Success Factors Weak points Problems on the implementation Awards or distinctions Summary of good practice elements Concrete Results/ Main significant features- metrics Impacts Presentation of the project's website Presentation of a success user story
Athens, 8 December 2008 28
The study on the impact of e-learning to SME competitiveness
The study will address the need to transform lifelong learning by leveraging ICT and highlight how e-learning can positively affect the adoption rate, especially by SMEs, where indeed can lead to cost savings through better utilization of users' time, efficiencies in personnel resources as well as reductions in physical requirements
Athens, 8 December 2008 29
The IT training strategy reports
Based on a “Corpus of the IT Training Strategy Reports”, which will be developed by CCIMP, the beneficiary partners will create 5 “regional IT training Strategy Reports for SMEs” with policy recommendations and proposed action plans for the 5 targeted regions. These strategies will take into consideration the local needs and the local Operational Programs concerning SME competitiveness funded by Structural Funds.
Athens, 8 December 2008 30
The Best Practice Guide
Identification of the at least 20 more efficient and successful policy initiatives for SME support on IT and e-business in Europe, and creation of a “Best European e-business Policy Initiatives" Guide. The policy initiatives will be presented in detail, each one separately and all together in a benchmarking analysis with various criteria of effectiveness and suitability to the targeted areas. The guide will include a description of the main lessons learnt from these practices. GRNET will be the responsible partner.
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e-BSN the eBSN (European e-Business Support Network for SMEs), a virtual
network of decision-makers and public policy experts, a tool to make existing e-Business policies more joined-up.
The European e-Business Support Network for SMEs (eBSN) was established in response to high-level political focus on the important role of ICT in boosting the competitiveness of the overall EU economy. Its ultimate goal is to improve the effectiveness of public SME policies in fostering competitiveness by promoting the innovative use of ICT. eBSN is an eBusiness policy coordination platform, bringing together decision makers and public policy experts in the field of eBusiness, to share information and to discuss strategic policy direction.
Athens, 8 December 2008 34
The Policy Maker Workshops
Transmission of all the above to local Policy Makers in the targeted areas. Those Policy Makers will be chosen in a way to represent Managing Authorities, relevant Ministries, regional authorities, SME representative schemes, etc.
Athens, 8 December 2008 35
The e-tutors seminar
Create a task force of “e-tutors”, coming from staff of the partners. These e-tutors who will be formed and certified during an inter-regional “e-tutors seminar" that will take place in Malta, with FTZ as the responsible partner.
Athens, 8 December 2008 36
Component 4: Tools and implementation
Athens, 8 December 2008 37
5 S
ME
sem
inar
s
Oct
09
Nov 10
Oct
09
The training content
A training content on e-business and the benefits to SME competitiveness. This content aims at improving managerial understanding and skills in e-business by entrepreneurs, based on best practices, local e-government services and will be written in easy “business” language. It will include basic IT knowledge, an introduction to both B2C and B2B e-business models and practices, and issues on entrepreneurship over the internet (web marketing, e-logistics, Customer Relationship Management, etc.), together with a guide on how to make an e-business plan. The training content will initially be created in English, in a generic way, by COPCA in close cooperation with GRNET. In a second phase, the other partners will localize it by translating it and by adding the local/ regional e-government services to SMEs and some local e-business best practices.
Athens, 8 December 2008 38
The e-learning platform
A multilingual, interactive and user-friendly e-learning platform enriched with the training content. It is a strategic choice to focus on technology enhanced professional learning, having in mind that in the very close future, the technological possibilities, especially mobile and broadband solutions, will change today's learning scenarios and that the provision of e-learning services will grow substantially, to satisfy the growing demand of professionals in SMEs. FTZ will be responsible for the creation of the platform.
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The SME Seminars
The pilot implementation of the best practice policy measures will take place through targeted SME seminars (at least 30 SMEs). In each targeted region, one of the methodologies studied in the study visits will be applied, the one chosen by the “beneficiary” partner. The “e-tutors” will have an important role, using the EVITA training content through the EVITA e-learning platform, and the methodologies delivered during the e-tutors seminar. Additionally, in one case (Bulgaria), there will be experimentation on tele-learning methodologies in order to reach SMEs in remote areas. The seminar will be delivered from Sofia towards different locations in Bulgaria, through the network of tele-centers. The deployment of this tele-seminar will be web-transmitted and video-recorded, so that the methodology is disseminated to all other interested regions. The SMEs that will participate to these events will be chosen on an "open procedure" basis, according to EU rules on competition.
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TARGET GROUPS
Policy Makers in the beneficiary countries. Managers and personnel inside the SME
representative organizations. SMEs ICT companies that specialize in e-learning
technologies.
Hatzakis Ilias
Project Manager
GRNET
EVITA kick-off meeting, Athens 08-09/12/2008
Good luck to all of us!!!
Thank you