evita baltic dynamics, riga@16sep2010

Latvijas Tehnoloģiskais centrs

The EVITA International Cooperation Program on e-Business Promotion for SMEs

Hatzakis Ilias

Project Manager, GRNET

Diana Krievina,

Project Manager, LTC

EVITA , Baltic Dynamics 16/09/2010


EVITA – INTERREG IVC Exchange, Valorisation and Transfer of regional best practice policy measures for SME support on IT and e-

business Adoption

Riga, Baltic Dynamics, September 16th, 2010 2


3

Why EVITA?


EVITA main rationale

LISBON STRATEGY/ Europe 2020-digital agenda: stimulation of SMEs for IT and e-business

Necessity of exchange between countries/ stakeholders

Necessity for the right learning tools for SMEs

Riga, September 16th, 2010


a world in transmission: The financial crisis/ especially affects new EU members Revolutionary technology trends both in infrastructure and services terms

(cloud computing, grid technology, terra bps networks) Opening of PSI and the e-participation Web 2.0/ user generated content/ Social media revolution New business models/ globalization Media convergence Complex digital landscpape

…But then also …

…we already live IN the cloud…(a social cloud)

Riga, 16 September 2010


building social media campaigns for companies


measures and ranks your social influence online



Growing accessibility



Athens, 8 December 2008 9


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C1

C2

6 Study visits

C3

5 Policy Maker

Workshops

C4

1 e-

tuto

r se

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5 SME seminars

10 Dissemination events

6 Consortium meetings

Mar

09

Apr 10

Dec 10

Dec 10

Oct 09

May 11

Mar 10

Oct 09 Jan 10

Nov

10

Jul 1

1

6 Project Reports & Payment Claims


Major tangible outcomes:

For Policy Makers: – Study Visits– Corpus report on IT SME training Regional IT strategies for SME IT training– Policy Maker Workshops

For SMEs: – Multilingual training content on e-business– e-learning platform (moodle)/ multimedia/ online courses– SME seminars

Riga, September 16th, 2010 11


Analysis of “IT training strategies” in 10 selected countries

1. Identification of 10 countries where the penetration rate of ICT in SMEs is the most important

We have crossed four international indicators :

Global Information Technology Report (2008-2009) – Key indicator1 : “the use of Internet in the commercial relations”

i2010 classification of the European Union – Key indicator2 : “Integration of the ICT in business relation of SMEs with suppliers and/or customers”

OECD ICT database and Eurostat, Community Survey on ICT use in enterprises (May 2009)

– Key indicator3 : “Internet penetration by size class”

– Key indicator4 : “Internet selling and purchasing by industry”



Identification, census and analysid of “IT training strategies” used in selected countries

These strategies have as objective to develop the use of ICT by SMEs on the given territory.

These strategies– Are specific “SME IT training” in order to help SMEs on IT – Focus on the use of e-learning by regions or governments– Can be: instruments / tools / techniques / methodologies– Have been evaluated as “best applied”– Fits to the profile to our beneficiary regions


Latvijas Tehnoloģiskais centrs14 initiatives selected in 7 countries

United States - Switzerland - Denmark Netherlands - Canada - Australia -Ireland



Countries INITIATIVES Strategies

USASBTN Small Business Training Network Self-Training Resources, Internet-based training

site

USASCORE In-depth workshops and seminars, Self-Training

Resources

Switzerland i-CH Cooperative venture ICT skills&Tools

Switzerland eXperience, case studies on e-commerce Self-Training Resources

Denmark Innotour Collaborative learning

NetherlandsDigital initiative IT Awareness campaign, In-depth workshops and

seminars, Self-Training Resources

Canada e-business Tutorial Self-Training Resources

Canada Guidelines and roadmaps Self-Training Resources

Australia SBO Small Business Online In-depth workshops and seminars

Australia Skills for Growth In-depth workshops and seminars

Australia TAFE VirtualCampus ICT skills&Tools

IrelandeBMI The eBusiness Management Initiative

In-depth workshops and seminars

IrelandSCMI Supply chain management initiative In-depth workshops and seminars

Ireland eBSAT eBusiness Self Assessment Tool Interactive assessment tools



2 main axes to analyse 6 main IT Training Strategies

1- The IT relevance for the user (SME) 2- The public support



To combine 6 kind of actions :

- to accompany SMEs at the different level of IT-maturity

From awareness to optimization of the IT implementation

- to obtain a synergy of training resources and competencies

- to spread and amortize investments on long period

- to fit market needs with more flexible training plans

Recommendations for an e-Learning region strategy



Component 4: Tools and implementation

Riga, September 16th 2010 18

5 S

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Nov 10

Oct

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The e-learning platform

A multilingual, interactive and user-friendly e-learning platform enriched with the training content. It is a strategic choice to focus on technology enhanced professional learning, having in mind that in the very close future, the technological possibilities, especially mobile and broadband solutions, will change today's learning scenarios and that the provision of e-learning services will grow substantially, to satisfy the growing demand of professionals in SMEs.



Athens, 8 December 2008 20


SME pilot seminars

At least 30 SMEs Duration: case by case/ at least 10h SME selection procedure Implementation of an e-learning deployment

scenario Local language Multimedia classes/ personal computers


The training package for SMEs

A training content on e-business and the benefits to SME competitiveness. This content aims at improving managerial understanding and skills in e-business by entrepreneurs, based on best practices, local e-government services and is written in easy “business” language.

Basic IT knowledge for SMEs, Introduction to e-business models and practices The digital marketing plan Techniques for attracting visitors to a website Techniques that convert visits into business contacts Techniques that convert business contacts into customers Techniques that create loyalty and develop customers


Benchmarking Graph

VISITORS

LEADS

CLIENTS

LOYAL CUST.

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Ad Campaigns Marketplaces & Directories Email Marketing

Public Relations

Social Media (SMM)

Blogs Forums

Call-to-Action

Affiliate Programs

Usability

Persuation

Offline control

Web Analytics

Newsletter

Selling Persuation

Client Orientation

Web Analytics

Cross selling

Newsletter

Community Creation

Lock In’s

Local

SEO

SEM

29

Heat map showing the sight of studied subjects


Dissemination event “E-commerce – policy and development trends in Latvia” – April 29, 2010

Target audience: micro, small and medium companies, individual entrepreneurs/merchants, state institutions responsible for e-commerce policy - 65 participants

Speakers: experts in e-commerce (LTC/EEN, Ministries and State institutions responsible e-commerce: EM, RAPLM, SME – expert in web marketing, the Latvian ICT Association, Mortgage Bank, Investment and Development Agency of Latvia)

Topics: E-commerce State Policy and development; E-State potentialities for entrepreneurs; E-signature development and application; Opportunities and obstacles for e-commerce development from the point of

entrepreneurs; Successful web marketing development in SME (SEO, SEM, Affiliate etc.); Open EU Structural Fund programms for entrepreneurs; The Mortgage Bank offers for new entrepreneurs.



Practical training seminar for SMEs “Web marketing” – May 27 and 28, 2010

Target audience: micro, small and medium companies, individual entrepreneurs/merchants

from different industries, who doesn’t have expertise & experience in web marketing (15 participants each day, laptop and internet access)

no consultants, no representatives from Ministries and State organization, no experienced companies in web marketing;

Speakers: e-tutors from LTC + 2 external experts in Web marketing

Topics: Practical use of the EVITA platform - training material “E-commerce strategy

in SMEs” (11 Moduls in Latvian) SEO – web page optimization; Google AdWords campaign and account creation; Online social marketing strategy; E-mail marketing



E-learning platform - http://www.evita-interreg4c.eu – training material “E-commerce strategy in SMEs”

11 Modules translated and localized into Latvian:

Introduction to e-business models and practises; The digital marketing plan; Techniques how to attract visitors to a website; Techniques how to convert visitors to business contacts; Techniques how to convert business contacts into loyal customers; Online social media inclusion into company’s digital marketing plan; SEO strategies using Web 2.00; Online company’s reputation management plan.




http://www.evita-interreg4c.eu



Self user’s registration: username and password


Next steps:

Dissemination event in Liepaja – November, 2010 IT training strategy reports for SMEs (Latvia) – December,

2010 The workshop for Policy Makers – spring, 2011



Lead Partner: Hatzakis Ilias, Project Manager, GRNET

Contacts: + 30 210 7474268, e-mail: [email protected]

Partner in Latvia: Diana Krievina, Project Manager, LTC

Contacts: + 371 67558754, e:mail: [email protected]

EVITA , Baltic Dynamics, Riga 16/09/2010

Thank you

http://www.evita-interreg4c.eu