EvianLive Young

History In 1789 during a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the

land of a M. Cachat. The marquis, who was allegedly suffering from kidney and liver problems, drank the water regularly while he walked, and claimed that his health improved. Encouraged by Lessert's advocacy of the 'miraculous' water, local doctors began to prescribe it as a health remedy. In response to the growing success of the water, M. Cachat fenced off his spring and began selling the water. The first baths appeared in 1824. The name of the spring was changed from Sainte Catherine to the Cachat Source. Two years later, the Duke of Savoy gave his permission to start bottling water from the spring and in 1829 the first Société des Eaux Minérales (Mineral Water company) was founded.

In 1859 the business became a public company as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine academy in 1878. In 1908 Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel which today is a part of Owens-Illinois and the first PVC bottle was launched in 1969. The next year the BSN Group, which eventually became the Danone Group, took 100% control of the Evian brand. 1978 marked an entrance into the U.S. market. In 1995 Evian switched to collapsible PET bottles.

In 1998, Evian teamed up with Virgin Records and EMI for the mix album Club Nation. The album featured many advertisements for Evian, including a logo on the cover, six full pages in the booklet, and the image of a bottle of Evian on CD1 and a crushed bottle of Evian on CD2.

In 2009, Evian launched the advertisement campaign, "Evian Roller Babies"; this won a Gold Award at the London International Awards 2009 for Best Visual Effects.

As of 2012, Evian's slogan is "Live Young".

Evian Print AdvertIn this advert A young man is show to be playing basketball and his shirt makes him to appear to have a baby’s body. The message of this is related to their slogan of “live young”. That if you drink this water it will not only give you the energy of someone younger (Because he is playing basketball) but look younger and feel younger to due to the baby’s body on his shirt. The main colour used is white, it is to show the cleanness of the water and the “freshness” of it. It is their to show how it is just healthy, clean water and nothing else. The advert is funny and is targeted at the majority of the public nut mainly older people (20+) It makes people who fell maybe unhappy because they don’t look/feel as young and energetic as they used, want to buy the product and feel young again>