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EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN

STEVE JAMESPartner, Stream Creative@steve_james_

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Strategy

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1 Benchmark Your Current Metrics.

2 Determine Your Goal.

3 Define Your Brand.

4 Define Your Buyer Persona.

Strategy

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1 Large Cheese Producers

2 Small Market/Boutique Grocery Stores

3 End Consumer

Buyer Personas

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TakeawayDefine & document at least 3 customer types your company currently services.

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2 Plan

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1 Define Your Team.

2 Platform Considerations.

3 Review and outline current assets.

4 Outline Site Architecture/Site Map.

5 Plan out your URL Mapping/301 Redirects.

6 Define Your Content Plan.

Plan

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TakeawayPlan. Purpose. Personalize.

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3 Design

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1 Website Creative Brief

2 Wireframes

3 Review Colors and Images

4 Full Color Mock-ups

Design

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TakeawaySimple, Purposeful and Responsive.

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4 Build

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1 Platform

2 Templates

3 Finalize Content

4 Testing and Review

Build

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TakeawayFind a platform that allows marketers to focus on marketing.

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5 Optimize

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1 Basics

2 Shareability

3 Analytics

4 Keywords

5 Redirects

6 Mobile

Optimize

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TakeawayPlease do not forget your redirects!

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6 Launch

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1 Prepare

2 Checklist

3 Announce

4 Kick off content strategy

Launch

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TakeawayManage expectations on launch day.

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7 Analyze

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1 Are pages indexed

2 Post-launch checklist

3 Benchmark metrics

4 Kick off content strategy

5 Update/test/measure

Analyze

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TakeawaySet Quarterly review times to see how your web site design is performing. Make frequent updates.

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QUESTIONS ?

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THANK YOU!