everything you need to know for the big fall
TRANSCRIPT
Everything you need to know for the Big
FallOGX
Contents The Story so far
The Goal
Clusters
Resources
Potential strategies
Online Platforms
GT GC Material
Country Partners
Planning Process
Tips
Matching
The Story So Far..
Fall( 1st Spet-30th Jan)
oGCDP-RA oGCDP-MA oGCDP-RE
10-11 52 20 21
11-12 64 23 31
12-13 102 29 32
Fall ( 1st Spet-30th Jan)
oGIP- RA oGIP-MA oGIP-RE
10-11 178 51 62
11-12 143 43 60
12-13 163 64 82
What’s this fall going to look like?
oGIP (1stSept-30th Jan
oGIP-RA oGIP-MA oGIP-RE
Target 207 115 122
Achieved 38 18 43
oGCDP oGCDP-RA oGCDP-MA oGCDP-RE
Target 157 82 95
Achieved 20 14 21
The Clusters
Great Whites
Baruch
Chapel HillGeorgia (UGA)
Madison
Michigan
Yale
Tigers
Arizona State
SeattleWashington DC
Bulls
App State
Austin
Colorado
Cornell
Houston
Illinois
Indiana
San Jose
SLO
Georgia Tech
Hammerheads
Eau Claire
Georgia State
Loyola
MizzouNorthern Illinois
Northwestern
Purdue
Miami
Blacktips
Dallas
Denver
Kansas
MilwaukeeSan Francisco
SVSU
Texas A&M
Clusters No of LCs
No of Exchanges in 2013
% of Results in 2013
Average per LC
Cluster Target based on MC 13-14 Goals (1036)
Average target per LC based on 13-14 goals
Average Fall target per LC based on 13-14 goals
Great Whites 6 236 45% 39 475 80 16Tigers 3 72 14% 24 150 50 10Bulls 10 137 25% 14 260 26 5Hammerheads 8 63 12% 8 135 17 4Blacktips 7 19 4% 2 45 6 2
Resources needed to make this a BIG FAll
o The Right People aka a well inducted & educated OGX Team aka some sharks
o SYNERGY with your VP Comm and Comm department #BreakingBottlenecks
o SYNERGY with your VP F #SpendThatMoney
o SYNERGY with your VP TM and TM department #IXP
o LCP, EB & LC support for OGX recruitment #FamilyBusiness
o Understanding of your external market aka your campus aka your hood
o Understanding of your internal market aka Global AIESEC network aka your crib
o An AMBITIOUS *insert name here* aka YOU
Potential Strategies
University Relations
Find your influencer on campus. Who is in charge of AIESEC on campus. Take them something nice. Practice good CRM with them. They are key stakeholders for your LC.
Understand your university well. What is your university know for? What do they suck at? What do they want to do in the coming years? How can AIESEC fill in the gap?
What are the resources I have from my university that will make my life easier?
- Website
- Classroom information for different courses
- Talk to your teachers about AIESEC.
- The students. Ask them what works and what doesn't
Youth Alliances on campus
Who is your competitor on campus?
Why are they your competitor?
Can you partner with them to cross brand products?
"If I have seen further it is by standing on the shoulders of giants."- Isaac Newton
Identify how to partner with other youth alliances on campus and collaborate towards achieving a goal
Where them winter grads at ?
HUNT THEM DOWN!! Send them on GIPs!!
Talk to winter grads and find out what they are doing post graduation.
Most jobs begin a couple of months post graduation.
-Talk to them about their last chance to give back to the society ( GIP Teach and GCDP).
-Talk to them about their chance to make a bigger impact on their upcoming job by gaining global exposure and handy skills while on exchange ( GIP Marketing, Business Administration & IT)
GIP Target- 122 realizations
Find the adventurous ones
Target the students who are willing to take a semester off
Target the students that are willing to take their finals a week earlier than usual and begin university a week late in the spring
Talk to the dropouts. What do they want to do next?
Marketing is Key
Follow GTCM: http://www.youtube.com/watch?v=QElOwxMf43o
Have a Goal in exchange realizations
Identify your target audience for this winter
Have a channel to market your product- Global Citizen & Global Talent
Put together the right message to attract your target.
Throw in some Guerilla. Check these awesome examples :http://www.youtube.com/user/cguerrillamblog
How AIESEC stand out on campus? How can you rebrand your LC in front of the students.
SYNERGY with your VP Comm and comm department is key
More on GC & GT comeing soon
IXP= Integrated Experiences
The best people to send on exchange are your members. They also happen to be the easiest to convince for this fall
If you haven’t experienced the product how are you going to sell it.
Talk to your VP TM and designed an R&R for members going on exchange
Talk to your VP F to invest in member subsidization as an incentive to push members to on exchange. Subsidizing $100 a member is an invest in the future of the LC
Above all, this experience is going to change your member’s lives
Financial Investments & Campaigns
A lot of money doesn't equal great financial management. Identify what areas in OGX need growth and how an invest can help it. What is the ROI?
Run a recruitment campaign for Eps. Eg: Every Ep that recommends an EP who gets matched gets a $100 discount. This will convince EP to get their friends to go on exchange along with them.
Use your BOA
Run a challenge on campus or in your LC. Get your BOA to sponsor the winners to go on exchange in the winter. Sponsorships are always welcomed
Talk to your BOA. See if they can connect you to other youth organizations, influencers on campus or people in your network that can help
Look outside of your campus
If you are in a city with a lot of universities. Take advantage of it.
Identify colleges that you can tap into.
- Colleges who haven’t heard of AIESEC.
- Colleges who have a different vacation timeline
- Colleges that specialize in courses
These students can then come back and help developing an AIESEC unit in their LC
Online Platforms
www.global.aiesecus.org
www.opportunities.aiesec.org
www.manage.aiesec.org
www.aiesec.net
www.aieseconline.net
How to use the online platforms:
Global | 1314 | Big AIESEC Online Wiki:http://www.myaiesec.net/content/viewwiki.do?contentid=10274711
The Opportunities Portal | Big AIESEC Online:http://www.youtube.com/watch?v=qIBnmPsxuUI
The Global Online Registration System | Big AIESEC Onlinehttp://www.youtube.com/watch?v=LClHqHAvMK0&feature=youtu.be
GT GC Material
Global Citizen/Global talent wiki: http://www.myaiesec.net/content/viewwiki.do?contentid=10277738
Country Partners
Brazil
Focus: GIP Teaching, GIP Marketing & Business Administration, GIP IT & GCDP
Bahrain
Focus: GCDP
Colombia
Focus: GIP Teaching & GCDP
Czech Republic
Focus: GIP Teaching & GCDP
Hungary
Focus: GIP Teaching, GIP Marketing & Business Administration, GIP IT & GCDP
Mainland of China
Focus: GIP Teaching, GIP Marketing & Business Administration, GIP IT & GCDP
Portugal
Focus: GCDP
Taiwan
Focus: GCDP
Other recommended countries to work with
Russia – GIP Teaching
Germany- GIP Marketing, GIP Business Administration, GIP IT
Poland- GCDP
Indonesia- GIP Teaching
Sri Lanka- GCDP
Mexico- GCDP, GIP
Planning Process
1. List down all the challenges for the winter. Everything
2. Take 5 mins to Hyperthink solutions for the challenges ( Embrace “What If”. Eliminate “ yeah..but”). Let your imagination flow
3. Identify the most feasible ideas/solutions for your challenges
4. Make a calendar. Break it down per week.
5. List down all the activity in the fall. I mean ALL the activities
6. Watch this video: http://www.youtube.com/watch?v=d4rF840zEWo
7. Do the backwards planning for your LC.
8. Prioritize the activities and task. Divide responsibility
9. Finalize your Calendar.
10. JFDI!!
o Pareto principle-80/20 rule & Parkinsons Law
o Use your resources. Everything you need is all around you.
o Share your goals & plans with your LC. Le them be part of it. Make it visual.
o Track yourself every week.
Tips
Matching
Focus on Country Partners. Colombia is specific for GIP Teaching. Ask your Eps to fill this form for quick matching: https://podio.com/webforms/4658849/366539
Ask Eps to fill this form for Teaching, IT & Engineering in Brazil: https://podio.com/webforms/5860754/457678
A spreadsheet with Tns will be shared with VP OGXs utilize them.
Pay attention to the emails sent to [email protected] All of them require US Eps and are an easy match
Look at the Tns Eps were matched to last year and get in touch with the TN managers
Look out for all the TN searchtools that will be share with VP OGXs