everyday sixlets retail overview this business plan is confidential. it is intended solely for the...
TRANSCRIPT
Everyday Sixlets Retail Overview
This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is
unauthorized. If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the
addressee.
Brand Overview
Sources: SweetWorks Financials, YTD through October
We are selling more Sixlets® than ever with no signs of slowing down!
3Confidential
2011 2012 2013 Projected
+14.8%
14.5% CAGR
2011-2013
+14.3%
PR Programs, sampling programs and social media efforts are driving awareness and trial of Sixlets®.
4Confidential
Sponsoring Family Events Across the US to Generate
Awareness of Sixlets®
Facebook Contests Driving Engagement with Core
Consumers
Success of our Celebration Sixlets® are generating awareness of the entire Sixlets® brand.
• Sixlets® are a huge part of the Celebration by SweetWorks® line which leverages the single color candy trend for parties, candy buffets & baking.
• National PR coverage is helping to spread the Sixlets® name: – Recent features include the Today Show, Fox News, Boston Globe, NBC, Yahoo! News,
ESPN and many many more!
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Sixlets® plays in perfectly with one of the top food trends of 2013!
• Percentage of adults trying to cut down or avoid Gluten reaches new high in 2013 per recent NPD study.– Not just for consumers who are Gluten intolerant the majority who
are choosing Gluten Free foods are doing so to simply eat healthier.
• Sixlets® always has been a great Gluten Free chocolaty treat!
6Confidential
Almost 30%
of Adults Avoiding Gluten
29%
28%
27%
26%
25%
24%
% of Adults “trying to cut back/avoid
Gluten” in diet
2010 2011 2012
Source: NPD Dieting Monitor, March 2013
Partnering with Gluten-Free media outlets is increasing awareness among a key target.
• Partnership with Gluten-Free Living™ and various Gluten-Free bloggers allows us to speak directly to Gluten-Free consumer about Sixlets®.
7Confidential
At only 30 Calories per 8-Ball Tube, Sixlets® are the perfect guilt-free indulgence!
8Confidential*Made in a facility that does not process nuts
Product Overview
Add the fast growing Sixlets® brand to your Count Goods section.
Sixlets® 1.75oz Pouches, 24ct• $0.56 List Price• $1.00 SRP• 44% Margin
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Our #1 Classic Sixlets® Format
• Gluten-free• Perfect for front-end or
checklane
Sixlets® Change Makers at multiple price-points to meet your needs.
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Sixlets® 20-Ball Tube, 48ct:• $0.11 List Price• $0.25 SRP• 56% Margin
Sixlets® 12-Ball Tube, 72ct:• $0.07 List Price• $0.15 SRP• 53% Margin
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• Gluten free• Perfect for “pick-me-up”
impulse purchases• Iconic tube format
consumers recognize
2 Great High
Margin Items!
Sixlets® Theatre Box & Milk Carton, perfect formats for entertainment destinations.
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Sixlets® Theater Box 3.5oz ,15ct• $.74 List Price• $1.19 SRP• 38% Margin
• Gluten free• Great for immediate
consumption• Perfect for sharing
Classic Brand in Classic
Formats!
Sixlets® Milk Carton 11.0oz, 24ct• $1.83 List Price• $2.99 SRP• 39% Margin
Peg Bags are a great way to cash in on the fast growing Sixlets® brand.
Sixlets® Peg Bag 4.0 oz 12ct:• $.72 List Price• $1.29 SRP• 44% Margin
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Now in 2
Different Sizes!
Sixlets® Peg Bag 6.0 oz 12ct:• $1.06 List Price• $1.79 SRP• 41% Margin
• Perfect for lunch boxes, candy jars, portion control snacking
• Delivers on key price point for moms buying snacks
NEW!
Sixlets® Laydown Bags are perfect for portion controlled snacking.
Sixlets® Laydown Bag 9oz 24ct:• 0.6oz Snack Pouches• $1.62 List Price• $2.59 SRP• 38% Margin
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Sixlets® Laydown Bag 4oz 12ct:• Classic 8-Ball Tubes• $0.72 List Price• $1.19 SRP• 39% Margin
Available in Tubes
or Pouches!
• Perfect for lunch boxes and candy jars
• Delivers on key price point for moms buying snacks
What is to Come in 2014
2014 will be another big year for Sixlets®!
16Confidential
50th Anniversary
in 2014!
Brand Re-Launch
2nd Half 2014
More news to come starting February 2014!
Thank you! We are excited to partner
with you!